ComingSoon
ComingSoon (Anicaflash S.r.l.) is an Italian online entertainment media publisher operating ComingSoon.it, providing free, ad-supported Italian-language coverage of films, TV series, streaming catalogs, television schedules, and celebrity news to Italian consumers since 2001.
- Company typePrivate
- Founded2001
- HeadquartersRome, Italy
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What ComingSoon does
ComingSoon (legally Anicaflash S.r.l.) is an Italian online entertainment media publisher operating the ComingSoon.it portal, founded in 2001 and headquartered in Rome. The company delivers Italian-language editorial coverage of films, TV series, television programs, streaming platforms, and celebrity/VIP news, organized into dedicated sections including cinema news and reviews, TV series coverage with streaming guides, daily TV schedules and soap opera storylines, a multi-platform streaming catalog (covering Netflix, Amazon Prime Video, Disney+, NOW, Infinity+, CHILI, TIMVision, Apple iTunes, Google Play, RaiPlay, Rakuten TV, and Paramount+), box office tracking for Italy and the USA, theater locator across Italian cities, awards coverage (Oscars, Golden Globes, Venice, Cannes, Berlin), and a video portal for trailers and clips. The platform is registered as a journalistic publication (Testata Giornalistica) at the Tribunale di Roma (n.332, 11.07.2001).
The underlying technology is a web-based content management and publishing platform backed by structured databases of films, TV shows, streaming catalogs, and celebrity profiles, complemented by native mobile applications on iOS and Android. The platform supports SEO-optimized editorial workflows, email newsletter distribution, and multimedia content (video trailers, behind-the-scenes footage, interviews). The architecture is positioned as a single Italian-language destination aggregating entertainment discovery and programming guidance rather than a transactional or SaaS product.
The business model is advertising-supported and free-to-consumer: the company monetizes through display advertising, sponsored content, and promotional partnerships with film distributors, studios, TV networks, and streaming platforms. Distribution is direct-to-consumer via the website and mobile apps, with content marketing and organic SEO as the primary audience acquisition channels. The company employs 11–50 people, is independently owned (no disclosed VC, PE, or parent affiliations), and in 2026 received a €100,000 FESR (European Regional Development Fund) digitalization voucher for technology modernization, cloud migration, document management, cybersecurity, and digital presence strengthening.
ComingSoon firmographics
Firmographics- Name
- ComingSoon
- Legal name
- Anicaflash S.r.l.
- Website
- https://comingsoon.it
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ComingSoon (Anicaflash S.r.l.) is an Italian online entertainment media publisher operating ComingSoon.it, providing free, ad-supported Italian-language coverage of films, TV series, streaming catalogs, television schedules, and celebrity news to Italian consumers since 2001.
- Ownership category
- akta.pro rank
ComingSoon industry classification
Industry- Product category
- Online Entertainment Media
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- News & Content Aggregation Portals (BPAMAAAI)
Keywords
Where ComingSoon is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
ComingSoon business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising: The platform generates revenue through display advertising, sponsored content, and promotional partnerships. The site features banner advertisements and embedded promotional content throughout its pages.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ComingSoon product offering
Product offeringCore offering
ComingSoon.it is an Italian online entertainment media portal that publishes editorial content including film news, reviews, trailers, box office data, TV series coverage, broadcast TV guides, streaming platform catalogs, and celebrity news for Italian-speaking consumers. The portal is monetized primarily through display advertising, sponsored content, and promotional partnerships with film distributors, TV networks, and streaming services, and is delivered through a website and native iOS/Android mobile applications.
Product overview
ComingSoon is an Italian entertainment news portal operated by Anicaflash S.r.l. that provides comprehensive coverage of films, TV series, television programs, streaming platforms, and celebrity news. The platform functions as a unified content portal featuring multiple integrated sections including film reviews and box office tracking, TV series coverage with streaming guides, TV program schedules and soap opera storylines, a catalog of streaming platforms (Netflix, Amazon Prime Video, Disney+, NOW, Infinity+, CHILI, TIMVision, Apple iTunes, Google Play, RaiPlay, Rakuten TV, Paramount+), celebrity/VIP news, video content with trailers and clips, and theater locator services across Italian cities.
Differentiator
Problem solved
Functional benefit
Products and services
- ComingSoon.it Entertainment News Portal Italian-language online entertainment news portal providing film news, reviews, trailers, TV series coverage, broadcast TV guides, streaming platform catalogs, celebrity news, and box office tracking to Italian-speaking consumers; monetized through display advertising and promotional partnerships.
- ComingSoon Mobile Application Native mobile applications for iOS and Android that deliver ComingSoon.it cinema information, reviews, and entertainment news to Italian consumers on mobile devices.
- ComingSoon.it Email Newsletter Email newsletter subscription that delivers entertainment news, release information, and editorial updates to Italian entertainment consumers at the mid-funnel engagement stage.
Companies that use ComingSoon
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
ComingSoon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ComingSoon partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- NABA Cinema AwardsminorComing Soon awarded the short film 'Zanzibar' by Chloe Davis at the NABA Cinema Awards, demonstrating involvement in film festival recognition.
- NetflixminorComingSoon.it provides streaming catalog information for Netflix, helping users discover content available on the platform in Italy.
- Amazon Prime VideominorProvides streaming catalog information for Amazon Prime Video, enabling users to find content on the platform.
- Disney+minorFeatures streaming catalog information for Disney+ content available in Italy.
- NOW (Sky)minorProvides streaming catalog and content information for NOW streaming service.
- TGCom24minorConnected Mediaset news brand providing news content integration with ComingSoon.it platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
ComingSoon competitors and assessment
Company assessmentDirect peers
- JustWatch: Global streaming search engine and content aggregator that helps users find where to watch films and series across legal providers, with an Italian-localized edition; directly comparable to ComingSoon.it's streaming catalog feature spanning 12+ platforms.
- FilmTV.it: Long-running Italian entertainment portal covering film news, TV guides, streaming catalogs, and celebrity content with editorial reviews; directly competes with ComingSoon.it for Italian entertainment news traffic and advertising spend.
- Rotten Tomatoes: Tomatometer-driven aggregator of movie and TV reviews plus streaming availability guides in multiple languages; directly competes with ComingSoon.it's review and streaming-discovery functionality as an entertainment-vertical content portal.
- MYmovies.it: Italy's largest film database and entertainment portal, offering movie reviews, trailers, showtimes, and TV series information in Italian — directly comparable to ComingSoon.it's core offering of cinema, TV, and streaming content aggregation for the Italian market.
- TVGuide.com: Dedicated TV listings and entertainment news site providing daily schedules, show information, and streaming guides; directly comparable to ComingSoon.it's TV guide, daily programming, and streaming-availability sections.
Broad incumbents
- IMDb: Amazon-owned global entertainment database covering films, TV, celebrities, and streaming availability; a much larger incumbent that competes for the same international entertainment-search intent, complementing ComingSoon.it's Italian-localized catalog and reviews.
- Metacritic: Fandom-owned aggregator of critic and user reviews for films, TV, and music; comparable as an entertainment-review and rating destination that surfaces editorial aggregation of entertainment quality signals.
Regional players
- Sorrisi e Canzoni TV: Historic Italian TV magazine and digital property covering soap operas, talent shows, and TV news — closely comparable to ComingSoon.it's TV section (Beautiful, Uomini e donne, Grande Fratello) but with print heritage and a Mediaset-adjacent audience.
- TGCom24: Mediaset-owned Italian news and entertainment portal that is already a media partner of ComingSoon.it; overlaps significantly in entertainment, TV guide, and celebrity coverage in Italy and competes for the same Italian ad budgets.
- ComingSoon.net: The US-based entertainment news site operating under the same English brand name — covers movie news, reviews, trailers, and streaming content in English; structurally comparable to ComingSoon.it but serving North America rather than Italy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ComingSoon social profiles
Digital presenceComingSoon financial estimates
Financial estimateRevenue estimate
Valuation estimate
ComingSoon leadership team
Management profileNumber of profiles
ComingSoon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ComingSoon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ComingSoon
What does ComingSoon do?
ComingSoon.it is an Italian online entertainment media portal that publishes editorial content including film news, reviews, trailers, box office data, TV series coverage, broadcast TV guides, streaming platform catalogs, and celebrity news for Italian-speaking consumers. The portal is monetized primarily through display advertising, sponsored content, and promotional partnerships with film distributors, TV networks, and streaming services, and is delivered through a website and native iOS/Android mobile applications.
Is ComingSoon a public or private company?
ComingSoon is a private company. It is classified as unknown and is currently operating.
When was ComingSoon founded?
ComingSoon was founded in 2001. It employs 11 to 50 people.
Where is ComingSoon based?
ComingSoon is headquartered in Rome, Italy, in the Europe region.
How does ComingSoon make money?
One revenue line is on record: advertising.
Who are ComingSoon's main competitors?
Direct peers on record are JustWatch, FilmTV.it, Rotten Tomatoes, MYmovies.it and TVGuide.com. Broad incumbents are IMDb and Metacritic. Regional players are Sorrisi e Canzoni TV, TGCom24 and ComingSoon.net.
Does ComingSoon have an API?
No public API is recorded for ComingSoon.
What industry is ComingSoon in?
ComingSoon's product category is Online Entertainment Media. Its primary akta.pro industry code is BPAMAAAI, News & Content Aggregation Portals. Its NAICS code is 516 and its SIC code is 7310.