Green Mobility Holding

What Green Mobility Holding does

Green Mobility Holding (GMH) is a Munich-based private holding company that operates as a roll-up platform for European (E-)Bike leasing and innovative mobility solutions. The group unites six wholly-owned subsidiaries operating under regional brands: company-bike and mein-dienstrad in Germany, o2o and ubike in Belgium, and pinoma in Austria, with a-digital.one serving as the in-house software and digital transformation arm. GMH presents itself as 'Europe's leading technology-enabled (E-)Bike leasing group' and connects (E-)Bike OEMs with employees via direct-to-consumer digital platforms and processes.

The company operates a B2B2C go-to-market motion in which employer partnerships channel (E-)Bike leasing contracts to employees as a corporate benefit and ESG-aligned offering. The core technology is described as a 'highly scalable and fully digitized platform' for (E-)Bike leasing management, unifying back-office operations across the sub-brand portfolio. Revenue is generated through recurring subscription-style leasing fees tied to corporate contracts; specific pricing is not publicly disclosed and is quote-based per employer. The company has no disclosed mobile applications, no public APIs or developer SDKs, and no AI/ML productization evident in the source material.

GMH has grown primarily through acquisitions, with the September 2023 purchase of Belgian leasing company o2o as the most clearly documented recent transaction, taking the group beyond its German home market into Belgium and Austria. The company has no disclosed funding rounds, no disclosed revenue figures, no disclosed headcount, and no disclosed ownership or investor structure beyond operating subsidiaries. Forward intent is signaled through a public call on the corporate website inviting entrepreneurs of additional (E-)Bike businesses to engage GMH for acquisition or partnership support.

Name

Green Mobility Holding

Legal name

Green Mobility Holding

Website

https://greenmobility.technology

Company type

Private

Operating status

Operating

Short description

Green Mobility Holding is a Munich-based private holding company that unites multiple (E-)Bike leasing brands across Germany, Belgium, and Austria, serving corporate employers and their employees through a B2B2C digital leasing platform with recurring subscription revenue.

Ownership category

akta.pro rank

Product category

Corporate Bike Leasing

NAICS

Recreational Goods Rental (532284), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

E-Bike Rentals (THADAGAE)

akta.pro secondary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Corporate bike leasing
• E-bike leasing platform
• Employee mobility benefits
• Digital leasing management
• Corporate ESG mobility

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Bike Leasing Services: Provides (E-)Bike leasing to employees through employer partnerships, generating recurring revenue from corporate bike leasing programs. The platform connects (E-)Bike OEMs with employees via direct-to-consumer platforms.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Green Mobility Holding provides corporate (E-)bike leasing programs to employers as an employee benefit, connecting (E-)bike OEMs with employees through a fully digitized direct-to-consumer platform. The group operates multiple regional leasing brands across Germany, Belgium, and Austria, and bundles last-mile (E-)bike service solutions and software capabilities under one corporate umbrella.

Product overview

Green Mobility Holding is a platform-and-subsidiaries architecture that unites multiple (E-)Bike leasing platforms and innovative mobility solutions under one corporate umbrella to form Europe's leading technology-enabled (E-)Bike leasing group. The platform connects (E-)Bike OEMs and employees via direct-to-consumer platforms, processes, and technologies. The subsidiary brands include company-bike.com and mein-dienstrad.de (Germany), o2o and ubike (Belgium), pinoma (Austria), and a-digital.one (software/digital transformation services).

Differentiator

Problem solved

Functional benefit

Brands

• company-bike: A bike leasing provider in Germany specialised in large companies with a high level of customisation and unique product offerings.
• mein-dienstrad
• o2o
• ubike
• pinoma
• a-digital.one

Products and services

• company-bike.com

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• o2ocoreStrategic or Co-development Partner · 7 September 2023GMH acquired o2o, a major bicycle leasing company in Belgium. The acquisition brings additional employees and strengthens GMH's position in the bike leasing market across Belgium and Europe. This acquisition was part of GMH's plan to expand into Europe beyond Germany.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Swapfiets: European subscription-based bike (including e-bike) provider serving consumers and increasingly B2B accounts. Adjacent micromobility subscription model with partial overlap on corporate channels.

Direct peers

• KazenMaier: Austrian corporate bike leasing provider serving employers and employees. Directly comparable to GMH's pinoma sub-brand and competes in the same Austrian B2B2C channel.
• Bikeleasing-Service: German bike leasing platform serving employers and employees under the Dienstrad regime, with broad OEM integration. Overlaps directly with GMH's German sub-brands on product, channel, and customer.
• BusinessBike: German corporate (E-)Bike leasing provider targeting SMEs and enterprise employers, with a digital leasing platform. Competes head-to-head with GMH in the German B2B2C corporate bike leasing market.
• JobRad: Largest independent corporate bike leasing platform in Germany, offering employer-mediated Dienstrad leasing to employees via a digital portal. Directly competes with GMH's German sub-brands (company-bike, mein-dienstrad) for the same employer channel and employee end-users.
• Lease a Bike (formerly Deutsche Dienstrad): German corporate bike leasing specialist offering fully digitized Dienstrad leasing to employers. Competes with GMH for the same employer-led, employee-end-user model in Germany.

Broad incumbents

• Pon Bike Lease: Mobility/leasing arm of Pon Holdings operating bike and e-bike leasing programs across multiple European countries. Comparable on cross-border corporate bike leasing scale and OEM-driven distribution.
• Donkey Republic: European bike-sharing and rental operator with corporate B2B programs. Overlaps with GMH on (e-)bike mobility for workplaces and employee mobility benefits, though primarily a sharing-rental model.

Regional players

• Vélogik: French bike services and leasing operator providing corporate and institutional bike leasing solutions. Comparable business model and target buyer but focused on the French market rather than DACH/Benelux.

Others

• Stadler (Zweirad Stadler): Large European bike and e-bike retailer with adjacent corporate leasing offerings and OEM partnerships. Channel partner / potential competitor at the retail-leasing interface relevant to GMH's platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Mobility Holding