Fig Industries

What Fig Industries does

Fig Industries is a privately held, founder-led branding and marketing studio based in Lancaster, Pennsylvania, operating since 2000. The company delivers professional services across three core categories: Marketing Strategy & Communications (brand refinement, integrated campaign development, marketing roadmaps), Brand Development (naming, logo design, visual identity, messaging), and Content Creation & Design (copywriting, website design, photography, videography, publication design). These services are delivered through a documented five-step process spanning discovery, concept development, implementation, refinement, and ongoing partnership.

Fig Industries monetizes through two distinct streams: project-based professional services billed to enterprise, mid-market, nonprofit, and startup clients (with multi-year contract structures and custom quote-based pricing), and a licensing/royalty stream from the Fig Magazine Franchise launched in 2023. The franchise model extends the company's flagship Fig Magazine publication, founded in 2005, to new cities through licensed local operators. The agency does not disclose pricing publicly and runs a consultative, sales-led GTM motion supplemented by community-led engagement through its 20-year magazine presence, The Fig Tree grant program (established 2024), and B Corp network membership (certified since 2019).

The company is founder-controlled with no disclosed institutional investors or VC backing, supported by an 11-50 person team including senior brand and experience designers, franchise management, and finance leadership. Client concentration is diversified across industries (construction, manufacturing, senior living, nonprofit, hospitality, agriculture) but geographically anchored in Pennsylvania. The studio occupies a permanent home in Lancaster's historic Old Town at 103 South Duke Street, and the company reports a growing portfolio of measurable client outcomes, including a $22 million capital campaign result for Willow Valley Communities Charitable Foundation and traffic increases of 76-93% for redesigned client digital properties.

Name

Fig Industries

Legal name

Fig Industries

Website

https://figindustries.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Fig Industries is a privately held, founder-led branding and marketing studio in Lancaster, Pennsylvania, offering brand development, marketing strategy, content creation, and design services to enterprise clients, nonprofits, and mission-driven businesses, with a parallel licensing franchise for its Fig Magazine publication.

Ownership category

akta.pro rank

Product category

Branding and Marketing Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Brand strategy services
• Marketing strategy consulting
• Web design services
• Content creation agency
• Publication design services

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Branding & Marketing Services: Project-based professional services for branding, marketing strategy, digital design, website design, photography, videography, and publication design. Clients include mission-driven businesses, nonprofits, and startups seeking brand development.
2. Fig Magazine Franchise: Local lifestyle magazine franchise model expanding to multiple cities. Publications cover local shopping, dining, arts, and community content.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fig Industries is a branding and marketing studio that provides strategy, creative design, and content production services to mission-driven businesses, nonprofits, and mid-market and enterprise clients. Offerings span brand naming, logo and visual identity design, website design, photography and videography, integrated campaign development, marketing plans, and publication design, delivered through a five-step collaborative creative process. The studio also publishes Fig Magazine, a quarterly local lifestyle magazine that it has expanded into a franchise model.

Product overview

Fig Industries operates as a full-service branding and marketing studio rather than a software product company. Their core offerings consist of three main service categories: Marketing Strategy & Communications (including brand refinement, integrated campaigns, and marketing roadmaps), Brand Development (including naming, logo design, visual identity, and messaging), and Content Creation & Design (including copywriting, website design, photography, and publication design). The company also produces Fig Magazine, a quarterly publication franchise celebrating local communities, which launched in Lancaster, PA in 2005 and has since expanded to multiple cities. All services are delivered through a five-step creative process: Intentional Discovery, Creative Concepts, Idea Implementation, Collaborative Refinement, and Ongoing Partnership.

Differentiator

Problem solved

Functional benefit

Brands

• Fig Magazine: An enthusiast's guide to local shopping, dining, arts, and community in small cities across the country. Founded in 2005, the magazine tells the stories of places, people, and experiences through quarterly creative issues.
• Fig Magazine Franchise
• Fig Lancaster
• Figment
• The Fig Tree

Products and services

• Marketing Strategy & Communications
• Brand Development
• Content Creation & Design
• Fig Magazine
• Fig Magazine Franchise

Named customers19 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Lindsley Development ConsultantscoreImplementation/ SI/ Consulting PartnerFundraising consulting firm that partners with Fig Industries on capital campaigns and brand development projects. Collaborated on Garden Spot Communities (TrellisWorks case for support) and Deaconess Abundant Life Services (1889 Society branding).
• Gregory J. Scott, FAIAcoreStrategic or Co-development PartnerLocal architect and historian who approached Fig Industries with manuscript for 'Urban Legend' book about architect C. Emlen Urban. Project led to creation of Egg & Dart Books publisher and 9.4% conversion rate for book purchases.
• Matthew TennisoncoreStrategic or Co-development PartnerArchitectural photographer who partnered with Fig Industries and Gregory J. Scott on the 'Urban Legend' book project. Contributed photography to the coffee table book documenting C. Emlen Urban's architectural legacy.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Mother Design: Creative studio within the Mother network focused on brand identity, design systems, and editorial work. Comparable to Fig's brand + publication + content practice, with a similar emphasis on craft and storytelling.
• LPK: Global brand identity and design agency working across CPG, healthcare, and consumer. Larger than Fig, but the same core service: brand naming, visual identity, and brand strategy. Direct competitor for enterprise brand engagements.
• Hyperakt: Brooklyn-based B Corp design agency specializing in brand identity, web design, and social-impact storytelling. Closest comparable to Fig: similar size, B Corp mission-driven positioning, and a focus on nonprofit and purpose-driven clients.
• Mucca: NYC-based brand design studio providing naming, identity, packaging, and digital design. Similar boutique scale, similar brand-led craft orientation, and comparable service categories.
• Mekanic: NYC creative agency offering brand strategy, design, and integrated campaigns. Similar boutique size, similar strategic-creative mix, and competing for the same enterprise brand work that Fig pursues.
• Barkley: Independent creative and media agency in Kansas City with a strong independent-employee ownership culture. Same generalist brand-and-marketing profile as Fig, and competes for similar mid-market and regional accounts.
• Big Spaceship: Brooklyn-based independent creative and digital agency offering brand, content, and digital experience work. Comparable in size and independent-agency culture, with broader digital emphasis than Fig.
• Cahan & Partners: San Francisco-based brand design studio offering naming, identity, and design strategy. Comparable scale and service mix to Fig's brand development practice, and competes for similar mission-driven and tech-forward clients.

Regional players

• Brownstein Group: Philadelphia-based independent brand, advertising, and PR agency. Strong regional overlap with Fig's Mid-Atlantic market and similar full-service branding offering for enterprise and nonprofit clients.
• Doe-Anderson: Long-standing Louisville, KY-based creative agency offering brand, advertising, and content. Comparable mid-sized, region-rooted agency competing for similar enterprise and nonprofit clients in the Midwest/Mid-Atlantic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/figindustries
• LinkedInlinkedin.com/company/fig-industries
• Instagraminstagram.com/figindustries

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fig Industries