ElectricSmarts
- Company typePrivate
- Founded2000
- HeadquartersGlastonbury, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
ElectricSmarts firmographics
Firmographics- Name
- ElectricSmarts
- Legal name
- IndustrySmarts, Inc.
- Website
- https://electricsmarts.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where ElectricSmarts is headquartered
LocationHeadquarters
- HQ city
- Glastonbury
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ElectricSmarts business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Digital Advertising & Featured Products: Manufacturers pay to feature their products and catalogs prominently on the ElectricSmarts platform, including banner advertisements, manufacturer spotlights, and new product news placements.
- Premium Subscription Services: NetPak/NetPricer and Smart eCat services provide enhanced access to product data, estimating tools, and catalog features for registered users in the electrical industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access with basic features |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ElectricSmarts product offering
Product offeringCore offering
ElectricSmarts Network is a B2B web portal and search engine for the electrical industry, providing centralized access to manufacturer product catalogs, spec sheets, pricing data, and industry resources. Its core offering is the Smart eCat electronic catalog system covering 2 million+ products, integrated with the NetPak/NetPricer eData download service that feeds part numbers and pricing into electrical estimating and bid software.
Product overview
ElectricSmarts Network is an online B2B portal and search engine for the electrical industry, serving as a centralized platform connecting electrical professionals with product information. The core offering consists of the Smart eCat electronic catalog system, which provides access to over 2 million electrical products from manufacturer catalogs, searchable by keyword or part number. The platform integrates the NetPak/NetPricer eData download service for estimating software integration, multiple newsletters (ElectricSmarts Newsletter, New Product News, Smart eCat Blast, WebCast Blast), a video and eLearning content platform, the SmartClips visual showcase, industry tools including calculators and formulas, and manufacturer/distributor directories. The platform also aggregates industry press releases and feature articles, positioning itself as a comprehensive resource hub for electrical contractors, distributors, and manufacturers.
Differentiator
Problem solved
Functional benefit
Brands
- Smart eCat: Electronic catalog platform for browsing and searching manufacturer product catalogs, part numbers, and pricing.
- NetPak
- NetPricer
Products and services
- Smart eCat
- NetPak / NetPricer Service
- Videos Rich-media product demonstrations and videos searchable by category and by manufacturer company for electrical professionals.
- eLearning Educational video content covering electrical industry topics such as power supplies, basics of electricity, and lighting.
- Manufacturer Directory Directory of electrical equipment manufacturers available on the platform.
- Distributor Directory Directory of electrical equipment distributors available on the platform.
- Industry Tools Online calculators, electrical formulas, and codes and standards references for electrical industry professionals.
Quantifiable outcome
- 225,000+ electrical professionals use the platform
- +1 more outcomes
Companies that use ElectricSmarts
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
ElectricSmarts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ElectricSmarts partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and flagship.
- Schneider ElectriccoreFeatured catalog partner with Schneider Electric/Square D catalog available through Smart eCat platform. Schneider Electric products featured prominently on the platform.
- Lutron ElectronicscoreFeatured manufacturer with multiple product showcases including Caseta smart home products, smart shades, and lighting controls. Regular advertising and product news presence on the platform.
- Appleton Group (Emerson)coreFeatured manufacturer spotlight partner with industrial lighting, hazardous location exit signs, LED luminaires, and other electrical products showcased on the platform.
- LittelfusecoreFeatured manufacturer partner with GFCI protection products, solid-state relays, and fuse solutions showcased through product news and advertising.
- IntermaticcoreFeatured manufacturer with smart lighting systems, photocontrols, wireless switches, and weatherproof covers prominently featured.
- Morris ProductscoreFeatured manufacturer with electrical connectors, lighting products, and area lights showcased through advertising and product news.
- IPEX USAcoreFeatured manufacturer partner with Scepter JBox, Kwikon ENT, and conduit products prominently featured on the platform.
- EPCOcoreFeatured manufacturer with temporary power distribution, lighting solutions, and data center construction products showcased.
- Gibson Stainless & SpecialtycoreFeatured manufacturer with stainless steel conduit and accessories showcased for corrosive environment applications.
- Kraloy FittingscoreFeatured manufacturer spotlight partner with junction boxes and conduit fittings showcased on the platform.
- Electri-FlexcoreFeatured manufacturer with liquidtight conduit and electrical flexible tubing products showcased.
- WAC LightingcoreFeatured manufacturer with recessed lighting, tape lighting, and architectural fixtures showcased through advertising and product features.
- Voltec Power & LightingcoreFeatured manufacturer with temporary power distribution boxes, string lights, and work lights showcased on the platform.
- SolaHD (Emerson)coreFeatured manufacturer with power supplies and UPS systems showcased through Appleton platform features.
- Teddico/BWFcoreFeatured manufacturer with weatherproof junction boxes, conduit, and LED flood lights showcased on the platform.
- JDM Technology GroupflagshipParent company of IndustrySmarts, Inc., operating ElectricSmarts Network. Part of a technology group serving vertical industries.
- LightingSmartscoreRelated platform under the same corporate umbrella, focusing on lighting-specific industry resources and product information.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
ElectricSmarts competitors and assessment
Company assessmentBroad incumbents
- Grainger: Grainger is a broad-line industrial MRO distributor with a large digital catalog, content resources, and trade-professional customer base. It overlaps with ElectricSmarts' audience of electrical professionals and product discovery workflow but at vastly greater scale and as a direct seller rather than a portal.
- EC&M Magazine (Endeavor Business Media): EC&M is a long-running electrical industry trade publication with digital content, product news, and manufacturer advertising, directly comparable to ElectricSmarts' editorial newsletters, feature articles, and new product coverage for the same audience of electrical professionals.
- W.W. Grainger (KeepStock / IndustryWeek ecosystem): W.W. Grainger's digital properties combine MRO product catalogs with industry content and advertising-style placements, mirroring how ElectricSmarts combines catalog access with editorial and product news. Comparable in monetization mechanics, larger in scale and breadth.
Direct peers
- ARCAT: ARCAT operates building product specification and CAD/BIM content platforms for architects, engineers, and contractors, with manufacturer advertising as a core revenue stream. It mirrors ElectricSmarts' model of monetizing trade-professional product search via featured catalogs and spec data.
- Thomas (formerly ThomasNet): Thomas is the largest North American industrial product search and supplier discovery platform, directly comparable to ElectricSmarts' model of aggregating manufacturer catalogs and product information for trade professionals. Both serve as search-engine/portal destinations for B2B buyers seeking spec sheets, supplier data, and product sourcing.
- GlobalSpec: GlobalSpec is an engineering and industrial component search platform with deep product catalog aggregation and spec-sheet access, structurally similar to ElectricSmarts' Smart eCat. Both monetize via manufacturer advertising and engineering audience reach, serving technical buyers in adjacent verticals.
Emerging players
- SupplyHouse.com: SupplyHouse.com is a fast-growing online distributor of plumbing, HVAC, and electrical products, building workflow tools and rich product data for trade professionals. While primarily a retailer, its trade-professional focus, catalog depth, and contractor estimating tools overlap with ElectricSmarts' user base and product discovery model.
- ConstructConnect: ConstructConnect is a construction project data and bidding platform that aggregates project information, product specifications, and trade professional workflows. It targets a similar audience of contractors and subs as ElectricSmarts but focuses on pre-construction rather than product discovery.
Others
- TradePub / Industry Dive trade newsletters: TradePub and Industry Dive operate B2B trade newsletter and content platforms with manufacturer sponsorship models. They share ElectricSmarts' reliance on newsletter-driven audience engagement and sponsored/featured manufacturer content for monetization.
- Consolidated Electrical Distributors (CED): CED is one of the largest US electrical distributors with digital tools for contractor quoting and product data. It is an ecosystem participant and potential partner/competitor in connecting electrical professionals with product information, similar to ElectricSmarts' distributor-facing catalog access.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
ElectricSmarts social profiles
Digital presenceElectricSmarts financial estimates
Financial estimateRevenue estimate
Valuation estimate
ElectricSmarts leadership team
Management profileNumber of profiles
Profiles1 record
ElectricSmarts funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ElectricSmarts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ElectricSmarts
What does ElectricSmarts do?
ElectricSmarts Network is a B2B web portal and search engine for the electrical industry, providing centralized access to manufacturer product catalogs, spec sheets, pricing data, and industry resources. Its core offering is the Smart eCat electronic catalog system covering 2 million+ products, integrated with the NetPak/NetPricer eData download service that feeds part numbers and pricing into electrical estimating and bid software.
Is ElectricSmarts a public or private company?
ElectricSmarts is a private company. It is classified as corporate owned and is currently operating.
When was ElectricSmarts founded?
ElectricSmarts was founded in 2000. It employs 11 to 50 people.
Where is ElectricSmarts based?
ElectricSmarts is headquartered in Glastonbury, United States, in the North America region.
How does ElectricSmarts make money?
Two revenue lines are on record. Digital Advertising & Featured Products are the primary driver. The others are premium Subscription Services.
Who are ElectricSmarts's main competitors?
Broad incumbents on record are Grainger, EC&M Magazine (Endeavor Business Media) and W.W. Grainger (KeepStock / IndustryWeek ecosystem). Direct peers are ARCAT, Thomas (formerly ThomasNet) and GlobalSpec. Emerging players are SupplyHouse.com and ConstructConnect. Others are TradePub / Industry Dive trade newsletters and Consolidated Electrical Distributors (CED).
Does ElectricSmarts have an API?
No public API is recorded for ElectricSmarts.