What Digitroll does

Digitroll is a Bergen, Norway-based digital agency (Digitroll AS) founded in 1999 that builds and operates B2B and B2C e-commerce platforms, corporate websites, intranets and industry portals for Norwegian enterprises and mid-market brands. Its core technology stack rests on Umbraco CMS and nopCommerce, hosted on Microsoft ASP.NET/.NET and Umbraco Cloud on Azure, with a proprietary layer called DigiTiles — a drag-and-drop page builder extended in 2024 with the DigiTiles AI PageBuilder for prompt-driven page generation.

Digitroll's commercial differentiator is deep ERP and back-office integration: it ships native connectors for more than 15 Norwegian and international systems (Microsoft Dynamics 365 Business Central, Visma NXT/Net/Business/Global, Dynamics NAV, Tripletex, Monitor ERP, VisionPoint, 24SevenOffice, Power Office, Front Systems, NOBB, FEED PIM, and others), and offers a B2B-specific module set including PunchOut (OCI 4.0), live-pricing, Bunde­roller customer roles, B2B portal, Impersonate ordering, B2B bestillingsapp with barcode scanning, and Plankjøp shopping lists. The B2C offering layers on Hurtigkasse quick checkout, Pakkevarebygger package builder, Shop the Look, Lipscore reviews, Diller loyalty, Clerk.io/Hello Retail AI search and personalization, omnichannel POS synchronization (Front Systems, PCKasse) and multistore management. Industry-vertical templates target maritime (Fleet Module), supplier industries, and consortium/intranet portals.

Commercially, Digitroll operates as a consultative, sales-led professional services and managed-support firm. Pricing is project-based and undisclosed, with multi-year support contracts and direct phone access to senior developers. The company is privately held (no external funding disclosed), holds the Miljøfyrtårn environmental certification, is part of the Media Bergen network, and lists 11–50 employees with named reference customers including Princess Gruppen, GANT Norway, Framo (since 2012), Nordic Outdoor, Olympia Sport, 4Sound, Marinor, Norganic, Domino's Pizza Norway, Dental Direct, Brekke Sport and Sporten Beitostølen.

Name

Digitroll

Legal name

Digitroll AS

Website

https://digitroll.no

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Digitroll is a Bergen-based digital agency that since 1999 has built B2B and B2C e-commerce stores, websites and intranets on Umbraco and nopCommerce, with deep ERP integrations and proprietary DigiTiles tooling for Norwegian enterprises and mid-market brands.

Ownership category

akta.pro rank

Product category

E-commerce and Web Development Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)

akta.pro secondary industry

Data Entry & Form Processing (Manual Keying, Validation) (BPAAAKAC)

Keywords

• E-commerce development
• Web development services
• ERP integration services
• B2B online store solutions
• Digital marketing consulting

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Development and Implementation: Custom development and implementation of B2B and B2C e-commerce solutions built on nopCommerce platform, including design, development, and deployment.
2. Web Development and CMS Solutions: Website and portal development using Umbraco CMS, including corporate sites, industry solutions for maritime and supplier industries, intranets, and consortium portals.
3. ERP and System Integrations: Integration services connecting e-commerce platforms with ERP systems, POS, warehouse management, PIM, and other business systems.
4. Digital Marketing Services: Marketing services including Klaviyo marketing automation, SEO, content marketing, and digital advertising campaigns.
5. Support and Maintenance: Ongoing support services with experienced web developers answering phones without intermediaries, troubleshooting and following issues to resolution.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Digitroll is a Norwegian digital agency that builds and delivers B2B and B2C e-commerce platforms, corporate websites and portals on Umbraco CMS, and ERP/POS system integrations for Norwegian enterprises. They provide end-to-end digital commerce solutions including their proprietary DigiTiles page builder with AI capabilities, omnichannel features, and ongoing support services.

Product overview

Digitroll is a Norwegian e-commerce and web agency offering a unified platform-plus-modules architecture for B2B and B2C online commerce, websites, and digital marketing. The core platform consists of the DigiTiles page builder (with AI PageBuilder), B2B-nettbutikk (B2B e-commerce with ERP integration, PunchOut OCI 4.0, customer roles, live pricing, B2B portal, ordering app, and impersonate ordering), B2C-nettbutikk (B2C e-commerce with package builder, quick checkout, loyalty, and reviews), and Nettsider (websites and portals on Umbraco CMS with Umbraco Engage, Headless CMS, and industry-specific modules for maritime fleet, careers, sustainability, and 3D/animations). These core products are extended through a rich ecosystem of integrated modules including AI-powered search/personalization (Clerk.io, Hello Retail), marketing automation (Klaviyo), customer reviews (Lipscore), loyalty programs (Diller), multiple shipping integrations (Bring/Mybring, Porterbuddy, Logistra Cargonizer, PostNord, Helthjem), payment solutions (Svea Checkout with Vipps), multistore management, omnichannel POS synchronization, digital asset management (Imageshop), ERP integrations (Business Central, Visma NXT, Dynamics NAV, Visma Net, Visma Business, Tripletex, Monitor ERP, 24SevenOffice, Power Office, Best Value, Uni Micro, VisionPoint), and PIM integrations (FEED PIM, NOBB). The company also provides supporting services in UX/UI design, digital marketing, and technical support.

Differentiator

Problem solved

Functional benefit

Brands

• DigiTiles: AI-powered page builder for creating dynamic webshop pages, campaigns, and landing pages with prompts. Includes WYSIWYG editor, drag-and-drop functionality, and various content types.

Products and services

• B2B-nettbutikk (B2B E-commerce) B2B online store development service with ERP integration, customer-specific pricing, PunchOut (OCI 4.0) e-procurement, B2B ordering app with barcode scanning, customer portals, and multistore management. Targeted at Norwegian B2B companies needing automated ordering and procurement system integration.
• B2C-nettbutikk (B2C E-commerce) B2C online store development service built for retail brands handling volume, campaigns, and integrations. Features include package builder, quick checkout, customer loyalty (Diller), customer reviews (Lipscore), multistore, omnichannel (click & collect, ship from store), and AI personalization (Clerk.io or Hello Retail).
• Nettsider og portaler (Websites and Portals) Website and portal development service built on Umbraco CMS with solid UX/UI design. Includes corporate portals, intranets, Umbraco Engage (analytics, A/B testing, personalization), Umbraco Forms (form builder), and Umbraco Headless (headless CMS), hosted on Umbraco Cloud in Microsoft Azure.
• Omnikanal (Omnichannel) Omnichannel solution combining online store, physical store POS, and ERP for unified customer experience. Features inventory visibility per store, click & collect, ship from store, same pricing and availability across channels, and integrated loyalty usable in store and online.
• DigiTiles (proprietary page builder platform) Proprietary drag-and-drop page builder and content platform for the e-commerce storefront, including WYSIWYG editing, content type tiles (product, banner, video, gallery, text, map, supplier), mobile-first design, template library, and the AI PageBuilder add-on for prompt-based page creation.
• DigiTiles AI PageBuilder AI-powered page builder that generates complete homepage, campaign page, and landing page suggestions from a single text prompt. Proposes text, banners, products, categories, and content type placements ready to edit, approve, and publish. Dramatically accelerates content publishing for sales and marketing teams.
• DigiCommerce (Visma NXT e-commerce integration) E-commerce integration product available in the Visma App Store that connects Visma Business NXT ERP with B2B and B2C e-commerce storefronts, enabling real-time pricing, inventory synchronization, and automated order flow.
• UX/UI-design UX and UI design services including customer-specific web design, responsive mobile-first approaches, and visual consistency across the e-commerce platform.
• Digital markedsføring (Digital Marketing) Digital marketing services including SEO/SEM, content strategy, campaigns, and analytics covering the full customer journey from first meeting to purchase, with ongoing optimization of the online store.
• Markedsføringsverktøy (Marketing Tools - Klaviyo) Marketing automation services including Klaviyo for B2B e-commerce (data-driven marketing automation) and Klaviyo integrated with Umbraco websites, covering email/SMS campaigns, customer data segmentation, and triggered flows.
• Support Ongoing managed support service with experienced web developers available directly by phone without middlemen. Troubleshoots, fixes, and follows issues to resolution; critical issues are prioritized with clear communication and fast response.
• Maritime Fleet Module (Bransjeløsning - Maritim) Industry solution module for the maritime sector presenting ship fleet with interactive maps showing real-time vessel positions, detailed technical specifications (size, capacity, speed), maintenance history, and high-quality imagery for shipping company customers and stakeholders.

Quantifiable outcome

• Princess Gruppens achieves approximately 20% annual growth in online sales
• +5 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

AI capability10 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationCore technology partner providing ASP.NET/.NET framework and Microsoft Business Central integration capabilities. Digitroll builds e-commerce solutions on Microsoft technology stack for enterprise-grade security and performance.
• UmbracocoreTechnology or IntegrationUmbraco CMS is the core platform for websites and portals. Digitroll is an experienced Umbraco partner with expertise in Umbraco Cloud, Umbraco Engage, Umbraco Headless, and uSkinned design templates.
• nopCommercecoreTechnology or IntegrationnopCommerce (Digi nopCommerce) is the core e-commerce platform used by Digitroll for building B2B and B2C online stores with extensive customization capabilities.
• VismacoreTechnology or IntegrationDigiCommerce integration for Visma Business NXT is approved and available in Visma App Store. Integrations available for Visma NXT, Visma Net, Visma Global, and Visma Business. Enables automated pricing and inventory synchronization.
• Microsoft Dynamics 365 Business CentralcoreTechnology or IntegrationDeep integration partnership with Business Central for live pricing, inventory, customer-specific pricing, and seamless order flow in B2B and B2C e-commerce.
• Media BergenminorStrategic or Co-development PartnerDigitroll is part of Media Bergen, providing access to specialists in strategy, content, campaigns and analytics. One contact point with full professional community behind.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Creuna: Nordic digital agency (Swedish/Norwegian) providing digital strategy, e-commerce, and content platform solutions. Comparable to Digitroll in its focus on enterprise digital experiences and CMS/commerce implementations.
• Avensia: Nordic e-commerce and digital commerce consultancy based in Sweden with operations across the Nordics. Comparable to Digitroll as a specialized commerce agency focused on enterprise retail and B2B e-commerce transformations.
• Making Waves: Norwegian/Nordic digital agency offering digital strategy, e-commerce, and platform development. Directly comparable as a fellow Norwegian digital agency serving enterprise clients with similar B2B/B2C commerce offerings.
• Netlight: Nordic digital consultancy with offices in Norway, Sweden, and other European markets. Comparable to Digitroll as a digital services firm serving enterprise clients across the Nordics.
• Vaimo: Nordic digital commerce agency delivering B2B/B2C e-commerce implementations on platforms like Magento, Shopify, and commercetools. Directly comparable to Digitroll as a long-standing Nordic e-commerce specialist agency serving enterprise retail clients.

Emerging players

• Sana Commerce: B2B e-commerce platform deeply integrated with Microsoft Dynamics 365 Business Central and SAP. Comparable to Digitroll's B2B/ERP-integrated commerce offering as a specialized B2B commerce platform player.

Broad incumbents

• Knowit: Nordic digital and tech consultancy (Swedish/Norwegian) with significant e-commerce and digital platform practices. Comparable as a Nordic peer offering enterprise e-commerce and CMS consulting at greater scale.
• Optimizely: Global CMS and digital experience platform (formerly Episerver) that competes in the same content platform category as Digitroll's Umbraco-based CMS offerings, but at much larger scale.
• Bouvet: One of Norway's largest IT and digital consulting firms (publicly listed on Oslo Børs). Comparable to Digitroll as a Norwegian digital services provider but operating at significantly broader scale and across many verticals.

Regional players

• Itera: Nordic consultancy with strong presence in Norway and the Baltics delivering digital platforms, e-commerce, and integration services. Comparable as a Nordic peer with similar e-commerce/ERP integration offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@digitrollas2380
• Facebookfacebook.com/Digitrollet
• LinkedInlinkedin.com/company/digitroll-as/mycompany
• Xx.com/Digitrollet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digitroll