What Omaha Performing Arts does

Omaha Performing Arts (O-pa) is a 501(c)(3) nonprofit presenting organization founded in 2005 and headquartered in Omaha, Nebraska. It operates the Dick & Mary Holland Campus, which comprises the Holland Performing Arts Center (Kiewit Concert Hall, 2,000 seats; Scott Hall, up to 350), the historic Orpheum Theater (Slosburg Hall, 2,600 seats), Steelhouse Omaha (3,000 seats, opened May 2023 in partnership with Live Nation), and the Tenaska Center for Arts Engagement (opened April 2026). The organization presents touring Broadway productions, concerts, comedy, dance, and family programming, and serves general patrons, K–12 and college students, educators, corporate and school groups, and underserved communities through tiered access programs.

The organization's core technology stack is venue and event infrastructure rather than software: ticketing via Ticket Omaha (operated by O-pa for Holland Center and Orpheum) and Ticketmaster (for Steelhouse), a True Tickets mobile/QR ticketing system, the ASAP Connected registration portal for camps and classes, and touchless express security scanners at Tenaska. There is no disclosed public API, SDK, or AI/ML capability. The platform supports digital marketing channels (website, email, social, Facebook Broadway Subscribers group), signature fundraising events (Broadway Gala, Stage Party, Twilight on the Terrace), and a Public Relations/media operation.

O-pa's revenue model is multi-stream and characteristic of a presenting arts nonprofit: one-time individual ticket sales, recurring season subscriptions (Broadway 7-show packages $305–$950 and Choose Your Own bundles), group sales (10+ tickets), venue rentals, individual donations across multiple giving circles (including a Legacy Circle planned-giving program), corporate sponsorships (season sponsors, Holland Music Club, Jazz on the Green, Corporate Circles of Giving), volunteer programs, and public funding from Douglas County, the Nebraska Arts Council, Humanities Nebraska, and the Nebraska Cultural Endowment. Distribution is regional, anchored in the Omaha metropolitan area with statewide Nebraska reach through education programs and Midwest draw for touring content.

Name

Omaha Performing Arts

Legal name

Omaha Performing Arts

Website

https://o-pa.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Omaha Performing Arts is a 501(c)(3) nonprofit that presents Broadway, concerts, comedy, and arts education across four Omaha venues — Holland Center, Orpheum Theater, Steelhouse Omaha, and Tenaska Center — serving general patrons, students, educators, corporate groups, and underserved communities in Nebraska.

Ownership category

akta.pro rank

Product category

Performing Arts & Live Entertainment

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Broadway & Commercial Theatre Productions (MPAGABAA), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB), Performing Arts (Acting, Improv, Theater) (EDAAAGAE)

Keywords

• Performing arts presenting
• Broadway touring shows
• Live entertainment venues
• Arts education programs
• Community arts engagement

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Individual ticket sales for Broadway shows, concerts, comedy, dance, and family performances at Holland Center, Orpheum Theater, and Steelhouse Omaha venues
2. Season Ticket Subscriptions: Season subscriptions for Broadway and Choose Your Own packages offering 15% discounts and early access to seats
3. Group Sales: Discounted bulk ticket sales for groups of 10+ with priority seating and reduced handling fees
4. Venue Rentals: Rental income from weddings, corporate events, parties, performances, and recitals at Holland Center and Orpheum Theater venues
5. Individual Donations: Tax-deductible contributions supporting education and community engagement programs through various giving circles
6. Corporate Sponsorships: Corporate giving program with season sponsors, corporate circles of giving, and restaurant/hotel partner programs
7. Planned Giving: Legacy Circle planned giving program for estate planning and bequests
8. Volunteer Programs: Ambassador and volunteer programs supporting event operations

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Omaha Performing Arts presents touring Broadway productions, concerts, comedy, dance, and family entertainment across its owned venues — the Holland Performing Arts Center, Orpheum Theater, Steelhouse Omaha, and the Tenaska Center for Arts Engagement. It also runs arts-education, community engagement, and professional-development programs serving Omaha-area schools, families, and community members.

Product overview

Omaha Performing Arts (O-pa) operates a platform of four world-class performing arts venues on the Dick & Mary Holland Campus in downtown Omaha: the Holland Performing Arts Center (Kiewit Concert Hall and Scott Hall), the Orpheum Theater, Steelhouse Omaha, and the Tenaska Center for Arts Engagement. The organization sells tickets through Ticket Omaha (for Holland/Orpheum) and Ticketmaster (for Steelhouse), offering Broadway season subscriptions, Choose Your Own season bundles, group sales, Student Rush, and Educator Discounts. O-pa delivers extensive education and community engagement programs including Jazz on the Green, Music at Miller Park, Voices AMPLIFIED!, Hip Hop Lab, Nebraska Theater Academy, and camps/classes at the Tenaska Center, having served over 1 million people since 2005. The organization is a 501(c)(3) nonprofit generating $61M annual economic impact with 500+ events annually.

Differentiator

Problem solved

Functional benefit

Brands

• Ticket Omaha: Official ticket retailer for events at the Holland Center and Orpheum Theater, operated by Omaha Performing Arts.
• Holland Music Club
• Jazz on the Green
• Music at Miller Park
• Voices AMPLIFIED!
• Hip Hop Lab
• Student Rush
• Arts Access
• IMPACT

Products and services

• Broadway Series

Quantifiable outcome

• $61M annual economic impact to Omaha and the region
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered core, major, flagship and supporting.

• Live NationcoreStrategic or Co-development Partner · 12 May 2023Live Nation is the exclusive promoter for Steelhouse Omaha, booking live music and comedy tours to the venue. This partnership brings national touring acts to Omaha's downtown campus.
• FNBO (First National Bank of Omaha)majorGTM or Marketing PartnerSeason sponsor and corporate partner supporting O-pa's mission through the Corporate Circles of Giving program and visibility at events.
• TenaskaflagshipGTM or Marketing PartnerNaming sponsor for Tenaska Center for Arts Engagement, making the education and community engagement facility possible through generous philanthropy.
• Mutual of OmahamajorGTM or Marketing PartnerSeason sponsor and community partner for Jazz on the Green and other programs through Corporate Circles of Giving.
• KiewitmajorGTM or Marketing PartnerSeason sponsor providing corporate support for O-pa's programming and venue operations.
• Union Pacific RailroadmajorGTM or Marketing PartnerSeason sponsor supporting O-pa's mission and receiving corporate visibility at events.
• Omaha SteakssupportingGTM or Marketing PartnerSeason sponsor providing corporate support.
• Valmont IndustriessupportingGTM or Marketing PartnerSeason sponsor and Holland Music Club sponsor supporting O-pa programming.
• Great Plains CommunicationssupportingGTM or Marketing PartnerSeason sponsor and Holland Music Club sponsor.
• Douglas County NebraskamajorGTM or Marketing PartnerPublic partner and sponsor supporting O-pa's community programs including Holland Music Club and Jazz on the Green.
• Nebraska Arts Council/Nebraska Cultural EndowmentmajorGTM or Marketing PartnerPublic partners providing support for arts education and community engagement programs.
• Humanities NebraskasupportingGTM or Marketing PartnerPublic partner supporting cultural programming including Voices AMPLIFIED! and Hip Hop Lab.
• Midtown CrossingcoreStrategic or Co-development PartnerHost venue partner for Jazz on the Green outdoor concert series at Turner Park. Provides location for free summer concerts.
• Canopy SouthcoreStrategic or Co-development PartnerCommunity partner co-presenting Global Sounds music festival and supporting cultural engagement programming.
• Kiewit LuminariumsupportingStrategic or Co-development PartnerCommunity partner collaborating on science and arts intersection programming.
• Omaha Girls RocksupportingStrategic or Co-development PartnerCommunity partner supporting music education and youth empowerment through the arts.
• Nelson Mandela Elementary SchoolcoreStrategic or Co-development PartnerEducation partner co-presenting Music at Miller Park summer concert series with Minne Lula and Miller Park Neighborhood Associations.
• Presenters CirclecoreGTM or Marketing PartnerVolunteer membership group hosting Broadway Gala and Stage Party signature events to raise funds and awareness for education and community engagement programs.
• Young Patrons CirclecoreGTM or Marketing PartnerVolunteer membership group for young professionals hosting Twilight on the Terrace annual event supporting Disney Musicals in Schools.
• Valmont IndustriessupportingGTM or Marketing PartnerHolland Music Club sponsor.
• Great Plains CommunicationssupportingGTM or Marketing PartnerHolland Music Club sponsor.
• Nebraska Public MediasupportingGTM or Marketing PartnerCommunity sponsor for Music at Miller Park free summer concert series.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Peers

• Lincoln Center for the Performing Arts:

Direct peers

• Live Nation Entertainment: Global live entertainment promoter and venue operator; serves as exclusive promoter for O-pa's Steelhouse Omaha and is a directly relevant counterparty/peer in the concert promotion and venue operation space.
• Cincinnati Arts Association: Nonprofit operator of Music Hall, Memorial Hall, and the Otto M. Budig Theater in Cincinnati; directly comparable as a multi-venue Midwestern presenter of Broadway, classical, and educational programming.
• Marcus Performing Arts Center: Milwaukee nonprofit performing arts center hosting touring Broadway, concerts, and family programming; comparable Midwestern multi-venue presenter with similar subscription, group sales, and education/community engagement model.
• Hennepin Arts: Minneapolis nonprofit operating the historic Orpheum, Pantages, and State Theatres as a Broadway and concert presenter; directly comparable as a Midwestern multi-theater touring presenter with similar programming, subscription, and education mix.
• Des Moines Performing Arts: Iowa-based nonprofit presenting organization operating the Civic Center and Stoner Studio theaters; closely comparable Midwestern presenter of Broadway tours, concerts, and education programs with analogous sponsorship and donor base.
• Tennessee Performing Arts Center: Nashville-based nonprofit operator of multiple performance venues including Andrew Jackson Hall and Polk Theater; comparable multi-venue presenter model hosting touring Broadway, concerts, and community engagement programming.
• Kauffman Center for the Performing Arts: Multi-venue performing arts presenter in Kansas City operating Muriel Kauffman Theatre and Helzberg Hall; comparable as a Midwestern nonprofit presenting organization running Broadway tours, concerts, and education programs with similar donor and sponsor economics.

Broad incumbents

• The John F. Kennedy Center for the Performing Arts: National performing arts center in Washington, D.C. presenting Broadway, concerts, opera, and ballet across multiple halls; broader incumbent covering the same performing-arts-presenter category at significantly larger scale and national scope.
• ATG Entertainment (Ambassador Theatre Group): Global live entertainment and venue operator producing and presenting Broadway/West End tours across owned and operated theaters; broader incumbent in the same venue-based live entertainment category with both producing and presenting exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/OPerformingArts
• LinkedInlinkedin.com/company/omaha-performing-arts

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omaha Performing Arts