What Midtown Crossing does

Midtown Crossing is a 15.5-acre mixed-use real estate development in midtown Omaha, Nebraska, owned by Mutual of Omaha and operated through East Campus Realty, LLC. Opened in 2010 as the catalyst project of the Destination Midtown urban revitalization initiative, the development integrates 225,000+ square feet of restaurant and retail space leased to 40+ tenants, over 18,000 square feet of Class A office space at the Offices at Turner Park, 297 luxury condominiums, 196 apartment units, and the 7.5-acre Turner Park as its centerpiece green space. It achieved LEED for Neighborhood Development certification under the U.S. Green Building Council's pilot program, the only such project selected in Nebraska or Iowa.

The business model is diversified across five recurring and transactional revenue streams: subscription retail and restaurant leasing via OMNE Partners, multi-year Class A office leases, residential sales (condominiums via Better Homes & Gardens) and leasing (apartments via CIP), usage-based parking operations under contract with the City of Omaha, and advertising/event sponsorship revenue tied to Turner Park programming. Go-to-market is hybrid: direct-to-consumer leasing for commercial and residential spaces, community-led positioning as Omaha's gathering place, and event-driven traffic generation through free signature programming such as Jazz on the Green, Night Market, Chalk Art Festival, and bocce ball leagues.

The target customer base spans urban residents (condo owners and apartment renters), business tenants (restaurants, retailers, service providers, professional offices), visitors and event attendees, and art and culture enthusiasts. The development functions as both an experiential destination and an economic anchor for midtown Omaha, with planned connectivity to the 2028 Omaha Modern Streetcar enhancing transit-driven foot traffic. No technology platform, AI capabilities, or proprietary software products underpin operations; the business is fundamentally a real estate and experiential venue play rather than a technology-enabled enterprise.

Name

Midtown Crossing

Legal name

East Campus Realty, LLC

Website

https://midtowncrossing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Midtown Crossing is a 15.5-acre mixed-use real estate development in midtown Omaha, owned by Mutual of Omaha, integrating 225,000+ sq ft of retail, Class A offices, 297 condominiums, 196 apartments, and the 7.5-acre Turner Park for residents, tenants, and visitors.

Ownership category

akta.pro rank

Product category

Mixed-Use Real Estate Development

NAICS

Commercial and Institutional Building Construction (236220), Residential Building Construction (2361), Arts, Entertainment, and Recreation (71)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Retail & Mixed-Use Commercial Construction (IMAFACAB)

Keywords

• Mixed-use development
• Commercial leasing
• Luxury condominiums
• Urban event venue
• Retail space rental

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Retail Space Leasing: Midtown Crossing generates revenue by leasing over 225,000 square feet of retail and restaurant space to local businesses. With over 40 tenants including restaurants, shops, services, and entertainment venues, the mixed-use development collects rent from diverse retail operators.
2. Office Space Leasing: Class A professional office space totaling over 18,000 square feet is leased to businesses at the Offices at Turner Park. Spaces range from 2,500 to 12,500+ square feet, offering turnkey office solutions with premium visibility and amenities.
3. Residential Sales and Leasing: The development includes 297 luxury condominiums sold through Better Homes & Gardens Real Estate and 196 apartment units managed by CIP (Commercial Investment Properties), providing both ownership and rental housing options in the urban core.
4. Parking Operations: Revenue generated from parking garage operations offering 2 hours free, then $1 per hour with a maximum daily fee of $15. Monthly parking permits are also available through Park Omaha.
5. Event Sponsorships: Corporate sponsorships for Turner Park events provide revenue stream. Presenting and featured sponsorships are available for signature events, offering brand visibility during heavily-trafficked community events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Midtown Crossing is a 15.5-acre mixed-use real estate development in midtown Omaha featuring retail and restaurant leasing (225,000+ sq ft with 40+ tenants), Class A office space, 297 luxury condominiums, 196 apartments, and the 7.5-acre Turner Park green space. The development provides event programming (Jazz on the Green, Night Market, Chalk Art Festival), venue rentals, garage parking, and catering services, all anchored by Mutual of Omaha ownership.

Product overview

Midtown Crossing is a 15.5-acre mixed-use urban development in midtown Omaha featuring Turner Park as its centerpiece 7.5-acre green space. The development encompasses over 250,000 sq. ft. of restaurants, entertainment, services and shops (30+ retailers), Class A office spaces (18,000+ sq. ft.), 297 luxury condominiums, and 196 apartment units. The portfolio includes signature community events (Jazz on the Green, Night Market, Chalk Art Festival, Season of Lights), outdoor fitness programming (Turner Park Fitness), recreational leagues (Bocce Ball), and catering/private dining services. Parking infrastructure includes two garages with 2 hours free validation. The development achieved LEED certification under the U.S. Green Building Council's pilot Neighborhood Development program and is adjacent to the planned 2028 Omaha Modern Streetcar route.

Differentiator

Problem solved

Functional benefit

Brands

• Turner Park: 7.5-acre revitalized urban green space and centerpiece of Midtown Crossing, hosting free community events, concerts, festivals, and outdoor activities
• Offices at Turner Park

Products and services

• Turner Park A 7.5-acre revitalized urban green space serving as Omaha's primary venue for outdoor community gatherings, concerts, festivals, and recurring events.
• Offices at Turner Park Class A professional office suites ranging from 2,500 to 12,500+ sq ft with floor-to-ceiling windows, panoramic Dodge Street views, and high-profile signage, leased to professional tenants.
• Retail Space Leasing Leasing of high-traffic retail and restaurant bays ideal for restaurants, bars, and service retailers within the 225,000+ sq ft development.
• Midtown Crossing Condominiums 297 luxury one- and two-bedroom residences with concierge services, heated parking, Clubroom, and panoramic views, sold through Better Homes & Gardens Real Estate.
• Midtown Crossing Apartments 196 luxury apartment units offering modern urban living with access to neighborhood amenities and Turner Park.
• Jazz on the Green Free weekly summer concert series at Turner Park featuring local and touring jazz musicians, presented by Omaha Performing Arts.
• Night Market Free evening market event transforming Turner Park with live music, 50+ local vendors, lawn games, and community gathering.
• Chalk Art Festival Annual free event where local artists transform sidewalks around Turner Park into chalk masterpieces, with live chalk art and vendor marketplace.
• Turner Park Fitness Free outdoor fitness and wellness classes including Dance Fitness and Farnam Flow Yoga led by certified Genesis Health Clubs instructors.
• Game On Omaha Bocce Ball League Six-week recreational bocce ball league held Tuesdays in Turner Park, open to all skill levels with a finals tournament.
• Season of Lights All-winter-long light display illuminating Turner Park and Farnam Street with thousands of LED lights.
• Event Planning & Venue Rental Turner Park venue rental for public and corporate events, gatherings, festivals, and entertainment with customizable options.
• Catering & Private Dining Restaurant catering and private dining spaces for groups up to 100 people, offered through on-site restaurants for corporate and celebratory events.
• Garage Parking Two parking garages offering 2 hours free, then $1 per hour with $15 maximum daily fee; monthly permits via Park Omaha.

Quantifiable outcome

• LEED certification achieved under U.S. Green Building Council's pilot Neighborhood Development Certification program - first project selected in Nebraska or Iowa
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Omaha Police FoundationminorOthers · 1 January 2016The Horses of Honor Omaha public art exhibit, honoring fallen heroes of the Omaha Police Department, was presented to the community in 2016 and raised more than $130,000 for the Omaha Police Foundation. Two pieces permanently reside in Turner Park.
• Omaha Performing ArtscoreStrategic or Co-development PartnerOmaha Performing Arts (OPA) partners with Midtown Crossing as presenting sponsor of Jazz on the Green, Omaha's most cherished summer concert tradition at Turner Park. OPA brings professional programming expertise and helps curate the annual concert series featuring local and touring musicians.
• Veridian Credit UnioncoreGTM or Marketing PartnerVeridian Credit Union is the presenting sponsor of the Night Market at Turner Park. Omaha's Original Night Market transforms Turner Park into a vibrant evening celebration featuring music, local makers, and community coming together under the lights.
• Omaha Streetcar AuthoritycoreStrategic or Co-development PartnerThe Omaha Streetcar Authority partnered with Midtown Crossing for Friday Night Movies in Turner Park, with the streetcar project planned to run along Farnam Street through the Midtown Crossing area by 2028. The partnership supports local businesses and celebrates the neighborhood during construction.
• MINI of OmahaminorGTM or Marketing PartnerMINI of Omaha is the presenting sponsor of the annual Chalk Art Festival at Turner Park, supporting this free family-friendly event where local artists transform sidewalks into chalk masterpieces.
• MetronetminorGTM or Marketing PartnerMetronet is the presenting sponsor of Market in the Park, a vendor market featuring 50+ local vendors, live entertainment, and outdoor games in Turner Park.
• BeneschminorOthersBenesch is a sponsor of Friday Night Movies in Turner Park, an event presented by the Omaha Streetcar Authority to celebrate the neighborhood and encourage community support during streetcar construction.
• Hawkins Construction CompanyminorOthersHawkins Construction Company is a sponsor of Friday Night Movies in Turner Park, supporting this community event.
• HDRminorOthersHDR is a sponsor of Friday Night Movies in Turner Park, an event celebrating the neighborhood during streetcar construction.
• JacobsminorOthersJacobs is a sponsor of Friday Night Movies in Turner Park, supporting community engagement during streetcar construction.
• Genesis Health ClubscoreStrategic or Co-development PartnerGenesis Health Clubs provides certified yoga instructors for Turner Park Fitness free outdoor classes (Farnam Flow Yoga and Dance Fitness). The fitness center is located within Midtown Crossing, and the partnership provides wellness programming for the community.
• Omaha SteaksminorGTM or Marketing PartnerOmaha Steaks was the 2022 Presenting Sponsor for the Sunny and Chair Community Art Project, where local artists transformed Adirondack chairs into works of art throughout Midtown Crossing and Turner Park.
• Visit OmahaminorGTM or Marketing PartnerVisit Omaha is listed as a tenant/partner in the Midtown Crossing business directory, helping promote tourism and visitor engagement with the neighborhood.
• City of Omaha Parks DepartmentcoreOthersTurner Park is a City of Omaha park that is maintained and managed by Midtown Crossing. The partnership with the City of Omaha enables public events and community programming in the 7.5-acre urban green space.
• Omaha Metropolitan Area Transit (Metro)minorOthersPublic transit service (Metro bus and ORBT rapid transit) serves the Midtown Crossing area, providing accessible transportation options for residents, employees, and visitors.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Aksarben Village: Mixed-use development in Omaha featuring retail, dining, office, and residential near UNO. Direct local competitor to Midtown Crossing for Omaha tenants, residents, and event traffic.
• CityCentre (Houston): Large mixed-use development in Houston, TX combining Class A office, retail, restaurants, residential, and a central plaza with year-round events — directly comparable format to Midtown Crossing.
• Crocker Park: Mixed-use lifestyle center in Westlake, OH combining retail, dining, Class A office, luxury residential, and a central park with events — directly comparable open-air mixed-use model.
• Easton Town Center: Large mixed-use retail/dining/entertainment center in Columbus, OH with residential and office components, plus extensive event programming — comparable scale and tenant mix to Midtown Crossing.
• Santana Row: Mixed-use lifestyle center in San Jose, CA with luxury condos, retail, dining, and event programming in a walkable open-air setting — closely comparable to Midtown Crossing's live-work-play model.
• Mizner Park: Pioneering mixed-use development in Boca Raton, FL combining retail, dining, office, residential, and a cultural arts center with amphitheater — closely mirrors Midtown Crossing's event-driven, walkable format.
• Reston Town Center: Mixed-use development in Reston, VA featuring Class A office, retail, restaurants, residential, and a central plaza hosting year-round events — directly analogous format to Midtown Crossing.

Broad incumbents

• Federal Realty Investment Trust: Public REIT specializing in mixed-use and open-air retail destinations including Santana Row, Assembly Row, and Bethesda Row. Comparable business model at portfolio scale, though diversified across many markets.
• Kimco Realty: Large public REIT operating open-air shopping centers, many with mixed-use components. While broader and more retail-focused than Midtown Crossing, it represents the institutional capital pool for similar mixed-use assets.

Emerging players

• Blackstone District (Omaha): Emerging nearby mixed-use neighborhood in Omaha centered on dining and entertainment along Farnam Street, directly connected to the planned 2028 streetcar — represents the most immediate local competitive and complementary opportunity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/midtowncrossing
• YouTubeyoutube.com/user/MidtownCrossingOmaha
• Facebookfacebook.com/midtowncrossingatturnerpark
• Instagraminstagram.com/midtowncrossing
• LinkedInlinkedin.com/company/eci-midtown-crossing-project

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midtown Crossing