HOPPY ROAD
- Company typePrivate
- Founded2017
- HeadquartersMaxéville, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
HOPPY ROAD firmographics
Firmographics- Name
- HOPPY ROAD
- Legal name
- HOPPY ROAD
- Website
- https://hoppyroad.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where HOPPY ROAD is headquartered
LocationHeadquarters
- HQ city
- Maxéville
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
HOPPY ROAD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Craft Beer Direct Sales: Primary revenue stream from direct-to-consumer sales of craft beers in cans (33cl, 44cl) and bottles (33cl, 75cl) via the company's e-commerce platform and physical boutique. Products span multiple series (Classic, Offroad, Barrel & Wild, Woody Road, Collab, Retrobiéres, Tarot, Tattoo, Mixologist).
- Merchandise Sales: Secondary revenue from branded merchandise including t-shirts, hoodies, caps, beanies, glassware (25cl and 50cl printed glasses), enameled brewery plaques, and other branded items sold via the e-shop.
- Keg Rental (Location Tireuse): Rental of beer tap systems (tireuse) to professionals and individuals for events, generating service-based rental income.
- Delivery Fees: Revenue from delivery charges for e-commerce orders: €6.90 in mainland France (free over €100), €9.90 for Europe, with surcharges for Corsica (+€20) and remote zones (+€5).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Craft beer cans 33cl–44cl |
| Unit Pricing | Pay-as-you-go | Craft beer bottles 33cl–75cl |
| Unit Pricing | Pay-as-you-go | Specialty barrel-aged beers |
| Unit Pricing | Pay-as-you-go | Branded merchandise – apparel |
| Unit Pricing | Pay-as-you-go | Branded merchandise – glassware and accessories |
| Unit Pricing | Pay-as-you-go | Delivery fees |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
HOPPY ROAD product offering
Product offeringCore offering
Hoppy Road is an independent craft brewery (brasserie libre et indépendante) producing a diverse portfolio of artisanal beers including IPAs, NEIPAs, barrel-aged imperial stouts, wild ales, Berliner Weisse, smoothie sours, and French Triple. The brewery sells directly to consumers through its e-commerce platform hoppyroad.com and its physical boutique in Maxéville, with home delivery across France and 14 European countries, complemented by branded merchandise and event tap-rental services for professional customers.
Product overview
Hoppy Road is an artisanal craft brewery founded in 2017 in Nancy, France, producing a diverse portfolio of creative beers organized into product series. The core beer lineup comprises the Classic series (standard year-round offerings including NEIPAs like Hazy Rider and Brutal Monkey, West Coast IPA POW WOW, Berliner Weisse Flamingo, Pale Ale Soif!, and French Triple Cosmic Raptor), the Offroad series (experimental and high-ABV beers including Triple NEIPA Trippin' #2026, Double Hazy IPA Knight Rider, Smoothie Sour Yoshimitsu, Imperial Stout Mazout, and fruited strong ales), the Collab series (collaboration beers with partner breweries like Moersleutel and Rock Beer Temple), the Woody road series (barrel-aged stouts in Speyside and Bourbon barrels), the Barrel & wild series (mixed-fermentation and wild ales aged in wine and spirits barrels including Tamamo, Le Roi et l'oiseau, Oo de Lally, and Sinbad), and Retro bières (vintage wild ales like Sakuya). The brewery also operates an e-commerce store with click-and-collect pickup at its Nancy boutique, and offers draft tap rental for events. Merchandise includes branded apparel (t-shirts, hoodies), accessories (caps, beanies), glassware, and enamel brewery signs.
Differentiator
Problem solved
Functional benefit
Products and services
- THE DUDE New England IPA (NEIPA) in HOPPY ROAD's portfolio, sold to individual consumers via the e-commerce shop and boutique.
- PARANOID SESSION Session IPA from HOPPY ROAD, a lower-ABV hop-forward beer positioned for repeat everyday consumption.
- KNIGHT RIDER Double Hazy IPA, a higher-ABV New England-style IPA sold via the HOPPY ROAD e-commerce shop and boutique.
- ROLL THE DICE West Coast IPA offering from HOPPY ROAD, a clearer, more bitter style than its NEIPA/Double Hazy range.
- TIKI TAKA New England IPA (NEIPA) SKU in HOPPY ROAD's lineup, sold via the brewery's online shop and Maxéville boutique.
- L'HISTOIRE SANS FIN Mixed-fermentation honey beer (Bière de Miel) produced by HOPPY ROAD using its wild/sour program, aimed at enthusiasts of complex, farmhouse-style beers.
- YOSHIMITSU Smoothie Sour from HOPPY ROAD, a fruit-forward sour style in the brewery's portfolio.
- Trippin' #2026 Triple NEIPA at 10% ABV from HOPPY ROAD, a high-strength hazy IPA in the brewery's portfolio.
- STOOKOLIE Imperial Stout produced by HOPPY ROAD as part of its dark/stout program.
- Mazout Speyside barrel aged #2025 Russian Imperial Stout from HOPPY ROAD aged in Speyside whisky barrels, part of the brewery's 2025 barrel-aged limited releases.
- Mazout bourbon barrel aged #2025 Russian Imperial Stout from HOPPY ROAD aged in bourbon barrels, part of the brewery's 2025 barrel-aged limited releases.
- TAMAMO Wild beer from HOPPY ROAD, produced using the brewery's mixed-fermentation wild culture program.
- WHITE WIZARD Blanche (Belgian-style wheat beer) from HOPPY ROAD, an accessible lighter style in the portfolio.
- BANGO MANGO Strong Ale produced by HOPPY ROAD, a higher-ABV ale in the brewery's range.
- Le Roi et l'oiseau Wild ale from HOPPY ROAD aged in Burgundy wine barrels for 33 months, a flagship of the brewery's barrel-aging wild program.
- Oo de Lally Oud Bruin (Flemish-style brown ale) from HOPPY ROAD, part of the brewery's wild/sour portfolio.
- SINBAD Wild ale from HOPPY ROAD produced using the brewery's wild/mixed-fermentation program.
- Flamingo Berliner Weisse produced by HOPPY ROAD, a light sour wheat beer in the brewery's sour portfolio.
- Hazy rider Standard IPA from HOPPY ROAD in the brewery's hop-forward lineup.
- Soif! Pale Ale from HOPPY ROAD, positioned as an everyday accessible beer in the portfolio.
- COSMIC RAPTOR French Triple (Belgian-style strong golden ale) produced by HOPPY ROAD.
- Brutal Monkey Double NEIPA from HOPPY ROAD, a higher-strength hazy IPA in the brewery's portfolio.
- POW WOW West Coast IPA from HOPPY ROAD, in the clearer/hoppier IPA family of the brewery's range.
- Mazout Russian Imperial Stout from HOPPY ROAD, the base beer used for the Mazout barrel-aged series.
- Barney Quinn Saison (farmhouse-style ale) produced by HOPPY ROAD in its portfolio.
- SAKUYA Wild ale from HOPPY ROAD produced using the brewery's mixed-fermentation wild culture program.
- Location tireuse (tap rental service) Service offering from HOPPY ROAD providing a draft beer tap and keg(s) on rental to bars, restaurants, event organizers, and individuals hosting private events.
- HOPPY ROAD E-Shop / Click & Collect Direct-to-consumer sales channel from HOPPY ROAD combining an online e-commerce shop (home delivery via GLS, 24–48h in France, shipping to 14 European countries, free delivery above €80) and a Click & Collect option at the Maxéville boutique with a 10% pickup discount.
- HOPPY ROAD branded merchandise (T-shirts, hoodies, glassware, caps, brewery plaque) Branded merchandise from HOPPY ROAD sold through the e-shop and boutique, including apparel (T-shirts, hoodies, cap, beanie), drinkware (VERRE HOPPY glass), and decorative items (Plaque de brasserie).
Companies that use HOPPY ROAD
Customer profileSegments2 records
Ideal customer profiles2 records
HOPPY ROAD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HOPPY ROAD partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- MoersleutelminorDutch craft brewery Moersleutel collaborated with Hoppy Road on the STOOKOLIE Imperial Stout (2026). The collaboration combined Dutch brewing engineering precision with Hoppy Road's French craft expertise, producing a caramel butter pecan and salted butter Imperial Stout.
- Sons of WineminorSons of Wine provided Riesling and Pinot Noir marc (pomace) from their vineyard for the TAMAMO beer — a wild ale fermented on wine marc. This cross-industry collaboration between a brewery and a wine domain created a unique terroir-driven beer.
- Rock Beer Temple x Dr Feel GoodminorCollaborative brewing partnership for the PARANOID SESSION Session IPA (Collab series), co-branded with Rock Beer Temple and Dr Feel Good.
- L'ImbeertinenceminorExclusive collaboration with L'Imbeertinence for the BARNEY QUINN Saison beer, brewed exclusively for friends of the Imbeertinence community.
- Maarten DonderscoreIllustrator Maarten Donders is the consistent graphic artist behind Hoppy Road's beer labels, merchandise designs, and visual identity across virtually all products. His distinctive artistic style is a core component of Hoppy Road's brand identity.
- GLS (General Logistics Systems)coreGLS is the primary logistics carrier for Hoppy Road's e-commerce home delivery operations in France (24–48h standard delivery) and to European destinations (3–5 days). GLS applies surcharges for Corsica and remote zones.
- BNP Paribas (AXEPTA)coreBNP Paribas AXEPTA platform processes all online credit card payments on hoppyroad.com. Supports Carte Bleue, e-Carte Bleue, MasterCard, Maestro, Visa, and Visa Electron. Uses SSL encryption for secure transactions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
HOPPY ROAD competitors and assessment
Company assessmentBroad incumbents
- BrewDog: Largest independent craft brewer in the UK/Europe with broad IPA, stout, and experimental lines plus global DTC and retail. Functions as a broad incumbent reference point for the European independent craft category Hoppy Road operates in.
Direct peers
- Brussels Beer Project: Belgian craft brewery built on experimental recipes, community-driven crowdfunding origins, and frequent collaborations. Comparable to Hoppy Road's collaborative model and indie positioning.
- Mikkeller: Danish craft brewery renowned for an experimental portfolio, gypsy-brewing origins, and high-end wild/sour programs. Highly comparable to Hoppy Road's Offroad and Barrel & Wild series in style breadth and flavor ambition.
- Cloudwater Brew Co. Manchester-based craft brewery with a NEIPA/hazy IPA-forward portfolio and frequent collaborations. Comparable to Hoppy Road's haze-forward Classic series and collaborative release strategy.
- Brasserie La Débauche: Independent French craft brewery of comparable size producing a wide portfolio of IPAs, barrel-aged stouts, and wild ales for DTC and limited retail. Closely comparable to Hoppy Road in product mix, scale, and French-independent positioning.
- Põhjala: Estonian craft brewery with a wide portfolio spanning imperial stouts, porters, and barrel-aged specialties, plus a strong export footprint. Comparable in portfolio breadth and barrel-aging programs.
- Brasserie Gallia: Paris-based independent French craft brewery with a focus on hop-forward and modern styles. Comparable as another France-rooted independent craft operator with a similar product philosophy.
- Verdant Brewing Co. Cornwall-based craft brewery recognized for hazy and double IPAs and a strong enthusiast following. Comparable to Hoppy Road's hop-forward Classic and Offroad output and DTC-led distribution.
- To Øl: Copenhagen-based craft brewery built on bold experimentation, high-ABV IPAs, and an extensive collaboration pipeline. Directly comparable to Hoppy Road's experimental Offroad releases and frequent cross-brewery partnerships.
- Omnipollo: Swedish craft brewery specializing in hazy IPAs, smoothie sours, and visually distinctive packaging — a near-direct match to Hoppy Road's Offroad series (NEIPAs, smoothie sours like Yoshimitsu, fruit-forward Double IPAs).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
HOPPY ROAD social profiles
Digital presenceHOPPY ROAD financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOPPY ROAD leadership team
Management profileNumber of profiles
Profiles2 records
HOPPY ROAD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOPPY ROAD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOPPY ROAD
What does HOPPY ROAD do?
Hoppy Road is an independent craft brewery (brasserie libre et indépendante) producing a diverse portfolio of artisanal beers including IPAs, NEIPAs, barrel-aged imperial stouts, wild ales, Berliner Weisse, smoothie sours, and French Triple. The brewery sells directly to consumers through its e-commerce platform hoppyroad.com and its physical boutique in Maxéville, with home delivery across France and 14 European countries, complemented by branded merchandise and event tap-rental services for professional customers.
Is HOPPY ROAD a public or private company?
HOPPY ROAD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HOPPY ROAD founded?
HOPPY ROAD was founded in 2017. It employs 1 to 10 people.
Where is HOPPY ROAD based?
HOPPY ROAD is headquartered in Maxéville, France, in the Europe region.
How does HOPPY ROAD make money?
Four revenue lines are on record. Craft Beer Direct Sales are the primary driver. The others are merchandise Sales, keg Rental (Location Tireuse) and delivery Fees.
Who are HOPPY ROAD's main competitors?
BrewDog is listed as a broad incumbent. Direct peers are Brussels Beer Project, Mikkeller, Cloudwater Brew Co., Brasserie La Débauche, Põhjala, Brasserie Gallia, Verdant Brewing Co., To Øl and Omnipollo.
Does HOPPY ROAD have an API?
No public API is recorded for HOPPY ROAD.