Inselo
Inselo is a Norwegian managed-service firm that delivers installation, logistics, and customer-journey outsourcing across Scandinavia, serving both consumers (heat pumps, EV chargers, AC) via webstore and enterprise clients (Telenor, Telia, Gjensidige) via long-term outsourcing contracts.
- Company typePrivate
- Founded2011
- HeadquartersSkedsmokorset, Norway
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Inselo does
Inselo is a privately held Norwegian managed-service firm founded in 2011 (originally as ServiceLogistik) that delivers integrated installation, logistics, and customer-experience services across Scandinavia. The company operates two complementary go-to-market motions: a direct-to-consumer e-commerce webstore (inselo.no) selling heat pumps, EV chargers, and air-conditioning units with bundled professional installation, and an enterprise B2B outsourcing practice that runs nationwide installation, service, and logistics operations for clients including Telenor, Telia, Gjensidige, RiksTV, NextGenTel, Tibber, Altibox, Elkjøp, Coop, and Jula.
The technology backbone is the proprietary Naevo backend system, integrated with the Inselo Partner App (iOS and Android) used by 500+ certified installation partners across Norway, Sweden, and Denmark to receive job assignments, manage routes, capture digital signatures, and report deviations. Inselo uses RPA and system integrations together with operational expertise to optimize enterprise customer journeys. Headcount is approximately 70 employees supporting the partner network, and the platform handles more than one million customer journeys and around 30,000 home visits per year, with a reported customer satisfaction score of 9.3-9.4 out of 10 across roughly 150,000 responses.
Revenue is generated through three streams: hardware sales (Panasonic, Mitsubishi, ELL, Andersen Electric, and Zaptec products), professional installation and maintenance services (standard heat pump install priced at 7,490 kr), and multi-year enterprise managed-service contracts. Disclosed annual revenue is approximately 250 million NOK. The company is organized under parent entity Inselo Gruppen AS with wholly owned subsidiaries Inselo Norge AS, Inselo Logistikk AS, and Inselo Sverige AB, and is led by co-founder and CEO Jan-Ole Skubberud with co-founder Helge B. Risnes as Chairman.
Inselo firmographics
Firmographics- Name
- Inselo
- Legal name
- Inselo Installasjon AS
- Website
- https://inselo.no
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Inselo is a Norwegian managed-service firm that delivers installation, logistics, and customer-journey outsourcing across Scandinavia, serving both consumers (heat pumps, EV chargers, AC) via webstore and enterprise clients (Telenor, Telia, Gjensidige) via long-term outsourcing contracts.
- Ownership category
- akta.pro rank
Inselo industry classification
Industry- Product category
- Installation and Field Services
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Engineering Services (54133)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Services-Facilities Support Management Services (8744), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG)
- akta.pro secondary industry
- Ventilation System Installation & Repair (Bath/Kitchen Fans, ERV/HRV) (HSAOAIAF)
Keywords
Where Inselo is headquartered
LocationHeadquarters
- HQ city
- Skedsmokorset
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Inselo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Product Sales (Heat Pumps, EV Chargers, AC): Inselo sells heat pumps, EV charging stations, and air conditioning units through its consumer webstore. Products include brands such as Panasonic, Mitsubishi, ELL, and Andersen Electric, with installation bundled into the package price.
- Professional Installation Services: Installation and service of heat pumps, EV chargers, and AC units performed by certified technicians. Installation pricing ranges from 7,490 kr for standard heat pump installation. Service visits cost approximately 2,000–3,000 kr including VAT. Payment processed via Walley (card, Vipps, invoice, or installment).
- B2B Outsourcing Contracts: Enterprise clients (Telenor, Telia, Gjensidige, RiksTV, NextGenTel, etc.) outsource installation, service, and logistics operations to Inselo. This includes telecom/broadband/TV installation, insurance/banking service delivery, retail product delivery, energy sector solutions, and construction/installation support. Revenue is generated through contractual agreements with these corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Heat Pump Product + Installation Package |
| Unit Pricing | Pay-as-you-go | EV Chargers |
| Unit Pricing | Pay-as-you-go | Heat Pump Service (Consumer) |
| Other | Multi-year contract | B2B Service Contracts |
| Other | Pay-as-you-go | Payment Processing Fee |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Inselo product offering
Product offeringCore offering
Inselo is a managed service firm providing integrated installation, logistics, and customer-service solutions across the Nordic region. To consumers, it sells heat pumps, EV chargers, and AC units bundled with professional installation through its webstore. To enterprise clients, it acts as an outsourced operations partner handling field installation, service, and logistics for telecom, broadband, energy, insurance, retail, and construction sectors.
Product overview
Inselo is a Norwegian company offering a unified product and service ecosystem centered on climate control solutions for homes and businesses. The core offerings include air-to-air heat pumps (varmepumper) from multiple brands (Panasonic, Mitsubishi, ELL, Andersen Electric, AE) and EV charging stations (Zaptec Go), all with professional installation services. The portfolio extends to AC/air conditioning systems, regular maintenance and service packages, and a partner app for installation technicians. For business customers, Inselo provides specialized installation, service, and logistics solutions across telecom, energy, retail, insurance, and construction sectors. The company operates across Norway and Sweden, combining product sales with service delivery through a network of certified partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Air-to-Air Heat Pumps (Luftvarmepumper) Air-to-air heat pumps for residential heating and cooling, sold through inselo.no across multiple brands including Panasonic, Mitsubishi, ELL, Andersen Electric, and AE, with professional installation bundled into the package price.
- EV Charging Stations (Zaptec Go) Electric vehicle charging stations (Zaptec Go 22 kW, 1-3 phase, best-in-test rated) sold to Norwegian consumers through the webstore with bundled certified electrician installation at 5,995 kr.
- Fixed Air Conditioning Systems (AC/Klimaanlegg) Fixed air conditioning systems using air-to-air heat pump technology to provide summer cooling and winter heating for residential spaces, sold with professional installation.
- Heat Pump Installation Service Professional installation of heat pumps by certified technicians covering travel within 50 km, indoor/outdoor unit mounting, wall drilling, refrigerant piping up to 4 m, vacuuming, startup, and demonstration. Standard price 7,490 kr.
- Heat Pump Service & Maintenance Professional deep cleaning, inspection, electrical checks, condensate drain cleaning, performance testing, and documentation for heat pumps. Typical price 2,000-3,000 kr including VAT, recommended every 2-3 years.
- Enterprise Installation, Service & Logistics Outsourcing Managed-service offering for enterprise clients covering nationwide field installation, customer-service delivery, logistics, and customer-journey optimization across telecom/broadband/TV, energy, insurance, retail, and industrial/construction sectors. Key clients include Telenor, Telia, Gjensidige, RiksTV, NextGenTel, Altibox, Tibber, Elkjøp, Coop, and Jula.
Companies that use Inselo
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
Inselo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Inselo partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- TeliacoreInselo and Telia Norway entered into a comprehensive agreement for installation, service, and logistics for wireless broadband customers. The partnership aims to ensure efficient deliveries and top-class customer experiences across Norway.
- TelenorcoreInselo delivers installation, service, and logistics operations for Telenor's broadband and TV customers across Norway. Telenor is featured as a flagship success story on the corporate website, indicating a deep, long-term strategic relationship.
- GjensidigecoreGjensidige is featured as a success story on Inselo's corporate website, indicating a partnership for insurance-related service and installation delivery.
- RiksTVminorRiksTV is featured as a success story on the corporate website for TV distribution services.
- NextGenTelminorNextGenTel is featured as a success story on the corporate website for broadband services.
- PanasoniccorePanasonic is a key heat pump brand sold through Inselo's consumer webstore. Products include HZ, NZ, CZ, and LZ series, all with professional installation included. Panasonic is highlighted as a test-winning brand.
- Mitsubishi Heavy IndustriescoreMitsubishi Heavy Industries (Kazan Arctic series) is a flagship heat pump brand sold through Inselo. Products are positioned as premium solutions for extreme Nordic winter conditions with professional installation.
- ELLcoreELL is a key heat pump brand sold through Inselo, differentiated by award-winning Scandinavian design with interchangeable front panels. Sold with professional installation.
- Andersen ElectriccoreAndersen Electric (Danish brand) heat pumps sold through Inselo, positioned as cost-effective solutions for holiday homes, garages, and smaller properties with professional installation.
- ZapteccoreZaptec Go EV charger (22 kW, best-in-test) sold through Inselo's consumer webstore with professional electrical installation by certified electricians.
- WalleycoreWalley is Inselo's payment processing partner, enabling Vipps, card payments, invoices, and installment plans for consumer transactions. Also performs credit checks.
- EnovaminorEnova provides government subsidies for smart energy management systems and EV chargers. Inselo provides documentation (declaration of conformity/invoice) required for customers to apply for Enova support.
Scale indicators8 records
Recent moves9 records
Expansion highlights3 records
Inselo competitors and assessment
Company assessmentDirect peers
- Instalco: Swedish multi-disciplinary installation services group providing HVAC, electrical, and technical installations across the Nordics. Most directly comparable peer given overlapping Nordic footprint, multi-trade installation model, and combined B2B/B2C delivery.
- Bravida: Nordic technical installation and service provider for electrical, HVAC, and building systems. Overlap with Inselo in technical installation for enterprise customers and growing presence in energy/heat pump installations.
- OneCo: Norwegian infrastructure services group delivering telecom network build, installation, and field services across the Nordics. Closely comparable to Inselo's telecom outsourcing arm (Telenor, Telia work) and Nordic field-ops DNA.
- PHM Group: Finnish property and HVAC services platform operating across the Nordics with installation, service, and maintenance offerings. Comparable to Inselo's HVAC-led, asset-light partner-network model.
- Caverion: Finnish-headquartered Nordic building solutions and HVAC services provider. Directly comparable in heating/cooling installation, service contracts, and Nordic enterprise customer base.
Emerging players
- Easee: Norwegian EV charger manufacturer and smart home energy player. Comparable on EV charging vertical overlap with Inselo's Zaptec Go offering and shared Norwegian consumer base.
Others
- Ahlsell: Leading Nordic distributor of installation products, HVAC equipment, and tools to contractors. Adjacent ecosystem participant that could partner or compete with Inselo on the wholesale leg of the heat pump value chain.
- Solar A/S: Nordic technical wholesaler serving electrical, HVAC, and plumbing installers. Adjacent distributor whose contractor customers overlap with Inselo's partner network.
Broad incumbents
- NIBE Group: Swedish-listed heat pump OEM and HVAC manufacturer operating globally with strong Nordic market share. Broader incumbent that competes indirectly via hardware; relevant for channel positioning and brand benchmarking.
- ISS A/S: Global facility services and outsourcing giant with significant Nordic presence. Broader incumbent demonstrating the enterprise outsourcing playbook that supports Inselo's B2B managed services thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Inselo social profiles
Digital presenceInselo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inselo leadership team
Management profileNumber of profiles
Profiles3 records
Inselo subsidiaries and ownership
Company hierarchySubsidiaries3 records
Inselo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inselo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inselo
What does Inselo do?
Inselo is a managed service firm providing integrated installation, logistics, and customer-service solutions across the Nordic region. To consumers, it sells heat pumps, EV chargers, and AC units bundled with professional installation through its webstore. To enterprise clients, it acts as an outsourced operations partner handling field installation, service, and logistics for telecom, broadband, energy, insurance, retail, and construction sectors.
Is Inselo a public or private company?
Inselo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inselo founded?
Inselo was founded in 2011. It employs 51 to 100 people.
Where is Inselo based?
Inselo is headquartered in Skedsmokorset, Norway, in the Europe region.
How does Inselo make money?
Three revenue lines are on record. Product Sales (Heat Pumps, EV Chargers, AC) is the primary driver. The others are professional Installation Services and B2B Outsourcing Contracts.
Who are Inselo's main competitors?
Direct peers on record are Instalco, Bravida, OneCo, PHM Group and Caverion. Easee is listed as an emerging player. Others are Ahlsell and Solar A/S. Broad incumbents are NIBE Group and ISS A/S.
Does Inselo have an API?
No public API is recorded for Inselo.
What industry is Inselo in?
Inselo's product category is Installation and Field Services. Its primary akta.pro industry code is HSAOACAG, Expansion Tank, Circulator Pump & Zone Valve Service, with a secondary code of HSAOAIAF, Ventilation System Installation & Repair (Bath/Kitchen Fans, ERV/HRV). Its NAICS code is 423720 and its SIC code is 3585.