evidence design
Evidence Design is a private Brooklyn studio that plans and designs museum and cultural exhibitions, integrating architecture, exhibit, graphic, content你提供的上一轮分析内容是：>, content, and interactive media services for museums, science centers, and corporate visitor-center clients.
- Company typePrivate
- Founded2000
- HeadquartersBrooklyn, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What evidence design does
Evidence Design is a privately held, Brooklyn-based professional-services studio founded in 2000 by Jack Pascarosa and Shari Berman. It plans and designs permanent, traveling, and new-build museum exhibitions and other spatial communication and learning environments for museums, science centers, cultural institutions, nature centers, and corporate clients. Its core team spans architecture, industrial design, graphic design, and content development, supplemented by partners for film and video, interactive exhibit development, fabrication, lighting, audiovisual systems, and technical consulting.
Deliverables include architectural programming, exhibit planning and design, two-dimensional and three-dimensional design, interpretive content, interactive and environmental media, and project management through installation. The portfolio ranges from 1,000-square-foot galleries to the 170,000-square-foot Samuel Oschin Air and Space Center and includes Science Storms, the Burke Museum, Life! Beginnings, and other custom installations. The firm does not sell a unified software product; it delivers bespoke spatial and interpretive systems, including an inside-out museum approach that exposes working laboratories and collections storage to visitors.
Evidence Design generates professional-services revenue through custom, project-based engagements sold directly to institutional and corporate clients. Business development occurs through direct outreach, requests for proposals, invitations, and professional referrals, with the firm's portfolio, institutional relationships, and industry awards serving as credibility signals. Pricing and contract values are not publicly disclosed, and no revenue, funding, headcount, or customer-spend data is available.
evidence design firmographics
Firmographics- Name
- evidence design
- Legal name
- Evidence Design
- Website
- https://evidencedesign.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Short description
- Evidence Design is a private Brooklyn studio that plans and designs museum and cultural exhibitions, integrating architecture, exhibit, graphic, content你提供的上一轮分析内容是：>, content, and interactive media services for museums, science centers, and corporate visitor-center clients.
- Ownership category
- akta.pro rank
evidence design industry classification
Industry- Product category
- Museum Exhibit Design Services
- NAICS
- Architectural Services (54131), Interior Design Services (54141), Graphic Design Services (54143)
- SIC
- Services-Engineering Services (8711)
- akta.pro primary industry
- Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)
- akta.pro secondary industries
- Event Theming, Mood Boards & Concept Design (HSACAOAH), Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG)
Keywords
Where evidence design is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
evidence design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - Exhibit Design: The firm earns revenue through comprehensive design services including architectural programming, exhibit design, graphic design, content development, and project management for museum and cultural institution clients. Projects are typically custom engagements ranging from 1,000 to 170,000+ square feet.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
evidence design product offering
Product offeringCore offering
Evidence Design is an award-winning studio that plans and designs museum exhibits and other dynamic spatial communication and learning environments. The firm integrates architectural design, industrial design, graphic design, and content development under one collaborative framework to deliver permanent and traveling exhibitions for museums, science centers, cultural institutions, and corporate clients. Projects range from 1,000 to 170,000+ square feet and include architectural programming, 2D/3D exhibit design, interpretive content, and installation oversight.
Product overview
Evidence Design is an award-winning studio creating spatial communication and learning environments for museums and cultural institutions. The company does not offer a unified software platform but rather provides comprehensive exhibition design services across multiple project types including science centers, natural history museums, memorials, and corporate visitor centers. Their portfolio spans major permanent exhibitions including Science Storms at MSI Chicago, the ongoing Samuel Oschin Air and Space Center project, the Burke Museum, and numerous other museum exhibitions. Each project is a custom design engagement rather than a modular product offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Science Storms Exhibition Design A 26,000-square-foot permanent exhibition design service for the Museum of Science and Industry Chicago, featuring large-scale interactive experiments, environmental media, and contextual storytelling that transforms the Allstate Court into a laboratory exploring nature's powerful phenomena.
- Samuel Oschin Air and Space Center Exhibition Design A 170,000-square-foot exhibition design for the California Science Center featuring space shuttle Endeavour in vertical launch configuration, with air and space galleries showcasing aerospace artifacts and 100+ new exhibit experiences.
- Burke Museum of Natural History and Culture Exhibition Design A 113,000-square-foot inside-out museum design for the Burke Museum of Natural History and Culture in Seattle, integrating visible labs, collections storage, and public gallery spaces to celebrate Pacific Northwest nature and culture.
- Dinosaur Hall Exhibition Design A 10,000-square-foot fossil gallery design for the Natural History Museum of Los Angeles County, featuring dynamically posed dinosaur mounts and investigative environments that received the AAM 24th Annual Excellence in Exhibition Award.
- Dogs! A Science Tail Traveling Exhibition Design A 7,000-square-foot traveling exhibition design for the California Science Center exploring the human-dog bond through interactive experiences about dog origins, senses, and care.
- Future Energy Chicago Exhibition Design A 7,000-square-foot timed-event exhibition design for the Museum of Science and Industry Chicago featuring an Energy Garden, Future Energy Film, and multi-player simulation game exploring energy solutions.
- Life! Beginnings Exhibition Design A 3,000-square-foot bilingual permanent exhibition design for the California Science Center exploring reproduction, development, and genetics across species.
- Genome: Unlocking Life's Code Traveling Exhibition Design A traveling exhibition design for the Smithsonian National Museum of Natural History exploring genomics, DNA, and implications for medicine and human ancestry.
- Capital Jewish Museum Exhibition Design A participatory museum exhibition design for the Lillian & Albert Small Capital Jewish Museum in Washington D.C., exploring Jewish identity, community, and civic engagement through interactive exhibits anchored by the oldest synagogue in the capital.
- Holocaust Center Exhibition Design A 2,000-square-foot core exhibition design for the Holocaust Memorial and Tolerance Center of Nassau County, teaching Holocaust lessons through survivor testimonies and artifacts to fight prejudice and intolerance.
- Harley-Davidson Tour Center Exhibition Design A 6,000-square-foot transition experience design for the Harley-Davidson Vaughn L. Beals Tour Center in York, Pennsylvania, showcasing Harley-Davidson factory operations and history as a complement to the factory tour.
- Policing a Changed City Exhibition Design A 1,000-square-foot exhibition design for the New York City Police Museum documenting NYPD's transformation from traditional crime-fighting to a counterterrorism focus.
- A Walk in the Woods Exhibition Design A 1,500-square-foot permanent indoor exhibition design for Flat Rock Brook Nature Center featuring dioramas, hands-on interactives, and live animals exploring local ecosystems.
Quantifiable outcome
- Science Storms recognized as one of twenty most influential exhibit designs of the 21st century by Society for Experiential Graphic Design (SEGD)
- +2 more outcomes
Companies that use evidence design
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
evidence design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
evidence design partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and supporting.
- ZGF ArchitectscoreArchitectural partner for Samuel Oschin Air and Space Center project. Collaborated with Evidence Design from project's inception for comprehensive design services including architectural programming to inform building's sculptural envelope.
- Focus LightingsupportingLighting design partner for Samuel Oschin Air and Space Center and other major projects including Science Storms.
- ElectrosonicsupportingAV systems integration partner for Samuel Oschin Air and Space Center and Future Energy Chicago projects.
- BluecadetsupportingMedia partner for 747 Experience exhibit in Korean Air Aviation Gallery at Samuel Oschin Air and Space Center.
- Unified FieldsupportingInteractive studio partner for Dogs! A Science Tail traveling exhibition. Interpreted graphic identity and illustration styles into animations and interactive experiences.
- Potion DesignsupportingMedia partner for Future Energy Chicago at Museum of Science and Industry Chicago, working on collaborative gaming and interactive technology components.
- Donna Lawrence ProductionssupportingMedia production partner for Future Energy Chicago exhibition.
- Olson KundigcoreArchitectural partner for Burke Museum of Natural History and Culture. Collaborated on inside-out museum model integrating exhibits with visible labs and collections storage.
- IdeumsupportingInteractive technology partner for Life! Beginnings exhibition at California Science Center.
- Ravenswood StudiosupportingFabrication partner for Life! Beginnings exhibition at California Science Center.
- SH AcousticssupportingAcoustic design consulting for Future Energy Chicago exhibition.
- Chicago ScenicsupportingScenic fabrication partner for Future Energy Chicago exhibition.
- Pacific StudiosupportingExhibit fabrication and installation partner for Burke Museum project.
- Trivium InteractivesupportingInteractive media partner for Burke Museum exhibitions.
- Unified FieldsupportingInteractive media partner for Dinosaur Hall at Natural History Museum of Los Angeles County.
- Design & Production, Inc.supportingExhibit fabrication and installation for Genome: Unlocking Life's Code at Smithsonian.
- Cortina ProductionssupportingMedia production partner for Genome exhibition at Smithsonian National Museum of Natural History.
- Cortina ProductionssupportingMedia production partner for Science Storms at Museum of Science and Industry Chicago.
- LexingtonsupportingDesign and fabrication partner for Science Storms project.
- Dottinger DesignsupportingExhibit design partner for Holocaust Memorial and Tolerance Center project.
- Mystic ScenicsupportingScenic fabrication partner for A Walk in the Woods at Flat Rock Brook Nature Center.
- Maltbie AssociatessupportingExhibit fabrication and installation partner for Harley-Davidson Vaughn L. Beals Tour Center.
- SmithGroupcoreArchitectural partner for Capital Jewish Museum in Washington D.C. Responsible for building design while Evidence Design handles exhibit planning and interpretation.
- Potion DesignsupportingMedia design partner for Capital Jewish Museum, developing immersive experiences and interactive media programs.
- MAD SystemssupportingControl systems and show programming partner for Science Storms interactive exhibits.
- Production Resource GroupsupportingProduction and technical services partner for Science Storms.
- Treibold PaleontologysupportingPaleontology exhibit specialist partner for Burke Museum.
- Niteo LightingsupportingLighting design partner for Burke Museum of Natural History and Culture.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
evidence design competitors and assessment
Company assessmentDirect peers
- Local Projects: Local Projects is a New York-based design firm specializing in interactive and experiential museum exhibits, including the National September 11 Memorial Museum, Cooper Hewitt Smithsonian Design Museum, and the Cleveland Museum of Art's Gallery One. They compete directly with Evidence Design on technology-rich, content-driven cultural institution projects.
- ESI Design: ESI Design is a New York-based experiential and interactive design firm specializing in museums, cultural attractions, and branded environments. They share Evidence Design's core focus on integrating media, interactivity, and spatial design for cultural institutions and corporate visitor experiences, including major projects at the National September 11 Memorial Museum and various Smithsonian installations.
- Thinc Design: Thinc Design is a New York-based design firm specializing in immersive museum experiences, including the National September 11 Memorial Museum exhibition design and the National Museum of African American History and Culture. They are a similarly sized boutique peer competing on flagship cultural institution projects.
- Gallagher & Associates: Gallagher & Associates is a Washington D.C.-based museum planning and exhibit design firm serving history, science, and cultural institutions including the National Museum of the American Indian and the Smithsonian's National Air and Space Museum. They are a comparable mid-to-large peer in the same museum exhibit design category.
- Hodgetts + Fung: Hodgetts + Fung is a Los Angeles-based architecture and exhibit design firm known for cultural institutions including the Petersen Automotive Museum renovation and Autry Museum projects. They are a comparable California-based peer with overlapping architectural + exhibit design capabilities for cultural institutions.
- Luci Creative: Luci Creative is a Chicago-based exhibit design and fabrication firm serving museums, zoos, aquariums, and cultural centers. They compete with Evidence Design on mid-sized science and natural history museum projects and offer a comparable integrated design-build model.
- Ralph Appelbaum Associates (RAA): Ralph Appelbaum Associates is one of the world's largest and most established museum exhibit design firms, responsible for landmark projects including the U.S. Holocaust Memorial Museum and the Smithsonian National Museum of African American History. Co-founder Jack Pascarosa spent ten years there, and Shari Berman also worked there as an exhibit designer, making RAA the most direct comparator in museum exhibit design at the highest scale.
- Quatrefoil Associates: Quatrefoil Associates is a museum planning and exhibit design firm with a comparable mid-sized footprint, serving natural history, science, and children's museums including the National Museum of American History and Smithsonian's National Museum of the American Indian. They compete directly with Evidence Design on similar cultural institution projects.
Broad incumbents
- Pentagram: Pentagram is a large multi-disciplinary design firm that occasionally engages on museum exhibit and wayfinding projects as part of its broader portfolio. While not specializing in museum exhibit design, it is a relevant incumbent competitor on portions of exhibit graphic design and identity work that Evidence Design performs.
- Cambridge Seven Associates: Cambridge Seven is a long-established architecture and exhibit design firm responsible for major cultural institutions including the National Aquarium and the Museum of Science Boston. They represent a broader incumbent combining architectural and exhibit design capabilities, competing with Evidence Design on large-scale museum projects requiring both building and exhibition design.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
evidence design social profiles
Digital presenceevidence design financial estimates
Financial estimateRevenue estimate
Valuation estimate
evidence design leadership team
Management profileNumber of profiles
Profiles5 records
evidence design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
evidence design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about evidence design
What does evidence design do?
Evidence Design is an award-winning studio that plans and designs museum exhibits and other dynamic spatial communication and learning environments. The firm integrates architectural design, industrial design, graphic design, and content development under one collaborative framework to deliver permanent and traveling exhibitions for museums, science centers, cultural institutions, and corporate clients. Projects range from 1,000 to 170,000+ square feet and include architectural programming, 2D/3D exhibit design, interpretive content, and installation oversight.
Is evidence design a public or private company?
evidence design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was evidence design founded?
evidence design was founded in 2000.
Where is evidence design based?
evidence design is headquartered in Brooklyn, United States, in the North America region.
How does evidence design make money?
One revenue line is on record: professional Services - Exhibit Design.
Who are evidence design's main competitors?
Direct peers on record are Local Projects, ESI Design, Thinc Design, Gallagher & Associates, Hodgetts + Fung, Luci Creative, Ralph Appelbaum Associates (RAA) and Quatrefoil Associates. Broad incumbents are Pentagram and Cambridge Seven Associates.
Does evidence design have an API?
No public API is recorded for evidence design.
What industry is evidence design in?
evidence design's product category is Museum Exhibit Design Services. Its primary akta.pro industry code is BPAFAGAK, Event Fabrication & Scenic/Set Build (Custom Builds, Installations), with a secondary code of HSACAOAH, Event Theming, Mood Boards & Concept Design. Its NAICS code is 54131 and its SIC code is 8711.