What Ginger's Revenge does

Ginger's Revenge is an Asheville, North Carolina-based craft brewery that specializes in alcoholic ginger beer, a narrow and differentiated category in which it claims to be the only producer of its kind in the state. Founded by David Ackley and Cristina Hall Ackley, with the brewery opening in March 2017, the company brews in 472-gallon batches using more than 100 pounds of fresh ginger per batch along with organic cane sugar, citrus, and botanicals; products are 95% organic and naturally gluten-free. The portfolio consists of four flagship ginger beers (Original, Lime Agave, Hibiscus Lavender, Cranberry Herb), a rotating Small Batch Series of limited releases featuring combinations such as Pineapple Jalapeño, Blueberry Mosaic, Passionfruit Dry Hopped, and Cucumber Lime Basil Peppermint, plus non-alcoholic offerings (Ginger Soda, Tulsi Peppermint Tea) and branded merchandise.

The business operates through three channels: direct-to-consumer sales at the Riverside Tasting Room in Asheville (with on-site pours, flights, growlers, and 4-pack to-go sales) and the company-owned e-commerce store at shop.gingersrevenge.com; wholesale distribution through state-level beverage distributors (Bear Island for South Carolina, Premium Beverage Supply for Ohio, Best Brands for Tennessee) into 650-700 retail locations across grocery stores, bottle shops, restaurants, and bars; and event revenue from brewery tours, private bookings (max 75 guests), and live-music programming. Pricing is per-unit across beer 4-packs, flights ($7), brewery tours ($7), glassware ($9-$10), apparel ($19.60-$34.30), and gift cards ($25-$100). Geographic reach covers North Carolina, South Carolina, and Ohio, with Tennessee added in March 2026 following a packaging transition from bottles to aluminum cans that was completed across NC and SC in 2024-2026.

The company remains founder-owned, with no disclosed institutional capital, and operates with 11-50 employees. Notable operational milestones include a 35% YoY revenue increase recognized by the 2022 Asheville Sky High Growth Award, two Craft Beer Marketing Awards Crushies (Platinum for Best Packaging Design, Gold for Best Bottle Design 7-21 oz) for Cranberry Herb in 2022, and the closure of the South Slope Lounge second tasting room in August 2023 after one year of operation, consolidating retail around the flagship Riverside location.

Name

Ginger's Revenge

Legal name

Ginger's Revenge

Website

https://gingersrevenge.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Ginger's Revenge is an Asheville, NC craft brewery specializing in alcoholic ginger beer, founded in 2017 by David and Cristina Ackley. It sells four flagship gluten-organic ginger beers plus rotating small-batch releases through 650-700 retail accounts across NC, SC, and Ohio, with expansion into Tennessee in 2026.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Breweries (312120)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Craft alcoholic ginger beer
• Hard ginger beer brewery
• Gluten-free craft beer
• Craft brewery tasting room
• Small batch seasonal beer

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Tasting Room Sales: On-site sales of draft ginger beer, flights, cocktails, and non-alcoholic options at Riverside Tasting Room. Also includes to-go sales of 4-packs, growlers, and individual bottles/cans.
2. Wholesale Distribution: Distribution of packaged ginger beer (bottles and cans) through retail partners including grocery stores, bottle shops, and restaurants across North Carolina, South Carolina, Tennessee, and Ohio.
3. E-commerce and Merchandise: Online shop sales including beer (4-packs, individual cans), apparel, glassware, hats, tote bags, and gift cards. Merchandise includes limited edition anniversary items.
4. Events and Private Bookings: Revenue from private event bookings at tasting room (max capacity 75 people), brewery tours, and ticketed events including comedy nights, charcuterie workshops, and D&D sessions.
5. Draft Sales: Keg sales to bars and restaurants for draft pouring, including exclusive small-batch beers only available on tap at tasting rooms.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Ginger's Revenge brews and sells alcoholic (hard) craft ginger beer made with over 100 lbs of fresh ginger per batch, 95% organic ingredients, and naturally gluten-free formulation. The company offers four flagship ginger beers, a rotating Small Batch Series of limited seasonal releases, non-alcoholic ginger soda and herbal tea, and branded merchandise, distributed via its Asheville tasting room, e-commerce store, and wholesale distribution partners across multiple U.S. states.

Product overview

Ginger's Revenge is a craft brewery specializing in alcoholic ginger beer, the first and only brewery of its kind in North Carolina. The product portfolio consists of four flagship ginger beers (Original, Lime Agave, Hibiscus Lavender, and Cranberry Herb) made with 95% organic ingredients and naturally gluten-free, a rotating Small Batch Series featuring limited-edition seasonal flavors (including Pineapple Jalapeño, Blueberry Mosaic, Passionfruit Dry Hopped, Cucumber Lime Basil Peppermint, Serrano Lime Agave, Black Cherry Thai Chili, Dirty Chai, Caramelized Fig & Vanilla, and Fall Harvest), and non-alcoholic offerings (Ginger Soda and Tulsi Peppermint Tea). The company operates a tasting room in Asheville, NC and recently transitioned from bottles to cans for packaging, expanding distribution across North Carolina, South Carolina, and Tennessee. Merchandise includes branded glassware and apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Ginger Beer Flagship alcoholic ginger beer that is the brewery's original recipe, made with 95% organic ingredients and naturally gluten-free, for craft beverage consumers.
• Lime Agave Ginger Beer Flagship alcoholic ginger beer featuring zingy lime and a touch of agave sweetness, made with 95% organic ingredients and naturally gluten-free.
• Hibiscus Lavender Ginger Beer Flagship alcoholic ginger beer with floral notes of hibiscus and lavender, part of the year-round ginger beer line-up.
• Cranberry Herb Ginger Beer Flagship alcoholic ginger beer pairing tart cranberry with herbal notes, featuring packaging designed by Atlas Branding with a non-binary illustrated character.
• Blueberry Mosaic Small batch dry-hopped ginger beer made with organic blueberry juice reduction and Mosaic hops at 5.1% ABV, sold in 4-packs.
• Pineapple Jalapeño Small batch ginger beer blended with organic pineapple juice and fire-roasted jalapeños, balanced between sweet and spicy at 4.9% ABV.
• Passionfruit Dry Hopped Small batch tropical passionfruit-forward ginger beer lightly hopped with Simcoe and Amarillo hops at 5.1% ABV.
• Cucumber Lime Basil Peppermint Small batch aromatic ginger beer with juiced cucumber, lime basil, and peppermint at 5% ABV.
• Serrano Lime Agave Small batch ginger beer combining the warmth of serrano peppers with zingy lime and agave sweetness.
• Black Cherry Thai Chili Summer seasonal ginger beer combining the juicy sweetness of ripe black cherries with subtle Thai chili-infused heat.
• Dirty Chai Collaborative small batch ginger beer with warm notes of cinnamon, ginger, black tea, Dynamite Roasting Co. Mexico Chiapas coffee, and a touch of coconut milk.
• Fall Harvest Seasonal ginger beer brewed with organic pumpkin, cinnamon basil, and anise hyssop sourced from Fiddler's Green Farm, producing an earthy, gently spiced profile.
• Ginger Soda Non-alcoholic ginger soda made with fresh organic ginger, organic cane sugar, and molasses, with 50% less sugar than leading ginger sodas and no preservatives or artificial ingredients.
• Tulsi Peppermint Tea Non-alcoholic herbal tea beverage for consumers seeking sophisticated non-alcoholic craft options.
• Pint Glass 16 oz premium two-color logo pint glass sold as branded merchandise through the tasting room and online shop.
• Tulip Glass Lightweight tulip glass with a 13 oz brimful capacity, printed with the Ginger's Revenge logo, sold as branded merchandise.
• Riverside Tasting Room Original brewery and tasting room at 829 Riverside Dr #100, Asheville, NC, offering year-round favorites, limited small-batch ginger beers, guest beers, and non-alcoholic options for on-premise consumption and to-go sales.
• Brewery Tours Ticketed guided tours of the production facility and tasting room led by co-founders or team members, including a ginger beer tasting and light snacks.
• Private Event Hosting Event hosting services at the Riverside Tasting Room, including private buyouts, space reservations, and outdoor dock space with a maximum capacity of 75 people.

Quantifiable outcome

• 35% revenue increase year-over-year (2022)
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Best BrandscoreChannel Partner/ Reseller/ Distributor · 1 March 2026Distribution partner for Tennessee expansion. Co-founders David and Cristina called Tennessee home from 2004 to 2010, with Nashville being where they went to college and developed their passion for craft beer.
• Dynamite Roasting Co.minorStrategic or Co-development Partner · 1 October 2023Coffee supplier for Dirty Chai collaborative beer. Provided Mexico Chiapas coffee beans for the gingery twist on the coffee shop favorite.
• Premium Beverage SupplycoreChannel Partner/ Reseller/ Distributor · 1 June 2023Distribution partner for Ohio expansion across the entire state. Launched with four flagship beers with plans to add Small Batch beers throughout the year.
• French Broad ChocolateminorStrategic or Co-development Partner · 1 May 2023Collaborative partnership for Mother's Day Mountain Mamas Collection bonbons. French Broad Chocolate created limited edition bonbons inspired by six Asheville mom-founded businesses including Ginger's Revenge (inspired by Chocolate Orange Peel ginger beer).
• Bear Island DistributorscoreChannel Partner/ Reseller/ Distributor · 1 January 2023Family-run distribution partner for South Carolina expansion covering Greenville, Myrtle Beach, and Charleston. Bear Island started distribution with four flagship beers (Original, Lime Agave, Hibiscus Lavender, and Cranberry Herb) with plans to add Small Batch beers throughout the year.
• Atlas BrandingcoreStrategic or Co-development Partner · 1 May 2022Asheville-based husband and wife branding studio responsible for Ginger's Revenge packaging design including the iconic illustrated band characters. Won two Crushie Awards for Cranberry Herb packaging design.
• Fiddler's Green FarmminorOthersSupplier of organic pumpkin, cinnamon basil, and anise hyssop used in Fall Harvest ginger beer seasonal release.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Reed's Inc. Reed's is the most directly comparable US player, producing alcoholic and non-alcoholic ginger beer using similar real-ginger brewing methods. Same core product category, similar naturally-positioned ingredient story, and same retail grocery/bottle-shop distribution channels as Ginger's Revenge.
• Fever-Tree Mixers: Fever-Tree is the leading premium ginger beer mixer brand in the US and globally. While non-alcoholic, it competes for the same ginger-beer occasions, shelf space, and consumer consideration set, and it has driven category awareness that benefits Ginger's Revenge.
• Crabbie's Alcoholic Ginger Beer: Crabbie's is one of the original UK alcoholic ginger beer brands and competes in the same on-premise and off-premise occasions as Ginger's Revenge. Directly comparable product, similar RTD positioning, and overlapping target consumer seeking ginger-forward alcoholic alternatives.
• Q Mixers: Q Mixers is a premium craft mixer brand with a flagship ginger beer SKU sold in upscale grocery and on-premise channels. Same 'premium craft' positioning, similar ingredient-quality story, and overlapping retail and bar customer base.

Broad incumbents

• White Claw Hard Seltzer: White Claw is the dominant hard seltzer and the closest large-scale analog to Ginger's Revenge's positioning as a lighter, flavored alcoholic alternative to beer. It defines the competitive set for off-premise shelf space, on-premise taps, and consumer occasions the brand targets.
• Truly Hard Seltzer: Truly is a top-tier hard seltzer brand competing for the same flavored, light-RTD-alcohol occasions. Like White Claw, it pressures Ginger's Revenge on retail shelf, draft lines, and consumer mind share in the broader flavored-alcohol category.
• Athletic Brewing Company: Athletic Brewing is the leading non-alcoholic craft beer brand, demonstrating that the health-conscious, gluten-free, and sober-curious positioning Ginger's Revenge uses with its Ginger Soda can scale into a sizable national brand. Highly relevant adjacency for the non-alcoholic growth thesis.

Regional players

• Burial Beer Co. Burial Beer is a leading Asheville craft brewery and a direct local peer; one of the venues that retails Ginger's Revenge non-alcoholic Ginger Soda. Comparable in size, geography, and craft-beer positioning, and shares Asheville's craft brewery ecosystem and customer base.
• Highland Brewing Company: Highland Brewing is the oldest craft brewery in Asheville and a regional peer in the same geography, distribution channels, and craft consumer base. Comparable Asheville-based production and regional distribution footprint.

Emerging players

• Bundaberg Ginger Beer: Bundaberg is a recognized premium non-alcoholic ginger beer brand with growing US distribution. Comparable in using real ginger and a craft-style positioning, and competes for the same shelf set and consumer consideration in the ginger beer category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gingersrev
• Instagraminstagram.com/gingersrev
• Xx.com/gingersrev

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ginger's Revenge