Bid on Equipment
Bid on Equipment is a family-owned B2B online marketplace founded in 2001 that connects buyers and sellers of used packaging, pharmaceutical, processing, and industrial equipment through negotiated, commission-based transactions, serving manufacturers primarily in the United States.
- Company typePrivate
- Founded2001
- HeadquartersAlgonquin, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Bid on Equipment does
Bid on Equipment (BoE) is a privately held, family-owned B2B online marketplace founded in 2001 and headquartered in Delavan, Wisconsin, that connects buyers and sellers of used industrial, packaging, pharmaceutical, and process equipment. The web-based platform operates as an intermediary — it never takes title to inventory — and facilitates negotiated offer/counter-offer transactions between registered users across hundreds of equipment categories (wrappers, fillers, tablet presses, mixers, conveyors, motors, CIP systems, and similar). Technology is a self-serve marketplace layered with sales-assisted deal facilitation: registered customers transact online while BoE staff coordinate negotiations, conference calls, invoicing, and shipping logistics during business hours.
The business model is purely commission-based with free listing and pay-as-you-go billing. BoE charges sellers a 10% commission on the final sale price and buyers an additional 8-10% commission scaled by item price; items listed over six months are eligible for reduced clearance commissions. Distribution is driven primarily by organic SEO — the platform ranks on page one for 300+ equipment-category keywords and averages 75,000+ monthly visitors — supplemented by educational blog content, customer testimonials, BBB A+ and D&B Verified trust signals, and a Spanish-language landing page. Customer segments span food, beverage, pharmaceutical, consumer goods, and general manufacturing buyers/sellers, with no anchor accounts and revenue distributed across a long tail of SMB-to-mid-market transactions. The company has no outside institutional capital, no disclosed subsidiaries, and no M&A activity in the available record.
Bid on Equipment firmographics
Firmographics- Name
- Bid on Equipment
- Legal name
- Bid on Equipment
- Website
- https://bid-on-equipment.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bid on Equipment is a family-owned B2B online marketplace founded in 2001 that connects buyers and sellers of used packaging, pharmaceutical, processing, and industrial equipment through negotiated, commission-based transactions, serving manufacturers primarily in the United States.
- Ownership category
- akta.pro rank
Bid on Equipment industry classification
Industry- Product category
- Used Industrial Equipment Marketplace
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- B2B Liquidation Auctions & Asset Disposition Retail (CRAEAFAG)
Keywords
Where Bid on Equipment is headquartered
LocationHeadquarters
- HQ city
- Algonquin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bid on Equipment business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Seller Commission: BoE charges sellers a 10% commission on the sale price at time of transaction completion. This is the primary revenue stream for the company.
- Buyer Commission: Buyers pay a commission of 8% to 10% based on item price, in addition to the accepted offer price. This supplements seller commission revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free listing with transaction-based commission |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Bid on Equipment product offering
Product offeringCore offering
Bid on Equipment operates a web-based B2B marketplace where businesses can list, browse, and negotiate the purchase and sale of used industrial, packaging, pharmaceutical, and process equipment. The platform functions as an intermediary, connecting buyers and sellers through a negotiated offer system with no inventory held by the company, earning commissions on completed transactions.
Product overview
Bid on Equipment operates as a B2B online marketplace for buying and selling used industrial machinery. The platform is organized around four main product categories: Packaging Equipment (wrappers, fillers, bagging machines, canning equipment), Pharmaceutical Equipment (tablet presses, capsule fillers, cartoners), Process Equipment (mixers, reactors, kettles, tanks), and Industrial Equipment (motors, conveyors, generators). The marketplace functions as an intermediary facilitating negotiated transactions between buyers and sellers, charging commission fees (10% seller, 8-10% buyer) on completed sales. Additional services include shipping assistance, equipment financing through First Citizens Bank, and a Pay Upon Loading program for new sellers. The platform attracts over 75,000 monthly visitors and ranks on page 1 for over 300 equipment categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Bid on Equipment Marketplace Platform
Quantifiable outcome
- Save tens of thousands to hundreds of thousands of dollars compared to purchasing new equipment
- +1 more outcomes
Companies that use Bid on Equipment
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Bid on Equipment technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bid on Equipment partnerships and signals
Strategic signalScale indicators4 records
Recent moves1 record
Expansion highlights4 records
Bid on Equipment competitors and assessment
Company assessmentDirect peers
- Mascus: Online marketplace for used machinery and trucks focused on construction, agriculture, material handling, and forestry. Comparable to BoE's industrial equipment categories with strong European and international presence, contrasting with BoE's US-centric footprint.
- EquipNet: Specialized marketplace and remarketing service for used process and packaging equipment, with direct sales and auction formats. Closely comparable to BoE's pharmaceutical, packaging, and processing verticals, with a comparable B2B buyer/seller intermediary model.
- Proxibid: Online auction platform for commercial and industrial equipment, vehicles, and contractor assets. Directly comparable as a web-based marketplace with live timed auctions for industrial equipment, overlapping with BoE across multiple asset categories.
- Aaron Equipment Company: Used processing and packaging equipment dealer serving chemical, food, pharmaceutical, and plastics industries. Comparable to BoE in serving the same equipment verticals with a sales-assisted deal flow, with the key distinction of taking consignment ownership rather than pure marketplace intermediation.
- IronPlanet: Online marketplace for used heavy equipment with inspection services and IronClad Assurance. Directly comparable to BoE in providing an online transaction venue for used industrial equipment, with additional inspection-backed buyer protections.
- AuctionTime: RB Global's online auction platform for used construction, agricultural, and transportation equipment. Directly competes with BoE's offer/counter-offer marketplace model for industrial machinery, with a similar web-based transaction flow.
- Federal Equipment Company: Used pharmaceutical, food, beverage, and chemical process equipment dealer with inventory and acquisition services. Closely comparable to BoE's processing and pharmaceutical verticals as a marketplace-style dealer for high-value used process equipment.
- Machinio: Search engine aggregator for used machinery across thousands of categories worldwide, owned by Camargo Trading. Comparable to BoE as a discovery and lead-generation channel used by both buyers and sellers of used industrial equipment, though Machinio does not run its own negotiation/payment layer.
Broad incumbents
- eBay Business: General-purpose e-commerce marketplace where significant listings of used industrial equipment, manufacturing tools, and packaging machinery are transacted. Comparable to BoE as a buyer-discovered venue for used industrial equipment, though broad rather than vertical-specialized.
- RB Global (Ritchie Bros. Auctioneers): The largest publicly traded auctioneer of used heavy industrial equipment, with a global multi-channel footprint (live auctions, online, marketplace). Operates competing properties AuctionTime and IronPlanet. Directly comparable as a buyer/seller venue for used industrial machinery across the same asset categories BoE covers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Bid on Equipment social profiles
Digital presenceBid on Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bid on Equipment leadership team
Management profileNumber of profiles
Bid on Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bid on Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bid on Equipment
What does Bid on Equipment do?
Bid on Equipment operates a web-based B2B marketplace where businesses can list, browse, and negotiate the purchase and sale of used industrial, packaging, pharmaceutical, and process equipment. The platform functions as an intermediary, connecting buyers and sellers through a negotiated offer system with no inventory held by the company, earning commissions on completed transactions.
Is Bid on Equipment a public or private company?
Bid on Equipment is a private company. It is classified as family owned and is currently operating.
When was Bid on Equipment founded?
Bid on Equipment was founded in 2001. It employs 11 to 50 people.
Where is Bid on Equipment based?
Bid on Equipment is headquartered in Algonquin, United States, in the North America region.
How does Bid on Equipment make money?
Two revenue lines are on record. Seller Commission is the primary driver. The others are buyer Commission.
Who are Bid on Equipment's main competitors?
Direct peers on record are Mascus, EquipNet, Proxibid, Aaron Equipment Company, IronPlanet, AuctionTime, Federal Equipment Company and Machinio. Broad incumbents are eBay Business and RB Global (Ritchie Bros. Auctioneers).
Does Bid on Equipment have an API?
No public API is recorded for Bid on Equipment.
What industry is Bid on Equipment in?
Bid on Equipment's product category is Used Industrial Equipment Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAEAFAG, B2B Liquidation Auctions & Asset Disposition Retail. Its NAICS code is 5324 and its SIC code is 5082.