DePeru.com

What DePeru.com does

DePeru.com is a privately held Peruvian internet portal founded in 2002 and operated from Lima, providing free, comprehensive reference information about Peru across tourism, weather, finance, news, education, culture, and government services. The platform aggregates directories covering "millones de lugares turísticos, tiendas, comercios y oficinas" across all 25 Peruvian regions, with dedicated sections for businesses (Comercios), museums, educational institutions, ATMs, and government offices. Core utility products include a multi-city weather and UV-index dashboard (powered by MET Norway and Senamhi feeds), an IGV (General Sales Tax) calculator integrated with live USD/PEN rates, a historical Peruvian exchange rate archive spanning 1931–present across three currency regimes (Soles de Oro, Intis, and Soles) sourced from SUNAT and SBS, a daily digital newspaper kiosk aggregating front pages of major Peruvian dailies and magazines, and a Peruvian calendar of events with associated editorial content (recipes, health, accounting, electronics, grammar, beauty). User-submitted content pathways include free business-directory registration, press-release submission, radio station registration, and calendar event recommendation, supporting a community-led contribution model.

The underlying technology is a web-based information and directory platform with a public data API (https://www.deperu.com/api/) for USD/PEN and EUR/PEN exchange rates, supplemented by native applications distributed via Google Play (developer ID 6145753942830105494) and an Apple Books publication ("Calendario del Perú"), plus an official WordPress plugin (wordpress.org/plugins/calendario-del-peru/) that embeds calendar content on third-party sites. The site is also registered as a Google News publisher, and content is distributed across subdomains (blogs.deperu.com, mapas.deperu.com). Business model relies on a mix of implicit display advertising across high-traffic pages, affiliate/referral revenue from a DepositPhotos image-licensing partnership, free self-serve business-directory listings (with potential undisclosed premium placement), and a low-cost press-release distribution service. Pricing to end users is entirely free, with no disclosed subscription tiers or paid plans. The operation is notably lean at 1–10 employees, has no disclosed parent company, no institutional funding, and no named management team in the source material, suggesting founder/operator ownership. DePeru.com serves Spanish-speaking Peruvian consumers, travelers, local merchants, students, accountants, and the Peruvian diaspora abroad.

Name

DePeru.com

Legal name

DePeru.com

Website

https://deperu.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

DePeru.com is a free, privately held Peruvian internet portal founded in 2002 in Lima that aggregates nationwide reference content — tourism directories, weather, exchange rates, news, IGV calculator, calendar, and business listings — across web, mobile apps, and a public FX API for Spanish-speaking users.

Ownership category

akta.pro rank

Product category

Online Information Portal

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192), Information (51)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ), Local Tours, Activities & Attractions Metasearch (THALAEAI)

Keywords

• Peruvian information portal
• Tourism directories
• Exchange rate data
• Business directory listings
• Local news aggregation

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Affiliate/Referral Income (DepositPhotos): DePeru.com partners with DepositPhotos as an image supplier; the footer credits DepositPhotos and displays its logo with a link to depositphotos.com/es/, generating referral-based revenue for image licensing driven by DePeru's traffic.
2. Business Directory Listings (Free & Commercial): Revenue stream tied to DePeru's commerce directory (https://www.deperu.com/comercios/) where local businesses, shops, restaurants, and offices can register via 'Agregar negocios a nuestro Directorio gratuito' and are featured across thousands of city-level listings. May include premium placement upgrades given the long-tail commercial value of being indexed in the directory.
3. Press Release Distribution Service: DePeru.com offers a 'Envía nota de prensa' (submit press release) channel via [email protected], functioning as a low-cost PR distribution and amplification service for brands targeting Peruvian audiences.
4. Display Advertising: Implicit advertising revenue across high-traffic pages (newspaper kiosk, cinema showtimes, weather dashboard, exchange rates) given the site's scale and audience.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels13 records

Core offering

DePeru.com operates a free public Peruvian information portal providing tourism content, nationwide directories (businesses, museums, schools, ATMs), daily news aggregation (newspaper front pages), weather, cinema listings, recipes, calendars, and reference tools (IGV calculator, currency converter, dimensions guides). It also exposes a public API for USD/PEN and EUR/PEN exchange rate data and distributes its content via mobile apps, a WordPress plugin, Apple Books, and Google News for Spanish-speaking users seeking one-stop practical information about Peru.

Differentiator

Problem solved

Functional benefit

Products and services

• Comercios Business Directory Free nationwide directory of Peruvian local businesses, shops, restaurants, and offices across thousands of city-level listings, allowing SMBs to self-register for online visibility among Peruvian consumers.
• Tipo de Cambio (Exchange Rate Tracker) Daily referential USD/PEN and EUR/PEN exchange rate pages with comprehensive historical archive from 1931 (Soles de Oro) through present (Soles), sourced officially from SUNAT and SBS with Highcharts-powered buy/sell charts.
• Public Exchange Rate API

Quantifiable outcome

• 24 years of continuous operation since 2002
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• DepositPhotosminorGTM or Marketing PartnerDepositPhotos is credited in the DePeru.com footer as an image source: 'Este sitio usa imágenes de Depositphotos' with a linked logo. The integration provides DePeru.com with stock photography for editorial content (news headlines, calendar events, recipes, tourism) and routes traffic from DePeru.com to DepositPhotos via a referral link (depositphotos.com/es/).
• Google NewscoreGTM or Marketing PartnerDePeru.com is registered as a Google News publisher (https://news.google.com/publications/CAAqBwgKMO74_gowktj3Ag/sections/CAQqEAgAKgcICjDu-P4KMJLY9wIwvpHjBQ?hl=es-419&gl=PE&ceid=PE%3Aes-419), enabling editorial content to surface in Google News results for Peruvian Spanish-speaking users. Logo and link are displayed in the site footer.
• Apple BookscoreOEM/ Whitelabel/ Licensing PartnerDePeru.com distributes the 'Calendario del Perú' title on Apple Books (https://itunes.apple.com/es/book/calendario-del-per%C3%BA/id877851359?mt=11), expanding reach to Apple's e-reader ecosystem. The book features the company's calendar content.
• Google PlaycoreOEM/ Whitelabel/ Licensing PartnerDePeru.com maintains a Google Play developer account (developer ID 6145753942830105494) to distribute Android applications, extending its mobile reach beyond the website.
• WordPress.orgcoreTechnology or IntegrationDePeru.com publishes the official 'Calendario del Perú' plugin in the WordPress plugin directory (https://wordpress.org/plugins/calendario-del-peru/), letting third-party WordPress sites embed DePeru's Peruvian calendar content directly.
• MET Norway (Meteorologisk institutt)coreTechnology or IntegrationMET Norway provides weather forecast data that powers DePeru.com's national climate pages, including detailed temperature ranges and sky-condition descriptions for hundreds of Peruvian cities. The credit reads 'Con información de fuentes públicas: MET Norway y Senamhi'.
• Senamhi (Servicio Nacional de Meteorología e Hidrología del Perú)coreTechnology or IntegrationSenamhi, Peru's national meteorological agency, supplies official weather forecasts referenced at https://www.senamhi.gob.pe/?p=pronostico-meteorologico. Their data feeds DePeru.com's national city-by-city climate pages, including UV index readings (e.g., AYABACA UV 11, REQUENA UV 6).
• SUNAT (Superintendencia Nacional de Aduanas y de Administración Tributaria)coreOthersSUNAT is the official source of buy/sell exchange rate data powering DePeru.com's USD/PEN historical charts and the official reference rates displayed site-wide. The page notes 'Los siguientes datos son oficiales cuya fuente es la SUNAT y la SBS'.
• SBS (Superintendencia de Banca y Seguros del Perú)coreOthersThe Peruvian banking and insurance regulator co-supplies the official exchange rate data alongside SUNAT, referenced together as the official source for the rate charts and daily reference pricing shown on DePeru.com.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TripAdvisor: Global travel information and reviews platform with deep Peru coverage of attractions, restaurants, hotels and experiences. Comparable audience use case (travelers researching Peru) but operates at global scale and as a transactional/booking-adjacent incumbent.
• Booking.com: Global travel marketplace dominating Peru lodging, attraction and experience bookings. Adjacent competitor for Peruvian travel-intent traffic, with substantially deeper monetization infrastructure and a transactional (vs. informational) model.
• Yelp: Global business directory and reviews platform with categorized local listings, photos and SMB advertising products. Comparable directory monetization playbook but at multinational scale and with significantly more developed paid SMB tools.
• Lonely Planet: Iconic travel content publisher with comprehensive Peru destination guides, attractions and editorial coverage. Comparable role as a research-stage resource for Peru-bound travelers but focused on editorial publishing rather than a free utility portal.
• Yell.com: UK-headquartered business directory and digital marketing platform serving SMEs with listings, ads and lead generation. Long-history directory incumbent with a comparable SMB listing + advertising revenue model to DePeru.com, albeit at much larger scale.

Direct peers

• Páginas Amarillas (Peru): Peru's leading print and digital business directory (Yellow Pages), offering categorized listings of local businesses, shops and services. Closest direct comparator to DePeru.com's Comercios directory and free SMB listing model in the same Peruvian market.
• JustDial: India's leading local search and information portal offering free business listings, classifieds, and utilities (weather, movies, events) at national scale. Highly analogous operating model to DePeru.com — free horizontal portal monetizing directory listings and advertising.

Regional players

• GuiaMais: Brazilian national information portal aggregating business listings, addresses, CEP/postal data, weather and daily utilities across Brazilian cities. Same 'one-stop free portal for a country' archetype as DePeru.com, but in the much larger Brazilian market.
• Peru Travel (PromPerú): Official Peruvian government tourism portal promoting tourist destinations, events, culture and travel information across Peru. Competes for the same 'first stop for Peru travel research' search intent as DePeru.com but on a non-commercial mandate.
• ZAP: Portugal's long-running country information portal (zap.pt / Sapo) providing news, weather, classifieds and directory content to Portuguese-speaking users. Strong structural analogue to DePeru.com's national-aggregator model in another Iberian-language market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/deperucom
• YouTubeyoutube.com/c/deperucomplay
• Facebookfacebook.com/deperucom
• LinkedInlinkedin.com/company/deperu-com
• Pinterestpinterest.com/deperucom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DePeru.com