Geneva Healthcare

What Geneva Healthcare does

Geneva Healthcare is a New Zealand-based home and community healthcare provider operating since 1996 and headquartered in Auckland. It delivers in-home personal care, aged care, dementia care, palliative care, respite care, chronic illness support, ACC-funded injury rehabilitation, and spinal/brain injury support to individuals, families, and whānau across all of New Zealand, funded via NASC, ACC, Ministry of Health, or private pay. The company also operates Geneva Staffing, providing temporary and permanent healthcare workforce placements within New Zealand and into Australia, plus the Seating To Go subsidiary for specialised wheelchair and postural management.

Geneva Healthcare is part of New Zealand Health Group (NZHG), the country's largest in-home and community healthcare organisation comprising 17 brands and over 10,000 employees. Geneva Healthcare itself is supported by 14 regional offices spanning Whangarei to Dunedin, providing nationwide service coverage including rural areas. The operating model is a sales-led, referral-driven enterprise field sales motion, drawing clients from NASC assessors, ACC case managers, GPs, and direct consumer self-referrals through a 24/7 contact centre and online referral forms.

Technology infrastructure includes the Geneva LIVE mobile app for support workers (real-time scheduling, GPS travel tracking, digital timesheets, in-app communication), the GENIOS staffing management platform, and the MyHomecare client portal. The company also offers proprietary hardware and monitoring through the Freedom Alarms brand and provides free NZQA-approved training via the MySkill partnership. Revenue is generated through four streams: government-funded managed services, private subscription home care, professional services staffing fees and contractor mark-up, and hardware sales of medical alarms. Strategic partnerships with Alzheimers NZ, Dementia NZ, and Changing Places NZ embed the company into national dementia and disability service infrastructure.

Name

Geneva Healthcare

Legal name

Geneva Healthcare

Website

https://genevahealth.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Geneva Healthcare is a New Zealand-based home and community healthcare provider founded in 1996, delivering in-home aged, dementia, disability, and rehabilitation care nationwide through 14 regional offices, plus healthcare staffing into NZ and Australia under the New Zealand Health Group umbrella.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA)

akta.pro secondary industries

Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), Dementia & Alzheimer’s Respite Care (HSABAGAF), Respite Hospice Care (Short-Term Relief) (HSABAFAD)

Keywords

• Home healthcare services
• Aged care support
• Disability support services
• Healthcare staffing solutions
• Injury rehabilitation services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Government-Funded Healthcare Services: Revenue from government contracts with NASC (Needs Assessment and Service Coordination), ACC, and Ministry of Health. Services include home support, nursing, disability support, and injury rehabilitation funded through public healthcare systems.
2. Private Home Care Services: Private pay services for individuals not eligible for government funding or seeking additional care beyond funded hours. Accessed through privatecarenz.com brand.
3. Temporary and Permanent Staffing: Geneva Staffing division provides temporary and permanent healthcare staff to healthcare organizations in New Zealand and Australia. Revenue from staffing agency fees and mark-up on contractor rates.
4. Medical Alarms: Medical alarm services through Freedom Alarms brand, providing emergency response systems for clients in their homes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Geneva Healthcare provides in-home healthcare support, aged care, disability support, dementia and palliative care, ACC-funded injury rehabilitation, and clinical nursing services across New Zealand, delivered through its own support workers and nurses. It also operates a healthcare staffing division (Geneva Staffing) placing temporary and permanent nurses and support workers into healthcare organisations in NZ and Australia, and offers private home care and medical alarm services.

Product overview

Geneva Healthcare is a New Zealand-based home healthcare provider offering a broad portfolio of in-home support, nursing, and staffing services. The core offering is its Home Support Services suite covering personal care, aged care, dementia care, palliative care, respite care, chronic-long-term condition support, spinal/brain injury care, ACC rehabilitation, children and youth support, and clinical oversight — all delivered in the client's home and funded via NASC, ACC, or private pay. Complementing this, the company provides ACC Nursing Services, Private Home Care, Medical Alarms, and a Temp & Perm Staffing division (Geneva Staffing) operating across New Zealand and Australia with international recruitment support. Technology products include the Geneva LIVE mobile app for Support Workers (enabling real-time scheduling, GPS tracking, and clock-in/clock-out) and the GENIOS staffing management platform. A client portal called MyHomecare enables clients to manage care plans online. Geneva Healthcare is part of New Zealand Health Group and partners with MySkill for free NZQA-approved training. Seating To Go, also under the Geneva Healthcare Group, provides specialised wheelchair and postural management services. The company also runs a sports sponsorship programme for athletes with disabilities through its NZHG brand affiliation.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Support Services Comprehensive in-home support covering personal care, household assistance, clinical oversight, and specialised care for aged, illness, injury, disability, dementia, palliative, and chronic long-term conditions. Funded via NASC, ACC, or private pay options.
• ACC Nursing Services ACC-funded clinical nursing care delivered in the home, including wound care, medication management, catheter/continence care, post-surgical support, and health education for clients with accepted ACC claims.
• Private Home Care Privately funded in-home care services for individuals not eligible for government funding, providing flexible personalised support tailored to needs and budget.
• Medical Alarms Medical alarm monitoring services providing emergency response and safety assurance for individuals living independently at home.
• Temp & Perm Staffing (Geneva Staffing) Temporary and permanent healthcare staffing solutions placing nurses, support workers, allied health professionals, and caregivers into healthcare organisations across New Zealand and Australia, including international recruitment with relocation support.
• Seating To Go A specialised wheelchair, seating, and postural management service under Geneva Healthcare providing assessment, training, equipment repairs, servicing, and modifications as a preferred provider for the Ministry of Health and ACC.
• Geneva LIVE Mobile App A mobile app for Support Workers enabling real-time schedule access, job clock-in/clock-out, GPS-based travel tracking, client details viewing, leave management, and in-app communication (Patai mai feature) via Android and iPhone devices.
• MyHomecare Client Portal An online portal enabling clients and their families to access information, manage care plans, and stay connected with Geneva Healthcare services.
• GENIOS Staffing Management Platform A staffing management platform used by Geneva Healthcare to coordinate temporary and permanent healthcare workforce placements and roster management.
• MySkill Training & Upskilling A free online NZQA-approved healthcare training and job placement programme offered in partnership with MySkill, supporting Kiwis to gain qualifications in health and wellbeing and enter the healthcare sector.

Quantifiable outcome

• Over 28 years of experience providing home healthcare services since 1996
• +1 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Alzheimers New ZealandcoreStrategic or Co-development Partner · 1 October 2025Strategic partnership announced on United Nations International Day of Older Persons and during World Alzheimers Month 2025. Geneva Healthcare supports Alzheimers NZ's work ensuring people living with dementia are heard, valued and supported to live well every day. Partnership aligns with Dementia Mate Wareware Action Plan 2026-2031 priority of improving community dementia support services.
• Girls' Flight Out (Film)minorGTM or Marketing Partner · 17 February 2025Proud sponsor of Girls' Flight Out, a short documentary following wāhine from the Chatham Islands traveling to mainland Aotearoa for breast screening. The film highlights equitable healthcare access and aligns with Geneva Healthcare's mission of achieving equitable wellbeing for everyone.
• Dementia New ZealandcoreStrategic or Co-development PartnerCollaboration to strengthen connections between trusted national dementia support and frontline in-home care. Focus areas include stronger navigation between care teams and local dementia support groups, and better education and training drawing on trusted learning resources used across the sector.
• MySkillcoreStrategic or Co-development PartnerMySkill is the only national training provider dedicated to the aged care, disability, and home and community health sector. Partnership provides free NZQA-approved online training for support workers and whānau carers, enabling earn-while-you-learn opportunities and professional development.
• Changing Places New ZealandcoreStrategic or Co-development PartnerGeneva Healthcare supports the work of Changing Places New Zealand, which creates purpose-built facilities for people with complex disabilities and high support needs. Partnership supports the mission to help people live independently and stay connected to their communities.
• Seating To GocoreOthersSeating To Go is a specialised wheelchair, seating and postural management service and is part of the Geneva Healthcare Group. Operating since 1997 as a preferred provider for Ministry of Health and ACC, covering Waikato, Coromandel, Bay of Plenty, and Lakes regions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Nurse Maude: A long-established Canterbury-based NZ home healthcare and hospice provider delivering community nursing, home support, and palliative care — closely aligned with Geneva's clinical and aged-care service lines.
• Access Community Health: One of New Zealand's largest home and community healthcare providers, offering personal care, home support, and nursing services funded via NASC, ACC, and MoH — directly overlapping Geneva's core service portfolio and customer base.
• BrightStar Care: A franchise network providing home care, skilled nursing, and medical staffing across the US; closely aligned with Geneva's combination of personal care, clinical services, and staffing offerings.
• Healthcare NZ: A sister brand within New Zealand Health Group providing community-based home support and disability services; operates with the same parent, payer mix, and service scope as Geneva, making it the most directly comparable peer.
• Solora: Another NZHG sister brand providing home and community support services across New Zealand, operating in the same payer ecosystem and competing for NASC and ACC referrals.
• Life Care Consultants / Life Unlimited: A NZ disability support and home-based services provider serving similar NASC/MoH-funded clients with personal care, rehabilitation, and community participation support.
• Home Instead New Zealand: A franchise-based in-home care provider offering personal care, companionship, and dementia support services across New Zealand, directly competing with Geneva's private-pay aged care offering.

Emerging players

• myPlace Support: A NZ-based disability support and home care provider serving NASC and MoH-funded clients; a smaller but emerging peer operating in the same referral ecosystem as Geneva.

Broad incumbents

• Estia Health: One of Australia's largest residential aged care operators; while primarily facility-based, it competes for the same elderly population Geneva serves in the home and represents a broader incumbent in the ANZ elder care space.
• Bayshore HealthCare: A large North American home and community healthcare services provider offering personal care, nursing, and staffing; comparable in scale, service breadth, and diversified revenue model to Geneva.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GenevaHealth
• LinkedInlinkedin.com/company/geneva-staffing
• Xx.com/Geneva_Health

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geneva Healthcare