Sunrise Lighting Systems

What Sunrise Lighting Systems does

Sunrise Lighting Systems, Inc. is a privately held manufacturer's representative firm founded in 2001 and headquartered at 360 W Bedford Ave, Fresno, California. The firm represents over 70 lighting manufacturers to specification engineers, contractors, and end customers across Central California, covering the territory from Kern County to Mariposa and Mono Counties. Its represented product portfolio spans decorative and specialty lighting, commercial and site lighting, architectural specification luminaires, LED systems, emergency and life safety equipment (including Lightalarms), lighting controls (Leviton), landscape lighting, and horticultural lighting. The firm distinguishes itself through a Quick Ship Program offering expedited fulfillment from four named manufacturers — A-Light (10-15 business days), Louis Poulsen, LSI Industries (48-hour), and Starfire Lighting (2 weeks, capped at 50 units per size).

The company's revenue model is commission-based, earned on product sales routed through its regional sales team to end customers in commercial, institutional, education, and government verticals. Documented project installations include Central High School (2008), Fugman Elementary (2005), Fresno Commons (2007), VA Hospital Fresno, Buttonwillow Recreation Center (2010), Wild's Office (2009), and Sebastian & Barcus (2008). The firm operates with 1-10 employees, no proprietary technology, no disclosed funding, and no certifications or patents. Ownership and management are family-held, with founder Robert McVicar Sr. serving as President and Robert McVicar Jr. as Business Coordinator.

Sunrise Lighting Systems is a regional sales intermediary rather than a technology or manufacturing business, and its defensibility rests on territorial manufacturer relationships and personal service rather than proprietary IP or scale economics. Go-to-market is direct field sales supported by a basic company website, periodic newsletters (most recent January 2021), and phone/fax contact. No digital platform, software stack, or AI/ML capability is disclosed, and the firm's website copyright is capped at 2019, suggesting limited recent investment in digital channels.

Name

Sunrise Lighting Systems

Legal name

Sunrise Lighting Systems, Inc.

Website

https://sunriselightingsystems.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunrise Lighting Systems is a Fresno, California-based manufacturer's representative firm founded in 2001 that represents over 70 lighting manufacturers to commercial, institutional, and government customers across Central California on a commission basis.

Ownership category

akta.pro rank

Product category

Commercial Lighting Distribution

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

akta.pro secondary industry

Lighting Design Services (BPAHAKAJ)

Keywords

• Commercial lighting distribution
• Manufacturer representative services
• Decorative lighting products
• Site lighting solutions
• Architectural lighting supply

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Manufacturer Representative Commissions: As a manufacturer's representative firm, Sunrise Lighting Systems represents over 70 manufacturers and earns commissions from product sales. The company provides sales, service, and support for decorative, specialty, commercial, and site lighting products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sunrise Lighting Systems is a manufacturer's representative firm that sells and supports decorative, specialty, commercial, and site lighting products on behalf of over 70 lighting manufacturers to customers across Central California. The company provides project specification assistance, sales support, and a Quick Ship Program with expedited fulfillment from select manufacturers for time-sensitive projects.

Product overview

Sunrise Lighting Systems is a manufacturer representative firm established in 2001, serving Central California from Kern County to Mariposa and Mono Counties. The company represents over 70 lighting manufacturers and offers a broad range of product lines spanning decorative and specialty lighting to commercial and site lighting. Their portfolio includes LED, fluorescent, HID and architectural lighting products through represented manufacturers such as Aleddra, Brownlee, Clearworld, EnVision LED, GenPro, GVA Lighting, Leviton, Lightalarms, LSI Industries, Neo Architectural, Starfire, and Ushio, among others. The company provides a Quick Ship Program featuring expedited shipping options from A-Light (10-15 business days), Louis Poulsen, LSI Industries (48-hour), and Starfire Lighting (2 weeks). Key product categories include residential and commercial fixtures, emergency and life safety equipment, lighting controls, architectural specification lighting, and energy-efficient LED solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Quick Ship Program

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

44 partnerships are on record, tiered core and minor.

• A-LightcoreChannel Partner/ Reseller/ DistributorParticipates in Quick Ship Program offering standard configuration products shipping within 10-15 business days.
• Louis PoulsencoreChannel Partner/ Reseller/ DistributorParticipates in Quick Ship Program providing popular products for expedited project needs.
• LSI IndustriescoreChannel Partner/ Reseller/ DistributorOffers 48-hour quick ship program for expedited shipment needs.
• Starfire Lighting ProductscoreChannel Partner/ Reseller/ DistributorQuick Ship Program with 2-week shipping for orders up to 50 units of each size.
• Active SafetyminorChannel Partner/ Reseller/ DistributorPhoto luminescent exit signs and systems manufacturer represented by Sunrise Lighting Systems.
• Aleddra LightingminorChannel Partner/ Reseller/ DistributorLED tubes and lamps, wellness lighting, advanced emergency lighting solutions, indoor and outdoor luminaires manufacturer.
• AmeritechminorChannel Partner/ Reseller/ DistributorResidential and commercial ceramic lighting manufacturer.
• ASLminorChannel Partner/ Reseller/ DistributorEnergy efficient, decorative, residential lighting manufacturer.
• Axlen IncminorChannel Partner/ Reseller/ DistributorHigh efficiency linear lamps, LED lamps and LED panels manufacturer.
• Ayre-LightminorChannel Partner/ Reseller/ DistributorArchitectural sconces and pendants for hospitality, retail, assisted living and residential applications.
• Banvil 2000minorChannel Partner/ Reseller/ DistributorCommercial and residential light fixtures, ceiling fans and lamps manufacturer.
• Birchwood LightingminorChannel Partner/ Reseller/ DistributorHigh-quality specification grade light fixtures for architectural, commercial and retail design communities.
• Brownlee LightingminorChannel Partner/ Reseller/ DistributorDecorative LED and fluorescent fixtures, indoor and outdoor lighting with Energy Star qualification.
• Casey Architectural LightingminorChannel Partner/ Reseller/ DistributorArchitectural lighting and church lighting manufacturer.
• ClearworldminorChannel Partner/ Reseller/ DistributorAlternative energy systems provider designing and retrofitting energy-efficient systems for grid independence.
• Corona LightingminorChannel Partner/ Reseller/ DistributorLow voltage landscape lighting and LED Lighting manufacturer.
• CRW LightingminorChannel Partner/ Reseller/ DistributorCustom, architectural and hospitality lighting manufacturer.
• Design PoleminorChannel Partner/ Reseller/ DistributorDecorative aggregate poles, utility poles, multi-purpose street lighting, traffic signal, CCTV, security and park lighting.
• Electec LTDminorChannel Partner/ Reseller/ DistributorModular building wiring services.
• Engineered Lighting ProductsminorChannel Partner/ Reseller/ DistributorArchitectural indirect recessed illumination manufacturer.
• EnVision LEDminorChannel Partner/ Reseller/ DistributorLED Lighting products including downlights, canopies, retrofits, highbays, panels, undercabinet lights and lamps.
• Everbrite LightingminorChannel Partner/ Reseller/ DistributorMedical and healthcare lighting applications manufacturer.
• GenPro Advanced TechnologiesminorChannel Partner/ Reseller/ DistributorPremier LED Lighting for high output commercial, industrial, office, architectural, indoor and custom retrofit.
• GVA LightingminorChannel Partner/ Reseller/ DistributorSpecification grade architectural LED lighting - white, RGB, waterproof, recessed and surface options.
• Intense LightingminorChannel Partner/ Reseller/ DistributorResidential, commercial recessed, surface lighting, track lighting and hand rail lighting.
• Legion LightingminorChannel Partner/ Reseller/ DistributorArchitectural and commercial fluorescent and LED luminaries.
• Leviton Lighting and Energy SolutionsminorChannel Partner/ Reseller/ DistributorCommercial and residential lighting controls, architectural wallbox diming, daylighting, occupancy sensors, relay panels and timer switches.
• LightalarmsminorChannel Partner/ Reseller/ DistributorEmergency lighting and life safety equipment including exit, inverter, unit equipment, EM ballasts and Nexus Monitoring systems. A Thomas and Betts company.
• Neo Architectural LightingminorChannel Partner/ Reseller/ DistributorWorld Class architectural lighting for interior and exterior applications.
• Niland CompanyminorChannel Partner/ Reseller/ DistributorOutdoor, antique LED street and custom products.
• NippominorChannel Partner/ Reseller/ DistributorSeamless T6 fluorescent lighting with shadow free cove.
• Optec LEDminorChannel Partner/ Reseller/ DistributorHigh-efficiency, super-bright LED luminaires for indoor and outdoor applications.
• Phoenix Lighting ProductsminorChannel Partner/ Reseller/ DistributorArchitectural, industrial hazardous, marine, mining and loading dock lighting.
• Precision Architectural LightingminorChannel Partner/ Reseller/ DistributorSpecification Grade extruded aluminum direct, indirect and indirect/direct performance linear luminaries. Fluorescent and LED suspended, recessed, surface wall and ceiling mount fixtures.
• Rebelle LightingminorChannel Partner/ Reseller/ DistributorArchitectural interior, exterior, and design luminaries.
• Robert's Step-LiteminorChannel Partner/ Reseller/ DistributorSpecial application isle and under tread steplights.
• Studio One LightingminorChannel Partner/ Reseller/ DistributorCollaborative of master artisans creating modern and timeless transitional lighting inspired by Industrial era design elements.
• Times SquareminorChannel Partner/ Reseller/ DistributorLED, track and truss systems, stage and marquee lighting.
• Tube Lighting ProductsminorChannel Partner/ Reseller/ DistributorLED treads, stringers, display and tube lights.
• URSA LightingminorChannel Partner/ Reseller/ DistributorHigh powered LED lights for industrial/commercial lighting to horticultural market lighting.
• UshiominorChannel Partner/ Reseller/ DistributorGeneral lighting - LED, fluorescent, HID, incandescent, halogen and specialty lamps and products.
• ViscorminorChannel Partner/ Reseller/ DistributorCommercial and architectural spec-grade lighting solutions. Medical, cleanroom and vandal resistant luminaires.
• WhatleyminorChannel Partner/ Reseller/ DistributorFiberglass lighting poles and ornamental lamp posts.
• WJMminorChannel Partner/ Reseller/ DistributorDecorative, steel and aluminum poles for sporting lighting.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Emerging players

• WAC Lighting: Architectural and decorative LED lighting manufacturer with strong direct-to-customer and specification presence. Comparable in product overlap (architectural, decorative, specialty lighting) and as a brand lighting rep firms like Sunrise may represent or compete against.
• 1000Bulbs.com: Large online lighting and electrical products retailer that bypasses traditional rep distribution. Represents a disruptive channel pressure on small manufacturer's rep firms like Sunrise, especially for commodity and replacement-lamp categories.

Broad incumbents

• Sonepar USA: Global electrical distribution leader with major U.S. operations distributing lighting fixtures, lamps, and controls. Competes with Sunrise for specification and project-based lighting sales across the same manufacturer brands.
• Consolidated Electrical Distributors (CED): Large national electrical and lighting distributor serving contractors, industrial, and commercial customers across the U.S. Carries the same commercial and architectural lighting product lines Sunrise represents.
• Border States Electric: Employee-owned electrical distributor with strong presence in the western U.S. including California, supplying lighting, lighting controls, and related products to commercial and industrial customers — overlapping with Sunrise's product portfolio and territory.
• Rexel USA: One of the largest electrical and lighting distributors in North America, distributing lighting products to commercial, industrial, and residential customers — directly comparable as a competing distribution channel for the same lighting manufacturers Sunrise represents.

Others

• Acuity Brands: Major North American lighting and building solutions manufacturer whose brands (Lithonia, Gotham, Mark Architectural) sit alongside the manufacturers Sunrise represents. Comparable in that they define the competitive landscape and channel relationships Sunrise navigates.
• Hubbell Lighting: Established commercial and industrial lighting manufacturer offering indoor, outdoor, and emergency lighting products. Comparable as a represented-manufacturer competitor whose channel decisions affect rep firms like Sunrise.

Direct peers

• NL Associates: Independent lighting manufacturer's representative agency in the northeastern U.S. representing architectural and commercial lighting manufacturers. Closely comparable business model to Sunrise — commission-based rep firm for premium lighting brands serving a defined regional territory.
• The Lighting Agency: Regional lighting manufacturer's representative firm serving the Rocky Mountain territory, representing commercial, architectural, and industrial lighting manufacturers. Operates on the same rep-agency model as Sunrise in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sunrise-lighting-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Lighting Systems