Object
Object is a Minneapolis-based design and technology agency that creates brand identities, design systems, and digital experiences for enterprise clients across education, healthcare, sports, and technology verticals.
- Company typePrivate
- Founded2017
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Object does
Object is a Minneapolis-based B2B design and technology agency that creates brand identities, scalable design systems, and digital experiences for enterprise and mid-market clients. Its portfolio spans four primary verticals: education institutions (community and state colleges in Minnesota), healthcare and medical organizations (UnitedHealthcare, UnitedHealth Group, Blue Cross and Blue Shield of Minnesota, Boston Scientific), sports and athletics (NBA, Minnesota Twins, Northland Pioneers), and technology (tech.mn, Dibs, Reemo Health). Notable technical work includes a unified visual design system for all 30 NBA team websites built in partnership with Engine Digital, an augmented-reality fan engagement app for the Minnesota Twins developed with ARound, and comprehensive digital design systems for healthcare clients featuring custom typeface co-development with type foundries such as URW++ and Klim.
The company delivers four core service streams: brand strategy and visual identity, digital experience and web development, design systems and style guides, and marketing campaign development. Revenue is generated through project-based custom engagements scoped per client, with multi-year contract cadence on enterprise work; pricing is not publicly disclosed. Go-to-market relies on a portfolio website (object.design), industry award recognition (Webbys, Clios, Awwwards, AIGA, Graphis, Ad Age), social channels, and client referrals from a roster that includes Target, Best Buy, and Cargill. The agency is privately held with 1-10 employees and operates from a single headquarters in Minneapolis, Minnesota.
Object firmographics
Firmographics- Name
- Object
- Legal name
- Object
- Website
- https://object.design
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Object is a Minneapolis-based design and technology agency that creates brand identities, design systems, and digital experiences for enterprise clients across education, healthcare, sports, and technology verticals.
- Ownership category
- akta.pro rank
Object industry classification
Industry- Product category
- Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industries
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where Object is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Object business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Brand Strategy and Identity Services: Object provides brand discovery, strategy, positioning, visual identity systems, and brand guidelines development to help clients define and design their future.
- Digital Experience and Web Development: Full-service digital product development including UX/UI design, full-stack development, CMS implementation, eCommerce, and interactive prototyping for websites and applications.
- Design Systems and Style Guides: Creation of scalable design systems, component libraries, and comprehensive style guides that enable consistent brand application across digital and print mediums.
- Marketing and Campaign Services: Marketing campaign development, advertising, content creation, and brand launch/rollout services for clients across various industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Object product offering
Product offeringCore offering
Object is a B2B design and technology studio that creates brand identities, scalable design systems, websites, and digital experiences for enterprise and mid-market clients across education, healthcare, sports, and technology verticals. Deliverables span brand strategy, visual identity systems, design systems and component libraries, full-stack web and CMS development, AR app design, and integrated marketing campaigns. Engagements are scoped project-based work rather than off-the-shelf products.
Product overview
Object is a design and technology agency specializing in brand identities, design systems, and digital experiences. The company's offerings span visual identity systems, brand strategy and messaging, website design and development, and digital product design. Key products include the NBA Team Sites Design System (scalable platform for 30 NBA teams), Twins AR App (live augmented reality for baseball games), EPconnect (social platform for medical professionals), and Dibs (Google Calendar-integrated meeting room booking app). The company also creates visual identities and websites for educational institutions (colleges and universities), healthcare organizations, sports teams and athletes, technology companies, and consumer brands, each tailored to client-specific needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy and Identity Services
- Digital Experience and Web Development
- Design Systems and Style Guides
- Marketing and Campaign Services
Quantifiable outcome
- Twins season ticket renewal achieved 74% conversion rate with <10% bounce rate and ~4 minute visit duration
- +2 more outcomes
Companies that use Object
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles4 records
Object technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Object partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ARoundcoreARound is a startup focused on live event AR experiences. They partnered with Object to create the Twins AR app for Minnesota Twins games at Target Field. The partnership combines ARound's AR technology platform with Object's design expertise to deliver fan engagement experiences including games, player interactions, and AR effects.
- Engine DigitalcoreEngine Digital partnered with Object and the NBA to reimagine the NBA Teams websites in 2022. Object contributed design system expertise while Engine Digital likely provided technical implementation for the 30-team platform.
- PeriscopeminorPeriscope (agency) collaborated with Object on the Minnesota Twins season ticket renewal project and website work. Multiple Periscope team members credited including Garrick Willhite, Josh Vadnais, Jesse Bodell, Jake Lancaster, Nikki Meyers, and Sean Lien.
- YamamotominorYamamoto (advertising agency) worked with Object on the Blue Cross and Blue Shield of Minnesota campaign project.
- broadheadminorbroadhead agency partnered with Object on the Cargill ProPricing website and brand refresh project.
- NFL on FOXminorNFL on FOX licensed Football As Football crests for use on London football game broadcasts for three years, providing licensing revenue and media exposure.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Object competitors and assessment
Company assessmentDirect peers
- Instrument: Instrument is a Portland-based independent digital agency focused on brand, design, and technology for purpose-driven and enterprise clients. Comparable boutique scale, similar blend of brand identity and digital product delivery.
- Huge: Huge is a digital agency delivering brand, design, and technology across enterprise verticals. Comparable to Object in blending design and technology for enterprise clients, particularly in healthcare and consumer industries.
- Work & Co: Work & Co is a digital product agency known for enterprise-scale website and digital experience design with marquee clients (Nike, Google, Apple). Most directly comparable peer on digital experience, design systems, and brand-driven product work for enterprise.
- Code and Theory: Code and Theory is a digital-first creative agency building brands, products, and platforms for enterprise clients including healthcare, sports, and education. Highly comparable business model, scale, and vertical mix to Object.
- Periscope: Periscope is a Minneapolis-based creative and digital agency that has actually partnered with Object on the Minnesota Twins season ticket renewal project. Closely comparable on digital experience, brand work, and Minnesota enterprise client base.
- &Walsh: &Walsh is an independent design and branding agency recognized by AIGA, Awwwards, and similar industry bodies. Comparable boutique scale and brand identity / digital design positioning with strong award recognition.
- Ueno: Ueno is an independent creative agency delivering brand, product, and digital experience work for technology-forward enterprise clients. Comparable boutique positioning with strong design award pedigree and tech-industry client mix.
Regional players
- Carmichael Lynch: Carmichael Lynch is a Minneapolis-based creative agency with strong healthcare and consumer brand portfolios. Operates in the same Minneapolis market as Object, with overlapping vertical expertise in healthcare and B2B brand work.
Broad incumbents
- R/GA: R/GA is a global digital agency combining brand, design, and technology to deliver connected products and experiences. Comparable to Object in blending design and technology under one roof for enterprise clients, but with substantially larger headcount and global offices.
- Pentagram: Pentagram is the archetypal multi-partner brand identity and design firm operating at the highest enterprise tier. Direct overlap with Object's brand identity, visual identity systems, and design system work, but at much larger scale and broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Object social profiles
Digital presenceObject financial estimates
Financial estimateRevenue estimate
Valuation estimate
Object leadership team
Management profileNumber of profiles
Object funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Object M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Object
What does Object do?
Object is a B2B design and technology studio that creates brand identities, scalable design systems, websites, and digital experiences for enterprise and mid-market clients across education, healthcare, sports, and technology verticals. Deliverables span brand strategy, visual identity systems, design systems and component libraries, full-stack web and CMS development, AR app design, and integrated marketing campaigns. Engagements are scoped project-based work rather than off-the-shelf products.
Is Object a public or private company?
Object is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Object founded?
Object was founded in 2017. It employs 1 to 10 people.
Where is Object based?
Object is headquartered in Minneapolis, United States, in the North America region.
How does Object make money?
Four revenue lines are on record. Brand Strategy and Identity Services are the primary driver. The others are digital Experience and Web Development, design Systems and Style Guides and marketing and Campaign Services.
Who are Object's main competitors?
Direct peers on record are Instrument, Huge, Work & Co, Code and Theory, Periscope, &Walsh and Ueno. Carmichael Lynch is listed as a regional player. Broad incumbents are R/GA and Pentagram.
Does Object have an API?
No public API is recorded for Object.
What industry is Object in?
Object's product category is Design Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7311.