What Future Asset does

Future Asset is a Scottish registered charitable initiative (Charity No. SC040205, operated through Didasko Education Company Limited) launched in 2017 that introduces high school girls in Scotland to careers in investment management. It runs the annual Growing Future Assets Competition — an all-girl team investment-pitching competition where teams select and pitch a company to industry professionals, supported by volunteer Competition Coaches from partner firms — alongside the Future Asset Academy educational resources, SQA NPA Level 6 accreditation in Enterprise and Employability, an Alumnae Programme of ongoing careers events, internships and mentoring, and the Personal Assets Foundation Scholarship (£4,250/year) for lower-income students. The model is freemium: all activities are free for students and schools, with travel and accommodation costs reimbursed.

The organisation serves three constituencies in a triangular model: high school girls (S1–S6) in Scottish schools as primary participants; teachers, careers advisers, and schools as delivery partners and registration channels; and 40+ investment management firms (Baillie Gifford, BlackRock, Franklin Templeton, Martin Currie, Rathbones, Walter Scott, Stewart Investors, and others) as sponsors supplying volunteer coaches, judges, speakers, internship pathways, and financial contributions. Distribution is delivered through teacher champions in schools, with 300+ volunteers from finance and education sectors supporting the programme.

The technology stack is non-proprietary — in-person events, online video conferencing workshops, and a staff- and volunteer-managed competition process. The underlying technology is the relational infrastructure: a network of firm volunteers, school champions, and alumnae linked by the annual competition cycle. Revenue comes from corporate sponsorship and grants from partner firms; there is no commercial pricing. By 2024/5 the programme had reached all 32 Scottish local authorities, registered 100 schools, received 149 team submissions, and engaged 900+ girls in a single cycle, with 4,000+ students engaged cumulatively since 2020.

Name

Future Asset

Legal name

Didasko Education Company Limited

Website

https://futureasset.org.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth Financial Education and Diversity Outreach

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Scholarships, Grants & Education Benefits Administration (Financing-adjacent) (FSAKAEAM)

akta.pro secondary industry

Advanced Project-Based Learning & Portfolio Mentoring (STEM/arts portfolios, maker projects) (EDANAKAI)

Keywords

• Investment education programs
• Youth financial literacy
• Women in finance
• School career competitions
• Charity mentoring programmes

Headquarters

HQ city

Newbattle

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate sponsorship and grants: Future Asset is a charitable initiative supported by partner investment management firms. Sponsoring firms provide financial contributions, volunteer time (Competition Coaches, judges, speakers), and in-kind support such as hosting events and office visits. The programme also receives grant funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Future Asset runs the annual Growing Future Assets Competition, an all-girl team investment pitching competition in which Scottish high school students research and pitch real companies to industry professionals, mentored by volunteer Competition Coaches from partner investment management firms. Surrounding the competition, it delivers the Future Asset Academy of educational activities and career cards, an SQA NPA Level 6 accreditation in Enterprise and Employability, an ongoing Alumnae Programme of careers insight days, networking, mentoring, and internships, and the Personal Assets Foundation Scholarship worth £4,250 per year to eligible students.

Product overview

Future Asset is a single-programme charitable initiative delivered by Didasko Education Company that introduces high school girls in Scotland to investment and finance careers. The core offering is the Growing Future Assets Competition, an annual investment pitching competition paired with a dedicated Competition Coach from industry. Supporting offerings include the Future Asset Academy (educational resources), NPA Accreditation (SQA qualification pathway), the Alumnae Programme (ongoing career support network), and the Personal Assets Foundation Scholarship (financial support for eligible students).

Differentiator

Problem solved

Functional benefit

Products and services

• Growing Future Assets Competition Annual all-girl team investment competition for Scottish high school students in which teams select a real company, conduct research, and pitch to investment professionals from partner firms, with mentorship from volunteer Competition Coaches. Competed in junior and senior categories.
• Future Asset Academy Educational platform offering courses, activities, career cards, and career routes to inform high school girls about investment management careers and the range of roles available in financial services.
• NPA Accreditation (SQA Level 6 Enterprise and Employability) SQA National Progression Award in Enterprise and Employability at Level 6 (equivalent to SQA Highers) offered to selected competition participants, providing formal academic accreditation alongside the investment competition experience.
• Alumnae Programme Post-competition network providing past participants with access to careers insight days, work placements, networking events, and mentoring opportunities with partner investment management firms, including structured internship pathways via Investment 20/20 and GAIN.
• Personal Assets Foundation Scholarship Annual scholarship of £4,250 per year awarded by Personal Assets Foundation to a deserving student from the Future Asset competition who is from a lower-income household with a genuine interest in investment and savings, tenable at a university in Edinburgh for the duration of undergraduate studies.

Quantifiable outcome

• 4000+ students engaged since 2020
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

28 partnerships are on record, tiered core and minor.

• Personal Assets Foundation (PAF)coreStrategic or Co-development PartnerFuture Asset partners with the Personal Assets Foundation to offer an annual scholarship of £4,250 per year to a deserving student from the competition, tenable at a university in Edinburgh for the duration of their undergraduate studies. The scholarship targets students from lower-income households with a genuine interest in investment and savings.
• Aberdeen Asset ManagementminorOthersOne of 40+ investment management firms sponsoring Future Asset and providing volunteer Competition Coaches, judges, and speakers for competition and event activities.
• Aegon Asset ManagementminorOthersPartner firm providing internship opportunities through Investment 20/20, hosting kick-off events, and supporting Future Asset competition activities.
• ArtemisminorOthersPartner firm supporting Future Asset competition and providing internship opportunities, typically with placements in London.
• Baillie GiffordcoreOthersKey partner firm providing volunteer Competition Coaches, judges, and speakers. Hosts firm visits and participates in Careers Insight Days. Steering group member Rhona McHugh serves as Head of Employee Experience at Baillie Gifford.
• BlackRockminorOthersPartner firm supporting Future Asset, hosting kick-off events at their Edinburgh office, and providing volunteer coaches and judges for the competition.
• Dundas GlobalminorOthersPartner firm offering internships in Investment, Marketing, and Operations for penultimate-year university students, and ad-hoc work experience placements for up to 3 students per year.
• Franklin TempletoncoreOthersKey partner firm offering a 10-week paid internship programme in Edinburgh and London, across Sales, Marketing, Investments, Technology, HR, and Digital. Hosts competition finals and provides volunteer coaches and judges.
• Janus HendersonminorOthersPartner firm supporting Future Asset competition and providing volunteer coaches, judges, and speakers.
• Kiltearn PartnersminorOthersPartner firm offering internships in all areas of the firm for typically penultimate-year students, with up to 8-week paid internships.
• Lothian Pension FundminorOthersPartner organisation providing internship and work experience opportunities in Investments, typically through the GAIN programme. Lothian Pension Fund administers £10bn of assets for Edinburgh and the Lothians.
• M&GminorOthersPartner firm offering an annual 8-week paid summer internship scheme across Finance, Technology, Wealth, Risk & Compliance, and Asset Management.
• Martin CurriecoreOthersKey partner firm whose CEO Jen Mair serves as Chair of Future Asset's Steering Group. Provides volunteer coaches, judges, and speakers; hosts competition finals at their Edinburgh office.
• Nikko AMminorOthersPartner firm supporting Future Asset and providing internship opportunities for alumnae.
• QuilterminorOthersPartner firm offering internships and work experience, typically in their London office for penultimate-year university students.
• RathbonescoreOthersKey partner firm whose Head of Charities (Scotland) Fiona Gillespie serves on Future Asset's Steering Group. Provides volunteer coaches and speakers for competitions and events.
• RBC Brewin DolphincoreOthersKey partner firm whose Head of Charities Lynne Lamont serves on Future Asset's Steering Group. Provides volunteer coaches and judges, and offers a weeklong summer internship via email registration.
• Skerryvore Asset ManagementminorOthersPartner firm offering 2 yearly internships in Investments through the GAIN programme, with 6-week paid placements running in June/July.
• Stewart InvestorscoreOthersKey partner firm whose Senior Manager Jennifer Stephen and former Joint Managing Partner Angus Tulloch serve on Future Asset's Steering Group. Provides volunteer coaches, judges, and speakers; offers ad-hoc internships and work experience in Investments.
• Walter Scott & PartnerscoreOthersKey partner firm whose Senior HR People Partner Diane Crichton serves on Future Asset's Steering Group. Provides volunteer coaches, hosts events, and offers 6-week paid research and operations internships in July.
• Investment 20/20minorChannel Partner/ Reseller/ DistributorEarly careers recruitment platform partner through which Aegon AM and other firms offer internship placements. Future Asset connects its alumnae to these internship pathways.
• GAIN (Girls' Arithmetic — Investment)minorChannel Partner/ Reseller/ DistributorGAIN is an internship programme through which partner firms including Lothian Pension Fund and Skerryvore offer structured internships to Future Asset alumnae, with the application process managed through GAIN.
• Didasko Education CompanycoreStrategic or Co-development PartnerFuture Asset is a trading name and project of Didasko Education Company Limited (registered charity SC040205). Didasko provides the organisational infrastructure, safeguarding policies, staff, and operational framework for Future Asset, alongside sister projects Leavers' Money Skills and Library of Mistakes.
• University of StrathclydeminorOthersSteering group member Kirsty Hair serves as Teaching Fellow in Business Education at the University of Strathclyde's Institute of Education. The university supports the competition through academic expertise and teacher training connections.
• Edinburgh Napier UniversityminorOthersHost venue for the Future Asset Alumnae Careers Insight Day events. Provides access to facilities for the annual alumnae networking and career exploration event.
• Taylor WimpeyminorOthersOne of the companies selected for student teams to research and pitch on in the Growing Future Assets Investment Competition. Provides real-world investment case studies for student learning.
• HaleonminorOthersConsumer health company selected as one of the investable companies in the Growing Future Assets Investment Competition, with Head of Investor Relations Sonya Ghobrial participating in the programme.
• Amova Asset ManagementminorOthersPartner firm sponsoring Future Asset and providing volunteer support for competition activities.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Colourful Capital: Diversity-focused initiative working to increase representation of women and ethnic minorities in venture capital and finance. Comparable as an emerging financial-industry diversity initiative targeting similar underrepresented talent pools, though focused on VC rather than investment management.
• Junior Achievement UK: UK arm of global JA network delivering work-readiness, entrepreneurship and financial literacy programmes in schools. Comparable as a school-based financial literacy and career pipeline charity, though with broader financial education focus rather than investment management-specific.

Broad incumbents

• The Prince's Trust: Major UK youth education and employability charity supporting 11-30 year-olds into education, training and work. Comparable as a scaled youth career development charity with similar mission; Future Asset CEO Helen Bradley previously spent 8 years leading learning programmes at The Prince's Trust Scotland, indicating a strong operational and philosophical lineage.
• Money & Pensions Service (MaPS): UK government arms-length body overseeing financial education and capability across the UK, established under the Financial Guidance and Claims Act 2018. Comparable as a national-level organisation shaping strategy and funding for financial literacy for young people — potential upstream policy partner or competitor for grant funding.

Direct peers

• Investment 20/20: UK investment management industry early-careers programme that connects schools and universities with investment firms for work experience and internships. Comparable as an industry-led pipeline into investment management — and an actual Future Asset partner for alumnae internship placements.
• 100 Women in Finance (100WF): Global not-for-profit connecting and advancing women in finance through education, mentoring and networking. Directly comparable as a finance-industry-focused gender diversity initiative with a near-identical mission to expand representation in investment management careers.
• MyBnk: UK charity delivering financial education directly to young people in schools and youth organisations. Directly comparable as a youth-focused financial education charity targeting UK school students with structured in-school learning programmes and competitions.
• The Money Charity: UK financial education charity providing money management education to young people and adults nationwide. Directly comparable as a UK-based charity delivering structured financial literacy programmes to school-age audiences, similar beneficiary profile.
• SEO London (Sponsors for Educational Opportunity): UK charity providing educational access and structured career pathways into finance and professional services for students from underrepresented backgrounds. Directly comparable target audience and mission; both programmes channel students from school into financial services careers via structured mentorship.
• GAIN (Girls' Arithmetic — Investment): UK internship programme providing structured investment internships to female university students from non-financial backgrounds. Directly comparable girls-focused investment talent pipeline — and an actual Future Asset partner channelling alumnae into internships at firms including Lothian Pension Fund and Skerryvore.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@futureasset6037/featured
• Facebookfacebook.com/FutureAsset
• LinkedInlinkedin.com/company/future-asset
• Instagraminstagram.com/future_asset
• Xx.com/Future_Asset

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Asset