What Authority Media does

Authority Media is a Vancouver-headquartered, privately held digital media company founded in 2010 by Derek Scott (CEO) and Darcy LaCouvee (CSO). The company operates a portfolio of three owned-and-operated technology media brands: Android Authority (the world's largest independent Android news source, with 2B+ article reads and 3.3M YouTube subscribers), SoundGuys (a definitive audio equipment review portal with 3.8M+ monthly readers), and Gary Explains (a tech education YouTube channel with 300K+ subscribers and 13 years of operating history). Collectively these brands reach over 200M tech consumers annually and have accumulated billions of cumulative video views, article reads, and minutes of content consumed. The platform is built on a digital media publishing infrastructure that captures first-party audience data used for precision ad targeting, integrated with Comscore for brand-safety verification and Google Ad Manager for ad serving.

The company runs a fully remote global workforce of 50+ employees and is bootstrapped, having grown without disclosed external venture capital or private equity. Authority Media monetizes exclusively through advertising and sponsorship solutions sold to technology brands and their agencies. Offerings include branded editorial content, social content, product features and showcases, site takeovers, newsletter placements, sponsored posts and videos, and campaign launch partnerships. Brand partners publicly disclosed include Huawei, Realme, Anker, UAG (Urban Armor Gear), Govee, and Cuktech, spanning mobile, consumer electronics, and smart home categories.

The audience served skews toward 18-45 year-old tech enthusiasts and professionals with an average household income of $180K and 81% holding a college degree, positioning Authority Media as a premium-channel outlet for advertisers targeting affluent, educated, tech-influential consumers. The company emphasizes editorial independence and a "no marketing fluff" content philosophy as its core differentiation, supported by long-tenured editorial leadership (Managing Editors with 13 and 8 years of tenure). Pricing is not publicly disclosed; commercial relationships are initiated through a partnerships contact form rather than self-serve channels.

Name

Authority Media

Legal name

Authority Media

Website

https://authoritymedia.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Authority Media is a privately held, bootstrapped digital media company operating Android Authority, SoundGuys, and Gary Explains to reach 200M+ tech consumers annually through advertising and brand partnerships with global technology brands.

Ownership category

akta.pro rank

Product category

Digital Media Publishing

NAICS

Publishing Industries (513), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD)

akta.pro secondary industries

Digital Content & Media Subscriptions (CRAFAIAA), Measurement, Attribution & Brand Safety (Fraud/Compliance) (MPACAGAF)

Keywords

• Digital media publishing
• Consumer technology content
• Tech product reviews
• Online advertising solutions
• Brand partnership campaigns

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and sponsorship: The company generates revenue through multiple advertising formats including branded editorial content, social content, product showcases/features, targeted display campaigns, site takeovers, newsletter placements, sponsored posts and videos, interviews, campaign launch partnerships, and deal news announcements.
2. Partnership campaigns: Multi-channel campaign execution and partnership opportunities for brands to integrate into the digital lives of the company's audience through Android Authority, SoundGuys, and Gary Explains platforms.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Authority Media operates a multi-brand tech media publishing platform comprising three wholly-owned sub-brands — Android Authority (mobile/Android news and reviews), SoundGuys (audio equipment reviews), and Gary Explains (tech education and tutorials) — that collectively reach 200M+ tech consumers annually. The company monetizes its audience of 8M+ social followers through advertising and brand partnership solutions including branded editorial content, product features, site takeovers, newsletter placements, and sponsored videos.

Product overview

Authority Media operates as a multi-brand tech media platform comprising three distinct sub-brands: Android Authority (focused on mobile/Android technology coverage), SoundGuys (specializing in audio equipment reviews and education), and Gary Explains (providing technical explanations and tutorials for tech enthusiasts). Together, these brands reach 200M+ tech consumers annually, offering honest product reviews, breaking news, expert opinions, and sponsored content opportunities for advertisers.

Differentiator

Problem solved

Functional benefit

Brands

• Android Authority: The world's most influential and independent voice in mobile technology. A leading tech publication trusted by 8M+ users through honest product reviews, breaking news, and entertaining insights. World's largest publication devoted to all things Android and beyond.
• SoundGuys
• Gary Explains

Products and services

• Android Authority The world's largest independent Android news source, providing breaking news, honest product reviews, comprehensive tech guides, and video content covering smartphones, tablets, wearables, and emerging technologies to a global audience of 8M+ users.
• SoundGuys
• Gary Explains A tech education channel offering in-depth technical explanations, DIY projects, comprehensive tutorials, and insights into open-source software development, SoCs, chip architecture, benchmarking, small form factor PCs, and low-power computing.
• Brand Partnership and Advertising Solutions Advertising and partnership opportunities including branded editorial content, social content, product features/showcases, site takeovers, newsletter placements, sponsored posts and videos, interviews, campaign launch partnerships, and deal news announcements for brands seeking access to Authority Media's 200M+ tech consumer audience.

Quantifiable outcome

• 200M+ tech consumers reached annually
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• HuaweicoreGTM or Marketing PartnerBrand partner featured in the partnerships page logo section. Huawei works with Authority Media for product reviews and brand integration across Android Authority, SoundGuys, and Gary Explains platforms.
• RealmecoreGTM or Marketing PartnerBrand partner featured in the partnerships page logo section. Realme collaborates with Authority Media for product features and reviews targeting the tech-savvy audience.
• AnkercoreGTM or Marketing PartnerBrand partner featured in the partnerships page logo section. Anker partners with Authority Media for product reviews and advertising across owned media brands.
• UAG (Urban Armor Gear)coreGTM or Marketing PartnerBrand partner featured in the partnerships page logo section. UAG works with Authority Media for product showcases and brand integration.
• GoveecoreGTM or Marketing PartnerBrand partner featured in the partnerships page logo section. Govee partners with Authority Media for smart home product reviews and advertising.
• CuktechcoreGTM or Marketing PartnerBrand partner featured in the partnerships page logo section. Cuktech collaborates with Authority Media for product reviews and brand visibility.
• ComscoresupportingTechnology or IntegrationAd safety and brand safety measurement partner. Used to ensure ads are shown in secure, appropriate contexts and provide verification for advertisers.
• Google Ad ManagersupportingTechnology or IntegrationAd serving and management platform partner. Utilized for campaign execution and brand safety measures across Authority Media properties.

Scale indicators25 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Android Central: Long-running Android-focused digital publisher covering smartphones, apps, and mobile technology with reviews and buying guides. Comparable to Authority Media in vertical focus, content-led model, and reliance on enthusiast audience monetization.
• Tom's Guide: Consumer technology publisher focused on buying guides, product reviews, and how-to content. Comparable to Authority Media's brands in audience intent (high purchase intent tech consumers) and advertising-supported business model.
• The Verge: Major consumer technology publication covering gadgets, tech culture, and the intersection of technology and society. Comparable to Authority Media in tech vertical focus, reviews-driven content, and brand-sponsored advertising relationships with major OEMs.
• PCMag: Established consumer technology publication producing reviews, ratings, and buying advice for consumer electronics and computing. Comparable to Authority Media in audience (tech purchase decision-makers), review-led content, and advertising-supported business model.
• Engadget: Long-running consumer technology publication covering gadgets, gaming, and entertainment tech with reviews and news. Comparable to Authority Media in content categories, audience (tech enthusiasts), and multi-platform video-and-text content strategy.
• Android Police: Independent Android-focused tech publication producing news, reviews, and feature articles for a tech enthusiast audience. Directly comparable to Android Authority in category (Android), audience (enthusiasts), and monetization (display and sponsored content).
• 9to5Mac: Independent, niche-focused tech publisher with a flagship brand (9to5Mac) covering Apple ecosystem. Operates a comparable business model of advertising-supported reviews, news, and video content targeted at enthusiast and prosumer audiences — closely mirroring Authority Media's Android Authority brand in audience and monetization.
• TechRadar: Global tech publication producing reviews, buying guides, and news across consumer electronics categories. Directly comparable to Authority Media in audience (tech buyers), content type (reviews-led), and monetization (display, affiliate, sponsored content).
• CNET: One of the largest consumer technology publications globally, covering product reviews, news, and how-tos across multiple platforms. Comparable to Authority Media in broad tech reviews-led content, large-scale audience, and digital advertising revenue model.
• Digital Trends: Digital media publisher covering consumer technology with strong video and reviews-led content across multiple platforms. Comparable to Authority Media in its multi-brand tech publishing model, video-forward strategy, and advertising-supported revenue mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/authority-media-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Authority Media