Bad element A / S

What Bad element A / S does

Badelement A/S is a Danish privately-held manufacturer of prefabricated bathroom cabins and installation shafts, founded in 2008 and headquartered in Horsens, Denmark. The company produces fully finished bathroom units — including floor, walls, ceiling, plumbing, electrical, ventilation, and finishes — in three primary variants: lightweight steel-frame cabins with Fermacell panels, cross-reinforced lightweight concrete cabins, and heavy-duty stackable concrete cabins, complemented by a growing line of prefabricated service shafts (installationsskakte) that can be integrated with bathroom cabins as a plug-and-play module. Production is anchored in Denmark and a wholly-owned Polish subsidiary (Badelement Polska Sp. z o.o.), with a sales entity in Sweden (Badelement Sverige) and website presence in Norway, Germany, Poland, and the UK.

The company operates a project-based B2B go-to-market targeting construction developers, general contractors, and public building owners across Scandinavia, with a documented minimum order size of 20 identical bathrooms per project. Revenue is generated through one-time hardware sales of custom-engineered cabin units sold via direct bids; pricing is not publicly disclosed. Badelement self-positions as the Nordic region's largest bathroom cabin supplier, delivering more than 10,000 units annually as of 2020, with 680 employees across 3 factories and 2 foundries. Core customer verticals include new-build residential developers, hotel chains, elderly care and healthcare facilities, student housing, and renovation projects; a 'Team Badelement' supplier network (including GROHE, Duravit, Unidrain, Pressalit Care, HTH, and others) is co-developed to embed certified fixtures and finishes into the factory workflow.

Since 2017, all products meet sustainability requirements for DGNB-certified construction as standard without price increases, and the company maintains LCA-documented CO₂ footprints of 2.86–4.74 kg CO₂-eq./m²/year. A proprietary 13-step production workflow, a 'reference cabin' quality-control checkpoint (where the first cabin in each production run is inspected at the factory by client, consultants, and contractor), and BIM modeling integration underpin the operational model. Marketing channels are limited to a corporate website, LinkedIn presence, and trade events such as Building Green.

Name

Bad element A / S

Legal name

Badelement A/S

Website

https://badelement.dk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Badelement A/S is a privately-held Danish manufacturer of prefabricated bathroom cabins and installation shafts, the self-described Nordic region's largest supplier, producing 10,000+ finished units annually for construction developers, hotel chains, and healthcare facilities across Denmark, Norway, and Sweden.

Ownership category

akta.pro rank

Product category

Prefabricated Bathroom Cabins

NAICS

Prefabricated Wood Building Manufacturing (321992)

SIC

Prefabricated Metal Buildings & Components (3448)

akta.pro primary industry

Residential Modular & Prefabricated Home Construction (IMAFABAF)

akta.pro secondary industry

Residential Manufactured Housing Setup & Installation (IMAFABAG)

Keywords

• Prefabricated bathroom cabins
• Modular bathroom pods
• Concrete prefab construction
• Prefabricated service shafts
• Bathroom pod manufacturing

Headquarters

HQ city

Horsens

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Prefabricated Bathroom Cabin Sales: One-time hardware sale of fully finished, prefabricated bathroom cabins. Each cabin is a complete unit including floor, walls, ceiling, plumbing, electrical, and finishes. Cabin types include lightweight, concrete, and stackable concrete variants, plus integrated service shafts. Revenue is generated per unit delivered to construction projects.
2. Prefabricated Installation Shaft Sales: Sale of prefabricated service shafts (installationsskakte) as standalone products or integrated with bathroom cabins. These are developed and produced in close collaboration with customers for both new builds and renovation projects.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Badelement A/S designs, manufactures and delivers prefabricated, fully finished bathroom cabins (lightweight, concrete and stackable concrete variants) as well as prefabricated installation shafts, including an integrated cabin-plus-shaft plug-and-play solution. Each unit arrives on-site with floor, walls, ceiling, plumbing, electrical and ventilation already installed, and is delivered just-in-time to construction sites. The company serves construction companies, developers, architects and building owners across Denmark, Norway and Sweden, with production based in Denmark and Poland.

Product overview

Badelement A/S is a manufacturer of prefabricated bathroom cabins serving the Nordic construction market. The company produces three main cabin types: lightweight cabins (steel frame with Fermacell panels), concrete cabins (cross-reinforced lightweight concrete), and concrete stack cabins (pumice concrete for multi-story buildings). Additionally, the company offers prefabricated installation shafts for housing utility infrastructure and an integrated cabin-shaft combination product. All products are designed for new construction and renovation projects and are produced in Denmark with factories in Poland. The company operates as the largest supplier of bathroom cabins and installation shafts in the Nordic region.

Differentiator

Problem solved

Functional benefit

Products and services

• Let badekabine (Lightweight Bathroom Cabin) Prefabricated lightweight bathroom cabin with steel-frame construction (63 mm steel joists with 15 mm Fermacell board cladding) and reinforced concrete floor (2,400 kg/m³). Designed for quick installation with low weight, suitable for both renovation and new construction projects where structural load or on-site access is a constraint. Delivered with integrated plumbing, electrical, drainage and heating embedded in the floor.
• Beton badekabine (Concrete Bathroom Cabin) Prefabricated concrete bathroom cabin with walls and ceiling in cross-reinforced lightweight concrete (1,650 kg/m³), 95 mm floor with 35 mm insulation, 60 mm standard wall thickness and a PCI Seccoral 2K wet-room membrane with floor drain (1:100 slope, 1:50 in shower area). Units are hoisted into position on the floor slab and connected on-site. Listed in the DGNB building products database.
• Beton stabelkabine (Concrete Stack Cabin) Prefabricated stackable concrete bathroom cabin with floor in reinforced concrete (2,500 kg/m³) at 150–180 mm thickness and walls in cross-reinforced pumice concrete (1,800 kg/m³) at 120–180 mm thickness depending on load and floor count. Walls are cast floor-height and the unit is equipped with 3 lifting points and 20 mm wire strops attached to the main reinforcement for safe stacking installation in multi-story buildings.
• Installationsskakte (Installation Shafts) Prefabricated vertical utility shaft for housing plumbing, electrical and HVAC installations, designed using BIM modeling. Sold as a standalone product for new build and renovation projects, developed in close collaboration with customers to reduce material waste and optimize resource consumption.
• Badekabine med integreret installationsskakt (Bathroom Cabin with Integrated Installation Shaft) Complete plug-and-play solution combining a bathroom cabin and an installation shaft into a single integrated unit, assembled at the factory and delivered as one system. Designed to optimize resource consumption and on-site installation efficiency for new build and renovation projects.

Quantifiable outcome

• 2.86–4.74 kg CO₂-eq. per m² bathroom cabin per year — well within planned tightening climate requirements for construction
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• GROHE A/ScoreStrategic or Co-development PartnerStrategic green partnership where GROHE supplies environmentally certified bathroom fixtures (faucets, showers, cisterns) for all Badelement cabins. GROHE is Europe's largest provider of water technology solutions. The partnership enables Badelement to deliver green-certified bathrooms meeting Green Key hotel standards. GROHE provides water and energy calculations, product documentation, installation training, service, and after-sales support. Water savings of 4 million liters/year demonstrated at Comwell Hotel Aarhus.
• DuravitcoreTechnology or IntegrationPart of Team Badelement supplier network. Duravit supplies sanitary ware (toilets, washbasins) for Badelement's prefabricated bathroom cabins, integrated into the factory production process.
• UnidraincoreTechnology or IntegrationPart of Team Badelement supplier network. Unidrain supplies floor drains and linear drainage solutions for Badelement's prefabricated bathrooms.
• Pressalit CarecoreTechnology or IntegrationPart of Team Badelement supplier network. Pressalit Care supplies accessible bathroom solutions including wall-mounted toilets and washbasins for care facilities.
• Colour CeramicacoreTechnology or IntegrationPart of Team Badelement supplier network. Supplies ceramic tiles and bathroom finishes for Badelement's prefabricated cabins.
• HTH (HTH Køkkenforum)coreStrategic or Co-development PartnerPartnership dating back to 2004, originally supplying cabinets to Badelement. Collaboration built on shared terminology, procedures, and mutual commitment to quality. HTH participates in training new Badelement employees and the two companies operate as a true partnership rather than a standard supplier relationship. The collaboration creates near-error-free, on-time delivery through integrated supply chain management.
• Brødrene DahlsupportingTechnology or IntegrationPart of Team Badelement supplier network. Supplies plumbing and installation materials for Badelement's prefabricated bathrooms.
• Brødrene KiersupportingTechnology or IntegrationPart of Team Badelement supplier network. Supplies installation materials for Badelement's prefabricated bathrooms.
• Erichsen & Co.supportingTechnology or IntegrationPart of Team Badelement supplier network. Supplies installation materials for Badelement's prefabricated bathrooms.
• Robert KaczmareksupportingTechnology or IntegrationPart of Team Badelement supplier network. Supplies specialized bathroom components.
• Shark & Co.supportingTechnology or IntegrationPart of Team Badelement supplier network. Supplies specialized bathroom components for Badelement's prefabricated cabins.

Scale indicators12 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Kleusberg: German modular construction company producing prefabricated building modules including integrated bathroom pods for hotels, residential, healthcare, and education. Direct competitor with comparable prefab MEP integration and DGNB-aligned sustainability positioning.
• Wernick Group: UK modular construction group producing permanent and temporary modular buildings with integrated bathroom pods. Comparable prefab product, target customer segments (hotels, student housing, healthcare), and B2B project-based sales model.
• Taplanes: UK prefabricated bathroom pod manufacturer with concrete, steel, and GRP variants for hospitality and residential. Comparable product offering, project-based sales to developers and contractors, and similar factory-finished model.
• SurePods: North American (formerly Walker Modular) prefabricated bathroom pod manufacturer serving hospitality, multifamily, student housing, and healthcare. Closest direct competitor — same product category, similar B2B project-based GTM, and integrated factory-finished pods.
• ALHO Group: German modular building manufacturer with factory-produced building modules including prefabricated bathrooms for hotels, schools, healthcare, and offices. Comparable technology base, DGNB experience, and project-based B2B sales to developers.
• Bathgate Group: UK-based manufacturer of steel-framed and concrete prefabricated bathroom pods serving hotel, residential, student housing, and healthcare projects. Direct competitor with comparable product range, project minimums, and integrated fit-out.

Broad incumbents

• Geberit: Swiss incumbent in sanitary technology (installation systems, piping, bathroom fixtures). Not a direct bathroom-pod competitor but a broad incumbent in the same value chain; Badelement's GROHE/Duravit/Unidrain supplier relationships overlap with Geberit's product ecosystem.
• Ideal Standard: European bathroom fixtures and sanitaryware manufacturer serving hospitality, residential, and commercial projects. Not a pod manufacturer but a broad incumbent in the same end-customer markets, and a potential adjacent competitor as integrated bathroom solutions evolve.
• Algeco: European modular space and modular building provider with broader portfolio of relocatable and permanent modular buildings. Less specialized in bathroom pods than Badelement, but overlaps as a larger incumbent in factory-built construction serving similar end-customers.
• Villeroy & Boch: European bathroom ceramics, wellness, and tableware brand with strong presence in hotel and residential projects. Broad incumbent in Badelement's end-markets and a comparable upstream supplier (similar to Duravit) of finished bathroom components.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedIndk.linkedin.com/company/badelement-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bad element A / S