Major Motors
- Company typePrivate
- Founded1970
- HeadquartersPerth, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Major Motors does
Major Motors is a privately-held, multi-brand vehicle dealership group operating across Western Australia. The company sells new, demo, and used vehicles through five sites — Forrestfield (headquarters), Forrestfield II (used truck sales, DoT licensing, engineering), Bibra Lake, Malaga, and Port Hedland — with its core authorization as an Isuzu new truck specialist and additional franchises for Isuzu UTE and RAM Trucks. Revenue is generated across four streams: one-time vehicle sales, service and repair (including Isuzu Care service agreements), parts and accessories, and DoT licensing/engineering services.
The customer base is horizontal, spanning commercial and business buyers requiring trucks and fleet vehicles (primary segment, including mining and resources transport in the Pilbara) and individual consumers purchasing UTE and passenger vehicles. Distribution is direct-to-consumer through physical dealerships supported by an iMotor-powered online platform for inventory browsing, online specials, quote requests, and service booking. Marketing relies on the company website, a presence across major social platforms (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest), and traditional dealership-based promotion.
The business model combines OEM-aligned vehicle distribution with recurring aftersales revenue from workshop services and genuine parts supply. The company's partnership with Isuzu Australia Ltd (IAL) governs brand standards, staff training, and customer data sharing. Ownership is independent and privately held with no disclosed venture capital, private equity, or parent company involvement, and the firm has operated for over 50 years under consistent private ownership.
Major Motors firmographics
Firmographics- Name
- Major Motors
- Legal name
- Major Motors
- Website
- https://majormotors.com.au
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Major Motors industry classification
Industry- Product category
- Commercial Vehicle Dealership
- NAICS
- Other Motor Vehicle Dealers (4412)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)
- akta.pro secondary industry
- Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB)
Keywords
Where Major Motors is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Major Motors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vehicle Sales: Sales of new, demo, and used vehicles including Isuzu trucks, Isuzu UTE vehicles, and RAM trucks. Revenue generated from one-time vehicle transactions.
- Service and Repair: Workshop services for vehicle maintenance and repairs, offering ongoing support after vehicle sale.
- Parts and Accessories: Sales of Isuzu Genuine Parts and Accessories through a comprehensive catalogue.
- Licensing and Engineering Services: DoT vehicle licensing inspections and engineering services at Forrestfield II location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New, Demo, and Used Vehicle Sales |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Major Motors product offering
Product offeringCore offering
Major Motors is an authorized Isuzu new truck specialist dealer that sells new, demo, and used commercial and utility vehicles across Western Australia through five physical dealership locations. The core business encompasses Isuzu Trucks, Isuzu UTE vehicles, and RAM Trucks sales, supported by integrated workshop servicing, genuine parts and accessories retail, DoT vehicle licensing inspections, engineering services, and Isuzu Care service agreements.
Product overview
Major Motors operates as a multi-brand vehicle dealership platform offering new, demo, and used vehicles through four Western Australian locations (Forrestfield, Bibra Lake, Malaga, and Port Hedland). The core portfolio comprises three vehicle brands—Isuzu Trucks (their primary focus as an Isuzu new truck specialist), Isuzu UTE, and RAM Trucks—supported by complementary verticals including Isuzu Power Solutions and DoT Vehicle Licensing services. The platform integrates service agreements, genuine parts sales, and online specials to deliver a comprehensive vehicle ownership experience from purchase through ongoing maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- Major Motors Isuzu: Isuzu truck dealership specializing in new Isuzu trucks, truck sales, service, and parts
- Major Motors Isuzu UTE
- Major Motors RAM
- Major Motors Power Solutions
Products and services
- Isuzu Trucks New Isuzu commercial truck sales as an authorized Isuzu dealer, offering a range of commercial trucks for fleet operators, logistics companies, and businesses requiring transport vehicles across Western Australia.
- Isuzu UTE Isuzu utility vehicles (UTE) sold to individual consumers and lifestyle buyers through the dealership's dedicated UTE brand.
- RAM Trucks RAM pickup trucks and commercial vehicles sold through the dedicated RAM dealership brand targeting commercial and personal buyers.
- Isuzu Power Solutions Isuzu-branded power generation and industrial power solutions products serving as an additional product vertical alongside vehicle sales.
- DoT Vehicle Licensing Department of Transport (DoT) vehicle licensing and inspection services available at the Forrestfield II location for commercial and private vehicle compliance.
- Isuzu Care Service Agreements Service maintenance plans and agreements providing ongoing scheduled support and maintenance for Isuzu vehicles beyond the initial sale.
- Workshop Service and Repair Workshop vehicle maintenance and repair services provided across all dealership locations, offering ongoing aftersales support for Isuzu trucks, Isuzu UTE, and RAM vehicles.
- Isuzu Genuine Parts and Accessories Genuine Isuzu parts and accessories catalogue available for purchase to support vehicle maintenance, repairs, and customization across the dealership network.
- Licensing and Engineering Services DoT vehicle licensing inspections and engineering services provided at the Forrestfield II facility, supporting vehicle compliance and modifications.
Companies that use Major Motors
Customer profileSegments2 records
Ideal customer profiles2 records
Major Motors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Major Motors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Isuzu Australia Ltd (IAL)coreAuthorized Isuzu truck dealer specializing in new Isuzu trucks. The partnership includes customer data sharing where IAL may contact customers about their Isuzu vehicle purchase or related products and services. Staff trained according to Isuzu's high standards.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Major Motors competitors and assessment
Company assessmentBroad incumbents
- Volvo Trucks Australia: Manufacturer and authorized dealer network for Volvo heavy-duty trucks in Australia. Competes for the same commercial fleet customers as Isuzu, with a parallel dealer-retail model including parts and service.
- Daimler Truck Australia: Manufacturer and dealer network operator for Mercedes-Benz and Fuso trucks in Australia. Competes with Isuzu directly in the commercial truck market and represents an alternative OEM franchise Major Motors could not secure.
- Kenworth Australia: Manufacturer and dealer network for heavy-duty Kenworth trucks, particularly strong in Australian long-haul and resources sectors. Compares as a competing OEM with its own dealer network that competes for Pilbara-class mining fleet customers.
- CMV Truck Centre: Large South Australian-headquartered commercial vehicle dealer group representing multiple truck brands. Comparable as a multi-brand commercial truck dealer with aftersales, parts, and engineering services across a wide footprint.
- Sci-Fleet: Large Australian multi-brand motor dealer group offering commercial vehicles alongside passenger vehicles. Comparable as a multi-brand dealer with similar full-service sales, service, and parts operations across multiple sites.
Direct peers
- Blacklocks Isuzu: Long-standing authorized Isuzu truck dealer operating in New South Wales. Directly comparable to Major Motors as a fellow Isuzu specialist with multiple locations, full sales/service/parts operations, and similar commercial fleet customer base.
- North East Isuzu: Authorized Isuzu truck dealer in north east Australia. Closely comparable as a regionally focused Isuzu specialist dealership offering new trucks, service, and parts across multiple branches.
Regional players
- CJD Equipment: Australian dealer representing heavy commercial vehicle and equipment brands, with national reach across multiple states. Comparable as a multi-brand commercial vehicle dealer with service, parts, and engineering operations.
- AB Group: Queensland-based commercial vehicle dealer group operating multiple truck and equipment brands. Comparable as a multi-location commercial truck dealer with similar B2B fleet and service business model.
- Westar Trucks: Western Australia-based heavy commercial vehicle dealer representing multiple truck brands. Directly comparable as a competing commercial truck dealer in the same WA geographic market, competing for similar mining and fleet customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Major Motors social profiles
Digital presenceMajor Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Major Motors leadership team
Management profileNumber of profiles
Major Motors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Major Motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Major Motors
What does Major Motors do?
Major Motors is an authorized Isuzu new truck specialist dealer that sells new, demo, and used commercial and utility vehicles across Western Australia through five physical dealership locations. The core business encompasses Isuzu Trucks, Isuzu UTE vehicles, and RAM Trucks sales, supported by integrated workshop servicing, genuine parts and accessories retail, DoT vehicle licensing inspections, engineering services, and Isuzu Care service agreements.
Is Major Motors a public or private company?
Major Motors is a private company. It is classified as family owned and is currently operating.
When was Major Motors founded?
Major Motors was founded in 1970. It employs 51 to 100 people.
Where is Major Motors based?
Major Motors is headquartered in Perth, Australia, in the Oceania region.
How does Major Motors make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are service and Repair, parts and Accessories and licensing and Engineering Services.
Who are Major Motors's main competitors?
Broad incumbents on record are Volvo Trucks Australia, Daimler Truck Australia, Kenworth Australia, CMV Truck Centre and Sci-Fleet. Direct peers are Blacklocks Isuzu and North East Isuzu. Regional players are CJD Equipment, AB Group and Westar Trucks.
Does Major Motors have an API?
No public API is recorded for Major Motors.
What industry is Major Motors in?
Major Motors's product category is Commercial Vehicle Dealership. Its primary akta.pro industry code is IMACABAC, Class 7–8 Heavy-Duty Truck & Tractor Manufacturing, with a secondary code of IMACABAB, Class 4–6 Medium-Duty Truck Manufacturing. Its NAICS code is 4412 and its SIC code is 5010.