Booking Manager
Booking Manager is a vertical SaaS platform for the yacht charter industry, connecting 1,300+ fleet operators with 5,000+ agencies worldwide and providing real-time availability, automated pricing, and back-office automation across 12,000+ yachts in 500 destinations.
- Company typePrivate
- Founded2003
- HeadquartersHrvatski Leskovac, Croatia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Booking Manager does
Booking Manager (legally MMK Systems d.o.o.) is a Croatian vertical SaaS company founded in 2003 that operates an online booking and distribution platform purpose-built for the yacht charter industry. The platform connects 1,300+ charter fleet operators with 5,000+ charter agencies, indexing 12,000+ yachts across 500 destinations worldwide. Its product suite centres on the Booking Manager System (all-in-one back-office automation), the Booking Manager Portal (agency-facing booking interface), an API and Search Engine Widget (enabling partner websites to display live inventory), a Crewed Charter System (with automated APA calculation and digital crew brochures), a Skippers module, and the recently launched Crew List module for digital guest data and compliance.
The technical architecture provides 24/7 real-time availability, automated price and discount quote calculation, automated booking confirmations and agency commission invoicing, crew list management for compliance and tourist tax, and financial/performance reporting. The company positions its automated pricing engine as the only solution on the market that produces correct quotes without manual intervention, a meaningful accuracy and reliability claim that has accrued over two decades of domain engineering.
Commercially, Booking Manager monetises through subscription-based access for fleet operators and agencies, transaction-related fees on bookings across the 12,000+ yacht inventory, and API/widget integration revenue from distribution partner websites. Go-to-market combines direct enterprise sales to fleet operators, channel sales through agencies and distribution partners across 30+ countries, and an event-driven community strategy anchored by the annual Booking Manager Summit (8th edition in 2026). The legal entity is headquartered in Zagreb with a US office in New York and an engineering/operations presence in Split; the platform holds ISO 27001 certification. No external funding, M&A, or institutional ownership has been disclosed.
Booking Manager firmographics
Firmographics- Name
- Booking Manager
- Legal name
- MMK Systems d.o.o.
- Website
- https://booking-manager.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Booking Manager is a vertical SaaS platform for the yacht charter industry, connecting 1,300+ fleet operators with 5,000+ agencies worldwide and providing real-time availability, automated pricing, and back-office automation across 12,000+ yachts in 500 destinations.
- Ownership category
- akta.pro rank
Booking Manager industry classification
Industry- Product category
- Yacht Charter Management Software
- NAICS
- Scenic and Sightseeing Transportation, Water (48721)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)
- akta.pro secondary industry
- Cruise Reservation & Booking Engines (THALADAF)
Keywords
Where Booking Manager is headquartered
LocationHeadquarters
- HQ city
- Hrvatski Leskovac
- HQ country
- Croatia
- HQ region
- Europe
Offices3 records
Markets served
Booking Manager business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based access to the Booking Manager platform for fleet operators and agencies, providing back-office automation and booking management capabilities
- Transaction Fees: Commission or transaction fees from bookings made through the platform across 12000+ boats in the system
- API Integration Services: API service enabling partners to integrate Booking Manager database into their own websites for real-time yacht availability and pricing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Booking Manager product offering
Product offeringCore offering
Booking Manager (operated by MMK Systems d.o.o.) provides an all-in-one global distribution and back-office automation system for the yacht charter industry. The platform connects 1,300+ charter fleet operators with 5,000+ registered charter agencies, enabling real-time availability, automated pricing and quote calculation, online booking, invoicing, and distribution of 12,000+ yachts across 500 destinations worldwide.
Product overview
Booking Manager is a modular yacht charter software platform centered on the Booking Manager System (core product) which provides an all-in-one global distribution and back-office automation solution. The platform encompasses the Booking Manager Portal for the 5000+ registered charter agencies, complemented by specialized modules including Search Engine Widget (for website integration), Crewed Charter System (for crewed yacht operations), Skippers Module (for skipper search and booking), Charter Operators (for fleet management), and Charter Agencies (for agency operations). These products work together to enable automated booking processes, real-time availability management, partner connectivity, price calculations, invoicing, and reporting across 12000+ yachts in 500 destinations.
Differentiator
Problem solved
Functional benefit
Products and services
- Booking Manager System All-in-one global distribution system that connects fleet operators with agents and provides back-office automation for yacht charter businesses worldwide. Automates booking processes, price and discount calculations, reporting, and partner communications across 12,000+ yachts in 500 destinations.
- Booking Manager Portal Central web portal serving 5,000+ registered charter agencies worldwide to search for available boats, make options and reservations 24/7. Automatically generates booking confirmations, client invoices, and agency commission invoices.
- Crewed Charter System Specialized system for crewed yacht charter operations including fleet management, automated APA (Advance Provisioning Allowance) calculation, true availability tracking, editorial fleet presentation, and digital crew brochure presentation.
- Skippers Module System for skipper search, booking, and management enabling charter companies to showcase available skippers to guests and connect with a global network of professional skippers.
- Booking Manager API API service enabling partners to integrate the Booking Manager database on their own websites to present all yachts with prices, discounts, photos, equipment, and additional information for real-time booking.
Quantifiable outcome
- Over 18 charter weeks booked in first two years per customer through agent inquiries
- +1 more outcomes
Companies that use Booking Manager
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Booking Manager technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Booking Manager partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered silver partner, golden partner and core.
- Caraibes Catamarans Grenadinessilver partnerCharter company from St. Vincent and the Grenadines that rejoined the Booking Manager system for real-time bookings. Silver Partner status.
- Starlight Sailingsilver partnerSailing company from Greece offering fully refitted Beneteau 57 from Porto Carras, Chalkidiki for real-time bookings. Silver Partner status.
- Sail Your Waysilver partnerSailing company from Greece offering sailboat from Marina Delta Kallithea in Athens for real-time bookings. Silver Partner status.
- Charter Easygolden partnerGolden Partner - exclusive agreement for loyal Booking Manager clients benefiting from closer relationship and full system potential.
- Happy Chartergolden partnerGolden Partner - exclusive agreement for loyal Booking Manager clients benefiting from closer relationship and full system potential.
- Klaro Chartergolden partnerGolden Partner - exclusive agreement for loyal Booking Manager clients benefiting from closer relationship and full system potential.
- All Sail LLCgolden partnerGolden Partner USA - exclusive agreement for loyal Booking Manager clients benefiting from closer relationship and full system potential.
- Distribution Partners NetworkcoreHundreds of distribution partner websites across 30+ countries integrate Booking Manager technology for real-time yacht charter bookings. Includes partners in Austria, Azerbaijan, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, France, Germany, Gibraltar, Greece, Ireland, Israel, Italy, Latvia, Lithuania, Netherlands, New Zealand, Poland, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, USA, Ukraine, and United Kingdom.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Booking Manager competitors and assessment
Company assessmentDirect peers
- SamBoat: A peer-to-peer boat rental marketplace connecting boat owners with renters across Europe and globally, offering a direct booking platform analogous to Booking Manager for the broader motorboat and sailboat rental market.
- Nautal: A Spain-based boat rental marketplace connecting charter agencies, fleet operators and individual owners worldwide, providing a global booking platform comparable to Booking Manager's distribution model.
- Click&Boat: A boat rental platform (formerly Sailo) operating as a marketplace for charter operators and private boat owners; competes directly with Booking Manager by aggregating charter inventory and enabling online booking.
- Boataround: An online yacht charter booking platform offering real-time availability and pricing across multiple charter operators, closely mirroring Booking Manager's core SaaS offering.
- Sailogy: An Italy-based yacht charter booking platform that combines fleet operator inventory with online booking and pricing automation, comparable in scope and customer base to Booking Manager.
- Yachtico: An online yacht charter marketplace aggregating global charter fleet inventory with real-time booking, operating as a direct competitor to Booking Manager in the same niche.
- Filovent: An established online yacht charter broker with a digital booking platform for bareboat and crewed charters, comparable to Booking Manager as both serve the online charter agency and fleet operator segment.
Emerging players
- Zizooboats: A peer-to-peer boat rental platform with overlap to Booking Manager in the leisure boat rental booking space, though focused more on direct consumer rentals than B2B fleet agency bookings.
- Navily: A community and booking app for boaters that overlaps with Booking Manager's charter search and booking functionality but is anchored more in crowd-sourced anchorage and trip planning.
Broad incumbents
- The Moorings: One of the world's largest yacht charter operators (and parent Dream Yacht Charter) that operates its own proprietary booking technology and fleet, representing a broad incumbent in the same charter market Booking Manager serves.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Booking Manager social profiles
Digital presenceBooking Manager compliance and trust
Trust signalCompliance1 record
Booking Manager financial estimates
Financial estimateRevenue estimate
Valuation estimate
Booking Manager leadership team
Management profileNumber of profiles
Profiles2 records
Booking Manager funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Booking Manager M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Booking Manager
What does Booking Manager do?
Booking Manager (operated by MMK Systems d.o.o.) provides an all-in-one global distribution and back-office automation system for the yacht charter industry. The platform connects 1,300+ charter fleet operators with 5,000+ registered charter agencies, enabling real-time availability, automated pricing and quote calculation, online booking, invoicing, and distribution of 12,000+ yachts across 500 destinations worldwide.
Is Booking Manager a public or private company?
Booking Manager is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Booking Manager founded?
Booking Manager was founded in 2003. It employs 11 to 50 people.
Where is Booking Manager based?
Booking Manager is headquartered in Hrvatski Leskovac, Croatia, in the Europe region.
How does Booking Manager make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are transaction Fees and API Integration Services.
Who are Booking Manager's main competitors?
Direct peers on record are SamBoat, Nautal, Click&Boat, Boataround, Sailogy, Yachtico and Filovent. Emerging players are Zizooboats and Navily. The Moorings is listed as a broad incumbent.
Does Booking Manager have an API?
Yes. Booking Manager API service enables partners to use the Booking Manager database to present all yachts from the System with their prices, discounts, photos, equipment and all additional information on their websites. As a Booking Manager user, your fleet will be visible on several hundreds of websites that are running on Booking Manager technology. Charter companies visible on Booking Manager Portal are also available for real-time booking via partner websites. Developer documentation is at www.booking-manager.com/en/clients/api-users.html.
What industry is Booking Manager in?
Booking Manager's product category is Yacht Charter Management Software. Its primary akta.pro industry code is THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers, with a secondary code of THALADAF, Cruise Reservation & Booking Engines. Its NAICS code is 48721 and its SIC code is 4400.