Orange & Gray
- Company typePrivate
- Founded2015
- HeadquartersBrierley Hill, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Orange & Gray firmographics
Firmographics- Name
- Orange & Gray
- Legal name
- Orange & Gray
- Website
- https://orange-gray.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Orange & Gray industry classification
Industry- Product category
- Healthcare Marketing Services
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Audiology & Hearing Diagnostic Centers (HLAFAKAH)
- akta.pro secondary industry
- Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)
Keywords
Where Orange & Gray is headquartered
LocationHeadquarters
- HQ city
- Brierley Hill
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Orange & Gray business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Monthly Subscription (Inner Circle Membership): Flat monthly fee of $3,990 covering full strategy, full team, and full execution for member clinics. Includes: strategic advisors, full marketing services, consulting, mastermind access, website build and hosting, monthly playbooks, and all campaign execution. No add-ons, no hidden charges, no contracts, no long tie-ins. Members own 100% of everything built. The subscription is the primary and essentially sole revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full-service Inner Circle membership at a flat monthly rate |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels7 records
Orange & Gray product offering
Product offeringCore offering
Orange & Gray is a strategic marketing partnership for established private practice hearing care clinics. Through its Inner Circle Membership, the firm delivers a proprietary 8-step growth framework (the Orange & Gray Way), 60+ turnkey campaign playbooks, an AI-search-ready website build, and a peer mastermind community designed to systematize and accelerate clinic patient acquisition and revenue growth.
Product overview
Orange & Gray operates as a strategic marketing partner for private practice hearing care clinics, offering the Inner Circle membership as its primary service. The offering centers on the 'Orange & Gray Way' — an 8-step marketing framework implemented over 12 months, paired with full-service execution (website development, 60+ campaign playbooks, email newsletters, physician marketing, physician newsletters, and database campaigns). The Inner Circle Mastermind community provides ongoing peer support through monthly live sessions, quarterly mastermind tracks, and an exclusive book club. A future-proof AI-search ready website build is included as part of the membership. The company is capped at 100 clinic members with a flat monthly fee of $3,990 for complete services.
Differentiator
Problem solved
Functional benefit
Products and services
- Inner Circle Membership The Inner Circle Membership is a structured annual marketing partnership for established owner-operators of private practice hearing care clinics generating $750K+ in annual revenue with 5+ years in business. The membership includes the proprietary Orange & Gray Way 8-Step Growth Framework, access to 60+ turnkey campaign playbooks, an AI-search-ready website build, and entry into the Inner Circle Mastermind peer community of non-competing clinic owners.
Quantifiable outcome
- 22% higher revenue per FTE vs. industry average (MyVitalsPro 1000+ practice dataset)
- +5 more outcomes
Companies that use Orange & Gray
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Orange & Gray technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Orange & Gray partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Orange & Gray competitors and assessment
Company assessmentBroad incumbents
- Healthcare Success: Full-service healthcare and medical marketing agency serving a broad range of providers. While it overlaps with Orange & Gray on services like SEO, web development, and patient acquisition, it lacks the exclusive hearing-care vertical specialization.
- Practice Builders: Marketing and patient acquisition consultancy serving dental, medical, and hearing care practices. Overlaps with Orange & Gray on healthcare marketing strategy and execution but operates across multiple verticals rather than exclusively in hearing care.
- DoctorLogic: Healthcare marketing platform providing websites, SEO, and patient acquisition tools to medical practices. Offers overlapping website and SEO capabilities but sells primarily to multi-specialty practices rather than exclusively to private audiology clinics.
- Cardinal Digital Marketing: Healthcare-focused digital marketing agency offering SEO, paid media, and websites to multi-specialty provider groups. A broader incumbent that competes for the same healthcare marketing budget but without Orange & Gray's audiology-specific depth or mastermind community.
Others
- Sycle: Practice management software provider purpose-built for audiology and hearing care clinics. Not a marketing competitor but serves the same private practice customer base with operational rather than marketing software, making it an ecosystem peer rather than a direct rival.
Direct peers
- Audigy Group: A management services and consulting organization exclusively serving independent audiology and hearing care practices. Operates a membership-based model similar to Orange & Gray's Inner Circle, providing business, marketing, and operational support to private practice owners across North America.
- Fuel Medical Group: Provides business consulting, marketing, and operational services to ENT and audiology practices. Its vertically specialized service portfolio, including marketing strategy and peer communities for practice owners, directly overlaps with Orange & Gray's offering to private hearing care clinics.
- Nielsen Healthcare Group: Management and marketing consulting firm focused on audiology and hearing care practices, providing strategic planning, marketing, and operations support. Comparable to Orange & Gray in its exclusive focus on the same narrow vertical of private practice clinics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Orange & Gray social profiles
Digital presenceOrange & Gray financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orange & Gray leadership team
Management profileNumber of profiles
Profiles1 record
Orange & Gray funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orange & Gray M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orange & Gray
What does Orange & Gray do?
Orange & Gray is a strategic marketing partnership for established private practice hearing care clinics. Through its Inner Circle Membership, the firm delivers a proprietary 8-step growth framework (the Orange & Gray Way), 60+ turnkey campaign playbooks, an AI-search-ready website build, and a peer mastermind community designed to systematize and accelerate clinic patient acquisition and revenue growth.
Is Orange & Gray a public or private company?
Orange & Gray is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Orange & Gray founded?
Orange & Gray was founded in 2015. It employs 11 to 50 people.
Where is Orange & Gray based?
Orange & Gray is headquartered in Brierley Hill, United Kingdom, in the Europe region.
How does Orange & Gray make money?
One revenue line is on record: monthly Subscription (Inner Circle Membership).
Who are Orange & Gray's main competitors?
Broad incumbents on record are Healthcare Success, Practice Builders, DoctorLogic and Cardinal Digital Marketing. Sycle is listed as an others. Direct peers are Audigy Group, Fuel Medical Group and Nielsen Healthcare Group.
Does Orange & Gray have an API?
No public API is recorded for Orange & Gray.
What industry is Orange & Gray in?
Orange & Gray's product category is Healthcare Marketing Services. Its primary akta.pro industry code is HLAFAKAH, Audiology & Hearing Diagnostic Centers, with a secondary code of HLAKAMAC, Otology & Neurotology (Ear/Hearing/Balance). Its NAICS code is 541613 and its SIC code is 8742.