Nova Futura

What Nova Futura does

Nova Futura is a Brazilian securities broker-dealer founded in 1983 and headquartered in São Paulo, operating through NOVA FUTURA CORRETORA DE TÍTULOS E VALORES MOBILIÁRIOS LTDA. (CNPJ 04.257.795/0001-79). It is a founding member of B3 (Brasil, Bolsa, Balcão) and serves more than 200,000 active clients across retail investors, high-net-worth individuals, agricultural producers, active day traders, investment clubs, and institutional clients. The firm holds the full Brazilian regulatory stack — CVM, ANBIMA, B3 (including B3 QO operational quality), BSM, BACEN, and TEDi — and runs a 251–500-employee operation with offices at Alameda Santos, 960 in São Paulo.

The core technology stack comprises a proprietary web trading portal, iOS/Android mobile applications (redesigned in 2024), and integrations with third-party trading platforms Profit (via Nelogica) and Tryd. Differentiated features include the Retail Liquidity Provider (RLP) mechanism, zero-brokerage trading for Clube Trader members, a portfolio recommendation engine (Carteira Recomendada, awarded by Revista Exame for three consecutive years), a securities-lending service (Custódia Remunerada) connected to B3's BTB, an investment simulator producing algorithmic portfolio mixes by risk profile, and tiered Private advisory with dedicated CFP advisors. Distribution combines self-serve digital onboarding, a network of 200+ autonomous investment agents (Agentes Autônomos de Investimentos), and a specialist agro commodity desk operational since 1983.

Revenue is generated across multiple streams: commission-based brokerage on equities, BDRs, and derivatives (max R$3.49 day trade / R$6.98 normal per order; R$1.00–R$2.50 per mini contract); monthly subscriptions for advanced trading platforms (Profit Plus R$139, Profit Pro R$165, Tryd Pro R$89.90, Tryd Trader R$45, often waived on minimum-brokerage thresholds); fixed-income intermediation spreads on 500+ products (CDB, LCI, LCA, debentures, CRI/CRA, Tesouro Direto); a 30% take rate on securities-lending income; and asset-management fees via wholly-owned subsidiary Futura Asset (managing Futura Arb, Futura Equity Hedge, Futura Cash, and Absoluto). Advisory services are provided free to clients across On Demand (≤R$100k), Signature (R$100k–R$300k), Elite (R$300k–R$1M), and Private (R$1M+) tiers, monetised indirectly through volume and cross-sell.

Name

Nova Futura

Legal name

NOVA FUTURA CORRETORA DE TÍTULOS E VALORES MOBILIÁRIOS LTDA.

Website

https://novafutura.com.br

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

Nova Futura is a Brazilian securities broker-dealer founded in 1983 serving 200,000+ active clients through fixed income, variable income, derivatives, and asset-management products. It distributes via a digital self-serve portal, a 200+ autonomous investment agent network, tiered Private advisory, and a dedicated agro commodity desk.

Ownership category

akta.pro rank

Product category

Securities Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (523160)

SIC

Commodity Contracts Brokers & Dealers (6221), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

Keywords

• Securities brokerage services
• Variable income trading
• Fixed income investments
• Commodity hedging services
• Private wealth advisory

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Brokerage — Variable Income (Ações, BDRs): Commission-based brokerage on equity and BDR trades. Day trade max R$3.49 per order; normal trades max R$6.98 per order. Brokerage is free for Clube Trader members.
2. Brokerage — Derivatives (Minicontratos, Futuros): Commission on mini and full futures contracts. Max R$1.00 per mini contract, max R$2.50 per full contract. Segment BM&F: R$25 per mini contract (WIN, WDO, BIT, WSP, ETR, SOL, DI1, CCM), R$125 per full contract (IND, DOL, ISP).
3. Platform Subscriptions: Monthly platform fees for advanced trading terminals: Profit Plus R$139/month, Profit Pro R$165/month, Tryd Pro R$89.90/month, Tryd Trader R$45/month. Fees waived upon minimum brokerage threshold.
4. Fixed Income Intermediation Spread: Revenue from intermediating fixed income products (CDB, LCI, LCA, LC, Debentures, CRI/CRA, Tesouro Direto). Intermediation fees are free for LCI, LCA, CDB, LC and Treasury Direct; the company earns a spread from the issuer.
5. Custódia Remunerada (Securities Lending): Earns 30% commission on the lending fee earned when client securities are loaned to borrowers via B3 BTB. Client receives the remainder net of taxes.
6. Advisory Services Revenue Share: Advisory tiers (On Demand, Signature, Elite, Private) are provided free to clients; revenue is generated through increased trading volume and product cross-sell across the client base of 200k+ active clients.
7. Fundo Administration Fees: Nova Futura administers investment clubs and manages proprietary funds (Futura Arb, Futura Equity Hedge, Futura Cash, Absoluto) via Futura Asset, earning administration and performance fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Nova Futura is a Brazilian brokerage firm (corretora de títulos e valores mobiliários) that provides retail and high-net-worth investors with access to fixed income (CDB, LCI, LCA, Treasury Direct, debentures, CRI/CRA), variable income (stocks, ETFs, BDRs, FIIs, options, futures), structured products, investment funds, and proprietary recommended portfolios. It also operates a specialized agricultural commodity hedging desk, tiered private advisory services (On Demand through Private at R$1M+), and distributes third-party advanced trading platforms (Profit/Nelogica and Tryd) with zero-brokerage Clube Trader membership for active day traders.

Product overview

Nova Futura is a comprehensive Brazilian brokerage and investment platform offering a multi-product ecosystem. The core platform combines fixed income (Renda Fixa with CDB, LCI, LCA, Treasury, debentures, CRI/CRA), variable income (stocks, ETFs, BDRs, FIIs, options, futures), and structured products (COE, structured notes). The offering includes advisory services (Private advisory with 4 tiers from R$0 to R$1M+), recommended portfolios (winning EXAME award 3 consecutive years), trading platforms (Profit Nelogica and Tryd), and specialized services like fiduciary administration, investment clubs, remunerated custody, and agribusiness hedging. Proprietary fund products include Futura Arb and Futura Equity Hedge under Futura Asset. The platform also provides educational content through Futura Academy, a blog, and daily live trading rooms. Services are accessible via web portal, mobile app (iOS/Android), and direct platform integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Futura Asset: Exclusive investment management vehicles including Futura ARB, Absoluto, Equity Hedge and Cash funds managed by a prize-winning team in arbitration, multimarket and fixed income strategies.
• Clube de Investimentos Nova Futura
• Nova Futura Private

Products and services

• Renda Variável (Variable Income Trading) Brokerage services for trading Brazilian and international equities, ETFs, BDRs, real estate funds (FIIs), stock options, and futures contracts via the B3 exchange. Includes recommended portfolios, advanced trading platforms, and intraday leverage. Designed for retail investors and active traders seeking capital appreciation, dividends, and hedging opportunities.
• Renda Fixa (Fixed Income) Distribution and intermediation of fixed income products including CDB, LCI, LCA, LC, debentures, CRI, CRA, Tesouro Direto, and financial letters. Platform offers more than 500 products with terms from 1 month to 10 years. Designed for retail and high-net-worth investors seeking predictable returns with zero brokerage on core products.
• Carteira Recomendada (Recommended Portfolio) Proprietary expert-selected portfolio recommendations including Carteira Mensal (monthly), Carteira Semanal (weekly), Carteira Valor, and Carteira Dividendos. Features automated execution and weekly/monthly rebalancing with zero administration or performance fees. Awarded Tricampeã no Ranking Exame. Designed for retail investors seeking curated equity exposure managed by in-house analysts.
• Produtos Estruturados (Structured Products) Structured investment products combining fixed and variable income assets including COE (Credit-linked notes), structured notes, derivatives, and thematic strategies with partial capital protection. Designed for retail and affluent investors seeking customized risk-return profiles tied to market scenarios.
• Fundos de Investimento (Investment Funds) Distribution of collective investment funds including Futura Arb (arbitrage), Futura Equity Hedge, stock funds, fixed income funds, multimarket funds, and currency funds managed by Futura Asset. Designed for retail and high-net-worth investors seeking diversified professionally managed strategies.
• Assessoria Private (Private Advisory) Tiered private wealth advisory service with four tiers — On Demand (up to R$100K), Signature (R$100K–R$300K), Elite (R$300K–R$1M), and Private (above R$1M). Each tier includes dedicated CFP-certified advisors, Morning Call, customized portfolio construction, and personalized service via phone, WhatsApp, and scheduled calls. Designed for retail to ultra-high-net-worth individuals.
• Plataformas Trader (Trader Platforms) Distribution and integration of advanced third-party trading platforms — Profit Max Trader, Profit Plus, Profit Pro (Nelogica), and Tryd Pro/Trader — for technical analysis, order execution, and Super DOM-based trading. Includes DMA low latency execution and advanced charting tools. Designed for active day traders and high-volume retail traders.
• Clube Trader (Trader Club Membership) Exclusive trader membership club offering zero brokerage on all operations, free access to Profit Max Trader and other advanced trading platforms, plus preferential rates. Designed for active day traders and high-volume retail traders seeking cost-efficient execution.
• Clube de Investimentos (Investment Club Administration) Complete investment club administration service offering management, custody, control, and regulatory compliance for groups of investors pooling capital. Requires minimum 67% allocation in stocks and features 15% flat IR tax rate regardless of investment horizon. Designed for organized groups of retail investors seeking collective investment vehicles.
• Custódia Remunerada (Remunerated Custody / Securities Lending) Securities lending service allowing clients to earn returns on stocks, ETFs, and FIIs held in custody by lending them to borrowers through B3's BTB (Banco de Títulos). Earnings are auto-generated with tax withheld at source and no lock-up period. Nova Futura retains a 30% commission on the lending fee. Designed for retail investors seeking additional income on long-held equity positions.
• Administração Fiduciária (Fiduciary Administration) Fiduciary fund administration service ensuring regulatory compliance with CVM and ANBIMA, best price execution, and transparent order metrics for fund managers and investors. Designed for fund managers and institutional clients requiring professional administration of investment vehicles.
• Agro (Agribusiness Commodity Desk) Specialized agribusiness services including commodity hedging, strategic leverage, and futures contracts on B3 for boi gordo (cattle), milho (corn), café (coffee), soja (soybeans), cana de açúcar (sugar cane), CBIO, and etanol. Pioneered B3 commodity hedging since 1983. Designed for Brazilian agricultural producers, rural landowners, and agribusinesses seeking price protection and revenue optimization.
• Simulador de Investimentos (Investment Simulator) Digital investment simulation tool that recommends portfolio allocations (CDB, LCI, LCA, funds) based on user's investment amount, time horizon, financial goal, and risk profile. Compares savings, CDI, and Nova Futura portfolio performance. Designed for beginner to intermediate retail investors seeking guided portfolio construction.

Quantifiable outcome

• Tricampeã no Ranking Exame — 3 consecutive years as top-performing recommended portfolio
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• NelogicacoreTechnology or IntegrationNelogica is the provider of Profit trading platforms (Profit Max Trader, Profit Plus, Profit Pro) used by Nova Futura traders. Nova Futura integrates Nelogica's terminals for technical analysis, order execution, and Super DOM-based trading. Profit platforms are offered free to Clube Trader members and via subscription for others.
• TrydcoreTechnology or IntegrationTryd provides trading platforms (Tryd Trader, Tryd Pro) integrated into Nova Futura's ecosystem, enabling order execution and market analysis. Offered via subscription with fee waivers upon minimum brokerage thresholds.
• B3 (Brasil, Bolsa, Balcão)coreTechnology or IntegrationB3 is Brazil's primary securities and derivatives exchange. Nova Futura executes all equity, fixed income, and derivatives trades through B3's infrastructure. As a founding member of B3 (since 1983), Nova Futura has a deep-rooted partnership. B3 also provides BTB (Banco de Títulos) for the Custódia Remunerada service and RLP infrastructure.
• B3 AgrocoreTechnology or IntegrationB3 Agro is the agricultural commodities segment of B3, providing futures and derivatives contracts for boi gordo, milho, café, soja, açúcar, CBIO, etanol. Nova Futura is a founding member and pioneer in agro hedge using B3 Agro contracts.
• Futura AssetcoreChannel Partner/ Reseller/ DistributorFutura Asset is Nova Futura's proprietary asset management subsidiary (CNPJ 41.020.034/0001-25) managing proprietary funds (Futura Arb, Equity Hedge, Cash, Absoluto) distributed through Nova Futura's broker-dealer network.
• ANBIMA (Associação Brasileira das Entidades dos Mercados Financeiro e de Capitais)coreOthersIndustry self-regulatory association for Brazil's financial and capital markets. Nova Futura is a member and certified by ANBIMA, adhering to its standards for investment funds, fixed income, and wealth management practices.
• ANBIMAcoreOthersNova Futura holds ANBIMA certification and complies with ANBIMA's regulations for investment fund administration, fixed income distribution, and wealth management standards.
• Autonomous Investment Agents NetworkcoreChannel Partner/ Reseller/ DistributorNova Futura partners with 200+ independent Autonomous Investment Agents (Assessores Autônomos de Investimentos) registered with CVM. These agents distribute Nova Futura's products to their own client portfolios under non-exclusive partnership agreements.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• BTG Pactual: Brazilian investment bank with a fast-growing BTG Pactual Digital retail brokerage, plus asset management and investment banking. Overlaps with Nova Futura on retail brokerage, advisory tiers, and proprietary funds (Futura Asset competes with BTG Pactual Asset Management).

Emerging players

• Warren Investimentos: Brazilian digital wealth platform with proprietary managed portfolios (carteiras gerenciadas) and low-cost fixed income. Comparable to Nova Futura's Futura Asset fund suite and tiered advisory in the digital-first segment.

Direct peers

• Guide Investimentos: Brazilian broker acquired by XP/Modal with strong institutional and retail wealth presence. Comparable to Nova Futura across retail brokerage, advisory, and asset management product mix.
• XP Inc. Brazil's largest retail brokerage and wealth management platform, offering equities, fixed income, derivatives, funds, advisory, and investment education. Directly competes with Nova Futura across every product line and customer segment, but at vastly larger scale.
• Rico Investimentos: Major Brazilian retail broker and wealth platform owned by XP, offering equities, derivatives, fixed income, advisory, and educational content (Me Poupe! partnership). Directly comparable product set and customer base to Nova Futura.
• Genial Investimentos: Brazilian full-service broker with strong fixed income, advisory, and institutional offering. Competes with Nova Futura across retail brokerage, fixed income shelf (CDB/LCI/LCA), and tiered advisory model.
• Inter Investimentos: Brokerage arm of Inter&Co, embedded in the Inter digital bank super-app, offering equities, fixed income, funds, and advisory. Competes with Nova Futura for digitally-native retail investors in Brazil.
• Clear Corretora: Pure-digital Brazilian broker owned by XP, famous for zero-brokerage day trading and active-trader focus. Closest direct comparator to Nova Futura's Clube Trader zero-brokerage value proposition and active trader platform integrations.
• Modal Mais: Digital-first Brazilian broker with zero-brokerage equities and derivatives, plus advisory and funds. Directly comparable to Nova Futura's digital + advisory hybrid and active-trader focus.

Others

• B3 (Brasil, Bolsa, Balcão): Brazilian stock exchange and Nova Futura's infrastructure partner since 1983 as a founding member. Not a competitor but the venue and infrastructure provider (RLP, BTB securities lending, B3 Agro) on which all of Nova Futura's brokerage activities depend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nfinvestimentos
• YouTubeyoutube.com/c/novafuturainvestimentos
• Facebookfacebook.com/novafuturanewf
• LinkedInlinkedin.com/company/nova-futura-investimentos
• Instagraminstagram.com/novafuturainvestimentos

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Futura