bone head productions
Lead-Production is a German online lead-trading marketplace, founded in 2014, that connects insurance and financial advisors with pre-qualified consumer leads for PKV, BU, and financial products, supplemented by an in-house telemarketing service.
- Company typePrivate
- Founded2014
- HeadquartersEckelsheim, Germany
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What bone head productions does
Lead-Production (legally operated as Lead-Production 1st UG (haftungsbeschränkt), a brand of SweetCars GmbH) is a German lead-generation and lead-trading platform founded in 2014 that operates in the insurance and financial services vertical. The company connects lead suppliers (brokers, webmasters, online campaigns) with lead buyers (financial advisors, insurance brokers, sales organizations) through an online marketplace focused primarily on private health insurance (PKV), occupational disability insurance (BU), statutory health insurance (GKV), and financial product leads. The company also sells specialized PKV-Tarifoptimierung leads under German §204 tariff-switching regulation.
The core platform is a web-based lead-exchange marketplace (Leadbörse) with a proprietary back-office administration system that enables buyers to reserve postal code areas, configure delivery preferences, set automated purchasing agents, and receive daily lead deliveries via email. Leads are manually validated to exclude call-center, sweepstakes, and duplicate-sale records. The technical stack also includes an in-house German-speaking call center ("Premium Telefonie") that executes outbound telemarketing campaigns, with current focus on automotive dealerships. Pricing is per-lead, ranging from €25 net (GKV) to €130 net (private full health insurance, KVV), with SEPA direct debit billing.
The business model is a transaction-fee marketplace (per-lead pricing) supplemented by professional-services revenue from telemarketing campaigns. The company serves a horizontal customer base — from individual brokers to large sales organizations — with exclusive postal-code purchasing rights designed to create stickiness among buyers. The platform operates exclusively in Germany with no disclosed international expansion.
bone head productions firmographics
Firmographics- Name
- bone head productions
- Legal name
- Lead-Production 1st UG (haftungsbeschränkt)
- Website
- https://lead-production.de
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lead-Production is a German online lead-trading marketplace, founded in 2014, that connects insurance and financial advisors with pre-qualified consumer leads for PKV, BU, and financial products, supplemented by an in-house telemarketing service.
- Ownership category
- akta.pro rank
bone head productions industry classification
Industry- Product category
- Insurance Lead Generation Platform
- NAICS
- Telemarketing Bureaus and Other Contact Centers (561422)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)
Keywords
Where bone head productions is headquartered
LocationHeadquarters
- HQ city
- Eckelsheim
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
bone head productions business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Lead Sales: Company sells individual leads (datensätze) to financial and insurance advisors. Pricing is per-lead with net prices listed, plus VAT. Delivery is automated with daily shipments. Payment is via SEPA direct debit or account credit.
- Telemarketing Services: Premium Telefonie service where the company executes outbound telemarketing campaigns on behalf of clients, primarily for car dealerships. Services include lead qualification and appointment setting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Private Krankenvollversicherung (KVV) Lead |
| Unit Pricing | Pay-as-you-go | Private Krankenversicherung für Beihilfeberechtigte (KVB) Lead |
| Unit Pricing | Pay-as-you-go | Private Krankenversicherung für Studenten (KVS) Lead |
| Unit Pricing | Pay-as-you-go | Gesetzliche Krankenversicherung (GKV) Lead |
| Unit Pricing | Pay-as-you-go | Berufsunfähigkeitsversicherung (BU) Lead |
| Unit Pricing | Pay-as-you-go | Online Tarifwechselleads nach §204 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
bone head productions product offering
Product offeringCore offering
Lead-Generation-as-a-Service: the company operates an online B2B marketplace that supplies manually validated, internet-generated insurance and finance leads (PKV, BU, GKV and §204 tariff-switch variants) to insurance brokers, financial advisors and sales organizations via fixed per-lead unit pricing and exclusive postal-code-area access. In parallel, it operates an in-house German call center (Premium Telefonie) that provides outbound B2B telemarketing — including outbound campaigns integrated with car dealership and automotive-brand sales pipelines — bundled with the lead products.
Product overview
Lead Production operates a lead trading marketplace for the German financial and insurance industry. The core platform combines a Leadbörse (lead exchange) with proprietary account management for lead delivery, supplemented by specialized insurance leads (PKV, BU) and telephone acquisition services. Products are delivered through an internal management system as online or call center-generated leads, with pricing varying by insurance category. The offering includes a supplier network for lead brokers and additional services like tariff optimization leads under §204.
Differentiator
Problem solved
Functional benefit
Brands
- Lead-Production.de: The primary online platform and marketplace for buying and selling insurance and financial leads.
Products and services
- Leadbörse (Lead Exchange) Online B2B marketplace where insurance brokers, financial advisors and sales organizations browse and purchase manually validated, internet-generated insurance and finance leads by category and exclusive postal code area, with same-day email delivery, SEPA direct-debit billing and optional account-credit funding via the integrated Leadpark back-office administration.
- PKV-Tarifoptimierung Leads (§204) Specialized higher-priced lead product priced at €130 per lead, focused on private health insurance tariff optimization (Tarifoptimierung) opportunities under German insurance §204 switching rules, for which the company self-describes as Germany's market leader. Designed for insurance brokers and financial advisors seeking high-value switching-conversion opportunities in private Krankenversicherung.
- PKV-Leads (Private Health Insurance Leads) Manually validated internet-generated leads for private health insurance (Private Krankenversicherung) sold on the Leadbörse in tiered variants: KVV (Komfort/Vollausstattung) at €130 per lead, KVB (Basic) at €70 per lead, and KVS (Standard) at €55 per lead. The product enables insurance brokers and financial advisors to acquire qualified PKV prospects at different coverage tiers.
- BU-Leads (Occupational Disability Insurance Leads) Manually validated, internet-generated leads for occupational disability insurance (Berufsunfähigkeitsversicherung / BU) priced at €70 per lead, sold to insurance brokers and financial advisors to support customer acquisition for BU products in Germany.
- GKV-Leads (Statutory Health Insurance Leads) Manually validated, internet-generated leads for statutory health insurance (Gesetzliche Krankenversicherung) priced at €25 per lead, the lowest unit-priced tier on the Leadbörse, sold to brokers and sales organizations for high-volume statutory customer acquisition campaigns.
- Online-Tarifwechselleads nach §204 Online-only (no call-center involvement) tariff-switch leads under §204 of German insurance law priced at €60 per lead, targeting insurance brokers and financial advisors seeking switching-conversion prospects in private health insurance without call-center qualification overhead.
- Premium Telefonie (Premium Telephony) In-house German call center service that delivers outbound telemarketing campaigns on behalf of B2B clients, including car dealerships with documented integrations referencing Audi, Mercedes-Benz, Volkswagen and Smart dealer workflows. Sold as professional service hours/campaigns rather than per-lead units, it bundles outbound calling capacity with the company's broader insurance and finance offerings.
Companies that use bone head productions
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
bone head productions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
bone head productions partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
bone head productions competitors and assessment
Company assessmentBroad incumbents
- TariffCheck: TariffCheck is a German insurance and finance comparison portal that sells leads to advisors and brokers. It targets the same buyer segment as Lead-Production (financial and insurance advisors) but operates as a consumer-facing comparison brand rather than a dedicated lead exchange.
- Verivox: Verivox is a major German comparison portal for insurance, energy, and financial products that generates leads and forwards them to providers and advisors. It overlaps directly with Lead-Production's insurance lead supply chain but serves a much wider product portfolio.
- Majorel (now Concentrix + Majorel): Majorel is a large BPO/contact center provider with significant German-language outbound sales and lead qualification capabilities. It overlaps with Lead-Production's Premium Telefonie service line, particularly for automotive and financial services clients.
- Teleperformance: Teleperformance is a global B2B/B2C contact center operator providing outbound telemarketing, appointment setting, and customer acquisition services. It competes with Lead-Production's Premium Telefonie offering at much greater scale, though it serves a broader range of verticals.
- CHECK24: CHECK24 is Germany's largest insurance and finance comparison platform, monetizing through referrals and leads sold to advisors and carriers. It competes with Lead-Production for insurance lead demand at much greater scale, but operates as a broad consumer-facing portal rather than a B2B lead exchange.
Others
- Salesforce Pardot (Marketing Cloud Account Engagement): Salesforce Pardot is a B2B marketing automation and lead management platform used by financial advisors and insurance brokers. It is comparable because it addresses the same lead-management workflow Lead-Production supports, though as a horizontal SaaS tool rather than a lead supplier.
- HubSpot: HubSpot provides inbound marketing, lead capture, and CRM tools widely used by German financial advisors. It is comparable because it competes for the same marketing/lead-management budget that Lead-Production's advisor customers allocate, even though it is an enabling platform rather than a lead source.
Regional players
- Finanztip: Finanztip is a German consumer financial advice platform that monetizes through affiliate referrals to insurance and finance products. It addresses the same German end-customer base as Lead-Production's buyers and competes indirectly for the same insurance lead pool.
Direct peers
- Leads.io: Leads.io is a performance marketing and lead-generation company operating across Europe with comparable B2B lead marketplaces. It is a direct peer because it provides qualified, validated leads across insurance-adjacent verticals using a similar marketplace and qualification approach.
- FinanceAds: FinanceAds is a German affiliate and lead-generation network specializing in financial services and insurance products. It is the closest direct peer because it connects insurance and finance advertisers with publishers generating insurance/financial leads, mirroring Lead-Production's two-sided marketplace model in the same German market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
bone head productions social profiles
Digital presencebone head productions compliance and trust
Trust signalCompliance2 records
bone head productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
bone head productions leadership team
Management profileNumber of profiles
Profiles1 record
bone head productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bone head productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bone head productions
What does bone head productions do?
Lead-Generation-as-a-Service: the company operates an online B2B marketplace that supplies manually validated, internet-generated insurance and finance leads (PKV, BU, GKV and §204 tariff-switch variants) to insurance brokers, financial advisors and sales organizations via fixed per-lead unit pricing and exclusive postal-code-area access. In parallel, it operates an in-house German call center (Premium Telefonie) that provides outbound B2B telemarketing — including outbound campaigns integrated with car dealership and automotive-brand sales pipelines — bundled with the lead products.
Is bone head productions a public or private company?
bone head productions is a private company. It is classified as corporate owned and is currently operating.
When was bone head productions founded?
bone head productions was founded in 2014. It employs 1 to 10 people.
Where is bone head productions based?
bone head productions is headquartered in Eckelsheim, Germany, in the Europe region.
How does bone head productions make money?
Two revenue lines are on record. Lead Sales are the primary driver. The others are telemarketing Services.
Who are bone head productions's main competitors?
Broad incumbents on record are TariffCheck, Verivox, Majorel (now Concentrix + Majorel), Teleperformance and CHECK24. Others are Salesforce Pardot (Marketing Cloud Account Engagement) and HubSpot. Finanztip is listed as a regional player. Direct peers are Leads.io and FinanceAds.
Does bone head productions have an API?
No public API is recorded for bone head productions.
What industry is bone head productions in?
bone head productions's product category is Insurance Lead Generation Platform. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 561422.