ReadyPlanet

Name

ReadyPlanet

Legal name

บริษัท เรดดี้แพลนเน็ต จำกัด (มหาชน) / Readyplanet Public Company Limited

Website

https://readyplanet.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Digital Marketing & Sales SaaS Platform

NAICS

Computer Systems Design Services (541512), Advertising Agencies (541810), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

Keywords

• Digital marketing platform
• Sales automation software
• Customer relationship management
• Website builder software
• Online advertising platform

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscriptions: ReadyPlanet generates revenue through subscription-based access to its all-in-one sales and marketing platform, including tools for website building, online stores, booking systems, advertising, and CRM.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

ReadyPlanet provides an all-in-one cloud-based sales and marketing SaaS platform for Thai businesses, integrating website building, e-commerce, service booking, online advertising optimization, and customer relationship management into a single subscription platform. The offering includes AI-powered capabilities such as AI WebMax (automated website design), AI SEO (AI-answer-engine optimization), R-Chatbot (automated chat), and predictive customer analytics through R-Insights. The platform is ISO 27001:2022 certified and natively integrates with LINE OA, Facebook Messenger, Instagram, and Google Ads for multi-channel marketing operations.

Product overview

ReadyPlanet operates as an all-in-one sales and marketing platform company offering a unified ecosystem of interconnected products across three core pillars: (1) Website & E-commerce Building — R-Web, R-Shop, R-Commerce, R-Booking, Hotel Booking Engine, AI WebMax, Smart Design; (2) Online Advertising — R-Ads, R-Dynamic, AI AdMax, Readyplanet Ads; and (3) Customer Relationship Management — R-CRM, R-ChatCenter, R-Chatbot, R-Insights, Pointspot. The RMP (Readyplanet Marketing Platform) serves as the core unified platform integrating all these modules. Supporting services include SEO tools (R-SEO), domain registration, training courses (GenAI for Business, AI-Driven Digital Marketing), and the mobile app. The platform is ISO 27001:2022 certified and primarily serves Thai businesses with localized design and operation.

Differentiator

Problem solved

Functional benefit

Brands

• R-Web: Website creation system
• R-Shop
• R-Commerce
• R-Booking
• R-Widget
• R-SEO
• R-Ads
• R-Dynamic
• R-CRM
• R-ChatCenter
• R-Chatbot
• R-Insights
• RMP
• AI WebMax
• AI AdMax
• AI SEO
• Smart Design
• Hotel Booking Engine
• Pointspot
• Shappy
• Readyplanet Training

Products and services

• RMP (Readyplanet Marketing Platform) Core all-in-one sales and marketing SaaS platform encompassing website building, online advertising, and customer relationship management in a single integrated solution for Thai businesses.
• R-Web Ready-made website builder system enabling businesses to create professional websites quickly with pre-built templates, designed to increase sales.
• R-Shop Ready-made online store system for building e-commerce websites with 24/7 online selling capability and immediate activation.
• R-Commerce High-performance online store system for building e-commerce websites with advanced features and capabilities, succeeding R-Shop.
• R-Booking Service booking system allowing customers to schedule appointments with businesses through a few simple steps on the website.
• Hotel Booking Engine Hotel booking system designed for hotels and resorts with diverse features, modern interface, and direct booking capability to increase direct bookings.
• R-Widget Smart contact button for modern websites that consolidates popular communication channels, making it easy for visitors to contact the business.
• R-SEO SEO statistics aggregation system serving as a centralized hub for website analytics data to enhance search engine optimization capabilities.
• AI WebMax AI-powered website design service that creates professional websites automatically using artificial intelligence technology.
• R-Ads Online advertising optimization system using proprietary technology to improve the efficiency and effectiveness of digital ad campaigns, integrated with Google Ads.
• R-Dynamic Automatic retargeting advertisement system that tracks website visitors and serves personalized follow-up ads to accelerate purchase decisions.
• AI AdMax AI-powered online advertising service combining precise targeting strategies with custom landing page design for campaign optimization.
• R-CRM Customer relationship management system for managing sales teams and customer lists from various channels efficiently.
• R-ChatCenter Unified chat management system consolidating website chat, LINE OA, Facebook Messenger, and Instagram Direct Messages into a single inbox.
• R-Chatbot AI-powered automated chat response system for modern businesses that understands customer needs and provides relevant automated responses.
• R-Insights Customer insight reporting system providing in-depth analytics on business customers for more accurate marketing and analysis.
• Pointspot Loyalty points and membership card system using phone numbers to help businesses build repeat customers and encourage repeat purchases.
• AI SEO AI-powered SEO service that helps websites rank in search and be selected as answers by AI-powered search engines for AI-generated search results.
• Smart Design Professional website design service for businesses without time to design, delivered by experienced design teams.
• Readyplanet Ads Full-service online advertising service combining precise targeting with custom landing page design for campaign effectiveness.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature16 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationReadyPlanet is a certified Google Partner with Premier SME Partner (PSP) status, recognized for highest customer service satisfaction. The partnership includes access to Google's advertising technologies including Smart Bidding capabilities and Google Partner program benefits.
• LINE ( LINE Corporation )coreTechnology or IntegrationIntegration with LINE Official Account (OA) for customer communication. R-ChatCenter consolidates chat from LINE OA along with website chat, Facebook Messenger, and Instagram into a unified inbox.
• Facebook (Meta)coreTechnology or IntegrationIntegration with Facebook Messenger and Instagram for multi-channel customer communication through R-ChatCenter unified chat management system.
• InstagramcoreTechnology or IntegrationIntegration with Instagram for direct messaging consolidation through R-ChatCenter platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brevo (formerly Sendinblue): All-in-one marketing platform combining email, SMS, chat, CRM, and marketing automation for SMBs. Overlaps with ReadyPlanet's R-CRM, R-ChatCenter, R-Chatbot, and R-Insights modules as a CRM/marketing-automation alternative.
• Squarespace: Website builder with commerce, booking, email marketing, and basic CRM for SMBs. Overlaps with ReadyPlanet's R-Web/R-Shop/R-Booking modules and similar ease-of-use positioning for non-technical users.
• Shopify: E-commerce platform with adjacent CRM, marketing, and booking functionality for SMBs. Directly comparable to ReadyPlanet's R-Shop/R-Commerce and broader commerce+CRM bundle, though Shopify is commerce-first and globally dominant.
• Zoho Corporation: All-in-one business suite spanning CRM, marketing automation, website builder, booking, and analytics targeting SMBs. Most directly comparable peer to ReadyPlanet's horizontally integrated product strategy, with broader global footprint and lower price points.
• Wix.com: Website builder with integrated booking, e-commerce, CRM, and marketing tools targeting SMBs globally. Closely matches ReadyPlanet's R-Web/R-Shop/R-Booking/R-CRM suite as an all-in-one SMB platform, though without Thailand-specific localization.

Broad incumbents

• HubSpot: Global CRM and inbound marketing platform with a freemium SaaS model serving SMBs and mid-market. Comparable to ReadyPlanet as a horizontally integrated marketing/sales/CRM stack, though far broader in geographic reach and enterprise positioning.
• Salesforce: Global CRM and marketing-cloud incumbent with enterprise focus, expanding into mid-market. Comparable to ReadyPlanet's R-CRM and broader automation ambitions, though positioned for larger customers and with substantially deeper resources.

Regional players

• Salada Technology / Thai marketing platforms (regional peers): Thailand-focused digital marketing/CRM platform serving SMBs. Closely comparable as a Thai-localized martech competitor, sharing language, payment, and channel integrations (LINE, Facebook) tailored to the domestic market.

Emerging players

• Omniconvert: Conversion-rate optimization and personalization platform with overlapping marketing analytics and personalization capabilities (R-Insights comparable). Indirect overlap as an SMB/mid-market marketing technology provider.

Others

• LINE Corporation (LY Corporation): Operator of the LINE messaging platform and LINE OA ecosystem dominant in Thailand. A key partner and integration dependency for ReadyPlanet's R-ChatCenter; a strategic relationship whose evolution could reshape the SMB messaging stack ReadyPlanet monetizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@readyplanet
• Facebookfacebook.com/readyplanet
• Xx.com/readyplanet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReadyPlanet