Teddy's Wish

Name

Teddy's Wish

Legal name

Teddy's Wish

Website

https://teddyswish.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Teddy's Wish is a UK-registered charity that funds research into baby loss and provides free bereavement support services — including counselling, retreats, and care packages — to parents in the UK who have lost a baby to SIDS, stillbirth, or neonatal death.

Ownership category

akta.pro rank

Product category

Charitable Bereavement Support

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

akta.pro secondary industry

End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)

Keywords

• Baby loss bereavement support
• Bereavement counselling services
• SIDS research funding
• Baby loss retreats
• Memorial charity programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others, Personnel

Revenue model

1. Individual Donations: Direct donations from individuals via JustGiving platform. Donations are used to fund research and bereavement support services for families.
2. Trust and Foundation Funding: Grants from foundations and trusts funding specific bereavement support and research projects. Includes The National Lottery Community Fund two-year grant for retreats.
3. Corporate Partnerships: Companies partner with Teddy's Wish as charity of the year, providing fundraising support and volunteer opportunities.
4. Event Fundraising: Minimum fundraising targets for event participants (e.g., £380 for London Landmarks Half Marathon, £350 for Royal Parks Half Marathon, £500 for Teddy's Tour).

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Teddy's Wish is a UK registered charity (Number 1160286) that funds scientific research into the causes of baby loss, including SIDS (Sudden Infant Death Syndrome), stillbirth, and neonatal death, and provides free bereavement support services to UK families who have experienced the death of a baby. The charity offers one-to-one bereavement counselling, residential bereavement retreats, and bereavement care packages, while also running awareness campaigns and raising funds through community events.

Product overview

Teddy's Wish is a UK registered baby loss charity offering a unified suite of support services for parents who have lost a baby to SIDS, stillbirth, or neonatal death. The core offerings include fully funded bereavement counselling (delivered via Zoom by BACP accredited counsellors), annual healing retreats (residential and day formats held at St Katharine's Parmoor), and Baby Loss Packages (care packages with book, tea, and bear options). The charity also funds vital research into baby loss causes and operates The Other Mothers podcast as a free resource for bereaved parents. Additional services include The Wishes (bespoke fundraising memorials for babies), Family Stories, and Useful Baby Loss Resources (books and partner organisations). Fundraising is facilitated through events including the Glasgow Kitwalk and London Landmarks Half Marathon.

Differentiator

Problem solved

Functional benefit

Brands

• The Other Mothers Podcast: A podcast hosted by charity patrons and co-founder, providing a resource for bereaved parents to feel less isolated in their grief. Features conversations about experiences of baby loss.
• The Wishes

Products and services

• Bereavement Counselling Free one-to-one bereavement counselling delivered by a BACP-accredited counsellor for UK parents who have experienced the death of a baby, available through referral.
• Baby Loss Bereavement Retreats Two-day residential retreats held at a UK venue for bereaved parents, including workshops and group sessions focused on coping with grief.
• Baby Loss Package Free care package of comfort, keepsake, and memorial items sent to bereaved parents in the UK following the loss of a baby.
• The Other Mothers Podcast Audio podcast series featuring stories and conversations about baby loss, hosted by Teddy's Wish for bereaved parents and the wider public.
• Baby Loss Research Funding Programme of grant-funded research partnerships with UK universities and clinicians, including studies on placental structure, microbiome, fetal movements, and pre-eclampsia.
• The Wishes A memorial programme that honours babies who have died from SIDS, stillbirth, or neonatal death and links their families with fundraising opportunities.
• Glasgow Kiltwalk 2026 Fundraising participation entry in the 2026 Glasgow Kiltwalk for supporters who commit to raising sponsorship for Teddy's Wish.
• London Landmarks Half Marathon 2026 Fundraising participation entry in the 2026 London Landmarks Half Marathon for supporters who commit to raising sponsorship for Teddy's Wish.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Tommy'scoreStrategic or Co-development PartnerPartnership funding research into stillbirth and pregnancy complications. Jointly funded multiple research projects including the Placenta Vessels Study, POPS study, and pre-eclampsia research. Tommy's provides the research infrastructure and expertise.
• The Lullaby TrustcoreStrategic or Co-development PartnerPartnership funding research into Sudden Infant Death Syndrome (SIDS). Jointly funded the Microbiome Study investigating infection and bacteria in sudden unexpected deaths in infancy. Also partnered on the CONI (Care of Next Infant) programme.
• SandscoreStrategic or Co-development PartnerPartnership funding research into stillbirth. Jointly funded the Fetal Movements Study examining cost-effectiveness of care packages for pregnant women with reduced movements. Also collaborated on the National Bereavement Care Pathway.
• Don't Buy Her FlowerscoreChannel Partner/ Reseller/ DistributorPartnership to design and deliver baby loss care packages. Teddy's Wish sends packages free to UK bereaved parents. Don't Buy Her Flowers donates 5% of each package sold to Teddy's Wish.
• Bereavement Training InternationalcoreStrategic or Co-development PartnerPartnership delivering specialist bereavement training to NHS health professionals. Training days are fully funded by Teddy's Wish and delivered by Paula Abramson. Since 2021, 15 training days have been delivered to various NHS trusts.
• St Katharine's ParmoorminorOthersVenue for residential and day retreats in Buckinghamshire. Retreats take place at this idyllic location which provides a restorative setting for grieving parents.
• Hope Springs GardeningminorOthersProvider of 'Grief in Nature' workshop for retreats, helping bereaved parents connect with nature as part of their healing journey.
• Jenni Thomas OBEcoreOthersCharity patron and founder of Child Bereavement UK, runs day retreats for bereaved parents. Brings over 60 years of bereavement counselling experience.
• Nicola Whitworth (SLOW Charity)minorOthersCo-facilitator of day retreats, founder of SLOW (Surviving The Loss Of Your World) charity providing group support for bereaved parents in London.
• Davenies SchoolminorOthersHosted Teddy's Tour cycling events for two consecutive years at their facility in Beaconsfield, Buckinghamshire.
• Knead PizzaminorOthersProvided celebratory pizza for Teddy's 10 Year Tour cycling event finish line.
• Kiltwalk GlasgowminorChannel Partner/ Reseller/ DistributorOfficial charity partner for Kiltwalk Glasgow 2026, one of Scotland's biggest charity walking events, helping raise funds for Teddy's Wish.
• JustGivingcoreChannel Partner/ Reseller/ DistributorPrimary donation platform for Teddy's Wish, processing individual donations and fundraising campaign contributions.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Saying Goodbye: UK charity providing support and remembrance events for anyone who has experienced pregnancy or baby loss. Comparable as a complementary baby-loss support charity operating in the same UK geography and beneficiary segment.
• Child Bereavement UK: UK charity supporting families when a child dies or is dying, and providing training to professionals. Teddy's Wish patron Jenni Thomas OBE founded Child Bereavement UK, and the organizations share overlapping bereavement-support and professional-training missions.
• Aching Arms: UK baby loss charity providing comfort and support to bereaved parents through the gifting of comfort bears and other services. Directly comparable in mission, beneficiary segment, and free-care-package delivery model to Teddy's Wish's Baby Loss Package offering.
• Tommy's: UK charity funding research into stillbirth, premature birth, and miscarriage, and providing pregnancy information. Teddy's Wish co-funds multiple research projects with Tommy's (e.g., Placenta Vessels Study, Fetal Movements Study, pre-eclampsia research), making it both a research partner and the most directly comparable peer in mission and funding model.
• Sands (Stillbirth and Neonatal Death Charity): UK charity supporting anyone affected by the death of a baby, working to reduce stillbirth and neonatal death. Teddy's Wish jointly funds research with Sands (Fetal Movements Study, National Bereavement Care Pathway) and competes for the same donor and NHS-integration mindshare.
• The Lullaby Trust: UK charity dedicated to preventing sudden infant death syndrome (SIDS) and supporting bereaved families. Teddy's Wish co-funds research (Microbiome Study) and the CONI programme with The Lullaby Trust and addresses the same bereaved-parent segment with overlapping bereavement support services.

Broad incumbents

• Winston's Wish: Larger UK charity supporting bereaved children, young people and families. While broader in scope (children of all ages), it overlaps with Teddy's Wish on infant-loss bereavement support, professional training, and NHS-facing services.
• Cruse Bereavement Support: Largest UK bereavement charity, providing support to anyone who has been bereaved including via local counselling services. Comparable as a broader bereavement-counselling provider with overlapping free-counselling model, though much larger and more generalized.
• Grief Encounter: UK charity supporting bereaved children and their families. Comparable as a UK-based bereavement support provider in an adjacent beneficiary segment (children and families), with overlapping free-counselling and family-retreat offerings.

Emerging players

• Baby Loss Retreat: Smaller UK charity offering free residential retreats specifically for bereaved parents after pregnancy or baby loss. Most directly comparable peer in retreat-program model and beneficiary segment, though operating at smaller scale than Teddy's Wish.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/teddys_wish
• YouTubeinstagram.com/teddys_wish
• Facebookfacebook.com/teddyswishuk
• Instagraminstagram.com/teddys_wish
• LinkedInlinkedin.com/company/teddys-wish

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teddy's Wish