Don't Buy Her Flowers

What Don't Buy Her Flowers does

Don't Buy Her Flowers (DBHF Ltd) is a UK-based direct-to-consumer gifting company founded in 2014 by Steph Douglas in Nailsworth, Gloucestershire, after she observed that new mothers typically receive flowers when they need practical support. The company sells thoughtful gift boxes curated for occasions such as new motherhood, bereavement, get-well, birthdays, weddings, and care-package moments, alongside a bespoke gift-box builder that lets customers assemble packages from 250+ British-brand products. All orders are gift-wrapped with a handwritten personal message, and next-day UK delivery is offered for orders placed before 2pm.

The business operates on a dual-channel model: an own e-commerce storefront handling direct-to-consumer sales of both ready-made and customisable gift boxes (priced from £16.45 to £50.50+), and a dedicated corporate gifting sales team serving enterprise customers for employee, client, and event gifting with bespoke branding options. Distribution is UK-only (England, Scotland, Northern Ireland), with delivery currently unavailable to the Republic of Ireland. Marketing is content-led via a blog, podcast, email newsletter, and affiliate/content-creator partnerships, and the company holds registered UK trademarks for "DON'T BUY HER FLOWERS" and "DBHF." Strategic co-developed product lines exist with charities including Stand Up To Cancer and Teddy's Wish.

At the end of 2025, Don't Buy Her Flowers was acquired by Euroflorist Group, a European flower-delivery platform; the company continues to operate from its Gloucestershire warehouse with its existing team and brand intact, now with the resources of a larger group behind it. Revenue is not publicly disclosed, but unit-pricing, single-warehouse operations, and a moderate enterprise footprint (named customers include Shell, Dalcour Maclaren, and Birdseye) suggest a small-to-mid single-digit-million-pound UK business rather than a venture-scale category leader.

Name

Don't Buy Her Flowers

Legal name

DBHF Ltd

Website

https://dontbuyherflowers.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Personalized Gift Boxes

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

akta.pro secondary industries

Corporate & Client Gifting Programs (HSACANAE), Gift Basket & Curated Hamper Assembly (HSACANAD)

Keywords

• Bespoke gift boxes
• Corporate gifting services
• Personalized care packages
• Uk gift delivery
• Branded gift hampers

Headquarters

HQ city

Nailsworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Gift Box Sales: Direct-to-consumer sales of bespoke and ready-made gift boxes through the company's e-commerce website. Customers purchase individual gift boxes with customization options for personal occasions.
2. Corporate Gifting: B2B corporate gifting services including employee gifting, client gifting, branded gifts, and event gifting. Includes options for multi-order corporate briefs and bespoke branding.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Don't Buy Her Flowers curates and assembles thoughtful gift boxes from 250+ British brand products and sells them direct-to-consumer via its UK e-commerce website. Customers can either build a bespoke gift box through an online configurator or purchase a pre-curated ready-made box tailored to an occasion (birthday, get well, new mum, bereavement, wedding, etc.) or recipient (her, him, kids, teenagers, dads). The company also runs a dedicated Corporate Gifting service offering bespoke branded boxes for employee, client, and event gifting via a direct sales team. All orders are gift-wrapped with a complimentary handwritten personal message and shipped within the UK.

Product overview

Don't Buy Her Flowers is a UK-based gifting company offering two main product lines: customizable 'Create Your Own' gift boxes and pre-curated 'Ready-Made' gift boxes. Customers can build bespoke gift packages from 250+ British brand products. The company also operates a Corporate Gifting division providing B2B solutions for employee recognition, client relations, and event gifting. Gift boxes are tailored by occasion (birthday, get well, new mum, bereavement, wedding) and recipient (her, him, kids, couples, teachers). All packages include gift wrapping and personalized handwritten messages. Founded in 2014, the company was acquired by Euroflorist Group in late 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Create a Gift Box

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Stand Up To CancercoreStrategic or Co-development PartnerCollaboration with Stand Up To Cancer to create a Cancer Care Package. Worked with cancer patients and contributors to develop a gift box specifically designed for those undergoing cancer treatment, including practical items like meal vouchers and heated wheatbags for pain relief.
• Teddy's WishcoreStrategic or Co-development PartnerPartnership with baby loss charity Teddy's Wish to create care packages for bereaved parents. Includes the TW Bear Care Package and Teddy's Wish Baby Loss Tea Care Package.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Interflora: UK flower and gift delivery network with nationwide next-day capability. Comparable in providing occasion-led gifting with delivery, and now part of the wider Euroflorist Group alongside DBHF.
• Moonpig: UK-listed greeting cards and personalized gifts retailer with mobile-first customization. Directly comparable as a UK D2C customizable gifting brand, though Moonpig operates at significantly greater scale across cards, flowers and gifts.

Direct peers

• Prezzybox: UK D2C personalized gift retailer with a broad catalogue of customizable gifts and hampers. Closely comparable to DBHF on curated, occasion-led gift boxes sold direct to UK consumers.
• Boomf: UK personalized gift brand specializing in custom-printed marshmallows, cards and gifts. Comparable as a UK D2C gift brand with strong customization and personalization, though smaller catalogue depth than DBHF.
• Flowercard: UK gift brand selling flowers combined with greeting cards and gift boxes. Directly comparable to DBHF's hybrid gifting proposition and now a sister brand via the shared Euroflorist parent.
• Gift Republic: UK online gift retailer focused on themed gift boxes, novelty gifts and experience-style presents. Comparable in catalogue structure (boxed gifts across occasions) and UK D2C distribution.
• Notonthehighstreet: UK online marketplace for personalized and curated gifts from independent British brands. Directly comparable to DBHF's curated-British-brand positioning and bespoke gifting model, though operating as a multi-seller marketplace rather than a single brand.

Regional players

• Buyagift: UK-based experience days and gift retailer. Comparable in serving UK consumers searching for meaningful gifts, though Buyagift skews toward experiences rather than physical gift boxes.
• Hammond's Charcuterie / Letterbox Gifts: UK artisan gift and letterbox-friendly hamper brand. Comparable in the curated-British-brand and postal-delivery gifting segment, particularly for corporate gifting use cases.

Others

• Red Letter Days: UK gifting brand offering experience days, hampers and personalized gifts. Comparable as a UK gifting retailer with overlapping occasion-led product range, though experience-led rather than physical gift boxes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DBHFGifts
• Facebookfacebook.com/dontbuyherflowers
• LinkedInlinkedin.com/company/dont-buy-her-flowers

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Don't Buy Her Flowers