Roederer

What Roederer does

Roederer is an independent insurance broker (ROEDERER SAS) headquartered in Strasbourg, France, serving approximately 10,000 business customers and 300,000+ individual beneficiaries across eastern France, the broader French regions, and Catalonia, Spain. The company intermediates property and casualty, health, provident, and mobility insurance products for individuals, businesses, self-employed professionals, and international/expatriate clients, earning transaction-based commissions from multiple insurance providers. Roederer holds ORIAS registration (07 000 336), ISO 27001 (2024) and ISO 9001:2015 certifications, and operates the ROEDERER PATRIMOINE wealth management subsidiary.

The group's technology backbone is the SIMAX platform, which powers three client-facing portals: ZenAssist for business property, liability, and fleet policies; ZenRH for enterprise group health and provident contracts; and Espace Assuré for individual policyholders. A mobile application (MH by SIMAX) rated 4.7 on the App Store and Play Store supports digital Tiers-Payant cards via Apple Cartes and Google Wallet. Roederer integrates with French state systems including AMELI/CPAM via NOEMIE teletransmission, CAMIEG for IEG-sector policyholders (with a unified Tiers-Payant card launching January 2026), and net-entreprises.fr for DSN payroll reporting.

The go-to-market is hybrid: enterprise field sales with dedicated account managers, a customer service center for inside sales, self-service digital portals for existing policyholders, and referral partnerships with other brokers. Marketing relies on content (blog articles, the Assur'Info newsletter), LinkedIn, YouTube, and Facebook, with distribution anchored by eight physical offices (Strasbourg HQ, Nancy, Metz, Paris, Schiltigheim, Sélestat, Besançon, Lyon, and Barcelona). Pricing is not publicly disclosed and is quoted on a custom, annual basis by coverage type and risk profile.

Name

Roederer

Legal name

ROEDERER SAS

Website

https://roederer.fr

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Roederer is an independent French insurance broker headquartered in Strasbourg, serving individuals, businesses, self-employed professionals, and international clients across France and Spain through a network of eight offices, three digital portals (ZenAssist, ZenRH, Espace Assuré), and a mobile app, earning commissions by intermediating property, health, and provident insurance.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industries

Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Contractors BOP / Artisan Package (FSAJAFAD)

Keywords

• Insurance brokerage services
• Business insurance solutions
• Health insurance coverage
• Insurance claims management
• Risk management advisory

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Roederer earns commissions from insurance companies for placing policies with customers. As an independent broker, they work with multiple insurance providers to offer tailored solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Roederer is an independent insurance brokerage that places and services property and liability, vehicle, health (complémentaire santé), provident (prévoyance), and international mobility insurance policies for individuals and businesses through multiple carrier partners. Core distribution relies on regional offices, dedicated account managers, and a digital service stack (ZenAssist, ZenRH, Espace Assuré portals and the SIMAX-powered mobile app) for policy administration, claims, and Tiers-Payant processing.

Product overview

Roederer is an independent insurance broker operating primarily in the Grand Est region of France. Its product portfolio consists of a multi-platform service offering built around three core client-facing portals — ZenAssist (business/property/liability insurance), ZenRH (enterprise group health and provident insurance), and Espace Assuré (individual health policyholder portal) — all powered by the SIMAX technology platform. The Roederer Group also offers a mobile application (MH by SIMAX) distributed via iOS and Android app stores, and a feature called Saisie Expresse for rapid soft-medicine reimbursements within 48 hours. SIMAX serves as both a sub-brand for supplementary health insurance products and the underlying technology infrastructure for digital client services.

Differentiator

Problem solved

Functional benefit

Brands

• ZenAssist: Customer portal for managing property and liability insurance contracts, auto fleet management, and claim declarations.
• ZenRH
• SIMAX
• ROEDERER PATRIMOINE

Products and services

• ZenAssist Client extranet portal for businesses managing property, liability, and fleet auto insurance policies. Enables policyholders to consult contracts and amendments, file claims, and access a document repository.
• ZenRH Enterprise client portal for managing group health insurance (complémentaire santé) and provident insurance (prévoyance) contracts, user access permissions, DSN reporting, document archives, and employee reporting.
• Espace Assuré Individual policyholder portal for consulting reimbursement history, submitting health claims and documents, tracking claim status, downloading Tiers-Payant attestations and cards, managing personal information, and setting notification preferences.
• Roederer Mobile Application (MH by SIMAX) iOS and Android mobile application enabling policyholders to consult reimbursement details, submit quote and reimbursement requests, download Tiers-Payant attestations, and store a digital Tiers-Payant card via Apple Cartes or Google Wallet integration. Rated 4.7 on the App Store and Play Store.
• SIMAX (Sub-brand Health Insurance) Supplementary health insurance brand operated by the Roederer Group, offering individual and group health complement (complémentaire santé) and provident insurance (prévoyance) products. SIMAX provides the technology platform powering the ZenRH and ZenAssist portals.

Quantifiable outcome

• 4.7/5 customer satisfaction rating on mobile app
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• GROUPE ASSISTIAminorChannel Partner/ Reseller/ DistributorMutual referral partnership between independent insurance brokers. GROUPE ASSISTIA CEO Laurent LARTAUD describes sharing the same human values and recommends Roederer to colleagues and business acquaintances.
• FORGIARINIminorChannel Partner/ Reseller/ DistributorBusiness insurance partnership emphasizing human relations and effective dialogue. FORGIARINI Chairman Jérôme FORGIARINI notes the importance of human relationships and effective communication that allows anticipation and adaptation of insurance needs.
• HOPPY ROADminorChannel Partner/ Reseller/ DistributorBusiness customer testimonial relationship. Co-founder Charles SANNER highlights the good relationships, follow-up, and responsiveness of Roederer teams.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Marsh France: French arm of global broker Marsh, offering commercial risk, health, and benefits brokerage to mid-market and large enterprises. Overlaps with Roederer on the commercial lines and health/provident segments but at much larger scale and with global carrier relationships.
• Aon France: French operations of global broker Aon, providing commercial risk, health & benefits, and brokerage services. Competitor to Roederer in the mid-market and enterprise commercial-insurance segment, but at significantly larger scale and with broader product portfolio.
• Willis Towers Watson France: French presence of global advisory and brokerage firm WTW, active in commercial risk, health & benefits, and international mobility. Competes with Roederer for mid-market enterprise accounts but with global scale and broader advisory capabilities.
• April Group: Largest French independent insurance broker/distributor, with deep brokerage and wholesale distribution capabilities across personal and commercial lines. Broader and more national than Roederer but operates in many of the same brokerage categories (health, P&C, mobility).

Direct peers

• Henner: French independent insurance broker specializing in group health, prévoyance, and international mobility insurance for companies and expatriates. Closest direct competitor to Roederer because both focus on complémentaire santé and prévoyance for enterprises plus cross-border expat coverage.
• Diot-Siaci: Major French insurance broker resulting from the merger of Diot and Siaci Saint Honoré, offering P&C, health, prévoyance, and international coverage. Directly comparable to Roederer across the same multi-line brokerage categories and customer segments (enterprises, individuals, international mobility).
• Verspieren: Independent French insurance and reinsurance broker headquartered in northern France, serving mid-market and enterprise clients with multi-line brokerage services. Comparable to Roederer in independent-broker positioning, multi-line portfolio (P&C, health, prévoyance), and regional anchor with national reach.
• SPVIE: French insurance broker specialized in health, prévoyance, and personal protection products distributed through partnerships and direct channels. Comparable to Roederer in health/provident specialization and mid-market distribution model.

Emerging players

• Alan: French digital-first health insurance carrier selling directly to individuals and SMEs. Not a broker, but represents the direct-to-consumer pressure on Roederer's complémentaire santé book by bypassing traditional brokerage distribution.
• Luko: French digital-first home insurance carrier selling directly to consumers. Adjacent rather than direct — relevant as a carrier disintermediation threat to Roederer's residential property and home-insurance brokerage lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtmNv78p3nxUdQaLVTK8X4g
• Facebookfacebook.com/grouperoederer
• LinkedIncm.linkedin.com/company/roederer
• Xx.com/GroupeRoederer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roederer