What Connective Games does

Connective Games is a Malta-headquartered B2B software provider that develops and licenses online poker and casino platforms to gaming operators worldwide. Founded in 2006 and operating via its primary legal entity Connective Games Malta Limited, the company has built a 20-plus year specialization in poker technology, and its platform powers five of the top online poker rooms that collectively form the third largest poker liquidity network globally (behind PokerStars and IDN). The technology stack is built around a mobile-first, HTML5-based, omni-channel platform with modular architecture; the Poker Platform supports multi-variant cash games and tournaments (Texas Hold'em, Omaha, Stud, local variants including Open-Face Chinese Poker, Turkish Poker, Badugi), the Casino module offers in-house slots, table games, video poker and quick games, and a Progressive Web App client extends distribution into app-store-restricted markets. All products are developed in-house, with certified Random Number Generator (Gaming Labs Certified, iTech Labs) and multi-jurisdictional regulatory compliance covering Malta, the UK, Denmark, Spain, Portugal, Georgia, Curacao, and India.

The company's revenue model is B2B software licensing and revenue-share arrangements with operator partners, supplemented by managed services (integration, CRM, affiliate and payment processing), and a freemium social gaming product for pre-regulated markets monetized through virtual chip purchases and subscriptions. Connective Games serves 12+ operator brands across 20+ markets spanning the Americas, Europe, the Middle East, and Asia, with 22+ poker rooms successfully launched and 500,000+ active users reporting 30%+ year-over-year growth in daily activity. Go-to-market is enterprise field sales driven by presence at major iGaming conferences (ICE London, G2E Asia, SiGMA Malta, International Gaming Awards) and supported by content marketing and industry awards. The company is privately held and appears to be founder/management-controlled with no disclosed institutional funding; Serge Mukhanov serves as CEO and Julia Salagaeva as Head of Business Development and Corporate Communications.

Connective Games has expanded from its core poker focus into casino content (slots like Hidden Spells, quick games like Galaxy Plinko and Scooting Catventure) and a dedicated social gaming module, while integrating AI-assisted features for matchmaking, churn prediction, fraud detection, and personalized CRM offers. Its competitive positioning rests on regulatory breadth, network liquidity, two decades of poker-specific R&D, and recognition including Mobile Poker Product of the Year (International Gaming Awards) and Best Poker Software Supplier (EGR B2B Awards 2018, 2019).

Name

Connective Games

Legal name

Connective Games Malta Limited

Website

https://connectivegames.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Connective Games is a Malta-based B2B software provider that licenses online poker and casino platforms to gaming operators across 20+ markets, powering five of the top online poker rooms in the third largest poker liquidity network globally, and serving more than 500,000 active users.

Ownership category

akta.pro rank

Product category

iGaming Software Platform

akta.pro primary industry

Poker Networks, Aggregators & White-Label Platforms (MPAEAEAI)

akta.pro secondary industries

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ), Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics) (MPAEAEAH)

Keywords

• Online poker software
• IGaming platform solutions
• Casino software licensing
• Poker liquidity network
• RNG gaming technology

Headquarters

HQ city

Mosta

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Poker Software Licensing: Licensing of proprietary poker platform technology to online gaming operators. The platform is deployed for operators who use Connective Games software to power their poker rooms. Revenue derived from B2B software licensing arrangements with operator partners.
2. Casino Platform Licensing: Licensing of casino platform solutions including slots, table games, video poker, and turnkey package options. Operators can integrate games via direct API or opt for complete turnkey casino solution with pre-loaded games and functional back office.
3. Platform Services and Integrations: Platform services including affiliate system management, CRM tools, promotion creation, bonus awards, payment processing connectivity, and third-party game provider integration. These operational services support ongoing operator relationships.
4. Social Gaming Platform: Social gaming platform for pre-regulated markets monetized through virtual chip purchases and subscription options. Operators deploy freeplay poker with club systems, sweepstakes, and subscription tiers.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Connective Games develops and licenses proprietary online poker and casino software platforms to B2B gaming operators worldwide. Its modular platform supports multi-variant poker (Texas Hold'em, Omaha, Stud, Draw, local variants), in-house slots, table games, video poker, and social gaming, with HTML5 omni-channel delivery, certified RNG, and integrated player management, CRM, payments, and affiliate systems. Operators deploy the technology under their own brands to compete with tier-one poker networks across 20+ regulated and pre-regulated markets.

Product overview

Connective Games offers a modular iGaming platform architecture built around a core Poker Platform supplemented by an integrated Casino module, Social Gaming solution, and PWA Client. The Poker Platform delivers multi-variant poker (Texas Hold'em, Omaha, local variants) across all channels with full feature parity. The Platform solution provides the operational backbone with player management, CMS, CRM, 50+ payment gateways, and affiliate systems. The Casino module adds slots, table games, video poker, and quick games (Galaxy Plinko, Scooting Catventure) that can be deployed standalone, as a turnkey package, or as an add-on to the poker platform. Social Gaming provides a freeplay/free-to-play entry point for pre-regulated markets with sweepstakes and subscription monetization.

Differentiator

Problem solved

Functional benefit

Products and services

• Connective Games Poker Platform Award-winning online poker technology supporting Texas Hold'em, Omaha, Stud, Draw Poker, and local variants including Open-Face Chinese Poker Pineapple, Turkish Poker, and Badugi. Delivers cash games, tournaments, fast-fold formats, and jackpot events with full parity across desktop, mobile, and browser platforms, licensed to online gaming operators under their own brands.
• Connective Games Platform Comprehensive B2B gaming platform providing player management, payment processing, website CMS, third-party game provider integrations, in-depth reporting, and integrated CRM. Includes affiliate system, 50+ payment gateway integrations including cryptocurrency, multi-language support, and a back-office for managing metrics, users, promotions, and finances; compliant with Malta and Denmark jurisdictions.
• Connective Games Casino Full casino suite of in-house slots (e.g., Hidden Spells, Goblin Xmas, Farm Riches, Eclipse Gems, Lost Jungle), card games (Single Deck Blackjack, Red Dog, 3 Card Poker, Casino Hold'em, Baccarat, Caribbean Poker, Pai Gow Poker), video poker (Jacks or Better, Joker Poker), table games (French, European, American Roulette), and quick games (Galaxy Plinko, Scooting Catventure). Licensed to operators as standalone content or as part of a turnkey solution.
• Connective Games Social Gaming Turnkey freeplay social gaming platform for pre-regulated markets, offering virtual chip purchases, sweepstakes functionality, subscription options for special tournaments, and a Club system enabling players to host their own poker clubs globally. Designed to let operators enter markets pending real-money gambling regulation.
• PWA Poker Client Browser-based poker client delivering an app-like poker experience without requiring downloads from app stores. Features instant play, push notifications, home-screen installation, cross-device flexibility, and always-up-to-date automatic updates.
• Casino Turnkey Package Ready-to-go casino solution with pre-loaded platform, pre-loaded games, and fully functional back office, with optional third-party game integrations. Designed for operators seeking rapid launch of a complete branded casino operation.
• Casino Direct Integration Direct API integration service enabling operators to add Connective Games casino games to their existing platforms, with close team collaboration for seamless and efficient integration into operator stacks.
• Galaxy Plinko New fast casino game released by Connective Games in June 2026, combining classic Plinko gameplay with progression-based rewards, bonus features, and multiple risk levels. Features up to 100 balls per round, premium multiplier slots, Bonus Reel with up to 30 Golden Balls, multipliers up to x5, Free Spins, Power Ball, Best Ways, and Gold Pins optional bonus features.
• Hidden Spells New online slot released by Connective Games in May 2026 featuring fantasy-inspired visuals with fairies, ancient magic, and hidden rewards. Includes Fairy Wilds with expanding reels and multipliers, Free Spins triggered by Scatter symbols, Buy Bonus feature, and Hidden Scrolls Bonus with ladybug-triggered special feature.
• Scooting Catventure First crash-style game in the Connective Games Casino portfolio, released in January 2026. A fast-paced game featuring a scooter-riding cat character with three difficulty modes (Easy, Medium, Hard), Spacebar instant control, witty voice lines and expressive animations.

Quantifiable outcome

• Platform enables new poker rooms to launch in weeks, accelerating time-to-market for operators
• +6 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Gaming Labs CertifiedcoreOthersIndependent game testing laboratory providing RNG certification and compliance testing for Connective Games' poker and casino products. Gaming Labs Certified certification enables market access and validates game fairness for operator partners.
• iTech LabscoreOthersIndependent RNG testing and certification laboratory that has certified Connective Games' Random Number Generator. Provides ongoing recertification to ensure continued compliance with international gaming standards.
• Gaming Associates (GA)coreOthersGlobally recognized game testing laboratory that certified Connective Games products for the Georgian market. Certification enables introduction of RNG games including Texas Hold'em, Omaha, and Open Face Chinese Poker to operators in Georgia.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BetConstruct: Full-stack B2B iGaming platform provider with poker, casino, sportsbook, and payment infrastructure, selling to operators globally. Direct overlap with Connective Games' platform licensing and multi-jurisdictional operator model.
• Slotegrator: B2B iGaming platform and game aggregation provider offering turnkey casino and poker solutions, payment integrations, and licensing support to operators. Comparable on the turnkey-platform sales motion targeting emerging and regulated operator markets.
• EvenBet Gaming: Direct B2B poker software provider offering turnkey poker platforms, casino games, and white-label solutions to online gaming operators. Closest comparable on product scope and target customer base to Connective Games' poker platform business.
• SoftSwiss: B2B iGaming software provider offering casino platform, game aggregation, and white-label solutions with crypto payment support. Highly comparable on platform licensing model, crypto payment integration, and operator self-service deployments.

Broad incumbents

• Pragmatic Play: Major iGaming content and platform provider with growing poker and casino offerings licensed to operators in multiple regulated markets. Competes with Connective Games for operator mindshare and event presence (ICE, SiGMA) even though its core is casino slots.
• EveryMatrix: B2B iGaming platform and content aggregator supplying casino, sportsbook, and platform modules to operators worldwide. Direct comparable on the platform/back-office layer that Connective Games licenses alongside its poker and casino products.
• Games Global: Inherited Microgaming's distribution network and poker liquidity (MPN was wound down) and now supplies casino content and platform services to operators. Historically a direct competitor in B2B poker platform licensing and remains a benchmark for platform consolidation.
• Playtech: Large publicly-listed B2B gambling technology supplier whose iPoker network and broader platform suite overlap directly with Connective Games' offerings. Operates at much greater scale and breadth but competes for the same operator customers in the poker and casino platform categories.

Others

• Kambi Group: B2B sportsbook platform provider serving regulated operators globally. Adjacent rather than directly competitive, but a useful comparable for how a B2B-only platform business with multi-jurisdictional compliance scales and commands valuation in the iGaming vendor space.

Emerging players

• Relax Gaming: B2B iGaming content and platform supplier offering casino content aggregation and proprietary games, with growing presence in regulated markets. Comparable on operator licensing, multi-jurisdictional rollout, and content-driven growth strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Connectivegames

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connective Games