What Heat Experience does

Heat Experience (legally Heatexp AS, Norwegian org. no. 917354758) is a privately-held Norwegian designer and retailer of battery-heated clothing, founded in 2016 and headquartered in Trondheim, Norway, with European operations coordinated through Utrecht, the Netherlands. The company sells primarily under the HeatX product brand and offers heated jackets, vests, hoodies, pants and knee pants, gloves, mittens, liner gloves, socks, insoles, and a heated sit pad, organized into Everyday, Hunt, and Performance collections.

The core technology is the HeatX heating platform, differentiated into three voltage tiers: a 5V USB-powered system (cross-compatible with most power banks), a 7.4V system with 2200mAh batteries for gloves and mittens, and a 9V APP-controlled system with USB-C, 10000mAh power banks, and stepless temperature control via a companion mobile app. Premium products integrate 3M Thinsulate insulation, DWR-treated shells, and machine-washable designs with removable batteries.

Revenue is generated primarily through one-time hardware sales to consumers via a 10-language direct-to-consumer e-commerce storefront (heatexperience.eu), supplemented by two regional channel partners (Respons Nordic AS for Denmark, Finland, Norway, and Sweden; Response Benelux for Belgium, Netherlands, and Luxembourg). Pricing spans from €69.90 for socks sold without batteries to €349 for the premium Oslo Coat, with accessory revenue from spare batteries, car chargers, and wall chargers. No public revenue, funding, or financial data is disclosed, and the company maintains a deliberately small operational footprint of 1-10 employees.

Name

Heat Experience

Legal name

Heatexp AS

Website

https://heatexperience.eu

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Heat Experience is a Norwegian designer and DTC retailer of battery-heated clothing, selling jackets, vests, gloves, mittens, socks, and accessories under the HeatX brand to consumers across 10 European markets via its own e-commerce site and two regional distributors.

Ownership category

akta.pro rank

Product category

Heated Apparel

akta.pro primary industry

Cold-Weather & Thermal Protective Workwear (CRAAALAJ)

akta.pro secondary industry

Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)

Keywords

• Battery-heated apparel
• Heated winter clothing
• Outdoor heated gear
• Heated gloves mittens
• Rechargeable heated socks

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Heated Apparel Sales: Primary revenue from selling battery-heated clothing including jackets, vests, hoodies, pants, gloves, mittens, and socks. Products are sold as one-time purchases with optional accessories (spare batteries, chargers).
2. Accessories and Spare Parts: Revenue from complementary products including spare batteries (6000mAh, 4400mAh), car chargers, wall chargers, and spare clothing items without batteries for customers who already own compatible power sources.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Heat Experience designs, manufactures and sells battery-heated clothing and accessories under the HeatX brand, including heated jackets, vests, hoodies, coats, pants, gloves, mittens, socks, insoles, and sit pads. Products are powered by proprietary HeatX heating systems (5V USB, 7.4V, and 9V APP-controlled) with rechargeable lithium-ion batteries, and are organized into Everyday, Hunt, and Performance collections. Complementary accessories include spare batteries, power banks, car chargers, and wall chargers.

Product overview

Heat Experience (HeatX) is a Norwegian designer and manufacturer of battery-heated clothing and accessories. The product portfolio centers on the HeatX heating technology brand, which includes heated outerwear (jackets, vests, coats), bottoms (pants, knee pants), handwear (gloves, mittens, liner gloves), and footwear (socks, insoles). The products are organized into collections: Everyday (casual use), Hunt (hunting-specific), and Performance (athletic use). Core technology includes three heating systems: HeatX 5V (USB-powered vests with 3 heat levels), HeatX 7.4V (gloves and mittens with 2200mAh batteries), and HeatX 9V APP-controlled (advanced jackets and hoodies with app control and stepless temperature). Accessories include rechargeable batteries (2200mAh, 6000mAh), power banks (10000mAh), car chargers, and wall chargers. The products are designed in Trondheim, Norway, and feature adjustable temperature controls, weather-resistant materials, and machine-washable construction.

Differentiator

Problem solved

Functional benefit

Brands

• HeatX: Primary product brand for battery-heated clothing including jackets, vests, gloves, mittens, socks, and accessories. Features HeatX technology heating systems (5V, 7.4V, and 9V variants) with rechargeable batteries.

Products and services

• HeatX Heated Oslo Coat (Men's / Women's) Premium long-line heated coat for men and women featuring the HeatX heating system, designed for cold-weather protection.
• HeatX Heated Everyday Vest (Men's / Women's) Lightweight heated vest powered by the 5V USB system with three heating levels and 10000mAh power bank, providing core warmth on chest and lower back.
• HeatX Heated Hybrid Jacket (Men's) Versatile heated hybrid jacket with 9V APP-controlled heating, 60g Thinsulate insulation, and USB-C power; usable as mid-layer or outer layer with up to 8 hours heating time.
• HeatX Heated Anyday Ziphood (Men's) All-round heated zip hoodie with dual-sided breathable fleece fabric, 9V APP-controlled heating, 10000mAh power bank, and heating on chest and lower back for up to 5 hours.
• HeatX Heated Outdoor Vest (Women's) Outdoor heated vest with 9V APP-controlled heating system, 70 GSM Thinsulate insulation, DWR-treated shell, and grid fleece liner; heating on chest and lower back with up to 5 hours runtime.
• HeatX Heated Knee Pants Knee-length heated pants with heat zones over thighs and lower back, dual side zippers, waffle fleece liner, 10000mAh power bank, and up to 8 hours runtime across 3 heating levels.
• HeatX Heated Nordic Gloves Durable heated gloves designed for Nordic conditions, combining battery-powered heating with weather-resistant materials.
• HeatX Heated Blizzard Mittens Heavy-duty heated mittens for extreme cold with extended battery life and weather protection.
• HeatX Heated Everyday Mittens Everyday heated mittens with fiberfill insulation, weather-resistant fabrics, touchscreen-compatible fingertips, and the HeatX 7.4V heating system delivering up to 5 hours runtime.
• HeatX Heated Liner Gloves Thin heated liner gloves designed to be worn under other gloves or mittens; 7.4V power, 2x 2200mAh batteries, up to 5 hours runtime, touchscreen compatible with silicone grip.
• HeatX Heated Everyday Socks (with Battery V2) Heated socks with rechargeable battery, wool-blend material, 4-way stretch, and heating elements extending around all toes; up to 5 hours battery life with 3 heat levels via remote.
• HeatX Heated Technical Socks Technical heated socks with reinforced zones for hiking boots, work shoes, and regular boots; available in multiple colors with optional battery pack.
• HeatX Heated Insoles Battery-heated shoe insoles that provide warmth to feet during cold-weather activities.
• HeatX Heated Sit Pad Portable heated seating pad for outdoor use, providing warmth when sitting on cold surfaces.
• HeatX Heated Hunt Collection Specialized heated clothing line for hunting, including heated hunt gloves, hunt vests, and hunt pullover mittens with camouflage and hunting-specific features.
• HeatX Heated Light Hunt Gloves Lightweight heated hunting gloves with removable trigger finger for precision use during hunting activities.
• HeatX Heated Performance Collection High-performance heated clothing line designed for active outdoor pursuits and athletic use, including multi-purpose All Mountain Gloves for skiing and winter sports.
• HeatX Car Charger 12V car charger for 6000mAh and 4400mAh li-ion polymer HeatX batteries; Model XFL668 with DC 8.4V 2A output, FCC/CE/GS certified.
• HeatX Battery and Power Bank Accessories Rechargeable batteries (2200mAh 7.4V, 6000mAh), 10000mAh power banks, and wall chargers compatible with HeatX heated garments.

Quantifiable outcome

• Up to 8 hours battery life on heated pants with 10000mAh power bank
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Respons Nordic AScoreChannel Partner/ Reseller/ DistributorOfficial Nordic sales partner for Heat Experience. Contact: Kent Willy Nilsen. Handles distribution across Nordic countries (Denmark, Finland, Norway, Sweden). Website: www.response-nordic.com
• Response BeneluxcoreChannel Partner/ Reseller/ DistributorOfficial Benelux sales partner. Contact: Wilko Mostert. Handles distribution in Belgium, Netherlands, and Luxembourg. Website: www.response-nordic.eu

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ororo: Direct-to-consumer battery-heated apparel brand selling jackets, vests, hoodies, gloves, and socks at similar price points with comparable heating technology. Operates as a similarly structured online-first heated apparel business and is one of the closest direct competitors to Heat Experience in Europe and globally.
• Venture Heat: Established battery-heated apparel and gear brand offering heated jackets, gloves, insoles, and liners. Direct overlap in product categories, rechargeable lithium heating technology, and multi-use-case customer targeting (outdoor, work, motorcycle).
• Gerbing: Pioneer in heated gear with deep roots in motorcycle, outdoor, and workwear heated apparel using proprietary microwire heating technology. Comparable in product breadth (jackets, gloves, liners, socks) and heated-platform approach, though historically stronger in motorcycle and powered-gear segments.
• Gobi Heat: US-based battery-heated apparel brand selling heated jackets, vests, base layers, and accessories through direct e-commerce. Highly comparable product mix, target customer (outdoor enthusiasts, hunters, workers), and heating-platform approach to Heat Experience.

Broad incumbents

• Milwaukee Tool: Large power-tool brand whose TOUGHSHELL heated jackets, hoodies, and gloves target tradespeople and outdoor workers — overlapping directly with Heat Experience's outdoor worker segment. Competes through bundled workwear ecosystems rather than as a pure apparel specialist.
• Hestra: Premium Swedish glove maker with deep cold-weather expertise and a Nordic design heritage analogous to Heat Experience's positioning. While Hestra does not focus on battery-heating, it directly competes in the cold-weather glove and mitten category and shares the Scandinavian brand-credibility angle.
• DeWalt: Major power-tools manufacturer offering a heated workwear line (jackets, hoodies, vests, hats) that competes with Heat Experience's outdoor worker and workwear use cases. Sells through extensive existing tool-retail relationships that Heat Experience cannot match through Respons Nordic/Response Benelux.
• Bosch (Power Tools / Bosch Home): Diversified manufacturer whose heated workwear line (jackets, vests) integrates with the Bosch 18V battery platform. Competes with Heat Experience primarily in the outdoor-worker and workwear segments through extensive retail and professional distribution.
• Makita: Global power-tool and outdoor equipment brand with a heated jacket and workwear line powered by its proprietary LXT and CXT battery platforms. Direct competition in the heated workwear category with strong brand recognition among professional trades.

Emerging players

• Therm-ic: Specialist in battery-heated insoles, socks, and ski boot heating systems. Highly relevant specialist competitor in the heated footwear category, with deep roots in winter sports that overlap with Heat Experience's Performance and ski segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heat_experience
• Facebookfacebook.com/theheatexperience
• LinkedInlinkedin.com/company/heat-experience

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heat Experience