Les Baleines

Name

Les Baleines

Legal name

Les Baleines

Website

https://lesbaleines.digital

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Digital marketing services
• Search engine optimization
• Media buying services
• Marketing analytics
• Creative production services

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Digital Marketing Agency Services: Full-service digital marketing agency revenue model based on professional services fees. Services include Search (SEO/SEA), Social Media, Media Buying, Data Analytics, and Creative Factory. Revenue is generated through project-based engagements and ongoing retainer relationships with clients. The agency positions itself as a 'growth accelerator' with senior experts directly managing client ecosystems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Les Baleines is a French digital marketing agency offering integrated services across five pillars: Search (SEO/GEO/SEA), Social Media (paid and organic), Media (multi-channel media buying), Data (server-side tracking, BI dashboards, attribution/MMM), and Creative Factory (video, static ads, content production). The agency applies a proprietary 'Revenue Architecture' methodology that unifies Brand and Performance marketing into a single growth cycle, serving enterprise and mid-market clients with senior expert-led execution.

Product overview

Les Baleines is a digital marketing agency offering five integrated service pillars: Search (SEO/GEO/SEA), Social (Social Ads & Social Media), Media (Multi-Channel Media Buying), Data (Tracking, Analytics & BI), and Creative Factory (Studio Ads & Contents). These services are unified under a proprietary 'Revenue Architecture' methodology that connects Brand and Performance marketing into a single growth cycle. The agency has delivered 100+ client projects since 2019, serving both mid-market and enterprise clients including EDF, Bouygues Telecom, Biocanina, Gilac, and Carré Blanc. Services are delivered by senior experts who structure and operate the client's marketing ecosystem directly, with offerings spanning from tactical acquisition to full revenue architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Search (SEO / GEO / SEA) Unified search marketing service combining organic SEO, Generative Engine Optimization (GEO) for AI search engines (ChatGPT, Perplexity, Gemini, Claude), and paid SEA campaigns on Google and Bing. Captures intent-based traffic through conversion-focused strategies for enterprise and e-commerce clients.
• Social (Social Ads & Social Media) Social media strategy combining paid advertising and organic content management across Meta, TikTok, LinkedIn, Pinterest, and Snapchat. Focuses on reach, engagement, and measurable performance for paid acquisition and community-based retention.
• Media (Multi-Channel Media Buying) Omnichannel media buying and advertising across search, display, programmatic, social, video, and retail media (including Amazon Ads). Includes B2B lead generation via LinkedIn ABM and brandformance video campaigns on YouTube/CTV. Maximizes ROI through precise audience targeting, attribution modeling, and MER optimization.
• Data (Tracking, Analytics & BI) Marketing data infrastructure encompassing server-side tracking (recovering up to 20% of lost conversion data in cookieless environments), Business Intelligence dashboards connected to margins, Attribution/Marketing Mix Modeling (MMM), CMP/consent management, and custom data hub centralization.
• Creative Factory (Studio Ads & Contents) In-house creative studio producing performance-optimized digital assets including video ads/UGC/Reels/TikToks/motion design, static banners and carousels, SEO content (articles, ebooks, guides), e-commerce product pages (A+ content), conversion-focused copywriting, and visual art direction aligned with business objectives.
• Revenue Architecture (Méthodologie) Proprietary growth methodology combining Financial Framework, Full-Funnel Activation, and Feedback Loop (MMM) to align marketing investments with revenue and profitability objectives. Serves as the unifying approach connecting Brand and Performance marketing in a single growth cycle.

Quantifiable outcome

• Carré Blanc: #1 in organic voice share for home linen category
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

AI capability10 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Funnel.iocoreTechnology or IntegrationData hub partner for centralizing marketing and sales data. Funnel.io connects marketing tools and business data into unified dashboards for real-time performance monitoring.
• Google Tag ManagercoreTechnology or IntegrationTag management system used for granular tracking of micro-conversions on client websites and applications.
• Google AnalyticscoreTechnology or IntegrationWeb analytics platform for tracking and analyzing marketing performance and user behavior.
• Tag CommandercoreTechnology or IntegrationEnterprise tag management solution for advanced tracking and data collection architecture.
• Google BigQuerycoreTechnology or IntegrationCloud data warehouse for storing and analyzing large-scale marketing and business data.
• StapesupportingTechnology or IntegrationServer-side tagging infrastructure for enhancing conversion tracking and data collection resilience.
• AddingwellsupportingTechnology or IntegrationCookie consent management platform (CMP) for GDPR/RGPD compliance and cookie banner optimization.
• PianosupportingTechnology or IntegrationAnalytics and personalization platform for enterprise-level data analysis.
• Adobe AnalyticssupportingTechnology or IntegrationEnterprise analytics solution for advanced marketing attribution and customer journey analysis.
• Google CloudcoreTechnology or IntegrationCloud infrastructure provider for dedicated server-side data collection servers.
• DidomisupportingTechnology or IntegrationConsent management platform for GDPR compliance, cookie banner configuration, and data protection optimization.
• WebflowsupportingTechnology or IntegrationWebsite hosting provider for the agency's own website infrastructure.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• fifty-five: French data-driven marketing agency specialized in analytics, attribution, and digital measurement — comparable to Les Baleines' Data pillar and MMM capabilities.
• Yumens: French search and data marketing agency combining SEO, SEA, analytics, and conversion optimization — directly comparable Search/Data pillar focus.
• Junto: French digital marketing agency offering SEO, SEA, social, and content services to mid-market and enterprise brands — overlapping service pillars and target customer profile with Les Baleines.
• Eskimoz: Paris-based digital marketing agency specialized in SEO, SEA, and data-driven performance, with a comparable mid-market French enterprise client mix and similar Search/AI positioning.

Broad incumbents

• Artefact: Paris-headquartered global data and AI marketing services firm — adjacent peer with stronger data/AI capability and overlapping enterprise customer base in France.
• Croud: Global digital marketing agency offering paid media, SEO, content, and data services — a comparable full-service digital offering at larger scale.
• Publicis Groupe: Global advertising and marketing services holding company; competes with Les Baleines in enterprise digital pitches through agencies like Publicis Media and Performics.
• Dentsu: Global advertising network offering media, creative, and CXM services — a broad incumbent that competes for the same French enterprise marketing budgets as Les Baleines.
• Jellyfish: Global digital marketing agency within the Brandtech Group offering media, SEO, social, and creative services across multiple geographies — overlapping capability stack at larger scale.
• Brainlabs: Global digital media agency with strong programmatic, paid search, and analytics capabilities — competes with Les Baleines' Media pillar for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/les-baleines-digital
• Instagraminstagram.com/lesbaleinesdigital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Baleines