What Dynamite Roasting Co. does

Dynamite Roasting Co. is a privately held, 100% certified organic and FairTrade specialty coffee roaster founded in 1969 and headquartered in Swannanoa, North Carolina, with a solar-powered production facility and a retail coffee bar at 3198 US Highway 70, Black Mountain, NC. The company sources green coffee through long-term direct trade relationships with farmers and cooperatives across Honduras, Mexico, Ethiopia, Rwanda, Guatemala, Peru, Colombia, and Sumatra — including a 13+ year partnership with Oscar Omar Alonzo of Finca Cual Bicicleta and ties with COMSA, Guaya'b, COOPAFSI, Sidama Coffee Farmers Cooperative Union, and Rwanda Women's Coffee Extension. Its core product line spans single-origin coffees, signature blends (Daymaker, Dynamite Espresso, Suplicar Clemencia, Cherry Bomb), decaf options, single-serve K-Cup-compatible cups, and a rotating calendar of seasonal and All-Star microlot releases.

The business operates a hybrid go-to-market: a national DTC e-commerce site (WooCommerce/WordPress on dynamiteroasting.com, processed via Authorize.Net), a physical coffee bar open daily 7am–6pm, a wholesale program for cafes and retailers (with a dedicated phone line and dealer locator), and recurring monthly subscriptions (~$15.25–$16.15/month). Revenue is diversified across one-time retail purchases, subscriptions, wholesale, branded merchandise (apparel, drinkware, accessories), digital and physical gift certificates, and ticketed All-Star Tasting Events ($30/person, 10-slot caps). Pricing is published transparently: $17.95 per 16oz standard bag, $80.75 per 5lb bulk bag (10% savings), $199.95 per 250ct single-serve case.

The company is small (1–10 employees), bootstrapped (no funding rounds disclosed), and operates with no parent company, subsidiaries, or institutional investors. Its marketing is community-led through the Brew Crew email newsletter, Instagram (@dynamiteroastin), brew-guide content, public cuppings, and non-profit co-brands (WNCW 88.7 FM, Grounds For Health, Energy Savers Network). No management team, patents, awards, M&A, or AI/ML capabilities are disclosed in the available sources.

Name

Dynamite Roasting Co.

Legal name

Dynamite Roasting Co.

Website

https://dynamiteroasting.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Dynamite Roasting Co. is a privately held, 100% certified organic and FairTrade specialty coffee roaster based in Swannanoa/Black Mountain, North Carolina, serving individual consumers, wholesale cafes/retailers, and subscription customers nationwide through DTC e-commerce, a retail coffee bar, and direct trade microlot sourcing from cooperatives across Latin America, Africa, and Indonesia.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

• Specialty coffee roasting
• Organic fair trade coffee
• Direct trade coffee
• Single origin coffee
• Coffee subscription service

Headquarters

HQ city

Swannanoa, nc

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee Sales: One-time purchases of whole bean coffee, single origin coffees, blends, and seasonal offerings sold through e-commerce website and coffee bar. Products include 16oz bags and 5lb bulk bags.
2. Coffee Subscriptions: Monthly recurring subscription service delivering coffee on a regular schedule. Multiple product options including regular subscriptions ($16.15/month) and single serve cup subscriptions ($15.25/month).
3. Merchandise Sales: Branded merchandise including apparel (t-shirts, hoodies, caps), drinkware (travel mugs, tumblers, mugs), and accessories (airscape containers). One-time purchase items.
4. Wholesale: B2B sales to cafes, restaurants, and retailers through wholesale program. Contact via dedicated wholesale phone line and wholesale landing page.
5. Gift Certificates: Digital and physical gift certificates available in denominations from $10 to $100 for use in online store or at coffee bar.
6. Events: Ticketed All-Star Tasting Events offering coffee cupping experiences, education, and take-home coffee for $30 per person.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Dynamite Roasting Co. is a specialty coffee roaster that sources 100% certified organic and fair trade green coffee beans through direct trade relationships with farmers in countries such as Guatemala, Mexico, Ethiopia, and Sumatra. The company roasts and sells single origin coffees, signature blends, decaf varieties, and single-serve cups through e-commerce, a physical coffee bar in Black Mountain, NC, and a wholesale program. It also offers monthly coffee subscriptions, branded apparel and drinkware, gift certificates, and public cupping/tasting events.

Product overview

Dynamite Roasting Co. is an Organic FairTrade coffee roaster offering a diverse portfolio of coffee products and merchandise. The core offering consists of single origin coffees sourced globally (including Guatemala, Mexico, Ethiopia, Sumatra, Colombia, Peru, Honduras, Rwanda, and Indonesia), specialty blends (Daymaker Blend, Espresso Blend, WNCW Mountain Morning Blend), decaf options, and single-serve cups. Their premium All-Star microlot series features direct-trade relationships with individual farmers, offering washed, honey, and natural process coffees from specific farms in Honduras and other regions. Seasonal offerings rotate throughout the year (Spring, Summer, Autumn, Winter) with limited edition single origins. The company also offers monthly coffee subscriptions, branded merchandise (apparel, drinkware, accessories), gift certificates, and hosts in-person All-Star Tasting Events at their Black Mountain, NC coffee bar.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Origin Coffees Single origin coffees sourced directly from farmers in Guatemala, Mexico, Ethiopia, Sumatra and other coffee-growing regions. Sold as whole bean or ground coffee in various bag sizes for individual consumers and home brewing.
• Signature Coffee Blends House-blended coffees including Daymaker Blend (medium roast), Suplicar Clemencia (dark roast), Dynamite Espresso, WNCW Mountain Morning Blend (co-branded with public radio), and Sugar Hollow Solar Blend (named for the solar-powered roastery). Sold as whole bean or ground coffee.
• Decaf Coffees Decaffeinated coffee offerings including Unleaded Decaf Blend and Decaf Dynamite Espresso, available for consumers seeking caffeine-free options.
• All-Star Microlot Coffees Limited-edition specialty microlot coffees representing small, distinct lots from specific farms, offered as premium selections for discerning coffee enthusiasts.
• Seasonal Coffees Seasonal coffee offerings featuring limited-time summer and winter seasonal selections that rotate throughout the year.
• Single Serve Cups Keurig-compatible single serve coffee pods/cups featuring select Dynamite Roasting Co. coffee varieties for use in single-cup brewing machines.
• Monthly Coffee Subscription Recurring monthly subscription delivering freshly roasted whole bean or ground coffee (including options such as Single Serve Cup Subscription, WNCW Subscription, and Cold Brew Subscription variants) directly to the customer's door.
• Branded Apparel and Drinkware Company-branded merchandise including t-shirts, hoodies, beanies, and an insulated travel tumbler for coffee enthusiasts and brand supporters.
• Gift Certificates Gift certificates redeemable for Dynamite Roasting Co. products online or at the physical coffee bar.
• All-Star Tasting Events Ticketed specialty coffee tasting events where attendees sample All-Star Microlot and other premium offerings in a guided cupping format.
• Public Cupping Events Publicly accessible coffee cupping events open to community members for educational tasting and evaluation of various coffees.
• Black Mountain Coffee Bar Physical retail coffee bar located in Black Mountain, NC, serving Dynamite Roasting Co. coffee and espresso drinks to walk-in customers.

Quantifiable outcome

• 13-year direct trade relationship with Oscar Omar Alonzo of Finca Cual Bicicleta in Honduras
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Oscar Omar Alonzo (Finca Cual Bicicleta)coreStrategic or Co-development Partner · 1 January 2013Long-term direct trade partnership since 2013 (13+ years). Oscar Omar Alonzo began growing coffee at age 17 and converted to 100% organic production. Dynamite Roasting has purchased multiple microlots annually from Finca Cual Bicicleta in Honduras. The partnership extends beyond coffee into personal relationships, with Dynamite visiting the farm regularly and featuring Oscar in marketing materials.
• Cooperativa de Producción Tzeltal-TzotzilcoreStrategic or Co-development PartnerMexican coffee cooperative supplying Mexico Chiapas Altura. Family-owned farms in northern Chiapas with farm-owned micro mills. All producers focus on organic production methods. Farms typically under ten acres.
• COMSA (Café Orgánico Marcala)coreStrategic or Co-development PartnerRevolutionary cooperative in Marcala, Honduras with over 1600 members. Founded 21 years ago with organic cultivation ideology. Core belief: 'We not only produce coffee, we produce life.' Dynamite purchases many All-Star microlots through COMSA including Finca Emmanuel, Finca Liquidambar, Finca La Benedicion, and others.
• Los Volcanes CoffeecoreStrategic or Co-development PartnerExclusive buyer for Cooperative Entre Ríos in Guatemala. Provided stability and market access when cooperative became independent in 2018. Partnership ensures consistent market access and fair opportunity for cooperative members.
• Sugar Hollow SolarminorStrategic or Co-development PartnerSolar energy company that helped boost Dynamite's solar powered production facility. Collaboration resulted in Sugar Hollow Solar Blend coffee with 20% of sales donated to Energy Savers Network.
• Women Coffee Extension (WCE) at Mbizi Coffee Washing StationcoreStrategic or Co-development PartnerWomen's coffee cooperative in Rwanda founded in 2017 by Aline Christine and Odette Uwamariya. Over 700 female coffee producer members. Focused on educating and empowering members with services including family planning, nutrition programs, and agricultural practices.
• Sidama Coffee Farmers Cooperative UnioncoreStrategic or Co-development PartnerEthiopian cooperative union supplying Ethiopia Sidamo and other Ethiopian coffees. Small-scale farmers producing specialty coffee with wildberry notes.
• Guaya'b Asociación Civil (GUAYA'B)coreStrategic or Co-development Partner600-member cooperative of indigenous farmers in Guatemala Huehuetenango region. Certified organic and Bird-Friendly by Smithsonian Migratory Bird Center. Provides micro-financing, technical assistance, and childcare services during harvest.
• COOPAFSI (Cooperativa Agraria Frontera San Ignacio)coreStrategic or Co-development PartnerPeruvian cooperative established in 1969 with strong commitment to women grown coffee and gender equality. Created women's committee distributing loans for farm improvements. Established computer lab for members.
• Female-led Cooperative in Gayo Highlands (Sumatra)coreStrategic or Co-development PartnerFemale-led cooperative in Central Aceh, North Sumatra producing 100% certified organic, shade grown coffee. Supplier of Sumatra Mandheling.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Trade Coffee: Subscription-based specialty coffee curator sourcing from a network of small roasters. Comparable subscription/DTC model but as a curator rather than roaster, representing both a competitive and partnership angle.

Direct peers

• Intelligentsia Coffee: Chicago-based specialty roaster built on Direct Trade sourcing, single-origin and microlot emphasis, and education-driven retail cafes. Highly comparable operating philosophy to Dynamite.
• Stumptown Coffee Roasters: Portland-based specialty roaster pioneering direct trade and microlot offerings. Sells via DTC, subscriptions, wholesale, and own cafes — a scaled analogue of Dynamite's hybrid retail/wholesale model.
• La Colombe Coffee Roasters: Philadelphia-based specialty roaster with DTC subscriptions, retail cafes, and wholesale. Comparable hybrid model with single-origin emphasis.
• Verve Coffee Roasters: Santa Cruz-based specialty roaster with direct farmer relationships, DTC e-commerce, subscriptions, and retail cafes. Comparable premium positioning and farm-relationship storytelling.
• Counter Culture Coffee: Durham, NC-based specialty coffee roaster with a near-identical model: certified organic, fair trade focus, deep direct trade farmer relationships, DTC e-commerce, subscriptions, wholesale, and educational cupping events. Closest peer given shared NC base and philosophy.
• Blue Bottle Coffee: Oakland-based specialty roaster with a DTC subscription model, retail cafes, and emphasis on freshly roasted, single-origin coffee. Comparable hybrid retail/wholesale specialty model.

Regional players

• Larry's Coffee: Raleigh, NC-based small-batch specialty roaster focused on organic, fair trade coffee with strong direct trade relationships and wholesale distribution. Operates in the same NC regional market as Dynamite.
• Black & White Coffee Roasters: Wake Forest, NC-based small specialty roaster with national DTC and subscription presence. Competes with Dynamite for NC-based specialty coffee consumers and wholesale accounts.

Broad incumbents

• Keurig Dr Pepper (Green Mountain Coffee): Mass-market beverage conglomerate that also produces specialty and organic coffee under the Green Mountain label and competes broadly in the single-serve K-Cup category where Dynamite offers its recyclable single serve cups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dynamiteroastin
• LinkedInlinkedin.com/company/dynamite-roasting-co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamite Roasting Co.