Edwards Marketing

What Edwards Marketing does

Edwards Marketing is a privately held, founder-owned marketing services agency headquartered in Germantown Hills, Illinois. Founded in 2018 by Leon Edwards, the firm provides a comprehensive suite of marketing services to small businesses and event organizers across the Midwest, including media planning, social media management, website design, online presence management (SEO), event promotion, digital advertising, graphic design, public relations consulting, and direct mail marketing. The agency operates with a small core team of two — founder/owner Leon Edwards and Account Manager Jessica Mullin — and reports 250,000+ event tickets sold throughout the Midwest since 2019, 40+ websites published since 2022, and active engagement with 60+ events per year. The company has no proprietary technology platform, no AI/ML capabilities, and no productized offering; its value proposition rests entirely on human expertise and founder-led client relationships.

The business model is straightforward professional services revenue: work is sold on a quote-based, customized basis per client with no public pricing tiers, and the go-to-market is sales-led, relying on Leon Edwards' 20+ years of personal industry relationships, direct outreach, and referrals. The firm uses its own website blog and active social media presence (Facebook, LinkedIn, Instagram, Twitter, Spotify) as content marketing and inbound channels. Customer segmentation is horizontal, with primary segments being small businesses and events/festivals (county fairs, music festivals, concerts) and a secondary segment of nonprofits and community organizations. The company is bootstrapped with no external investment, no parent company, and no acquisitions.

Customer evidence spans healthcare (Gibson Area Hospital and Health Services), education (Germantown Hills School District #69), manufacturing (Bo/Gar Enterprises), community events (multiple county fairs and festivals), and advocacy nonprofits (A.B.A.T.E. of Iowa), demonstrating cross-industry applicability. Geographic reach is concentrated in the Midwest (Illinois, Iowa, Indiana) with project-based expansion into Texas. The firm is privately held with no public ticker, no disclosed revenue, and operates as an active small business.

Name

Edwards Marketing

Legal name

Edwards Marketing

Website

https://leonedwardsmarketing.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Edwards Marketing is a founder-owned Illinois marketing services agency providing social media management, web design, event promotion, digital advertising, and ticketing to small businesses, event organizers, and nonprofits across the Midwest.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industries

Sponsorship Activation & Experiential Marketing (THAHAGAC), Sales Promotion Campaign Design & Management (BPAFAMAC), Event Marketing & Audience Development Services (MPAGAJAD)

Keywords

• Social media management
• Web design services
• Event marketing
• Digital advertising
• Media planning

Headquarters

HQ city

Metamora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services: Professional services revenue from providing comprehensive marketing solutions including media planning, social media management, website design, online presence management, event promotion, graphic design, digital advertising, public relations consulting, and direct mail marketing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Edwards Marketing is a full-service marketing agency that provides media planning, social media management, website design, online presence management (SEO), event promotion, online ticketing, graphic design, digital advertising, public relations consulting, direct mail marketing, e-blasts, paid social campaigns, employment advertising, and employee engagement campaigns to small businesses and event organizers in the Midwest. Services are delivered directly by the agency on a customized, project and retainer basis.

Product overview

Edwards Marketing is a full-service marketing agency offering a comprehensive suite of marketing services for small businesses and event organizers in the Midwest. The agency's core service offerings include Media Planning, Social Media Management, Website Design, Online Presence Management (SEO), Event Promotion, Online Ticketing Services, Graphic Design, Digital Advertising Campaigns, Public Relations Consulting, Direct Mail Marketing (EDDM), E-Blasts, Paid Social Media Campaigns, Employment Advertising, and Employee Engagement Campaigns. The agency was founded in 2018 by Leon Edwards and primarily serves small businesses and organizations hosting small to medium-sized events, working with over 60 events per year.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 250,000+ event tickets sold throughout the Midwest since 2019
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Orbit Media Studios: Midwest-based web design and digital marketing agency focused on SMB and mid-market clients. Closely comparable in size, web-design-heavy service mix, and small-business target customer to Edwards Marketing.
• Gravity Marketing: Small, founder-led B2B and SMB marketing agency offering integrated services including web, content, social, and event support. Highly comparable in size, business model, and small-business client focus to Edwards Marketing.

Emerging players

• MKG: Independent experiential and event marketing agency with brand experience, content, and event services. Directly comparable in event marketing focus to Edwards Marketing's 60+ events-per-year practice, though with a larger team and national reach.
• Sparks: Experience design and event marketing agency offering trade show, event, and digital experience services. Comparable to Edwards Marketing's event promotion business but with deeper event production capabilities and enterprise clients.

Regional players

• The Mx Group: Milwaukee-based full-service B2B marketing agency serving Midwest mid-market and SMB clients with media, web, content, and digital services. Comparable to Edwards Marketing in regional Midwest focus, full-service offering, and SMB client mix, but at materially larger scale.
• Olive & Company: Minneapolis-based digital marketing agency offering web design, SEO, paid media, and social services. Similar full-service Midwest agency profile and SMB/mid-market customer overlap with Edwards Marketing.
• Merge: Milwaukee-based digital and creative agency providing web design, branding, social, and integrated marketing. Comparable regional Midwest positioning and full-service scope, though with a more enterprise-leaning client mix.
• Space150: Minneapolis digital creative agency with capabilities spanning social, content, media, and experiential. Comparable to Edwards Marketing in event-adjacent and full-service delivery, but operating at a much larger scale and with national accounts.
• Preston Kelly: Minneapolis creative and media agency providing advertising, digital, social, and brand services. Comparable Midwest agency with overlapping full-service capabilities, though typically serving larger clients.

Broad incumbents

• George P. Johnson: Large global experiential marketing agency. Overlaps directly with Edwards Marketing's event promotion and sponsorship activation work, but serves enterprise brand clients and operates at vastly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/edwmktg
• Facebookfacebook.com/edwardsmarketingllc
• LinkedInlinkedin.com/company/edwards-marketing-llc
• Instagraminstagram.com/edwards_marketingllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edwards Marketing