Koti Puhtaaksi Oy

What Koti Puhtaaksi Oy does

Koti Puhtaaksi Oy is a Finnish home cleaning services company founded in 2011 and headquartered in Tampere, operating across five regions (Uusimaa, Pirkanmaa, Varsinais-Suomi, Pohjois-Pohjanmaa, and Keski-Suomi) through seven offices and a workforce of over 400 trained cleaners. The company delivers regular recurring cleaning, one-time deep cleaning, window cleaning, relocation cleaning, renovation cleaning, and a distinct VAT-exempt support service line for individuals with reduced functional capacity, all using a pair-cleaning methodology and biodegradable Finnish-made cleaning products. Customers are reached directly via a proprietary e-commerce web store (launched in-house in September 2024 and refreshed in March 2025), iOS/Android customer application, and phone/chat customer service, supported by a SiivousWiki content platform and an annual sweepstakes campaign.

Underlying technology centers on a custom operations management system called Etunti tailored to cleaning industry workflows, a customer-facing mobile app that automates household tax deduction reporting to the Finnish Tax Administration (a first-in-market capability), and a direct-to-consumer ordering flow with integrated price calculation. Revenue is generated through subscription-based recurring visits (weekly, bi-weekly, monthly) at €58.80–€67.80 per hour depending on region, usage-based one-time cleaning at €64.00–€72.00 per hour, a VAT-exempt support track at €53.00–€60.00 per hour enabled by a government-issued permit, plus unit-priced window cleaning and gift card products. The legal entity is Sahera Koti Puhtaaksi Oy, which remains founder-led (Saana Tyni) under CEO Reetta Alastalo (appointed September 2023), with no disclosed external funding and no parent company.

Name

Koti Puhtaaksi Oy

Legal name

Sahera Koti Puhtaaksi Oy

Website

https://kotipuhtaaksi.fi

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Koti Puhtaaksi Oy is a Finnish home cleaning services company founded in 2011, operating seven offices across five regions with 400+ trained cleaners, serving individual consumers through subscription and one-time cleaning, window cleaning, relocation cleaning, and VAT-exempt support services delivered via its own e-commerce platform and mobile app.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (56172)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industries

Whole-Home One-Time Cleaning (HSAEAFAA), Residential Green Recurring Cleaning (HSAEAGAA)

Keywords

• Residential cleaning services
• Home cleaning subscriptions
• Window cleaning
• Relocation cleaning
• Household tax deduction automation

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Regular Home Cleaning Subscriptions: Recurring cleaning services on weekly, bi-weekly, or monthly schedules with automatic billing. Customers receive a satisfaction guarantee and can manage bookings via app or web store.
2. One-time Cleaning Services: Single cleaning visits for specific needs such as move-out cleaning, renovation cleaning, or one-off deep cleaning. Billed per visit with visit fees.
3. VAT-Free Support Services: Support services for individuals with reduced functional capacity, available VAT-free for eligible customers who self-assess their need without requiring medical documentation. Available in all operating areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Koti Puhtaaksi Oy provides residential home cleaning services delivered by trained cleaner pairs, available as recurring subscriptions (weekly, bi-weekly, monthly) or one-time visits across five regions in Finland. The portfolio includes regular home cleaning (Kotisiivous), window cleaning (Ikkunanpesu), relocation cleaning (Muuttosiivous), renovation cleaning (Remonttisiivous), and VAT-exempt support services for individuals with reduced functional capacity, ordered through a proprietary e-commerce web store and mobile app backed by an in-house operations management system.

Product overview

Koti Puhtaaksi Oy is a home cleaning services company operating since 2011, offering a portfolio of service modules anchored by core residential cleaning services. The primary offering is Kotisiivous (Home Cleaning), which includes regular recurring cleaning and one-time cleaning visits. This is supplemented by Ikkunanpesu (Window Cleaning), Muuttosiivous (Relocation Cleaning), and Remonttisiivous (Renovation Cleaning). A distinct VAT-exempt track, Arvonlisäverottomat tukipalvelut, serves customers with reduced functional capacity. The company also provides a Gift Card product and supports service delivery through two digital platforms: the Koti Puhtaaksi Customer Application (asiakassovellus) for service management and household deduction automation, and an Online Store (verkkokauppa) for direct booking. A Price Calculator tool enables prospective customers to estimate costs. All services are delivered by trained cleaner pairs across five operating regions in Finland, with pricing varying by region (Uusimaa, Tampere/Turku, Oulu/Jyväskylä).

Differentiator

Problem solved

Functional benefit

Products and services

• Kotisiivous (Home Cleaning) Regular or one-time home cleaning service covering dusting, vacuuming, mopping, kitchen and bathroom cleaning. Performed by trained cleaner pairs under a satisfaction guarantee, available as a recurring subscription or one-time visit for individual Finnish homeowners and residents.
• Ikkunanpesu (Window Cleaning) Professional interior and exterior window and glass surface cleaning, including dry wiping of blinds, frames and window ledges, and moving of curtains and furniture. Balcony and terrace glass cleaning available by agreement.
• Muuttosiivous (Relocation Cleaning) Move-in/move-out cleaning service covering full surface dusting and range hood grease filter cleaning. Designed to leave the vacated home clean or to prepare a new home for occupancy, easing the moving process for Finnish households.
• Remonttisiivous (Renovation Cleaning) Thorough post-renovation cleaning covering the full home cleaning routine plus all-surface wiping and air purification to remove renovation dust from surfaces and indoor air after construction or remodeling work.
• Arvonlis\u00e4verottomat tukipalvelut (VAT-exempt Support Services) VAT-exempt home support cleaning services for individuals whose functional capacity is permanently or temporarily reduced due to age, illness or other reasons. Operated under a government-issued permit (Arvonlis\u00e4verovapaiden tukipalvelujen lupa) in all five operating regions, with no medical certificate required \u2013 the customer's own justified self-assessment suffices.
• Lahjakortti (Gift Card) A gift card purchasable through the company's online order system that can be used toward cleaning services, with additional value realized through eligibility for the Finnish household tax deduction.

Quantifiable outcome

• Customer satisfaction rating of 4.8/5 based on over 1,800 customer reviews
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators7 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Lassila & Tikanoja Oyj: Listed Finnish environmental and property services group with cleaning as a core service line, serving residential, commercial, and municipal customers across Finland. Comparable because it operates Finnish cleaning services at scale alongside Koti Puhtaaksi's home-cleaning footprint.
• ISS A/S: Global facility services provider with significant Finnish operations, including commercial and contract cleaning. Comparable as a broader incumbent offering cleaning alongside other facility services, with similar customer types and a workforce-driven operating model.
• Palmia Oy: Finnish state-owned facility services company providing cleaning and property services to public-sector and commercial customers. Comparable because it operates cleaning at scale in Finland, although more weighted to institutional contracts than Koti Puhtaaksi's consumer base.
• SOL Palvelut Oy (SOL Group): Finland's largest cleaning and facility services company, offering home cleaning along with commercial, industrial, and property services. Comparable to Koti Puhtaaksi because both serve Finnish residential and contract customers with cleaning under their own employee model and operate multi-region in Finland.
• RTK-Huolto Oy: Finnish cleaning and building-services provider serving residential and commercial customers across Finland. Comparable because it offers similar home and contract cleaning in the same geography under a multi-service model.

Regional players

• Wecasa: France-based home-services platform offering home cleaning, beauty, and wellness bookings through an app with employed and vetted providers. Comparable concept (app-driven recurring home cleaning with employed cleaners) but primarily serves France rather than Finland.
• HappyHelper: Danish online platform for booking home cleaning, focused on recurring residential customers via an app experience. Comparable as a recurring-cleaning app business, but operates in Denmark rather than Finland, serving as a regional Nordic counterpart.

Direct peers

• Kotirinki Oy: Finnish cleaning-services cooperative focused on residential home cleaning across multiple regions in Finland. Comparable as a directly competing home-cleaning operator in the same Finnish market, organized as a workforce model similar in intent to Koti Puhtaaksi's employed cleaner base.

Emerging players

• Helpling Group: European online marketplace for home services including cleaning, originally consumer-facing and now pivoted toward B2B service-business software. Comparable as an adjacent platform model targeting the same home-cleaning demand Koti Puhtaaksi serves, with overlap in digital booking and cleaner onboarding.

Others

• Tiptapp AB: Swedish mobile marketplace connecting consumers with service providers for tasks including cleaning, moving, and odd jobs. Comparable only in adjacent mobile-first home-services demand context; not a direct cleaning competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/kotipuhtaaksi.fi
• YouTubeyoutube.com/user/KotiPuhtaaksiOy
• Facebookfacebook.com/kotipuhtaaksi.fi
• LinkedInlinkedin.com/company/koti-puhtaaksi-oy
• Instagraminstagram.com/kotipuhtaaksi

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koti Puhtaaksi Oy