HDBaseT Alliance
HDBaseT Alliance is a non-profit standards consortium that promotes HDBaseT technology, governing long-range uncompressed AV/USB/Ethernet/power distribution over Category cable via 200+ member companies including LG, Samsung, Sony Pictures, and Valens.
- Company typePrivate
- Founded2010
- HeadquartersBeaverton, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What HDBaseT Alliance does
HDBaseT Alliance is a non-profit standards consortium founded in 2010 and headquartered in Beaverton, Oregon. It was established by LG Electronics, Samsung Electronics, Sony Pictures Entertainment, and Valens Semiconductor to promote and standardize HDBaseT technology, a long-range multimedia distribution protocol that converges uncompressed ultra-high-definition audio/video, USB, Ethernet, controls, and power over a single Category cable for distances up to 100m/328ft. The Alliance has evolved the standard through four major generations: HDBaseT 1.0 (2010), 2.0 (2013), 3.0 (2019), and HDBaseT-USB3 (2024), with Valens Semiconductor as the original chip-level technology inventor.
The Alliance generates revenue through tiered annual membership fees ($5,000 for Adopter, $10,000 for Contributor, invitation-only Board, and a new Start-Up Program), product certification fees for HDBaseT-compliant devices, and cable certification programs operated in partnership with UL Solutions. It does not sell products directly; instead, its 200+ member companies manufacture, certify, and distribute HDBaseT-enabled products through their own global sales channels. The Alliance operates certification and training programs including the HDBaseT Academy, Master Program, and AVIXA-accredited webinars, alongside presence at major Pro AV trade events (InfoComm, ISE). Its certified ecosystem spans thousands of interoperable products and millions of deployed endpoints across education, corporate enterprise, cultural and entertainment venues, government, financial services, healthcare, retail, and residential verticals.
The organization is governed by a Board of Directors composed of representatives from the four founding members and is led by President Effi Goldstein (also Valens' board representative), who was appointed in May 2023. Its stated customer base includes Pro AV integrators, system installers, and end customers such as Utah Tech University, University of Washington Tacoma, Petrobras Research Center, and Longwood Gardens. The Alliance operates exclusively on subscription, certification, and partnership revenue with no outside equity investment.
HDBaseT Alliance firmographics
Firmographics- Name
- HDBaseT Alliance
- Legal name
- HDBaseT Alliance
- Website
- https://hdbaset.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- HDBaseT Alliance is a non-profit standards consortium that promotes HDBaseT technology, governing long-range uncompressed AV/USB/Ethernet/power distribution over Category cable via 200+ member companies including LG, Samsung, Sony Pictures, and Valens.
- Ownership category
- akta.pro rank
HDBaseT Alliance industry classification
Industry- Product category
- Professional AV Connectivity Standards
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- High-Performance Networking Adapters (InfiniBand/RDMA/Ultra-Low Latency) (HDAFAEAD)
- akta.pro secondary industry
- Storage Connectivity Adapters (SATA/IDE/NVMe/USB Enclosures & Bridges) (HDACAHAH)
Keywords
Where HDBaseT Alliance is headquartered
LocationHeadquarters
- HQ city
- Beaverton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HDBaseT Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Membership Fees: The Alliance generates revenue through annual membership fees at multiple tiers. Adopter members pay $5,000/year for access to finalized specifications, member directory listing, and participation in marketing activities. Contributor members pay $10,000/year with additional benefits including early access to draft specifications, discounted certification rates, and enhanced marketing benefits.
- Product Certification Fees: Members are required to certify their HDBaseT products through the Product Certification Program. The program ensures interoperability and compliance with HDBaseT specifications. Contributors receive discounted certification rates.
- Cable Certification Program: Revenue generated from the HDBaseT Cable Catalogue and cable certification programs including HDBaseT Recommended cables and Power over HDBaseT (PoH) certification in partnership with UL Solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Adopter Members - Entry level membership with specification access and basic marketing benefits |
| Subscription | Annual | Contributor Members - Mid-tier with working group participation and early specification access |
| Subscription | Annual | Board Members - Top tier with permanent Board seat and voting rights |
| Subscription | Annual | Start-Up Program - New program for small companies and startups |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
HDBaseT Alliance product offering
Product offeringCore offering
The HDBaseT Alliance develops and maintains the HDBaseT technology standard, a professional AV long-range multimedia distribution specification enabling the zero-latency extension of uncompressed ultra-high-definition audio/video, USB, Ethernet, control signals, and power (up to 100 watts) over a single standard Category cable for distances up to 100m/328ft. The Alliance also operates product and cable certification programs, the Certified Product and Cable Catalogues, and the HDBaseT Academy training and certification program, all governed through a tiered membership model.
Product overview
HDBaseT Alliance offers an open, evolving standard for high-performance, long-reach multimedia connectivity over a single Category cable. The portfolio centers on the HDBaseT Technology standard (including HDBaseT 1.0, 2.0, and 3.0 versions) which enables zero-latency extension of uncompressed UHD audio/video, USB, Ethernet, controls, and power up to 100m/328ft, and the HDBaseT-USB3 standard for professional-grade USB 3.2 extension. Supporting products include the Certified Product Catalogue, Cable Certification Programs, HDBaseT Academy with Master Program certification and AVIXA-accredited webinars, and an extensive library of technical white papers. The ecosystem includes thousands of interoperable certified products from over 200 member companies.
Differentiator
Problem solved
Functional benefit
Products and services
- HDBaseT Technology Specification (1.0, 2.0, 3.0)
- HDBaseT-USB3 Standard
- HDBaseT Certified Product Catalogue
- HDBaseT Cable Catalogue and Cable Certification Program
- HDBaseT Product Certification Program
- HDBaseT Academy (Master Program, Webinars, Authorized Trainer Portal)
Quantifiable outcome
- Extension of uncompressed 4K@60 4:4:4 video up to 100m/328ft with zero latency
- +2 more outcomes
Companies that use HDBaseT Alliance
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles2 records
HDBaseT Alliance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
HDBaseT Alliance partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered founding, core, major and contributor.
- LG ElectronicsfoundingFounding member of HDBaseT Alliance (2010). LG Electronics, along with Samsung, Sony Pictures Entertainment, and Valens, established the Alliance to advance HDBaseT as the global standard for ultra-high-definition multimedia distribution. LG represents the Alliance on the Board of Directors.
- Samsung ElectronicsfoundingFounding member of HDBaseT Alliance (2010). Samsung provides strategic direction and technical expertise as a Board member. The company works on worldwide broadcasting and connectivity technology standards.
- Sony Pictures EntertainmentfoundingFounding member of HDBaseT Alliance (2010). Sony Pictures contributes expertise in digital video, OTT media services, cybersecurity, and content protection as part of the Alliance Board of Directors.
- Valens SemiconductorfoundingCo-founder and inventor of HDBaseT technology. Valens Semiconductor is the original technology developer and continues as a key Alliance member providing chipset solutions and technical leadership. Effi Goldstein serves as both Alliance President and Valens representative.
- UL SolutionscorePartnership for cable testing and certification. UL Solutions serves as an Alliance-recognized HDBaseT cable testing facility, conducting performance testing in bundles and safety standards verification for Power over HDBaseT (PoH) cables transmitting 100W of power. UL also audits cable manufacturing plants for compliance.
- ExtroncoreLeading Pro AV manufacturer with extensive HDBaseT-enabled product line including DTP CrossPoint matrix switchers, DTP extenders, and related AV distribution equipment. Extron products are frequently featured in Alliance installation stories.
- Crestron ElectronicscorePremium Pro AV control and distribution manufacturer. Crestron DigitalMedia systems utilize HDBaseT connectivity for signal distribution across enterprise and residential installations worldwide.
- Lightware Visual EngineeringcoreHungarian manufacturer of advanced AV distribution solutions. Lightware TPS (TPS refers to Twisted Pair Support) extenders provide HDBaseT-compatible uncompressed 4K video extension with embedded audio over single Category cable.
- Kramer ElectronicscoreGlobal Pro AV equipment manufacturer offering HDBaseT extenders, matrix switchers, and distribution solutions. Kramer products enable simplified AV infrastructure for corporate and education markets.
- Lindy GroupmajorConnectivity solutions manufacturer providing HDBaseT extenders and cables for professional AV installations. Lindy products support banking kiosks, corporate conference rooms, and government installations requiring reliable long-distance AV distribution.
- WolfVisionmajorAustrian manufacturer of visualizers and AV-over-IP solutions. WolfVision Cynap Pro systems incorporate HDBaseT technology for seamless content management in educational and corporate environments.
- Epson AmericamajorProjector manufacturer with extensive HDBaseT-enabled laser projector lineup including EB-PU2220B models used in large venue and projection mapping installations.
- BarcomajorBelgian visualization technology company offering HDBaseT-enabled laser projectors including G50 Series for corporate and venue applications requiring reliable signal distribution.
- Panasonic ConnectmajorJapanese technology company with HDBaseT-enabled projectors including PT-RQ50K 50,000 lumen 4K laser projectors featuring DIGITAL LINK technology based on HDBaseT.
- AVPro EdgemajorPro AV manufacturer specializing in HDBaseT extenders and conferencing solutions including ConferX wall plates designed for BYOD (Bring Your Own Device) setups.
- Vanco InternationalcontributorPro AV distributor and Alliance contributor member. Vanco participates in Alliance webinars and educational content for residential and commercial AV markets.
- AtlonacontributorPro AV connectivity solutions manufacturer acquired by Panduit. Atlona provides HDBaseT video conferencing solutions for corporate, education, and unified communications applications.
- C2G (Legrand)contributorConnectivity solutions brand of Legrand offering HDBaseT extenders and cables. C2G participates in Alliance webinars on USB extension and infrastructure topics.
- Key DigitalcontributorPro AV manufacturer and Alliance member promoting Emmy award-winning HDBaseT technology for interoperability and reliability in AV installations.
- ADLINK TechnologycontributorEdge computing and industrial technology company contributing to the Alliance ecosystem with expertise in connectivity and computing solutions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
HDBaseT Alliance competitors and assessment
Company assessmentOthers
- CEDIA: Industry association for residential AV and home automation whose CEU credits are integrated into the HDBaseT Academy. Comparable as an adjacent industry body in the same Pro AV ecosystem, particularly relevant to HDBaseT's residential segment ambitions.
- AVIXA: Global Pro AV industry trade association that produces InfoComm trade shows and AVIXA RU accreditation credits used by HDBaseT Academy. Comparable as a standards-adjacent industry body shaping Pro AV training and events, though not a competing technology standard.
- HDMI Forum: Industry consortium governing the HDMI connectivity standard; LG's Do Kyun Kim serves on both the HDBaseT and HDMI Forum Boards. Comparable as a competing/adjacent connectivity standards body, though HDMI targets short-distance consumer connectivity rather than Pro AV long-reach.
Direct peers
- Valens Semiconductor: Inventor of HDBaseT chipset technology and founding member of the HDBaseT Alliance. Comparable as the underlying technology provider and core IP holder; business performance directly affects the Alliance's roadmap and ecosystem health.
- SDVoE Alliance: Industry consortium promoting Software Defined Video over Ethernet as an alternative AV distribution standard. Most direct peer — competes head-to-head with HDBaseT for the Pro AV distribution standard ecosystem, targeting the same integrators and OEMs with an IP-based approach.
- Audinate (Dante AV): Publicly listed developer of Dante AV-over-IP audio/video networking standard, the most prominent competing technology to HDBaseT in Pro AV distribution. Directly comparable as a standards and chipset ecosystem targeting the same integrators and OEM partners.
Broad incumbents
- Extron Electronics: Leading Pro AV manufacturer with extensive HDBaseT-enabled DTP product line deployed across hundreds of education and corporate installations. Comparable as a broad incumbent in Pro AV distribution that both consumes HDBaseT standards and competes in end-customer installations.
- Crestron Electronics: Premium Pro AV control and distribution manufacturer whose DigitalMedia platform integrates HDBaseT. Comparable as a broad incumbent in Pro AV control and signal distribution — a key HDBaseT Alliance member that also represents a major route-to-market for HDBaseT-enabled products.
Emerging players
- ZeeVee: Pro AV manufacturer specializing in AV-over-IP signal distribution products that compete with HDBaseT-based extenders. Comparable as an emerging player in the same Pro AV signal distribution category, representing the IP-based alternative to HDBaseT's Category cable approach.
- WyreStorm Technologies: Pro AV manufacturer of HDBaseT extenders, matrix switchers, and AV-over-IP products. Comparable as a niche Pro AV manufacturer operating across both HDBaseT and competing IP-based standards, representing the bridge between the two ecosystems.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
HDBaseT Alliance social profiles
Digital presenceHDBaseT Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
HDBaseT Alliance leadership team
Management profileNumber of profiles
Profiles7 records
HDBaseT Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HDBaseT Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HDBaseT Alliance
What does HDBaseT Alliance do?
The HDBaseT Alliance develops and maintains the HDBaseT technology standard, a professional AV long-range multimedia distribution specification enabling the zero-latency extension of uncompressed ultra-high-definition audio/video, USB, Ethernet, control signals, and power (up to 100 watts) over a single standard Category cable for distances up to 100m/328ft. The Alliance also operates product and cable certification programs, the Certified Product and Cable Catalogues, and the HDBaseT Academy training and certification program, all governed through a tiered membership model.
Is HDBaseT Alliance a public or private company?
HDBaseT Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was HDBaseT Alliance founded?
HDBaseT Alliance was founded in 2010. It employs 251 to 500 people.
Where is HDBaseT Alliance based?
HDBaseT Alliance is headquartered in Beaverton, United States, in the North America region.
How does HDBaseT Alliance make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are product Certification Fees and cable Certification Program.
Who are HDBaseT Alliance's main competitors?
Others on record are CEDIA, AVIXA and HDMI Forum. Direct peers are Valens Semiconductor, SDVoE Alliance and Audinate (Dante AV). Broad incumbents are Extron Electronics and Crestron Electronics. Emerging players are ZeeVee and WyreStorm Technologies.
Does HDBaseT Alliance have an API?
No public API is recorded for HDBaseT Alliance.
What industry is HDBaseT Alliance in?
HDBaseT Alliance's product category is Professional AV Connectivity Standards. Its primary akta.pro industry code is HDAFAEAD, High-Performance Networking Adapters (InfiniBand/RDMA/Ultra-Low Latency), with a secondary code of HDACAHAH, Storage Connectivity Adapters (SATA/IDE/NVMe/USB Enclosures & Bridges). Its NAICS code is 5415 and its SIC code is 3576.