Green Haven Capital

Name

Green Haven Capital

Legal name

Green Haven Capital Inc.

Website

https://greenhavencap.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Mortgage Origination Fees: Revenue generated from originating mortgage loans for homebuyers, including origination fees, processing fees, and yield spread premiums from lending partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Green Haven Capital is a Sacramento-based mortgage brokerage that originates residential home loans for individual homebuyers and real estate investors. The firm brokers a full menu of mortgage products — including FHA, VA, USDA, Conventional, Jumbo, and Non-QM loans — and supports them with mortgage prequalification, refinance, down payment assistance, and investment property financing services across seven U.S. states.

Product overview

Green Haven Capital Inc. is a Sacramento-based mortgage brokerage offering a comprehensive suite of mortgage products and services. The company provides conventional and government-backed loan products including Fixed Rate Mortgages, FHA Loans, VA Loans, USDA Loans, Jumbo Loans, and Non-QM Loans. Additional offerings include Down Payment Assistance Programs, Investment Property Financing, Construction Home Loans, and Refinance options. The company also provides support services such as Mortgage Prequalification, First Time Home Buyer Programs, Low Down Payment Options, and an Online Loan Application platform. Founded in 2008, Green Haven Capital operates across California, Colorado, Utah, Maryland, Oregon, Texas, and Tennessee, serving both homebuyers and real estate investors.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed Rate Mortgage Traditional residential mortgage with a fixed interest rate for the entire loan term, providing predictable monthly payments for homebuyers.
• FHA Home Loan Government-backed mortgage insured by the Federal Housing Administration with down payment requirements as low as 3.5% and more flexible credit guidelines, designed for buyers with limited funds or credit challenges.
• VA Home Loan Government-backed mortgage for eligible veterans, active-duty service members, and surviving spouses, offering 0% down payment options and no ongoing monthly mortgage insurance.
• USDA Loans Mortgage program backed by the U.S. Department of Agriculture for homebuyers in eligible rural and suburban areas, offering 0% down payment options for qualifying buyers.
• Jumbo Home Loan Mortgage for higher-priced properties exceeding conforming loan limits, designed for buyers purchasing luxury homes or in high-cost markets.
• Non-QM Loans Non-Qualified Mortgage products for borrowers with unique income situations, such as self-employed individuals or real estate investors who may not meet traditional qualification guidelines.
• Down Payment Assistance Loans Specialized programs to help eligible buyers cover down payment and closing costs, often available as grants, forgivable loans, or second mortgages.
• Investment Property Loans Financing options for purchasing or refinancing non-owner-occupied residential properties, including single-family rentals, multi-unit properties, and other investment real estate.
• Mortgage Refinance Options to replace existing mortgages with new loans, including rate-and-term refinances to lower interest rates or change loan terms, and cash-out refinances to access home equity.
• Mortgage Prequalification Process to evaluate a buyer's financial profile and provide preliminary approval for a mortgage amount, helping buyers understand their budget before house hunting.
• First Time Home Buyer Programs Educational resources and specialized loan options tailored for first-time homebuyers, including guidance on loan types, down payment assistance, and the home buying process.
• Low Down Payment Purchase Options Programs and loan products designed to help buyers with limited savings for down payments, including FHA loans, USDA loans, and down payment assistance programs.
• Online Loan Application Digital platform allowing clients to initiate and complete the loan application process online through a multi-step form.

Quantifiable outcome

• Helped finance thousands of loans
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SmartStart Savings Real Estate AgentsminorChannel Partner/ Reseller/ DistributorReferral partnership program where Green Haven Capital refers homebuyers to preferred SmartStart Savings real estate agents as part of their service offering. This creates a mutual referral ecosystem for home buying services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PrimeLending: National retail mortgage lender offering purchase and refinance products with multi-state licensing. Comparable in product set, customer segments, and branch/loan-officer-led distribution.
• New American Funding: Multi-state retail mortgage lender specializing in conventional, FHA, VA, and specialized first-time buyer programs including down payment assistance. Highly comparable customer base and product overlap with Green Haven.
• Fairway Independent Mortgage: Retail mortgage lender with a distributed branch model across most U.S. states. Comparable in target segments (first-time buyers, move-up, investors), product breadth, and reliance on local loan officer relationships.
• CrossCountry Mortgage: Large retail mortgage lender operating across dozens of states with a branch-based loan officer model. Comparable in multi-state licensing footprint, broker-style officer relationships, and diversified product offering.
• Guild Mortgage: Retail-focused mortgage lender with a strong West Coast presence and multi-state licensing, serving first-time buyers, move-up buyers, and investors. Closely comparable to Green Haven in customer segmentation, product mix, and local-branch-style service model.

Broad incumbents

• loanDepot: National retail mortgage lender offering conventional, government, and refinance products with both direct and partner channels. Comparable in product breadth (FHA, VA, Jumbo, refi) and direct-to-consumer distribution to Green Haven.
• United Wholesale Mortgage (UWM): Largest U.S. wholesale mortgage lender whose broker channel is the upstream supplier for many independent brokers like Green Haven. Highly comparable as an industry counterpart — UWM enables brokers, while Green Haven operates as one.
• Caliber Home Loans: National mortgage originator and servicer with a retail platform serving similar borrower segments. Comparable in product breadth and direct retail distribution model.
• Rocket Mortgage: Largest U.S. retail mortgage lender and a primary disruptor of the broker channel. Highly comparable as a competing origination source for the same U.S. homebuyers Green Haven serves, though operating at vastly greater scale and as a direct lender.

Emerging players

• Better.com: Digital-first direct mortgage lender using technology to streamline origination. Comparable as a competing origination source targeting tech-enabled consumers, but operates without loan officers, highlighting Green Haven's service-model trade-off.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYKKLINUo_KMxe54cVg4HAw
• Facebookfacebook.com/greenhavencap
• LinkedInlinkedin.com/company/green-haven-capital-inc
• Instagraminstagram.com/greenhavencapital
• Xx.com/greenhavencap

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Haven Capital