Colour Ceramica A/S

What Colour Ceramica A/S does

Colour Ceramica A/S is a Danish B2B wholesale distributor and sales agency specializing in ceramic tiles, clinker, and mosaic products, founded in 1987 and headquartered in Nykøbing Sjælland with a distribution warehouse in Vejen. The company self-describes as Denmark's largest privately owned wholesale company in the ceramic tile segment, operating under a hybrid model that combines inventory-based wholesale distribution with sales-agency representation for European manufacturers. Its core technology stack is operational rather than software-based: a large Danish warehouse enabling same-day deliveries with a 99% delivery rate, supported by three regional field account managers, office-based customer service, and a B2B-only webshop at webtiles.colourceramica.dk that requires registration and approval before pricing and ordering are unlocked. No AI, machine learning, proprietary platform technology, or app presence is evidenced; the public-facing website runs on nopCommerce.

The product portfolio spans four main categories: indoor ceramic tiles (including exclusive Danish distribution of Czech manufacturer RAKO and own-brand CC series such as CC Hvid, CC Petring, CC Metal, and CC Stone), outdoor tiles for terraces and driveways, CC Terrazzo in multiple finishes, and Italian Imola Group collections (Imola Ceramica, La Faenza Ceramica, Leonardo Ceramica) represented via a 20+ year sales-agency relationship. The company also distributes Belgian mosaic supplier AquaColor (and its SottoCer sub-brand) under exclusive Danish rights, and is a member of the NaxB Scandinavian purchasing association since 2015, which enables co-developed own-label tile series produced in collaboration with Italian Smalticeram.

Revenue mechanics combine wholesale margin spread on stocked inventory with agency commissions from represented manufacturers. Customers are exclusively B2B — professional tile installers, contractors, and retailers — acquired and served through an established Danish dealer network; the company explicitly does not sell to private individuals and redirects them to the nearest dealer. Pricing is not publicly disclosed and is gated behind the B2B webshop login. Following a generational succession completed in February 2026, ownership rests equally with Jacob and Peter Scheel-Krüger (50% each), with their father Steen Scheel-Krüger continuing as board chairman. The company is privately held, with no institutional or venture capital backing evidenced.

Name

Colour Ceramica A/S

Legal name

Colour Ceramica A/S

Website

https://colourceramica.dk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Colour Ceramica A/S is a Denmark-based B2B wholesale distributor and sales agent for ceramic tiles, clinker, and mosaic, serving professional installers, contractors, and retailers through an exclusive dealer network and B2B webshop. Founded in 1987.

Ownership category

akta.pro rank

Headquarters

HQ city

Nykøbing Sjælland

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale tile distribution: Traditional wholesale business model combining inventory-based distribution from Danish warehouse with same-day delivery capabilities. The company maintains a large Danish distribution warehouse enabling efficient day-to-day deliveries across Denmark.
2. Sales agency representation: Agency-based sales representation for Italian Imola Ceramica Group products. Colour Ceramica serves as sales agents for Cooperativa Ceramica d'Imola in Denmark, representing three brands: Imola Ceramica, La Faenza Ceramica, and Leonardo Ceramica. This has been conducted for more than 20 years.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Wholesale distribution and sales agency for ceramic tiles, clinker, and mosaic products in Denmark. Operates as a combined agent/wholesale business serving the Danish construction market through an established dealer network, B2B webshop, and field account managers, with exclusive distribution rights for several European brands.

Product overview

Colour Ceramica A/S is Denmark's largest privately-owned wholesale company for ceramic tiles, operating as a combined agent and wholesale business model. The product portfolio is organized into four main categories: (1) Fliser (Tiles) - the core indoor tile category including wall and floor tiles under brands like RAKO with exclusive Danish distribution; (2) Outdoor - exterior ceramic tiles for terraces and driveways; (3) Terrazzo - terrazzo-effect tiles in their own CC Terrazzo brand; and (4) Imola Group - Italian tile collections from Imola Ceramica, LaFaenza, and Leonardo. The company also offers colored wall tiles (CC Zellige, Murano, CC Arkitekt) and operates a B2B-only webshop for registered trade customers. Sales occur exclusively through their dealer network in Denmark, with day-to-day delivery from their Danish warehouse maintaining a 99% delivery rate.

Differentiator

Problem solved

Functional benefit

Brands

• CC Terrazzo: Own brand terrazzo tile series including Classic, Pro, Simple, and Stone variants.
• CC Stone
• CC Zellige
• CC Metal
• CC Petring
• CC Arkitekt
• CC Hvid
• Murano
• CC Sticks
• Tono
• Carna
• Matrix

Products and services

• Fliser (Indoor Ceramic Tiles) Indoor ceramic tile collections for residential and commercial interiors, including colored wall tiles, large-format tiles, and decorative series such as CC Zellige, CC Stone, CC Metal, CC Hvid, and CC Arkitekt. Distributed to Danish dealers, contractors, and construction firms.
• Outdoor Ceramic Tiles Exterior ceramic tile collections for terraces, facades, and outdoor installations, including clinker, frost-resistant formats, and 2 cm outdoor porcelain tiles. Distributed to Danish dealers and construction professionals.
• Terrazzo Tiles Terrazzo-effect ceramic tile collections for residential and commercial applications, including the CC Terrazzo series and complementary CC Stone variants. Distributed to Danish dealers and contractors.
• Imola Group Italian Tile Collections Distribution of Italian tile collections from the Imola Group, including premium European ceramic lines represented under long-term sales agency agreement (20+ years). Targeted at dealers and contractors seeking Italian-designed ceramic surfaces.
• B2B Webshop Service Online ordering platform for registered Danish trade customers (dealers, contractors, construction firms) to access the full product portfolio, account pricing, and stock availability with 99% delivery rate from the Vejen warehouse.

Quantifiable outcome

• 99% delivery rate maintained year after year
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, secondary and minor.

• RAKO (Rako a.s.)coreChannel Partner/ Reseller/ DistributorCzech ceramic tile manufacturer celebrating 140 years in 2023. Colour Ceramica has held exclusive distribution rights for RAKO tiles in Denmark for more than 15 years. RAKO is known for quality at reasonable prices with popular design series like Extra and Betonico, and is one of the leading producers in the industry regarding documentation requirements for quality and environment. RAKO is EU Ecolabel certified (CZ/021/003).
• Cooperativa Ceramica d'Imola (Imola Group)coreChannel Partner/ Reseller/ DistributorOne of Italy's oldest ceramic tile manufacturers, located in Imola south of Bologna. Employee-owned cooperative structure containing three brands: Imola Ceramica, La Faenza Ceramica, and Leonardo Ceramica. Colour Ceramica has served as sales agents for Imola Group in Denmark for more than 20 years.
• NaxB (Nordisk Aggregat Bil)coreStrategic or Co-development PartnerScandinavian purchasing association and producer. Members include Modena (Norway), Interkakel (Sweden), Interni (Sweden), Alfaborg (Iceland), and Colour Ceramica (Denmark). Member since 2015. NaxB develops, designs, and produces own tile series. Product development is done in close collaboration with Italian Smalticeram to ensure quality meets NaxB requirements.
• AquaColorsecondaryChannel Partner/ Reseller/ DistributorBelgian mosaic distributor offering mosaic in all forms and colors. Colour Ceramica has worked closely with AquaColor since 2012. AquaColor underwent major transformation in 2021, emerging as a modern mosaic supplier. Has sub-brand SottoCer offering small-format tiles and Moroccan-inspired designs. Colour Ceramica has exclusive distribution of AquaColor and SottoCer in Denmark.
• SmalticeramsecondaryTechnology or IntegrationItalian manufacturer that collaborates with NaxB in product development. Smalticeram ensures that quality meets the requirements from NaxB in the development of new tile series.
• FilaminorOthersListed as a cooperation partner on the website footer alongside NaxB. Nature of partnership not explicitly detailed in available sources.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Optimera: Optimera is one of the largest Scandinavian building materials distributors with operations across Norway, Sweden, and Denmark. Comparable as a broader incumbent offering overlapping building materials categories including tiles to B2B trade customers across the Nordic region.
• Jem & Fix: Jem & Fix is a Danish chain of local trade-focused DIY and building supplies stores. Comparable as a broader retail channel carrying tile products that addresses some of the same downstream installation and DIY demand as Colour Ceramica's dealers.
• Stark Danmark: Stark Danmark is one of Denmark's largest building materials distributors serving both trade professionals and consumers nationwide. Comparable as a key domestic distribution channel for building products including tiles that overlaps with Colour Ceramica's customer base.
• Saint-Gobain Denmark: Saint-Gobain Denmark is part of the global Saint-Gobain building materials and distribution group, including its distribution brands. Comparable as a major broader incumbent in the Nordic building materials distribution space that touches tile and adjacent categories at greater scale.
• Bauhaus Danmark: Bauhaus is a major pan-European DIY and home improvement chain with Danish operations. Comparable as a broader retail distribution channel that competes with Colour Ceramica in the tile category as part of a much wider building products assortment.
• Bygma: Bygma is a Danish building materials distribution chain focused on tradespeople and DIY customers. Comparable as a broader domestic incumbent in the Danish building materials distribution space where it overlaps in tile sales.

Regional players

• Alfaborg: Icelandic tile wholesaler and member of the NaxB purchasing association. Comparable as a regional Nordic peer running the same wholesale and sales agency model for ceramic tiles through Icelandic dealers.
• Interni: Swedish tile/building materials wholesaler and NaxB association member. Comparable as a regional peer participating in the same Scandinavian purchasing consortium and serving Swedish B2B customers with similar ceramic tile assortments.
• Modena AS: Norwegian tile wholesaler and member of the NaxB Scandinavian purchasing association alongside Colour Ceramica. Directly comparable as a Nordic regional peer running the same B2B ceramic tile wholesale model through dealer channels in Norway.
• Interkakel: Swedish tile wholesaler and fellow NaxB association member. Comparable as a regional peer operating the same agency-plus-wholesale ceramic tile distribution model through Swedish dealer networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/colour-ceramica-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colour Ceramica A/S