Corporate & Sporting Events Management

What Corporate & Sporting Events Management does

Corporate & Sporting Events Management (CSE PLC) is a Birmingham-based B2B logistics provider that delivers end-to-end transport, travel, and accommodation services for major international sporting championships and corporate events worldwide. The company serves sporting governing bodies (World Athletics, UCI, FINA, FIG, World Taekwondo, IPC), national federations (British Cycling, Aquatics GB, British Gymnastics, England Hockey, LTA), UK city councils (Birmingham, Manchester, Glasgow), and corporate event organisers, managing 40+ major events annually and approximately 750 events over its 30-year operating history. The product suite comprises six integrated service lines: travel management, accommodation procurement, event management, transport logistics, conference and incentive services, and tender business support, all coordinated through an in-house logistics software platform for planning, budgeting, and real-time coordination of drivers, airport staff, and stadium services.

The business model is professional services and managed services: CSE earns service fees and negotiated supplier margins on £7.5 million+ of annual accommodation procurement, plus logistics fees on transport and on-site event services. The company holds an IATA licence (annually reviewed) which provides clients legal insurance protection against travel supplier insolvency and imposes a regulatory quality floor. Distribution is entirely B2B and direct, with dedicated account managers running long-cycle, relationship-driven enterprise sales to federations and event organisers, supplemented by a complimentary tender support service that feeds future championship hosting bids. Operations are anchored at purpose-built offices inside Alexander Stadium in Birmingham, the 2022 Commonwealth Games venue, providing both symbolic brand positioning and a working venue for athletics-related events.

CSE was founded in 1991, with the current entity formalised around 2012 under Managing Director Simon Hainsworth. The company is privately held, UK-domiciled, and has no disclosed parent, subsidiaries, or external funding rounds. Geographic footprint spans the UK, Europe, Asia-Pacific (Hong Kong, Adelaide), North America (Toronto), and the Middle East (Dubai). Customer concentration is high, with marquee federation relationships of 20+ years (e.g., UCI) anchoring revenue, while growth has come from measured geographic spread and extension into the corporate conference and incentive vertical.

Name

Corporate & Sporting Events Management

Legal name

CSE PLC

Website

https://cseplc.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Corporate & Sporting Events Management (CSE) is a UK-based B2B logistics provider that delivers transport, travel, and accommodation services for major international sporting championships and corporate events, serving sporting federations, national governing bodies, and event organisers worldwide.

Ownership category

akta.pro rank

Product category

Sporting Event Logistics Services

NAICS

Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Travel, Logistics & Team Operations Services (MPAKAKAI)

akta.pro secondary industries

Event Logistics & Transportation Coordination (HSACAAAL), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Sporting event logistics
• Event travel management
• Corporate event services
• Accommodation procurement
• Transport logistics services

Headquarters

HQ city

Perry Barr

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Travel Management Services: CSE operates state-of-the-art travel infrastructure connecting to all major airlines, hotels, car hire companies, and rail operators worldwide, offering 24/7 support for emergency requests and events across all time zones. Revenue is generated through service fees and negotiated rates with travel suppliers.
2. Accommodation Procurement: With significant buying power, CSE procures over £7.5 million of accommodation and related services annually for clients, offering cost-effective and bespoke solutions without bias to any hotel group. Revenue derived from procurement fees and volume-based negotiated rates.
3. Event Management Services: CSE provides transport, travel, and accommodation services for 40 events annually, delivering specialist on-site services for major sporting events. Revenue is earned through service contracts with event organizers and governing bodies.
4. Transport Logistics: Expertly managed event transportation including arrivals, departures, and stadium services using turn-key solution coordinators and advanced logistics software. Revenue generated through logistics service fees.
5. Conference and Incentive Services: Corporate events delivery worldwide including Dubai, Miami, Gstaad, Paris, Singapore, Brisbane, and Hong Kong, using a global network of carefully selected partners to provide cost-effective high-spec solutions.
6. Tender Business Support: Complimentary logistics information (transport, travel and accommodation) provided to Major Event organisers and National Federations for tender submissions to host future championships. This supports client acquisition and relationship building for future service contracts.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

CSE provides end-to-end logistics solutions for major sporting and corporate events worldwide, including global travel management, accommodation procurement, on-site transport logistics, and dedicated event management for teams and officials. The company serves international sports federations, national governing bodies, and corporate clients with services delivered through dedicated account managers, 24/7 emergency support, and advanced logistics software. CSE also provides complimentary tender business support to help sports bodies bid for hosting future championships.

Product overview

CSE offers a unified suite of logistics services for major sporting and corporate events, comprising Travel Management, Accommodation procurement, Event Management, Transport Logistics, Conference and Incentive Services, and Tender Business Support. These services work together to provide end-to-end logistics solutions from travel arrangements and accommodation booking to on-site transport coordination and tender submission support for event organizers worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Management Global travel infrastructure connecting clients to all major airlines, hotels, car hire companies, and rail operators worldwide, with 24/7 emergency support for events across all time zones. For enterprise clients (sports federations, governing bodies, and corporate event organizers) requiring reliable, large-scale travel orchestration.
• Accommodation Procurement Procurement of over £7.5 million of accommodation and related services annually, providing cost-effective and bespoke solutions with significant buying power and risk management, with no bias to any hotel group. For enterprise clients running major events that require large-scale, neutral accommodation sourcing.
• Event Management End-to-end management of 40+ major sporting events annually, including transport, travel, and accommodation services with specialist on-site services. For sports federations, national governing bodies, and event organizers delivering World Championships, European Championships, and other major international competitions.
• Transport Logistics Expert management of event transportation including arrivals, departures, and stadium services, with turnkey solutions for drivers, airport staff, and stadium coordinators using advanced logistics software. For event organizers requiring precise, large-scale ground transport coordination.
• Conference and Incentive Services Delivery of high-quality corporate events worldwide in destinations including Dubai, Miami, Gstaad, Paris, Singapore, Brisbane, and Hong Kong, through a global network of carefully selected partners. For corporate buyers running conferences and incentive travel programs.
• Tender Business Support Provision of logistics information for tenders including transport, travel, and accommodation details to support Major Event organisers and National Federations submitting bids to host future championships. For sports bodies and city councils preparing championship hosting bids.

Quantifiable outcome

• Managing 40+ major events annually across the globe including Adelaide, Hong Kong, Toronto, Dubai and Europe
• +3 more outcomes

Named customers27 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• World Sports Federation bodies (various)coreOthersCSE maintains long-standing relationships with major event organizers and World Sports Federation bodies, serving as their preferred logistics provider for major championships and international events. Partnerships span over 20 years with some federations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Corporate Travel Management (CTM): CTM is a global corporate travel management group with sports and events exposure through its Sport & Entertainment division. Comparable to CSE on large-client event logistics but at materially greater scale.
• American Express Global Business Travel (Amex GBT): Amex GBT is one of the largest corporate travel management companies globally and increasingly active in meetings, events, and incentive travel. Its scale and buying power on hotels and flights directly overlap with CSE's corporate and conference segment.
• CWT (formerly Carlson Wagonlit Travel): CWT is a global corporate travel and events management platform serving large multinational clients. Its meetings and events division competes with CSE's corporate and incentive travel offering and brings far greater scale to logistics procurement.
• BCD Travel: BCD Travel is a top-tier global corporate travel management company with an established meetings and events practice. It competes with CSE on enterprise travel logistics and on sports/event adjacent corporate accounts.

Direct peers

• On Location Experiences: On Location is a US-based sports hospitality and travel provider, originally Jet Set Sports, that handles logistics for major events including FIFA World Cup, Super Bowl, and Olympic Games. It is one of the closest direct comparables to CSE globally, operating at the same tier of federation and rights-holder work.
• ATPI Griffinstone: ATPI Griffinstone is the sports travel and events division of ATPI, one of the largest sports travel management specialists globally. It directly competes with CSE on federation logistics contracts, particularly in sailing, motor sport, and multi-sport events, with very similar buyer profiles (international federations, national governing bodies).
• Sportsworld Group: Sportsworld Group is a UK-based sports hospitality, travel, and event management company serving federations, sponsors, and rights holders. It competes directly with CSE for federation travel contracts and on the corporate hospitality side of major championships.

Regional players

• Reed & Mackay: Reed & Mackay is a UK-focused corporate travel and events management company serving financial services, sports, and entertainment clients. It is a regional comparable in the UK travel management market where CSE is headquartered.

Emerging players

• SimpliFlying / Stadium Travel / similar niche sports-travel agencies: Smaller UK and European sports travel agencies serve national supporters, club travel, and grassroots events. These niche specialists are emerging competitors to CSE in sub-segments of federation and event travel.

Others

• Jetblue Travel (event logistics arm) / Tarsus Group event logistics: Other operators in the travel procurement and managed accommodation space offer indirect comparison points to CSE's £7.5M+ accommodation buying operation. They use shared supplier relationships with major hotel groups and airlines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/CSE_UK
• Facebookfacebook.com/profile.php?id=61561485749273
• LinkedInlinkedin.com/company/cseplc
• Instagraminstagram.com/cseplc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporate & Sporting Events Management