Prym1 camo

What Prym1 camo does

Prym1 Camo, founded in 2014 by Stacie Walker and operated under W.D. Holdings, LLC (Tennessee, USA), is a camouflage pattern design and licensing company headquartered in Counce, Tennessee. The company develops proprietary non-directional hybrid camouflage patterns that use organic shapes, colors, and tones derived from nature rather than traditional stick-and-leaf foliage features, and offers these patterns across four collections: the flagship PRYM1 system (17+ colorways including Woodlands, MP, Black Out, Sand Storm, and Ambush), the OS Camo line (11+ retro-inspired pastel colorways launched in 2023), the Boulder collection (9+ colorways targeted at rocky, mountainous, and arid terrain), and the Stream collection (18 colorways oriented toward water and shoreline environments).

The company's revenue model is anchored in B2B pattern licensing to third-party brands, with licensees spanning hunting apparel (Bushbuck, Tatonka NZ, Hardcore Fish & Game, North Mountain Gear), fishing tackle (Daiwa, KastKing, Clam Outdoors), western footwear (Justin Boot Company), tactical and gear manufacturers (GunSkins), and streetwear fashion (Supreme NYC, which featured Prym1 patterns in its Spring/Summer 2022 GORE-TEX collection). The licensing program imposes no upfront fees and instead operates on a per-product royalty basis, supported by an authorized supplier ecosystem (Camo Fabric Depot, Schott Performance Fabrics, Ripstop by the Roll, and Liquid Print for water transfer films) that enables licensees to access production-ready fabrics and hydrographic films. A secondary direct-to-consumer e-commerce channel at prym1camo.com/shop sells branded headwear and accessories, with caps priced at $10.00. The company maintains a small team of 1-10 employees and is founder-owned and bootstrapped, with no external funding rounds or institutional investors disclosed in source material. Geographic reach spans North America (USA), Oceania (New Zealand, Australia), and Europe (UK, Denmark), with global expansion noted across hunting, fishing, outdoor recreation, tactical, and streetwear verticals.

Name

Prym1 camo

Legal name

W.D. Holdings, LLC

Website

https://prym1camo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Prym1 Camo designs and licenses proprietary non-directional hybrid camouflage patterns to outdoor, hunting, fishing, tactical, and fashion brands globally, while also selling branded headwear directly to consumers through its e-commerce storefront.

Ownership category

akta.pro rank

Product category

Camouflage Pattern Licensing

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Hunting Clothing, Footwear & Camouflage Retail (CRAMAKAD)

akta.pro secondary industries

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE), Waders, Apparel & Footwear for Fishing Retail (CRAMALAL), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)

Keywords

• Camouflage pattern licensing
• Outdoor apparel design
• Hunting concealment patterns
• Fishing gear licensing
• Streetwear camouflage

Headquarters

HQ city

Counce

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Camouflage Pattern Licensing: Primary revenue stream through licensing proprietary camouflage patterns (PRYM1, OS, Boulder) to third-party brands across outdoor, fashion, tactical, and sporting goods markets. Licensees include Supreme NYC, Justin Brands, Bushbuck, Tatonka, and many others.
2. Direct Product Sales: Sale of branded Prym1 Camo products directly to consumers through their e-commerce store, including headwear (caps at $10), apparel, and accessories.
3. Fabric and Film Supply: Supply of authorized fabrics and water transfer films to manufacturing partners through relationships with Camo Fabric Depot, Schott Performance Fabrics, Ripstop by the Roll, and Liquid Print.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Prym1 Camo designs, develops, and licenses proprietary non-directional hybrid camouflage pattern collections (PRYM1, OS, Boulder, Stream) to outdoor, hunting, fishing, tactical, and fashion brands. The company also sells its own branded headwear and apparel directly to consumers through an e-commerce storefront.

Product overview

Prym1 Camo is a camouflage pattern licensing company that develops and licenses non-directional hybrid camouflage patterns to brands across multiple markets including hunting, fishing, outdoor recreation, and fashion. The company offers its patterns through four distinct collections: PRYM1 (the original patterns utilizing organic shapes and natural colors), OS (retro-inspired patterns with pastel tones), Boulder (terrain-specific patterns for rocky/arid environments), and Stream (water-inspired patterns). Prym1 Camo sells its own branded headwear products directly through its e-commerce shop, including the CORE cap series and QuikDri Featherlight cap. The core business model centers on licensing patterns to manufacturing partners rather than producing finished goods, with authorized fabric suppliers and water transfer film suppliers supporting licensee product development.

Differentiator

Problem solved

Functional benefit

Brands

• OS Camo: Retro-inspired camouflage pattern featuring pastel tones and angular shapes, combining elements of the signature PRYM1 pattern with timeless old school designs. Launched in 2023.
• Boulder Camo

Products and services

• PRYM1 Pattern Library Non-directional hybrid camouflage patterns utilizing organic shapes and natural colors for concealment, licensed to brands across outdoor, hunting, fishing, tactical, and fashion markets.
• OS Pattern Collection Retro-inspired camouflage patterns featuring pastel tones and angular shapes combined with signature PRYM1 elements, including 11+ colorways such as Woods, Lavender, Jade, Light Gray, Aqua, Salmon, Brown, Black, Patriot, Blue, and Peach.
• Boulder Pattern Collection

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• North Mountain GearcoreOEM/ Whitelabel/ Licensing Partner · 1 March 2022Leafy suit specialists partnered to launch 3D ghillie suits in Prym1 MP, Woodlands, Sandstorm, and Tundra White patterns. Suits feature 3D leaves, netting, moisture management, and stretch poly/spandex panels.
• Supreme NYCflagshipOEM/ Whitelabel/ Licensing Partner · 1 February 2022Streetwear fashion giant Supreme used Prym1 Camo patterns for their Spring/Summer 2022 collection, featuring GORE-TEX outerwear, pants, boonie hats, and camp caps in Prym1 MP, Ambush, Pinkout and Blackout patterns. This partnership marked a monumental moment in Prym1 Camo's 7-year history, propelling them into the high-end fashion world.
• Hardcore Fish & GamecoreOEM/ Whitelabel/ Licensing Partner · 1 August 2021Performance fishing and hunting apparel brand extending Prym1's US-based licensed camo hunting apparel line using Prym1 MP pattern. Products include insulated bibs, reversible beanies, sherpa-lined parkas, pants, and lightweight jackets featuring UPF50 material.
• Extremus OutdoorcoreOEM/ Whitelabel/ Licensing Partner · 1 July 2021Sister company to KastKing launched Prym1-patterned outdoor products through Amazon including camping hammocks, survival knives, gloves, lanterns, and tactical backpacks. Products available in BlackOut, Ambush, Shoreline, Firestorm, Rocket Pop, Blue Tang, Sandstorm, and Patriot Blue patterns.
• Tatonka NZcoreOEM/ Whitelabel/ Licensing Partner · 1 August 2020New Zealand outdoor brand launched Prym1 Woodlands Stealth Packs including Bison Stealth 75+10L, Stealth Hunting Pack 35+10L, 30L, and 20L. Packs are designed for NZ stalking conditions with soft, quiet fabric and RECCO reflectors.
• Bushbuck Ltd (NZ & AU)coreOEM/ Whitelabel/ Licensing Partner · 1 November 2019New Zealand and Australian outdoor e-commerce clothing and gear company partnered to deliver Prym1 Woodlands pattern garments and accessories to the Australasian market. Products include rifle stock packs, binocular bags, and hunting packs.
• DaiwaminorOEM/ Whitelabel/ Licensing PartnerLeading fishing brand since 1958 producing Prym1 Blackout pattern products including D-Vec tactical backpacks, front load boxes, soft-sided tackle boxes, and jig binders.
• KastKingminorOEM/ Whitelabel/ Licensing PartnerAffordable fishing gear brand offering Prym1-patterned gloves, fishing shirts, shorts, and boonie hats. Products distributed through KastKing.com.
• Justin Boot CompanyminorOEM/ Whitelabel/ Licensing PartnerWestern footwear brand since 1879 offering Prym1 Typhoon pattern boots as part of their product line.
• Clam OutdoorsminorOEM/ Whitelabel/ Licensing PartnerIce fishing industry leader offering Prym1 Blackout pattern products including ice balaclavas for the hardwater fishing market.
• Camo Fabric DepotcoreStrategic or Co-development PartnerAuthorized fabric supplier providing expertise in fabric manufacturing and printing. Offers Prym1 patterns on performance fabrics with accurate color representation including BlackOut, Sandstorm, and Woodlands.
• Schott Performance FabricscoreStrategic or Co-development PartnerAuthorized fabric supplier with 40+ years of experience supplying fabric to outdoor product manufacturers. Provides international capabilities and supply chain solutions.
• Ripstop by the RollcoreStrategic or Co-development PartnerAuthorized fabric supplier specializing in ultra-lightweight technical fabrics for DIY makers and small businesses. No order minimum, carries Prym1 patterns outside tactical range.
• Liquid PrintcoreStrategic or Co-development PartnerAuthorized water transfer film supplier and hydrographic printing innovator for over 20 years. Provides proprietary equipment, chemicals, paints, and films for water transfer printing with Prym1 patterns.
• SeelandminorOEM/ Whitelabel/ Licensing PartnerDanish hunting apparel brand featuring Prym1 Woodlands pattern in the Hawker series for European market, launched A/W 2019.
• GunSkinsminorOEM/ Whitelabel/ Licensing PartnerPremium vinyl wrap provider offering Prym1 patterns including BlackOut for gun and gear wrapping applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• KUIU: KUIU is a premium hunting brand that develops and uses its own proprietary camo patterns across its direct-to-consumer apparel and gear line. Comparable to Prym1 in pattern IP ownership and premium hunting focus, though KUIU is vertically integrated rather than licensing-focused.
• First Lite: First Lite produces hunting apparel with proprietary SolidColor and camo concealment systems, targeting the same core hunting consumer as Prym1 licensees. Similar DTC-plus-licensed-brand posture, though First Lite owns its manufacturing.
• Sitka Gear: Sitka Gear is a premium hunting apparel brand using proprietary Optifade concealment patterns developed with W.L. Gore. While primarily a vertically integrated apparel brand rather than a pure licensor, it competes for the same hunting consumer and licensee-style product positioning as Prym1.

Direct peers

• Realtree: Realtree is a leading camouflage pattern brand founded in 1984, licensing patterns to apparel, footwear, and gear manufacturers across hunting and outdoor markets. Closely comparable to Prym1's licensing-led model and hunting/footwear licensee base (e.g., Justin Boots).
• Mossy Oak: Mossy Oak is a foundational camouflage pattern licensor founded in 1986, licensing proprietary camo designs across hunting apparel, gear, and lifestyle categories. It is the most directly comparable company to Prym1 in business model (pattern IP + licensee royalties) and end markets (hunting, fishing, outdoor).
• Kryptek Outdoor Group: Kryptek designs proprietary hybrid camouflage patterns and licenses them to hunting, tactical, and outdoor brands, much like Prym1. It is a direct competitor in the pattern-IP licensing space with overlapping military/tactical and hunting licensee bases.
• TrueTimber: TrueTimber develops and licenses proprietary camouflage patterns for hunting apparel, accessories, and gear. It competes directly with Prym1 for licensee partnerships in the same hunting/outdoor channel.
• Next Camo (A-TACS): A-TACS by Next Camo designs non-directional, organic-shape camouflage patterns that compete head-to-head with Prym1's hybrid organic approach. Both target hunting and tactical segments with similar concealment-by-design IP.

Regional players

• Bushbuck (NZ): Bushbuck is a New Zealand hunting apparel brand that licenses Prym1 Woodlands pattern but also sells its own house-pattern clothing. Comparable as a regional outdoor brand with camo-led product positioning that competes for the same hunter/angler consumer.

Emerging players

• HECS Stealthscreen: HECS develops concealment technology for hunters based on reducing the human electromagnetic signature, complementing visual camouflage like Prym1's. Comparable as a niche concealment IP player targeting the same hunter persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/prym1camo
• Facebookfacebook.com/prym1camo
• Instagraminstagram.com/prym1camo
• LinkedInlinkedin.com/company/prym1-camo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prym1 camo