OysterLabs
OysterLabs is a New York-based mobile technology company that builds custom mobile and web products for healthcare, media and e-commerce clients and sells OysterLabs AQUA, a proprietary SaaS mobile analytics, CRM and messaging platform.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What OysterLabs does
OysterLabs is a private mobile technology company headquartered in New York City that operates a hybrid services-and-product business. The services arm delivers custom strategy, design and development for web, responsive web, iOS, Android, and platform/portal projects, using agile methodology with a focus on product-market fit and data-driven iteration. The product arm centers on OysterLabs AQUA™, a proprietary SaaS-based platform that combines mobile analytics, CRM and targeted messaging, including HIPAA-optimized metrics, geo-targeting and campaign scheduling for mobile app audiences.
The company serves clients across three stated verticals: healthcare and wellness, media and entertainment, and e-commerce. Healthcare and wellness is the deepest vertical, evidenced by a dedicated health practice offering HIPAA compliance, EMR integration, wearable device integration and adherence strategy services, and by a case-study portfolio that includes patient engagement, fitness, weight-loss tracking and patient portal apps (YingoYango, TRN, ReadyTrack, Mana Health, Wellcaster, MonBaby). The AQUA platform is positioned for healthcare systems and payors requiring mobile engagement and analytics with regulatory-grade compliance.
OysterLabs monetizes through project-based professional services contracts and, in principle, recurring SaaS subscriptions for the AQUA platform, though no pricing, contract values or revenue figures are publicly disclosed. The go-to-market is direct consultative B2B sales into enterprise clients, supported by content marketing (blog, newsletter, social, website). Engineering execution is distributed across the New York headquarters and offshore development offices in Moscow (Russia) and Kiev (Ukraine). Leadership is led by CEO Raj Amin and CTO Alex Apollonsky, with Mary Elise Chavez as Creative Director, Leo Grzhonko as Chairman and Benjamin Wagar as Senior Product Manager.
OysterLabs firmographics
Firmographics- Name
- OysterLabs
- Legal name
- OysterLabs
- Website
- https://oysterlabs.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- OysterLabs is a New York-based mobile technology company that builds custom mobile and web products for healthcare, media and e-commerce clients and sells OysterLabs AQUA, a proprietary SaaS mobile analytics, CRM and messaging platform.
- Ownership category
- akta.pro rank
OysterLabs industry classification
Industry- Product category
- Mobile Application Development Services
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- Business Messaging & Team Collaboration (HDAIAHAE)
Keywords
Where OysterLabs is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
OysterLabs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Development Services: B2B professional services revenue generated through collaborative client partnerships to strategize, design and develop mobile and web products. Revenue is generated through project-based contracts for startups and large corporations.
- SaaS Platform (AQUA): Proprietary mobile analytics, CRM and messaging platform offered as SaaS to clients requiring mobile marketing and engagement capabilities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
OysterLabs product offering
Product offeringCore offering
OysterLabs collaborates with enterprise clients to strategize, design and develop custom mobile and web products, with particular focus on health and wellness, media and entertainment, and e-commerce sectors. The company operates a proprietary SaaS-based mobile analytics, CRM and targeted messaging platform called OysterLabs AQUA, and offers specialized digital health services including HIPAA compliance, EMR integration, and wearable device integration.
Product overview
OysterLabs is a mobile technology company offering both proprietary software products and custom development services. Their flagship product is the OysterLabs AQUA™ SaaS platform combining Mobile Analytics, CRM and Targeted Messaging capabilities. They also provide strategy, design and development services across web and mobile platforms, with specializations in healthcare and wellness. Their client portfolio includes mobile apps for patient engagement (YingoYango), fitness (TRN, Wellcaster), health tracking (ReadyTrack, Mana Health), and consumer products (MonBaby).
Differentiator
Problem solved
Functional benefit
Brands
- OysterLabs AQUA: Proprietary SaaS-based Mobile Analytics, CRM and Targeted Messaging Platform
Products and services
- OysterLabs AQUA A proprietary SaaS-based Analytics, CRM and Targeted Messaging platform for mobile apps. Enables marketers to use data generated by mobile app users to improve audience engagement through precision geo-targeting and campaign scheduling, with HIPAA-optimized metrics for healthcare applications.
- Mobile Development Services Strategy, design and development services for web, responsive web, mobile apps, portals and platforms. Builds cross-platform technologies (iOS, Android, responsive web) that deliver intuitive user experiences for enterprise clients.
- Digital Health Services Specialized services for healthcare including Digital Health Strategy, HIPAA Compliance, EMR Integration, Wearable Technology and Device Integration, Adherence Strategies, and iOS/Android Compatibility for healthcare and wellness clients.
Companies that use OysterLabs
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
OysterLabs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
OysterLabs partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
OysterLabs competitors and assessment
Company assessmentDirect peers
- Amplitude: Enterprise mobile and product analytics platform. Comparable to AQUA on analytics and user engagement use cases and competes for digital health and consumer app buyers that OysterLabs also targets.
- Leanplum: Mobile engagement platform combining analytics, messaging, and personalization. Functionally overlaps with AQUA and competes for similar mobile app marketers and product teams.
- Mixpanel: Leading product and mobile analytics SaaS platform. Directly comparable to AQUA's analytics functionality and competes for the same mobile-first buyer, though Mixpanel serves a much broader market without OysterLabs' HIPAA focus.
- Airship: Mobile messaging, CRM and engagement platform that absorbed Localytics. Overlaps directly with AQUA's CRM and targeted messaging capabilities and competes for the same enterprise mobile marketers.
- Savvy Apps: Mobile app design and development agency with a portfolio approach similar to OysterLabs. Competes in the same services market and shares a focus on strategy-led product development.
- ArcTouch: Mobile app development and connected experiences agency serving enterprise and startup clients. Closely mirrors OysterLabs' mobile development services offering and competes for similar healthcare and consumer projects.
- Dom & Tom: Digital product agency delivering web, mobile, and platform development for enterprise clients. Comparable on services delivery model and competing target verticals including healthcare and e-commerce.
- WillowTree: US-based digital product agency specializing in mobile app design and development for healthcare and enterprise. Comparable to OysterLabs' services business and competes for the same enterprise mobile engagements.
- CleverTap: Mobile-first customer engagement and analytics SaaS platform with messaging capabilities. Comparable to AQUA on analytics-CRM-messaging bundling and increasingly active in healthcare-adjacent verticals.
Broad incumbents
- Firebase (Google): Google's mobile and web app development platform with analytics, messaging, and CRM-adjacent tooling. Competes with AQUA on mobile analytics and messaging but at a much larger scale and as part of a broader cloud portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
OysterLabs social profiles
Digital presenceOysterLabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
OysterLabs leadership team
Management profileNumber of profiles
Profiles5 records
OysterLabs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OysterLabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OysterLabs
What does OysterLabs do?
OysterLabs collaborates with enterprise clients to strategize, design and develop custom mobile and web products, with particular focus on health and wellness, media and entertainment, and e-commerce sectors. The company operates a proprietary SaaS-based mobile analytics, CRM and targeted messaging platform called OysterLabs AQUA, and offers specialized digital health services including HIPAA compliance, EMR integration, and wearable device integration.
Is OysterLabs a public or private company?
OysterLabs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OysterLabs founded?
OysterLabs was founded in 2011. It employs 51 to 100 people.
Where is OysterLabs based?
OysterLabs is headquartered in New York, United States, in the North America region.
How does OysterLabs make money?
Two revenue lines are on record. Product Development Services are the primary driver. The others are saaS Platform (AQUA).
Who are OysterLabs's main competitors?
Direct peers on record are Amplitude, Leanplum, Mixpanel, Airship, Savvy Apps, ArcTouch, Dom & Tom, WillowTree and CleverTap. Firebase (Google) is listed as a broad incumbent.
Does OysterLabs have an API?
No public API is recorded for OysterLabs.
What industry is OysterLabs in?
OysterLabs's product category is Mobile Application Development Services. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAIAHAE, Business Messaging & Team Collaboration.