Liquid Print
Liquid Print is a Flint, Texas-based manufacturer of hydrographic water-transfer printing equipment, films, chemicals, and processing services, primarily serving automotive customization, hunting/sporting equipment, OEM manufacturers (aviation, motor coach), and a long tail of small processors.
- Company typePrivate
- Founded2004
- HeadquartersFlint, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Liquid Print does
Liquid Print, Inc. is a Flint, Texas-based (founded 2004-2005) manufacturer and service provider in the hydrographic water-transfer-printing industry, operating as a private, founder/owner-operated corporation (Shannon Kroell). The company sells a vertically integrated portfolio: proprietary films (256+ patterns across 18+ design categories including camouflage, carbon fiber, wood grains, metals, marble, animal prints, skulls, flames, and royalty designs available in widths from 50cm to 1.5m), processing chemicals (activators, water-based base coats, clear coats in matte/high-gloss/Sure-Grip variants, primers, additives), capital equipment (manual LP-MDT dipping tanks in four sizes, LP 4DT-27-AP semi-automatic shuttle, LP 3DAT-500 fully automatic printing machine, LP 3DWA-10 and 3DWA-26 conveyor wash tunnels), and service offerings (contract hydrographic processing in Flint, TX, 1-2 day in-house training included with equipment purchase, plus on-site installation for automated systems).
The company's commercial stack monetizes through one-time equipment and consumables sales (films and chemicals purchased per order, activator pricing $16.95-$85, films starting $10-$15 on selected SKUs), custom film development (30-45 day concept-to-production lead time with minimum orders), and contract processing for OEM clients via the Flint facility. Long-standing enterprise relationships span aviation (Embraer, Gulfstream), motor coach (MCI Motor Coach, Marathon), and firearms/sporting (Remington), alongside a network of more than 38 branded film design partners (Ammo Cammo, Prym1, Kings Camo, Rutt Camo, Image Country, Can-Am, Timbertec, and others) that supply proprietary camouflage content.
Go-to-market is direct: e-commerce storefront on liquidprintone.com plus phone-based sales support during business hours (Monday-Friday 8am-5pm CST). International processing is offered for overseas-produced goods, supported by cultivated printing and equipment-provider relationships across Europe and Asia. The company also serves aftermarket automotive customization, marine, and consumer-products segments with secondary priority.
Liquid Print firmographics
Firmographics- Name
- Liquid Print
- Legal name
- Liquid Print Inc.
- Website
- https://liquidprintone.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Liquid Print is a Flint, Texas-based manufacturer of hydrographic water-transfer printing equipment, films, chemicals, and processing services, primarily serving automotive customization, hunting/sporting equipment, OEM manufacturers (aviation, motor coach), and a long tail of small processors.
- Ownership category
- akta.pro rank
Liquid Print industry classification
Industry- Product category
- Hydrographic Printing Supplies and Equipment
- NAICS
- Printing and Related Support Activities (3231), Photographic Film, Paper, Plate, Chemical, and Copy Toner Manufacturing (325992)
- SIC
- Printing Trades Machinery & Equipment (3555)
- akta.pro primary industry
- Production & High-Volume Printing Systems (HDACAEAJ)
- akta.pro secondary industry
- Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)
Keywords
Where Liquid Print is headquartered
LocationHeadquarters
- HQ city
- Flint
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Liquid Print business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hydrographic Films Sales: Sale of water transfer printing films including stock prints and custom branded films. Films available in 50cm, 80cm, 1m widths, up to 1.5m special order. Includes proprietary branded films and imported film distribution.
- Equipment Sales: Sale of hydrographic dipping systems ranging from manual to fully automated. Includes tanks, control panels, heating chambers, wash stations, and conveyor systems. Training included with purchase.
- Chemicals and Supplies: Proprietary chemicals including activators, primers, paints, clear coats, and additives. Both proprietary Liquid Print brand and third-party supplies.
- Hydrographic Processing Services: In-house processing from prototype to high-volume production. Services include single and three-stage pearl applications, premium show quality finishes, matt/flat/soft feel top coatings, double-imaging, and custom inlays. Facility in Flint, Texas handles commercial production.
- Training Services: In-house training programs included with equipment purchase. One or two day training programs covering prep, painting, hydro dipping, and top coating. Additional on-site training available for automated systems (room and board charged).
- Custom Film Development: Custom design and printing services for unique film patterns. Minimum orders required. Includes design, printing drums, and production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Film Products |
| One time/ perpetual license | Pay-as-you-go | Equipment Systems |
| One time/ perpetual license | Pay-as-you-go | Custom Film Development |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Liquid Print product offering
Product offeringCore offering
Liquid Print manufactures and distributes proprietary hydrographic (water transfer printing) films in 256+ patterns, processing chemicals (activators, base coats, clear coats, primers, additives), and commercial-grade dipping and washing equipment (manual tanks to fully automated systems). It also provides custom film development, contract hydrographic processing services at its Flint, Texas facility, and training programs — a vertically integrated ecosystem for applying decorative and camouflage finishes to 3D objects.
Product overview
Liquid Print is a leading North American manufacturer of hydrographic (water transfer printing) products and equipment, operating for over 20 years. The company offers a comprehensive portfolio comprising proprietary hydrographic films in 18 design categories (camouflage, carbon fiber, wood grains, metals, marble, animal prints, skulls, flames, flags, illusions, and royalty designs) available in over 256 patterns; professional-grade processing chemicals including activators, base coats, clear coats (matte, high-gloss, and specialty finishes like Sure Grip), primers, and additives; commercial hydrographic equipment ranging from manual dipping tanks (LP-MDT series in 4 sizes) to semi-automatic shuttle systems and fully automated printing machines (LP 3DAT-500) with conveyor washing systems; and value-added services including custom film development, contract hydrographic processing, and in-house training programs. The product ecosystem is designed to work as an integrated solution—from film selection and base coat application through film activation, transfer, washing, and clear coating—enabling customers to perform complete hydrographic water transfer printing operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Hydrographic Films Water transfer printing films available in 256+ patterns across 18+ design categories (camouflage, carbon fiber, wood grains, metal finishes, marble, animal prints, skulls, flames, flags, illusions, royalty designs). Films are sold in widths from 50cm to 1.5 meters for use with manual, semi-automatic, and fully automatic water transfer printing systems.
- Activators Proprietary hydrographic film activators formulated for manual, semi-automatic, and fully automatic water transfer printing systems. Designed to enhance image detail and provide consistent, vibrant results when used with Liquid Print films.
- Hydro Paints Water-based hydrographic base coats available in 18 colors including metallics, standards, and camouflage-specific shades. Cure in natural ambient air with no special environment or forced heat cure required; once cured, parts can be dipped immediately or after extended storage.
- Clear Coats Automotive-grade clear coats including Matte Clear, Sure Grip Top Coat (silicone grip finish for sporting and hunting equipment), and Hi-Gloss Xpress Clear, available in high, low, and matte finishes.
- Primers Surface preparation products including CPO Primer for plastic adhesion and 2K Urethane Primer for high-build applications, designed to create proper adhesion barriers for hydrographic base coat paints.
- Additives Chemical additives including Flexi-grip Adhesion Promoter for plastic and rubber surfaces and Universal Flex Additive for elasticity in paint systems on flexible parts.
- LP 3DAT-500 Automatic Printing Machine Fully automatic hydrographic printing machine designed for high-volume water transfer imaging production, with secured lockable cabinet, remote control panel with LED indicators, automatic water fill control, and temperature probes.
- LP 3DWA-26 Tunnel Conveyor Washing System State-of-the-art conveyor wash tunnel with heated blow-off options for automated rinsing of hydrographic printed parts at production scale.
- LP 4DT-27-AP Automated Shuttle System Semi-automatic shuttle system for water transfer printing with automated water flow and temperature controls, bridging manual and fully automated operations.
- LP-MDT Series Manual Printing Machines Commercial-grade manual hydrographic dipping systems available in four sizes (18, 22, 27, and 35 inches), featuring main control panel, system housing, remote control panel, heating chamber, and automatic fill control.
- LP-3DWA-10 Production Washing System Stationary wash system for processing hydrographic printed parts with quality-controlled washing stages.
- Hydrographic Processing Services Contract hydrographic printing services performed at the Flint, Texas facility from prototype to high-volume production, including single and three-stage pearl applications, premium show quality finishes, matt/flat/soft feel top coatings, double-imaging, and custom image inlays. International processing available for goods produced overseas.
- Training Services In-house hydrographic training program covering prepping, painting, hydro dipping, and top coating in one- or two-day programs. Training is included with equipment purchase, and on-site installation and training is available for automated systems (room and board charged).
Quantifiable outcome
- Film turnaround time for custom designs: 30-45 days from concept to high definition transfer film
- +2 more outcomes
Companies that use Liquid Print
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Liquid Print technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Liquid Print partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Ammo CammocoreFilm design partner contributing camouflage patterns to the Liquid Print portfolio. Branded films available with no licensing restrictions on end-use applications.
- ASATcoreFilm design partner providing camouflage and outdoor patterns for hydrographic applications.
- Bone HeadcoreFilm design partner creating specialty camouflage and outdoor patterns.
- BoneyardcoreFilm design partner contributing to the camouflage film collection.
- BushlancoreFilm design partner for hunting and outdoor camouflage patterns.
- Can-AmcoreFilm design partner contributing outdoor and vehicle-themed patterns.
- God's Country CamocoreBranded camouflage pattern partner. Small royalty included in film price, no additional licensing fees or restrictions on end-use.
- Image CountrycoreBranded camouflage partner with seasonal patterns for hunting applications.
- Kings CamocoreBranded camouflage pattern provider for hunting and outdoor use.
- Prym1coreBranded camouflage pattern partner with multiple seasonal and tactical variants including Woodlands, Typhoon, Black Out, Sand Storm, Shore Line, and specialty colors.
- Rutt CamocoreBranded camouflage partner including True Rutt Buck, Classic, Late Season, and Timber variants. Multiple width options available.
- TimberteccoreFilm design partner contributing wood grain and outdoor patterns.
- European Printing PartnerscoreLong-standing relationships with printing partners in Europe for high-quality engraved printing cylinders and film production.
- Asian Printing PartnerscoreCultivated relationships with equipment providers and printers in Asia for manufacturing capabilities and specialized production.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Liquid Print competitors and assessment
Company assessmentDirect peers
- Cuz Die (CD Hydrographics): Direct-to-customer hydrographic films, equipment, and supplies with a strong e-commerce storefront; competes on film variety, activator chemistry, and entry-level dipping systems.
- Big Dog Hydrographics: Hydrographic equipment, films, and supplies provider with a focus on commercial dipping systems and custom film services; comparable product breadth and customer base.
- Hydro-Grafix: Hydrographic film supplier and contract processor offering stock and custom patterns; competes on film library and contract processing services.
- YSG (Yankee Surface Gallery): Hydrographic printing services and custom finishing shop offering contract processing, films, and equipment; comparable custom service offering.
- Hydro-Dip: Hydrographic films, equipment, and supplies retailer targeting DIY and small commercial customers; overlapping film catalog and activator product lines with Liquid Print.
- Dreamscape Hydrographics: Hydrographic equipment manufacturer and supplier offering tanks, automated systems, films, and chemicals to commercial and customizer markets.
- TWN Industries: Largest North American hydrographic film and equipment supplier; directly competes with Liquid Print across film catalog, equipment, chemicals, and contract processing for OEM and customizer customers.
- Armorski Surface Coatings: Hydrographic film manufacturer and equipment supplier specializing in camouflage, hunting, and tactical patterns; direct overlap with Liquid Print's hunting and camouflage film portfolio.
- Coastal Coatings: Hydrographic processing and equipment supplier with focus on marine and powersports finishes; partial overlap with Liquid Print's marine vertical and dipping equipment lines.
Broad incumbents
- 3M (Decorative Films Division): Large industrial conglomerate with broad decorative and protective film portfolio; competes indirectly through wrap films, protective coatings, and OEM finishing solutions that overlap with hydrographic use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Liquid Print social profiles
Digital presenceLiquid Print financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liquid Print leadership team
Management profileNumber of profiles
Profiles1 record
Liquid Print funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liquid Print M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liquid Print
What does Liquid Print do?
Liquid Print manufactures and distributes proprietary hydrographic (water transfer printing) films in 256+ patterns, processing chemicals (activators, base coats, clear coats, primers, additives), and commercial-grade dipping and washing equipment (manual tanks to fully automated systems). It also provides custom film development, contract hydrographic processing services at its Flint, Texas facility, and training programs — a vertically integrated ecosystem for applying decorative and camouflage finishes to 3D objects.
Is Liquid Print a public or private company?
Liquid Print is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liquid Print founded?
Liquid Print was founded in 2004. It employs 11 to 50 people.
Where is Liquid Print based?
Liquid Print is headquartered in Flint, United States, in the North America region.
How does Liquid Print make money?
Six revenue lines are on record. Hydrographic Films Sales are the primary driver. The others are equipment Sales, chemicals and Supplies, hydrographic Processing Services, training Services and custom Film Development.
Who are Liquid Print's main competitors?
Direct peers on record are Cuz Die (CD Hydrographics), Big Dog Hydrographics, Hydro-Grafix, YSG (Yankee Surface Gallery), Hydro-Dip, Dreamscape Hydrographics, TWN Industries, Armorski Surface Coatings and Coastal Coatings. 3M (Decorative Films Division) is listed as a broad incumbent.
Does Liquid Print have an API?
No public API is recorded for Liquid Print.
What industry is Liquid Print in?
Liquid Print's product category is Hydrographic Printing Supplies and Equipment. Its primary akta.pro industry code is HDACAEAJ, Production & High-Volume Printing Systems, with a secondary code of IMALAKAF, Direct-to-Container & Digital Printing (Inkjet/Laser). Its NAICS code is 3231 and its SIC code is 3555.