Double Dot
Double Dot is a boutique digital marketing agency based in Athens, Greece, offering pixel-perfect web development, digital marketing campaigns, and HubSpot implementation to clients in boutique hotels, online retail, and private education sectors across 7 countries.
- Company typePrivate
- Founded2017
- HeadquartersAttikí, Greece
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Double Dot does
Double Dot is a boutique digital marketing agency headquartered in Halandri, Athens, Greece, operating under the legal entity Double Dot Digital Communication IKE. Founded by Yiannis Giannikos, the firm delivers an integrated suite of web development, digital marketing, and marketing technology services to approximately 190 clients across 7 countries and 2 continents. The agency positions itself on "pixel-perfect" web quality and serves three named primary verticals: boutique hotels, online retailers (eshops), and private education institutions, with additional exposure to architecture, shipping, art foundations, legal, food and beverage, trust/corporate services, and yachting.
Core offerings span web development (WordPress, WooCommerce, custom web applications built on Laravel, Vue.js, Nuxt.js, GraphQL, and Tailwind CSS), web design with UX/UI focus, web support and performance optimisation, social media management and paid advertising (Facebook, Instagram, LinkedIn, Pinterest), Google Ads (Search, Display, Shopping, YouTube), SEO, conversion rate optimisation, newsletter campaigns via Mailchimp and HubSpot, and HubSpot CRM implementation across Sales, Marketing, and Services Hubs. The technology stack reflects mainstream web and marketing tooling rather than proprietary platforms.
The business model combines project-based web development engagements with retainer-based digital marketing campaigns and a subscription-style Web Support & Maintenance offering. Public pricing is not disclosed; budget tiers on the project enquiry form range from €1k–€5k through to €20k+ for enterprise engagements. Distribution is sales-led via direct website enquiry, with no resellers or marketplace presence. The agency holds Google Premier Partner status (top 3% of agencies in Greece) alongside HubSpot and Cookiebot partner credentials, and claims aggregate 2025 client outcomes of 12M website sessions, 315K conversions, and €60M in client-attributed revenue across 382 lifetime projects.
Double Dot firmographics
Firmographics- Name
- Double Dot
- Legal name
- Double Dot Digital Communication IKE
- Website
- https://wearedoubledot.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Double Dot is a boutique digital marketing agency based in Athens, Greece, offering pixel-perfect web development, digital marketing campaigns, and HubSpot implementation to clients in boutique hotels, online retail, and private education sectors across 7 countries.
- Ownership category
- akta.pro rank
Double Dot industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate Marketing & Partner Program Management (MPAAACAD)
Keywords
Where Double Dot is headquartered
LocationHeadquarters
- HQ city
- Attikí
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
Double Dot business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Web Development Services: Bespoke web design and development services including WordPress, WooCommerce, web apps development, and custom builds. Delivered on a project basis with pricing tiers ranging from €1k-5k to €20k+
- Digital Marketing Campaigns: Social media management, Google Ads, Social Media Ads, SEO, CRO, newsletter campaigns, and HubSpot services delivered as ongoing retainer or campaign-based engagements
- Web Support & Maintenance: Ongoing technical support, performance optimisation, updates and hosting services for existing client websites
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Entry-level projects |
| Other | Pay-as-you-go | Mid-tier projects |
| Other | Multi-year contract | Upper mid-tier projects |
| Other | Multi-year contract | Enterprise/large projects |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Double Dot product offering
Product offeringCore offering
Double Dot is a boutique digital marketing agency based in Athens, Greece that delivers pixel-perfect website design and development, web applications, and eshops, combined with digital marketing campaigns covering SEO, Google Ads, social media management, social media advertising, conversion rate optimization, newsletter campaigns, and HubSpot CRM implementation. The agency serves clients primarily in boutique hotels, eshops, and private education sectors across 7 countries.
Product overview
Double Dot is a boutique digital marketing agency based in Athens, Greece. The company offers a comprehensive suite of digital marketing services including Web Development (covering WordPress, WooCommerce, and custom web apps), Web Design with UX/UI focus, Web Support with performance optimization and technical SEO, Social Media Management and Social Media Ads, Google Ads campaigns (Search, Display, Shopping, YouTube), SEO services, CRO, Newsletter Campaigns using Mailchimp and HubSpot, and HubSpot CRM implementation. Their service portfolio is organized around core capabilities in web development, digital marketing campaigns, and marketing technology integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Development Custom website and web application development services including WordPress, WooCommerce, and bespoke web apps for business clients seeking pixel-perfect digital presence.
- Web Design UX/UI focused web design services creating unique user experiences tailored to client brand identity and business needs.
- Web Support Ongoing maintenance and support services including performance optimization, technical SEO, and updates for existing client websites.
- Social Media Management Social media presence management including strategy, content calendars, community management, and influencer campaigns for client brands.
- Social Media Ads Paid social media advertising campaigns across Facebook, Instagram, LinkedIn, and Pinterest platforms.
- Google Ads Performance marketing campaigns including Search, Display, Shopping, and YouTube advertising delivered as a Google Premier Partner.
- SEO Search engine optimization services including audits, keyword research, link building, content, and migrations.
- CRO Conversion rate optimization using a multi-disciplinary approach for websites and eshops to improve conversion performance.
- Newsletter Campaigns Email marketing campaigns using Mailchimp and HubSpot for audience management and marketing automation.
- HubSpot Implementation HubSpot CRM implementation including Sales Hub, Marketing Hub, and Services Hub tailored to business needs.
- WordPress Development WordPress CMS development and customization services for business websites.
- WooCommerce Development Ecommerce development using WooCommerce platform for online retail stores.
- Web Apps Development Custom web application development services using Laravel, Vue.js, Nuxt.js, GraphQL, and Tailwind CSS.
Quantifiable outcome
- €60M revenue generated for all clients in 2025
- +4 more outcomes
Companies that use Double Dot
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Double Dot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Double Dot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GooglecoreDouble Dot is a Google Premier Partner, placing the agency in the top 3% of agencies in Greece with certified Google Ads expertise. This partnership provides Double Dot with access to exclusive Google insights, tools, automation and AI capabilities, and direct communication channels with Google for troubleshooting and optimisation.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Double Dot competitors and assessment
Company assessmentDirect peers
- Straight North: Full-service digital marketing firm offering SEO, paid media, web design and development, closely mirroring Double Dot's integrated web + marketing service mix for SMB and mid-market clients.
- Disruptive Advertising: Performance-focused digital marketing agency specializing in PPC, SEO, CRO, and landing-page design — overlapping with Double Dot's Google Ads-led performance marketing and CRO services.
- Boostability: SEO and digital marketing agency serving SMBs with white-label and direct SEO, content and web services — comparable to Double Dot's SEO-anchored offering for SME clients.
- Lounge Lizard: US-based boutique digital agency combining custom web design and development with digital marketing services including SEO, PPC, and social media — a direct counterpart to Double Dot's pixel-perfect web dev plus digital marketing offering.
- Klientboost: Digital agency focused on paid acquisition, CRO, and landing-page optimization for B2C and e-commerce brands — comparable to Double Dot's e-shop and paid social + Google Ads capabilities.
- TheeDigital: Mid-sized digital agency offering web design, SEO, PPC, and social media marketing for SMB clients — comparable in size, scope and service mix to Double Dot.
- Hallam: Boutique UK digital marketing agency offering strategy, creative, web, SEO, paid media and HubSpot services — closely aligned with Double Dot's mid-sized, integrated-service agency profile.
Broad incumbents
- WebFX: Large full-service digital marketing agency offering SEO, web design, paid media, and CRO. A broader incumbent with overlapping capabilities to Double Dot's web + performance marketing stack, but operating at vastly greater scale and geographic breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Double Dot social profiles
Digital presenceDouble Dot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Double Dot leadership team
Management profileNumber of profiles
Profiles1 record
Double Dot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Double Dot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Double Dot
What does Double Dot do?
Double Dot is a boutique digital marketing agency based in Athens, Greece that delivers pixel-perfect website design and development, web applications, and eshops, combined with digital marketing campaigns covering SEO, Google Ads, social media management, social media advertising, conversion rate optimization, newsletter campaigns, and HubSpot CRM implementation. The agency serves clients primarily in boutique hotels, eshops, and private education sectors across 7 countries.
Is Double Dot a public or private company?
Double Dot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Double Dot founded?
Double Dot was founded in 2017. It employs 11 to 50 people.
Where is Double Dot based?
Double Dot is headquartered in Attikí, Greece, in the Europe region.
How does Double Dot make money?
Three revenue lines are on record. Web Development Services are the primary driver. The others are digital Marketing Campaigns and web Support & Maintenance.
Who are Double Dot's main competitors?
Direct peers on record are Straight North, Disruptive Advertising, Boostability, Lounge Lizard, Klientboost, TheeDigital and Hallam. WebFX is listed as a broad incumbent.
Does Double Dot have an API?
No public API is recorded for Double Dot.
What industry is Double Dot in?
Double Dot's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAACAD, Affiliate Marketing & Partner Program Management. Its NAICS code is 541810 and its SIC code is 7311.