Corefit Orthotics

What Corefit Orthotics does

Corefit Orthotics is a family-owned American manufacturer of custom-moldable foot orthotics, founded in 1932 as Zinke's Foot Form Supports and rebranded to its current name in 2003 after parent company California Leather Jobbing Corp. divested its Zinke's Shoe Repair retail network. The company's flagship product is a medical-grade, semi-rigid 3/4-length orthotic insert built around a proprietary thermal-plastic compound that becomes malleable in boiling water and memorizes the shape of each foot when fitted from a seated, non-weight bearing position. Production is centered in Burbank, California, and the company ships nationwide via USPS.

The company sells directly to consumers through its own e-commerce website (custom-insoles.com) and an Amazon storefront with 483+ verified reviews, at a price point of $89 per pair — a fraction of the $200-$600+ cost of podiatrist-prescribed custom orthotics. The product is positioned as an at-home alternative to a podiatry visit, addressing plantar fasciitis, high arches, flat feet, heel spurs, and related knee and back pain. Shark Tank investor Kevin Harrington serves as a brand partner. Adjacent offerings include compression socks, ice wraps, topical pain relief cream, and foot-care tools at $29.95 each.

The business is structured as a single-product-focused consumer goods company: one core SKU with a few condition-specific sub-products (Arch Supports, Plantar Fasciitis Inserts) plus accessory adjacencies. It is privately held by the founding family with no disclosed funding, no acquisitions, and limited geographic footprint (continental US plus Hawaii and Alaska). Distribution is purely DTC via two channels with no retail or B2B pipeline, and the company's value proposition rests on cost arbitrage versus professional orthotics, 90+ years of brand history, and the convenience of self-fitting.

Name

Corefit Orthotics

Legal name

California Leather Jobbing Corp.

Website

https://custom-insoles.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Corefit Orthotics is a family-owned, US manufacturer (since 1932) selling self-moldable thermal-plastic custom orthotics direct-to-consumer at $89 per pair through its website and Amazon, targeting consumers with plantar fasciitis, arch pain, and heel pain who want a podiatry-grade fit without a podiatry visit.

Ownership category

akta.pro rank

Product category

Custom Orthotic Inserts

NAICS

Footwear Manufacturing (3162), Shoe Retailers (45821)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Footwear, (No Rubber) (3140)

akta.pro primary industry

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

akta.pro secondary industries

Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK), Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL), Comfort, Orthopedic & Medical Footwear (CRAAACAG)

Keywords

• Custom orthotic insoles
• Foot support products
• Plantar fasciitis inserts
• Arch support inserts
• Medical grade footwear

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Custom Orthotics Product Sales: One-time purchase of custom orthotics at $89 per pair. Customers can buy multiple pairs for different shoes. Revenue generated through direct e-commerce sales on custom-insoles.com and Amazon marketplace.
2. Accessory Products: Sale of complementary foot care products including compression socks ($29.95), ice wraps for foot pain relief ($29.95), and topical therapy cream ($29.95).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Corefit Orthotics designs and manufactures medical-grade self-moldable custom orthotic inserts sold directly to consumers for foot pain relief, arch support, and gait correction. The flagship product is heated in boiling water and fitted to the foot at home in a non-weight bearing seated position, allowing the proprietary thermal plastic to memorize the foot's unique shape. Complementary accessory products include compression socks, reusable ice wraps, topical anti-inflammatory cream, and abrasive cushion boards.

Product overview

Corefit Orthotics is a single-product-focused company centered on its Corefit Orthotics® line of medical grade, self-moldable custom orthotics. The core product is sold as a unified offering ($89 pair) with two specialized sub-products targeting specific conditions: Corefit Custom Arch Supports for arch-related discomfort and Corefit Plantar Fasciitis Inserts for plantar fasciitis treatment. All products are manufactured by the same company and sold through the same e-commerce platform. The product line is complemented by a small selection of adjacent foot care products (compression socks, ice wraps, topical pain relief creams, and foot care tools) that support the same customer base but are not part of the core orthotics offering. The company was founded in 1932 and is family-owned, with its flagship product originally named "Zinke's Foot Form Supports" before being rebranded as Corefit Orthotics® in 2003.

Differentiator

Problem solved

Functional benefit

Products and services

• Corefit Orthotics® Medical grade, self-moldable custom orthotics that users fit to their feet at home by immersing in boiling water. The semi-rigid supports provide stability and comfort for foot pain relief, gait correction, and arch support at a fraction of the cost of podiatrist-prescribed orthotics. Available in sizes from Women's 5 to Men's 14 in Gray and Blue color options.
• Corefit Custom Arch Supports Affordably priced arch support inserts with reinforced arch zones designed to hold feet in an individualized position while controlling joint movement during the gait cycle. Features 3/4 length design for metatarsal arch support and targets individuals with high arches, flat feet, and fallen arches.
• Corefit Plantar Fasciitis Inserts Medical grade plantar fasciitis orthotics with heel cupping designed to stabilize plantar ligaments, encourage neutral foot position, prevent excessive pronation, and relieve heel and arch pain associated with plantar fasciitis.
• Physix Gear Sport Compression Socks Compression socks for athletes designed to improve blood circulation and support athletic performance, priced at $29.95. Sold as a complementary accessory to Corefit orthotics.
• NatraCure Reusable Ice Wraps for Foot Pain Relief & Swelling Reusable ice wraps designed to provide cold therapy for foot pain relief and swelling reduction, priced at $29.95. Sold as a complementary accessory to Corefit orthotics.
• Penetrex Topical Joint & Muscle Therapy Cream Topical anti-inflammatory pain relief cream for plantar fasciitis, heel, and arch pain, priced at $29.95. Sold as a complementary accessory to Corefit orthotics.
• Black Extra Wide Cushion Board (Pack of Five) Abrasive cushion board for foot care maintenance and callus removal, sold in a pack of five. Sold as a complementary accessory to Corefit orthotics.

Quantifiable outcome

• Custom orthotics priced at $89 vs. $200-$600 for podiatrist-prescribed alternatives
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Kevin Harrington (Shark Tank Investor)coreGTM or Marketing PartnerKevin Harrington, veteran Shark Tank investor and entrepreneur, serves as a brand partner for Corefit Orthotics. His endorsement appears on the company website with quote 'Wanna improve your foot health? Corefit Custom Inserts do just that...' providing credibility through association with the Shark Tank television brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Superfeet: Premium OTC insoles brand focused on arch support and biomechanical alignment. Directly competes with Corefit in the same custom/structured OTC insole category serving runners, walkers, and people with foot pain.
• Powerstep: OTC orthotic insoles brand offering full-length and 3/4-length arch support products, including lines for plantar fasciitis. Closely matches Corefit's product format, target use cases, and direct-to-consumer positioning.
• Aetrex: Comfort and orthopedic footwear/insoles brand with emphasis on orthotic support and foot scanning technology. Overlaps with Corefit in custom/orthopedic positioning and adds a tech-driven personalization element.
• Sole: Custom-moldable insoles brand using heat-and-mold technology for personalized fit at home. Mirrors Corefit's self-fitting thermal plastic approach and D2C go-to-market model.
• Bauerfeind: Medical-grade orthotics, braces, and foot supports sold through clinicians and D2C. Competes with Corefit in the medical/orthopedic support category with stronger clinical-channel positioning but similar end-user use cases.
• FootLevelers: Provider of prescription custom orthotics distributed primarily through chiropractors and podiatrists. Competes at the more clinical end of the same custom-orthotics category Corefit targets via OTC.
• Sof Sole: Performance insoles brand targeting athletes and active consumers with cushioned and structured orthotic products. Competes with Corefit's athletic/active lifestyle segment.
• WalkFit: TV-marketed and D2C orthotic insoles brand with similar at-home customization messaging. Competes directly with Corefit on the same pain-relief value proposition targeting consumers seeking podiatrist-quality results without an office visit.

Broad incumbents

• Dr. Scholl's: Iconic mass-market foot care brand owned by Bayer, offering a wide range of OTC insoles including custom-fit lines. Competes with Corefit across price tiers but with vastly broader retail distribution and marketing scale.
• Birkenstock: Major orthopedic/comfort footwear brand whose signature contoured footbed is functionally similar to Corefit's firm arch support. Wider product range and global retail footprint, but overlapping value proposition around structured foot support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/footsupports
• Instagraminstagram.com/corefit_custom
• LinkedInlinkedin.com/company/corefit-custom-arch-supports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corefit Orthotics