Park Co. Realtors

What Park Co. Realtors does

Park Co., REALTORS® is a privately held real estate brokerage founded in 1955 and headquartered in Fargo, North Dakota, serving the Fargo-Moorhead metropolitan area and more than 100 surrounding communities across North Dakota and Minnesota. The firm operates a traditional agent-based brokerage model with approximately 55 licensed REALTORS® providing residential and commercial property transaction services. The company has operated continuously for over 70 years and reports that more than 80% of its business is sourced from repeat clients, referrals, and community activities rather than paid digital lead generation, reflecting a high-trust, relationship-driven local model. A dedicated Park Co. Commercial division handles commercial acquisition, sales, and leasing as an adjacent vertical.

The firm's technology stack centers on the BoldTrail-powered property listings platform with map-based search functionality, supported by integrations with the Regional Multiple Listing Service of Minnesota (RMLS) for listing data reciprocity, ATTOM Data Solutions for automated home valuations, Google Maps and Leaflet for interactive mapping, and Facebook/Google for social login. Additional product surfaces include an agent roster directory, area-specific market information pages for cities including Fargo, Moorhead, West Fargo, and Minnesota Lakes Area counties, a real estate blog with market updates, buyer and seller educational resources, and a downloadable mobile application. A Rental Beast integration provides rental listing functionality as an adjacent ecosystem service.

Park Co.'s revenue model relies on standard real estate brokerage commissions on property transactions and listing fees, with no publicly disclosed commission rates or pricing. The go-to-market motion is sales-led through the agent network, with an internal Client Services Team handling administrative work, marketing, and closing support. Distribution channels include direct agent sales, the self-serve website, the mobile app, and the commercial division. The company invests in community engagement through monthly charitable donations and nonprofit support, and has received regional recognition including Forum's Best of the Best 2025 and Local's Love Us - Best Real Estate Company 2025/2026.

Name

Park Co. Realtors

Legal name

Park Co., REALTORS®

Website

https://parkcompany.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

Park Co., REALTORS® is a privately held Fargo, North Dakota-based real estate brokerage founded in 1955, serving the Fargo-Moorhead metro and 100+ surrounding communities across North Dakota and Minnesota with 55 agents handling residential and commercial transactions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property listings platform
• Buyer and seller representation
• Home valuation services

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Transaction Commissions: Standard real estate brokerage revenue through commissions on property buying and selling transactions. Agents represent buyers and sellers in residential and commercial property transactions.
2. Property Listing Fees: Revenue from listing properties for sale on the MLS through the brokerage

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Park Co., REALTORS® is a traditional independent real estate brokerage that represents residential and commercial buyers and sellers across the Fargo-Moorhead metropolitan area and more than 100 surrounding communities in North Dakota and Minnesota. The firm operates an MLS-integrated property listings platform, supported by a team of 55+ licensed agents and a dedicated Client Services Team that handles administrative work, marketing, and closing details.

Product overview

Park Co. Realtors operates as a traditional real estate brokerage offering a unified website platform for residential and commercial property listings across the Fargo/Moorhead region and surrounding communities in North Dakota and Minnesota. The core offering consists of a property listings platform powered by BoldTrail, complemented by an agent roster directory, a home valuation tool using automated estimates, area-specific information pages with market statistics, a real estate blog with market updates, buyer/seller educational resources, and a mobile application. The platform integrates MLS data through the Regional Multiple Listing Service of Minnesota.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Buyer and Seller Representation Licensed REALTORS® represent individual buyers and sellers of single-family homes, condos, townhouses, multi-family properties, and land across the Fargo-Moorhead metro area and over 100 surrounding communities in North Dakota and Minnesota.
• Commercial Real Estate Services (Park Co. Commercial) Dedicated commercial division providing acquisition, sale, and leasing representation for commercial property clients in the Fargo-Moorhead region, operated through parkcocommercial.com.
• Property Listings Platform Website portal providing searchable residential and commercial property listings across the Fargo/Moorhead region with map view, grid view, and filters for location, price, beds, baths, and property type.
• Home Valuation Tool Online home price estimate tool providing automated valuations based on public records and market data from ATTOM Data Solutions, with follow-up agent connection for accurate pricing guidance.
• Mobile App for Property Search Downloadable mobile application providing on-the-go access to property listings and real estate services for the Fargo-Moorhead region.
• Relocation Services Buyer representation and resource support for out-of-state buyers and families relocating to the Fargo-Moorhead area, including virtual showings, area information, and remote buying process assistance.

Quantifiable outcome

• 80%+ of business from referrals and repeat clients
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

One partnership is on record.

• Regional Multiple Listing Service of MinnesotacoreTechnology or IntegrationData sharing partnership through Broker Reciprocity Program allowing Park Co. listings to appear on other MLS broker websites and their listings to show other brokers' properties

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Edina Realty: Edina Realty is a long-established independent brokerage operating across Minnesota and western Wisconsin with a large agent roster. It directly compares to Park Co. as a regionally dominant, independent (non-franchise) residential brokerage serving upper Midwest communities with a referral-driven, agent-based service model.

Broad incumbents

• RE/MAX: RE/MAX is one of the largest global real estate franchise networks with a strong presence in North Dakota and Minnesota. It competes with Park Co. by recruiting agents with brand recognition and referral network leverage, making it a natural incumbent competitor for independent brokerages in the upper Midwest.
• Coldwell Banker: Coldwell Banker is a major national residential real estate franchise network with thousands of offices. It competes with Park Co. for agent affiliation and buyer/seller mindshare across the Fargo-Moorhead region, but operates at a much broader scale and offers franchise-driven brand and tooling support that Park Co. lacks as an independent.
• Keller Williams Realty: Keller Williams is the largest real estate franchise in the U.S. by agent count, with an agent-centric, profit-sharing model. It competes directly with Park Co. for agent recruitment and buyer/seller representation, with significant existing presence in North Dakota and Minnesota markets.
• Century 21 Real Estate: Century 21 is a globally recognized real estate franchise with broad U.S. presence including the upper Midwest. It offers agents brand recognition, marketing tools, and referral networks that compete with what Park Co. provides independently to its agents.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a national residential franchise affiliated with the publishing brand. It competes with Park Co. by attracting agents with national marketing reach and consumer brand recognition across Midwest markets.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential real estate franchise leveraging the Berkshire Hathaway brand. It competes with Park Co. for higher-end residential listings and agent affiliations across the upper Midwest, including the Fargo-Moorhead area.

Emerging players

• NextHome: NextHome is a growing national real estate franchise focused on tech-forward independent brokerages and agent productivity tools. It competes with Park Co. for agents seeking modern tech infrastructure without joining the largest legacy franchises.
• Redfin: Redfin is a technology-enabled residential brokerage with a lower-commission model and direct consumer portal. While Redfin's primary footprint is in larger metros, its model pressures traditional brokerages like Park Co. on commission rates and consumer expectations around digital tools.
• eXp Realty: eXp Realty is a cloud-based, agent-centric brokerage that has rapidly scaled through its equity-incentive model. It competes with Park Co. for agent recruitment by offering ownership shares and lower overhead, which is increasingly attractive to traditional independent brokerage agents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/parkcorealtors
• Xx.com/parkcorealtors
• LinkedInlinkedin.com/company/park-co.-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Co. Realtors