Holdbart
Holdbart is a privately held Norwegian retailer that resells surplus and overstock grocery products at 20-90% discounts through 26 physical stores and a nationwide e-commerce site, serving price-conscious Norwegian households while reducing food waste.
- Company typePrivate
- Founded-
- HeadquartersVestby, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Holdbart does
Holdbart AS is a privately held Norwegian retailer (organization number 815 664 282) that resells surplus grocery inventory at 20-90% discounts off conventional retail prices. The company acquires overproduced goods, discontinued items, seasonal overstock, packaging-changed items, and products with short best-before dates from suppliers that cannot place them in standard grocery channels, then sells them through two channels: a network of 26 physical retail stores distributed across Norway (from Kristiansund in the north to Kristiansand in the south) and an e-commerce storefront at holdbart.no. Refrigerated items, frozen goods, and alcohol are sold exclusively in physical stores, while ambient grocery, snacks, household, and personal-care products are available through both channels. The target customer is the price-conscious Norwegian household seeking value-priced everyday goods.
The underlying technology stack is intentionally lightweight: the e-commerce site is built on the open-source nopCommerce platform and was implemented by Digitroll AS. Customer checkout integrates Vipps for authentication and Nets/Netaxept for payment processing, while order fulfillment routes through Bring's nationwide pickup-point network (89 kr flat rate, climate-neutral delivery, plus 30 kr for door delivery). Consignor is used to transfer customer address data to Bring, with GDPR-compliant anonymization flows built into the process.
Holdbart's revenue model is direct-to-consumer one-time retail transactions across both physical and online channels, priced as unit discounts on surplus inventory. The business combines a discount-grocery unit-economics profile with a sustainability narrative ("bærekraft", "holdbarhet") that addresses food waste. The company is privately held, with no disclosed parent, external investors, funding rounds, leadership roster, or financial KPIs in the available data, though 26 active store locations and an operating e-commerce site indicate established commercial scale.
Holdbart firmographics
Firmographics- Name
- Holdbart
- Legal name
- Holdbart AS
- Website
- https://holdbart.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Holdbart is a privately held Norwegian retailer that resells surplus and overstock grocery products at 20-90% discounts through 26 physical stores and a nationwide e-commerce site, serving price-conscious Norwegian households while reducing food waste.
- Ownership category
- akta.pro rank
Holdbart industry classification
Industry- Product category
- Discount Grocery Retail
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Hard Discount Grocery with In-Store Bakery & Prepared Foods (CRAEAIAG)
Keywords
Where Holdbart is headquartered
LocationHeadquarters
- HQ city
- Vestby
- HQ country
- Norway
- HQ region
- Europe
Offices26 records
Markets served
Holdbart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales - Physical Stores: Revenue generated from direct sales of surplus grocery products through 26 physical retail locations across Norway. Products include overproduced goods, discontinued items, seasonal overstock, and products with packaging changes.
- E-commerce Sales: Online sales through holdbart.no website where customers purchase surplus grocery products for home delivery or pickup at Bring collection points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Discounted surplus grocery products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Holdbart product offering
Product offeringCore offering
Holdbart is a Norwegian retailer that sells surplus and overstock grocery products (overproduced items, discontinued lines, seasonal overstock, products with packaging changes, and goods with short best-before dates) at significant discounts. The company operates a dual-channel model with 26 physical retail stores across Norway and an e-commerce website (holdbart.no), offering consumers everyday household goods at 20–90% below regular retail prices while rescuing food from waste.
Product overview
Holdbart operates as a dual-channel retailer selling surplus/overstock grocery products (dagligvarer) through both an online store (Nettbutikk) and a network of 25 physical retail locations across Norway. The company specializes in selling products that are overproduced, have packaging changes, are discontinued, have packaging damage, or have short best-before dates. Their product portfolio spans diverse categories including refrigerated items, frozen goods, non-alcoholic beverages, gluten-free options, baby products, breads and baked goods, confectionery, health supplements, hygiene articles, snacks, and cleaning supplies. Refrigerated, frozen, and alcoholic products are exclusively available in physical stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Holdbart Nettbutikk (Online Store)
Companies that use Holdbart
Customer profileSegments1 record
Ideal customer profiles1 record
Holdbart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Holdbart partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Nets (Netaxept)corePayment processing partner providing the Netaxept payment solution that follows national and international security standards for sensitive data processing.
- ConsignorcoreUsed for transferring customer address data to the carrier (Bring) for delivery from the online store. Supports customer data anonymization upon request.
- BringcorePrimary logistics partner providing delivery services to pickup points across Norway. Holdbart offers climate-neutral delivery through Bring.
- Digitroll AScoreE-commerce solution provider delivering the nopCommerce-based online store platform for holdbart.no.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Holdbart competitors and assessment
Company assessmentBroad incumbents
- Rema 1000: Norwegian discount grocery chain with hundreds of stores nationwide. Competes in the same price-conscious segment as Holdbart, but at substantially larger scale and with a full conventional assortment and supply chain rather than surplus/overstock sourcing.
- Bunnpris: Norwegian discount grocery chain with stores across Norway. Targets the same price-sensitive grocery shopper as Holdbart, with a conventional grocery supply chain and broader assortment.
- Coop Extra: Discount banner of Coop Norway with a large network of large-format stores. Competes for the same price-conscious Norwegian consumer that Holdbart targets, but with a full conventional grocery model rather than surplus/overstock sourcing.
- Kiwi: Major Norwegian discount grocery banner operated by NorgesGruppen with hundreds of locations. Competes with Holdbart for price-sensitive Norwegian shoppers, with a much broader assortment and conventional grocery supply rather than surplus sourcing.
Direct peers
- Matsmart: Was a Swedish online surplus-food retailer with a model nearly identical to Holdbart (discounted overstock/surplus groceries sold direct to consumers). Now integrated into the Too Good To Go ecosystem but historically a direct competitive comparable.
- Motatos: Swedish online retailer of surplus and overstock grocery products at deep discounts. Closest direct comparable to Holdbart in terms of sourcing model (manufacturer surplus) and discount positioning, though currently focused on Sweden and other European markets.
Others
- Too Good To Go: European food-waste marketplace app connecting consumers with surplus food from restaurants, bakeries, and grocery stores. Conceptually aligned with Holdbart's anti-food-waste mission, but operates as a marketplace rather than a vertical retailer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Holdbart social profiles
Digital presenceHoldbart compliance and trust
Trust signalCompliance2 records
Holdbart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holdbart leadership team
Management profileNumber of profiles
Holdbart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holdbart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holdbart
What does Holdbart do?
Holdbart is a Norwegian retailer that sells surplus and overstock grocery products (overproduced items, discontinued lines, seasonal overstock, products with packaging changes, and goods with short best-before dates) at significant discounts. The company operates a dual-channel model with 26 physical retail stores across Norway and an e-commerce website (holdbart.no), offering consumers everyday household goods at 20–90% below regular retail prices while rescuing food from waste.
Is Holdbart a public or private company?
Holdbart is a private company. It is classified as unknown and is currently operating.
When was Holdbart founded?
Holdbart was founded in -1. It employs 1 to 10 people.
Where is Holdbart based?
Holdbart is headquartered in Vestby, Norway, in the Europe region.
How does Holdbart make money?
Two revenue lines are on record. Retail Sales - Physical Stores are the primary driver. The others are E-commerce Sales.
Who are Holdbart's main competitors?
Broad incumbents on record are Rema 1000, Bunnpris, Coop Extra and Kiwi. Direct peers are Matsmart and Motatos. Too Good To Go is listed as an others.
Does Holdbart have an API?
No public API is recorded for Holdbart.
What industry is Holdbart in?
Holdbart's product category is Discount Grocery Retail. Its primary akta.pro industry code is CRAEAIAG, Hard Discount Grocery with In-Store Bakery & Prepared Foods. Its SIC code is 5400.