Minha Casa Solar

What Minha Casa Solar does

Minha Casa Solar is a privately held Brazilian solar equipment distributor and e-commerce retailer headquartered in Contagem, Minas Gerais, founded in 2010. The company operates a transactional online storefront (minhacasasolar.com.br) and a physical retail store, selling a comprehensive catalog of photovoltaic (PV) equipment including solar panels (monocrystalline, polycrystalline, bifacial, half-cell from brands such as Sunova, ZnShine, Canadian Solar, Maxeon, Risen, Resun, Deye, and JA Solar), string inverters and microinverters (Deye, Growatt, Fronius), hybrid and off-grid inverters, MPPT/PWM charge controllers, lithium and lead-acid stationary batteries (Moura, Getpower), solar water pumps (Ebara), mounting structures, and complete electrical infrastructure materials. It also sells pre-configured solar kits (on-grid, off-grid, hybrid, pumping, EV, telecom) starting from approximately R$10,000, and offers a "Solar Kit Simulator" that allows buyers to size systems to their own energy demand. Installation and regulatory homologation services are bundled into "Kit Solar com Instalação" packages and delivered in the Belo Horizonte metropolitan region.

The company's revenue model is primarily one-time hardware sales through its e-commerce platform, supplemented by recurring professional installation and homologation services in its local geography. Pricing is publicly listed in BRL with multiple payment options including PIX (10% discount), credit card installments (up to 10x interest-free), extended financing (up to 18x), and Pagaleve BNPL. The customer base spans residential, commercial and industrial, agricultural/rural, mobility/vehicle, telecom, and pool/water-system segments — served almost entirely via Brazil-wide e-commerce, with mid- and post-funnel conversion supported by phone, WhatsApp consultative sales, and a physical store. Distribution is national online; physical services are regional to Belo Horizonte.

Minha Casa Solar has been recognized three times (2022, 2023, 2025) as a "Tricampeã" by the Prêmio Reclame AQUI in the solar energy category — Brazil's most prominent consumer-complaint and satisfaction platform — signaling durable post-sale service quality. The company maintains an active educational blog covering panel technology, lithium price trends, and buying guides that supports organic SEO acquisition. It is not venture-backed, has no public revenue disclosure, and is reported to have 11-50 employees.

Name

Minha Casa Solar

Legal name

Minha Casa Solar

Website

https://www.minhacasasolar.com.br/

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Minha Casa Solar is a privately held Brazilian solar equipment retailer and e-commerce distributor (founded 2010, Contagem, MG) selling PV panels, inverters, batteries, pumps, and complete solar kits to residential, commercial, agricultural, telecom, and mobility customers across Brazil, with installation services in the Belo Horizonte metro.

Ownership category

akta.pro rank

Product category

Solar Photovoltaic Equipment Distribution

akta.pro primary industry

Solar Balance-of-System Components (Cables, Combiner Boxes, Switchgear, Transformers) (EUAMABAG)

akta.pro secondary industries

Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts) (EUAMABAF), Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

Keywords

• Solar photovoltaic equipment
• Solar panel distribution
• Solar energy kits
• Solar inverter sales
• Solar water pumps

Headquarters

HQ city

Contagem

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales (Solar Equipment): The dominant revenue stream is the sale of individual solar equipment and bundled solar kits through the company's e-commerce platform and physical store. Product categories include solar panels, inverters (string, microinverter, hybrid, off-grid), charge controllers, batteries (lithium, lead-acid), solar water pumps, mounting structures, electrical infrastructure (cables, connectors, protection boxes), and accessories. Revenue is primarily one-time (per-transaction) with optional installment financing.
2. Installation and Homologation Services: The company provides installation and regulatory homologation services for solar systems in the Belo Horizonte metropolitan region. Services are bundled with 'Kit Solar com Instalação' packages and sold as standalone service packages for on-grid, hybrid, and off-grid systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Minha Casa Solar is a Brazilian e-commerce and physical retailer that distributes solar photovoltaic equipment and accessories, including solar panels, string/micro/hybrid/off-grid inverters, MPPT and PWM charge controllers, lithium and lead-acid stationary batteries, solar water pumps, mounting structures, and electrical infrastructure, sold as individual components or pre-configured solar kits for residential, commercial, agricultural, telecom, and mobility applications. The company complements equipment sales with on-site installation and regulatory homologation services in the Belo Horizonte metropolitan region and supports buyers with an online Solar Kit Simulator for system sizing.

Product overview

Minha Casa Solar is a Brazilian e-commerce retailer specializing in complete solar energy solutions. The company offers a comprehensive portfolio of photovoltaic products including solar panels (monocrystalline, polycrystalline, bifacial from brands like Sunova, ZnShine, Canadian, Resun, Maxeon, Deye, Ebara), solar inverters (On-Grid, Off-Grid, Hybrid string inverters and microinversers from Deye, Growatt, Fronius), charge controllers (MPPT and PWM), stationary batteries (lithium and lead-acid from Moura, Getpower), solar water pumps (Ebara submersible, surface, and frog pumps), and electrical infrastructure materials. The product lineup also includes complete solar kits for various applications (On-Grid grid-tied, Off-Grid battery-based, Hybrid, water pumping, electric vehicle charging), energy storage systems (BESS and All-In-One portable stations), mounting structures, and professional installation/homologation services for the Belo Horizonte region. The company operates as an online store with physical showroom presence in Contagem, MG, Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Kits (On-Grid, Off-Grid, Hybrid, Pumping, EV) Complete solar energy kits (On-Grid, Off-Grid, Hybrid, pumping, and EV) that bundle panels, inverters or batteries, cabling, and connectors into ready-to-install packages for residential, commercial, agricultural, mobility, and telecom buyers.
• Solar Photovoltaic Panels Photovoltaic panels in monocrystalline, polycrystalline, bifacial, and half-cell variants, available in power ratings from 30W to 700W+, sold to homeowners, businesses, and rural/telecom buyers.
• Solar Inverters (String, Microinverter, Hybrid, Off-Grid Charger) On-grid string inverters, microinverters, hybrid inverters, and off-grid inverter-chargers spanning 3kW to 75kW, used to convert solar PV DC output into usable AC power for grid-tie, backup, and off-grid systems.
• Stationary Batteries (Lithium and Lead-Acid) Stationary batteries for solar energy storage in both lithium (e.g., Getpower, Moura) and lead-acid (Moura) chemistries, with capacities from 2.4kW to 4.8kW and beyond, sold to residential, commercial, and off-grid customers.
• Solar Water Pumps Submersible, surface, and frog (sapo) solar water pumps for rural water supply, irrigation, livestock, and pool circulation, with MPPT controller integration and power ratings from 300W to 2,200W.
• Solar Charge Controllers (MPPT and PWM) MPPT and PWM charge controllers that regulate voltage and current from solar panels to batteries in off-grid and hybrid systems, optimizing energy harvest.
• Mounting Structures and Fixation Hardware Roof mounting structures, fixation hardware, and accessories for secure installation of solar panels on residential, commercial, and rural rooftops.
• Electrical Infrastructure Materials AC/DC protection panels, solar and standard cables, cable trays, fuses and fuse holders, connectors and terminals, lighting, and installation tools required for solar system deployment.
• WallBox EV Chargers and EV Solar Kits WallBox EV charging stations and solar kits for electric vehicles, sold to EV owners seeking home or business charging powered by solar.
• Energy Storage Systems (BESS and All-In-One / Portable Stations) Battery Energy Storage Systems (BESS), All-In-One off-grid systems, and portable power stations for residential, commercial, and mobile backup and storage applications.
• Installation and Homologation Services Turnkey on-site installation and regulatory homologation services for solar systems (on-grid, hybrid, and off-grid) in the Belo Horizonte metropolitan region, including project design and grid connection approval.

Quantifiable outcome

• Reduces monthly electricity bill by up to 90–95%
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Ebara (Écaros)coreTechnology or IntegrationEbara is a Japanese manufacturer (founded 1912, present in Brazil since 1975) of solar water pumps and submersible pumps sold exclusively through Minha Casa Solar's e-commerce platform. The partnership covers submersible, centrifugal, auto-priming, and peripheral solar pump models, with Ebara providing factory technical assistance in Brazil.
• Sunova SolarcoreTechnology or IntegrationSunova Solar (founded 2016, China) is a leading photovoltaic module manufacturer with ~3GW operational capacity, selling monocrystalline half-cell panels (405W–670W) through Minha Casa Solar. Sunova has over 10 international offices including Brazil.
• DeyecoreTechnology or IntegrationDeye is a leading inverter manufacturer whose products — string inverters (3kW–75kW), microinversers, hybrid inverters, and off-grid inverter-chargers — are prominently featured across Minha Casa Solar's catalog. Deye products carry 5–10 year warranties and Inmetro certification.
• MouracoreTechnology or IntegrationMoura is a Brazilian battery manufacturer producing stationary lead-acid and lithium batteries for solar applications. Minha Casa Solar sells a wide range of Moura batteries including 111Ah and 234Ah models, positioning Moura as a key domestic supply partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aldo Solar: One of Brazil's largest solar components distributors with an integrated e-commerce and installer ecosystem, comparable as a multi-brand equipment retailer with national reach.
• Solfácil: Brazilian solar marketplace that combines equipment distribution with embedded financing and installer network — directly comparable as a multi-channel solar retailer serving Brazilian households and SMEs.
• Neosolar: Brazilian solar e-commerce retailer offering panels, inverters, batteries, and kits across residential and off-grid segments — directly overlapping catalog and customer base.
• Fotus: Brazilian solar energy distributor and marketplace with both B2C and B2B channels, overlapping with Minha Casa Solar's catalog breadth and online retail approach.
• Solar Group: Brazilian solar equipment distributor focused on multi-brand kits, inverters, and installation services — comparable as a kit-bundling specialist in the Brazilian PV market.
• Portal Solar: Brazilian solar e-commerce and lead-generation platform connecting buyers to equipment and installers — closely comparable online solar retail motion in the Brazilian market.

Emerging players

• Bluetti: Portable power station and solar panel brand competing in the same residential/off-grid solar-adjacent category that Minha Casa Solar addresses through All-In-One and portable stations.
• EcoFlow: Portable power and solar panel brand already stocked by Minha Casa Solar; comparable as a competing brand/retailer in portable solar and battery storage.

Regional players

• Solfácil Energia: Brazilian solar distribution and project company; comparable product offering but with a different geographic emphasis, useful as a regional peer benchmark.

Broad incumbents

• Renogy: Global off-grid and portable solar retailer with panels, charge controllers, batteries, and complete kits — comparable catalog breadth across off-grid and mobility use cases that overlap with Minha Casa Solar's rural and recreational segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@minhacasasolar.
• Facebookfacebook.com/minhacasasolar
• LinkedInlinkedin.com/company/minha-casa-solar
• Instagraminstagram.com/minhacasasolar/?hl=pt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minha Casa Solar