The Animation Guys

What The Animation Guys does

The Animation Guys is a London-based, privately held animation production studio that delivers custom animated content for brands, advertising agencies, and production companies. Founded around 2015 and operating with a 1–10 person team, the studio offers a broad service catalog spanning 2D animation, 3D animation, motion graphics, character animation, explainer videos, animated TV adverts, corporate video, brand animation, and micro-interactions, as well as dedicated verticals for healthcare, fintech, insurance, education, sport, health & safety, and charity work. Its underlying technology stack consists of industry-standard animation production tools rather than proprietary software, and the studio does not offer APIs, SDKs, or a software platform.

The company operates a project-based services model with pricing tiers from £5k to £20k+, billing half on signing and the balance within seven days of delivery, plus add-on fees for source files and out-of-scope work. Go-to-market is consultative direct sales driven by a website portfolio, blog, social media, email newsletter, and free-consultation CTAs, supplemented by agency partnerships (e.g., John Doe agency, Radioville). Its client roster includes BBC, Coca-Cola, NHS, ASUS, Royal London, PepsiCo, Suntory, Absolut Vodka, Financial Times, American Express, HSBC, Deloitte, Starbucks, Virgin Media, and Knight Frank, with case-study outcomes including a 400% sales uplift for Grenson Motors and a TV advert aired on 100+ UK stations for Royal London. Co-founders Jamien Middleton (CEO) and Theo Hicks (Creative Director) lead the studio, which has been recognized with a Telly Award for the Kick It Out football animation campaign.

Name

The Animation Guys

Legal name

The Animation Guys Limited

Website

https://theanimationguys.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Animation Guys is a London-based boutique animation production studio (1–10 employees, founded ~2015) that creates custom 2D, 3D, and motion-graphics content for brands, advertising agencies, and production companies across sectors including healthcare, fintech, insurance, and media.

Ownership category

akta.pro rank

Product category

Animation Production Services

NAICS

Motion Picture and Video Industries (5121), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

3D Character Animation (MPAHACAB)

akta.pro secondary industries

2D Character Animation (MPAHACAA), 3D Product/Explainer Animation (MPAHACAD), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Motion Graphics & Animation (BPAFAIAD)

Keywords

• Animation production services
• Explainer video production
• Motion graphics services
• 2D 3D animation
• Video marketing content

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Animation Projects: Project-based animation production for brands, agencies, and production companies. Pricing varies by project scope with budget tiers starting from £5k to over £20k. Half fee paid on project signing, balance due within 7 days of delivery.
2. Animation Consulting: Consulting services for animation strategy and brand animation projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Animation Guys is a London-based animation production company that creates custom animated video content for brands, advertising agencies, and production companies. Their service portfolio spans 2D and 3D animation, motion graphics, character animation, explainer videos, animated TV adverts, corporate videos, and social media animations, with specialized verticals for healthcare, fintech, insurance, education, sport, and charity sectors. Projects are delivered as bespoke creative engagements with budgets ranging from £5,000 to over £20,000.

Product overview

The Animation Guys is a London-based animation production company offering a comprehensive suite of animation services rather than a software product. Their core offerings include 2D Animation Agency and 3D Animation Agency services, supplemented by specialized verticals including Healthcare Animation, Insurance Animation, Fintech Animation, Education Animation, Sport Animation, Health & Safety Animation, and Charity Animation. The company provides various content types including Explainer Videos, Motion Graphics, Animated Adverts, Corporate Videos, Brand Animation, Character Animation, Social Media Animation, Product Animation, Infographic Videos, and TV Adverts. They also offer supporting services such as Animation Consulting and Video Marketing Strategies. All services are delivered as custom animation production rather than pre-built software products, with pricing based on project scope and budget tiers ranging from £5k to £20k+. The company works with brands, agencies, and production companies across diverse industries.

Differentiator

Problem solved

Functional benefit

Products and services

• 2D Animation Two-dimensional animation services creating flat, hand-drawn or digitally produced animated content for various applications including explainer videos, social media content, and corporate communications. Targeted at brands, agencies, and production companies needing visual storytelling.
• 3D Animation Three-dimensional animation services producing realistic and conceptual visuals in three-dimensional space for gaming, virtual reality, conceptual videos, and product visualization. Targeted at brands and agencies seeking dimensional visual content.
• Explainer Video Animated explainer videos designed to simplify complex ideas, clarify business propositions, and communicate messages effectively to target audiences through engaging visual storytelling. Targeted at brands and organizations needing to communicate complex products, services, or concepts.
• Motion Graphics Animated graphic design services focusing on text-based animations combined with music and powerful visual elements for communicating important information and adding gravitas to topics. Targeted at brands, agencies, and broadcasters needing kinetic typography and information design.
• Animated Adverts Custom animated advertising content for television, digital platforms, and social media campaigns that communicates brand messages in engaging visual formats. Targeted at brand marketers and agencies needing advertising creative.
• Corporate Video Professional animated corporate communications including internal training videos, company presentations, and business communications that convey messages in engaging visual formats. Targeted at corporate communications teams and HR/L&D functions.
• Event Animation Animated content for conferences, trade shows, and corporate events including highlight videos, promotional content, and visual presentations. Targeted at event marketers and brand activation teams.
• Brand Animation Custom animated brand content that helps businesses develop distinctive visual identities, create recognizable branding elements, and communicate brand values through animation. Targeted at brand managers and creative directors.
• Character Animation Animated character creation and animation services for storytelling, mascots, brand characters, and character-driven narratives. Targeted at brands developing mascots, agencies producing character-led campaigns, and entertainment producers.
• Social Media Animation Animated content optimized for social media platforms including Instagram, Facebook, LinkedIn, and other channels, formatted for various aspect ratios and platform requirements. Targeted at social media marketers and brand content teams.
• TV Adverts Animated television advertising content produced for broadcast across multiple TV stations and regions, designed to capture attention and communicate brand messages effectively. Targeted at brand advertisers and media agencies.
• Product Animation Animated product demonstrations and visualizations showing products in action, highlighting features, and creating engaging visual representations of products for marketing purposes. Targeted at product marketers and e-commerce teams.
• Animated Demo Video Animated demonstrations of software, products, or services that explain features and functionality in an engaging visual format, serving as an alternative to screen captures. Targeted at SaaS companies, tech vendors, and product marketing teams.
• Animated Process Video Animated content explaining business processes, workflows, and procedures in clear visual sequences for training and communication purposes. Targeted at L&D teams, operations managers, and internal communications functions.
• Animated Report Animated annual reports, data visualizations, and statistical presentations that transform complex data into engaging visual narratives. Targeted at corporate communications, investor relations, and editorial teams.
• Animated Sales Video Persuasive animated content designed to drive sales conversions, featuring compelling narratives and clear calls to action for marketing campaigns. Targeted at sales and marketing teams.
• Testimonial Video Animated customer testimonial and endorsement content that presents client feedback in engaging animated formats. Targeted at marketing teams and brand storytellers.
• Infographic Video Animated infographics that present data, statistics, and information in visually engaging formats that are easy to understand and share. Targeted at content marketers, publishers, and data communications teams.
• Microinteractions Small-scale animated elements and interactions designed for digital interfaces, websites, and applications to enhance user experience. Targeted at product designers, UX teams, and digital product owners.
• Animation Consulting Expert consultation services for businesses developing animation strategies, including brand guidelines development, style guide creation, and animation planning. Targeted at brand teams and marketers developing long-term animation strategy.
• Video Marketing Strategies Strategic planning and consulting for video marketing campaigns, including channel selection, content optimization, and distribution strategies. Targeted at marketing leaders planning integrated video campaigns.
• Healthcare Animation Specialized animation services for healthcare and medical industries, including medical explainer videos, patient communication content, and pharmaceutical animations. Targeted at healthcare providers, medical device companies, and pharmaceutical firms.
• Insurance Animation Animation services specifically designed for insurance companies to explain complex policies, coverage options, and services in clear engaging formats. Targeted at insurance carriers, brokers, and insurtech firms.
• Fintech Animation Animation services for financial technology companies to showcase data, explain complex financial concepts, and present innovative fintech products. Targeted at fintech startups, banks, and financial services firms.
• Education Animation Animation services for educational institutions including schools, colleges, and universities for showcasing research, presenting complex projects, and engaging students. Targeted at universities, research institutions, and edtech firms.
• Sport Animation Animation services for sports organizations including event promotion, athlete storytelling, sports branding, and explaining sporting concepts. Targeted at sports federations, clubs, and sports media organizations.
• Health & Safety Animation Training and communication animations focused on workplace safety, health procedures, PPE usage, and safety protocols for employees. Targeted at EHS teams, training departments, and safety consultancies.
• Charity Animation Animated content for non-profit organizations and charities to raise awareness, tell compelling stories, and communicate their mission effectively. Targeted at charities, NGOs, and non-profit fundraising teams.
• Agency Support Animation production support and partnership services for advertising agencies, marketing agencies, and production companies needing white-label or partnership animation execution.
• Animation Production Support End-to-end animation production services supporting clients through concept development, storyboarding, animation production, and final delivery. Targeted at production companies and agencies needing end-to-end production capacity.

Quantifiable outcome

• 400% sales uplift for Grenson Motors after implementing animated explainer video
• +2 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• John Doe AgencycoreStrategic or Co-development PartnerCollaborated with John Doe agency on Absolut Vodka 'Better Journeys Home' campaign featuring Roman Kemp. John Doe facilitated creative direction while The Animation Guys handled animation production. Campaign achieved millions of social media impressions.
• RadiovilleminorStrategic or Co-development PartnerAudio production partner for Royal London animated TV advert. Collaboration combined animation expertise with audio production for Victorian-style TV commercial that aired on 100+ stations.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Demo Duck: Demo Duck is an explainer-video and animation studio producing 2D and 3D animated content for brand marketing, internal communications, and product demos. Highly comparable in offering (explainer videos, product animation, brand storytelling) and in serving enterprise marketing teams and agencies.
• Explainify: Explainify produces animated explainer videos, product demos, and brand-story content for B2B and SaaS companies. Directly comparable in service scope (animated explainers, product demos, brand videos) and in targeting marketing and product-marketing buyers at mid-market and enterprise clients.
• Kasra Design: Kasra Design is an animation and motion-graphics studio producing brand, explainer, and product animations for tech and consumer companies. Comparable in deliverable mix (2D/3D animation, motion graphics, brand videos) and in targeting marketing teams at growth and enterprise brands.
• Gisteo: Gisteo is an animated-explainer-video production company focused on short-form marketing animation for B2B and consumer brands. Closely comparable in core deliverable (animated explainer videos), pricing tier, and buyer persona (marketing managers seeking story-led brand content).
• Yum Yum Videos: Yum Yum Videos is an explainer-video and animation production studio serving brands and agencies globally with 2D, 3D, and motion-graphics work. Directly comparable to The Animation Guys in service mix (explainer, brand, corporate video) and target customer (enterprise marketing buyers and creative agencies).
• Cub Studio: Cub Studio is a UK-based animation and motion-graphics studio producing 2D, 3D, and character animation for brands, agencies, and broadcasters. Comparable on geography (UK), animation styles (2D/3D/character), and client base (brands, agencies, and entertainment).
• Bold Content Video: Bold Content is a London video production company producing animated and live-action explainer, brand, and corporate videos for enterprises. Comparable in service mix (animated explainers, brand and corporate videos), London base, and enterprise-buyer focus.

Broad incumbents

• Nexus Studios: Nexus Studios is a London-based animation and production company producing commercials, branded content, and immersive experiences for global brands. Comparable as a London-headquartered animation house serving enterprise brands and agencies, but operating at a meaningfully larger scale and with a broader creative remit (including immersive/AR work).
• Blue Zoo: Blue Zoo is a London-based animation studio producing animated series and commercials for broadcasters and brands. Comparable in 2D/3D animation capability and London base, but skews more toward children's series and broadcast IP than The Animation Guys' corporate explainer-and-marketing focus.
• Studio AKA: Studio AKA is a multi-award-winning London animation studio producing character-led animation for commercials, broadcast, and short film. Comparable in craft (character animation, commercials) and London base, but positioned at a higher-end, award-driven tier with broader broadcast work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/animationguys

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Animation Guys