Forgiarini

What Forgiarini does

Forgiarini SAS is a privately held, family-owned French home improvement retailer and distributor founded in 1953 and headquartered at 227 Route Nationale, Kogenheim, Alsace. The company sources, displays, and sells an integrated assortment of surface materials and interior fixtures across four showrooms in Alsace (Strasbourg Nord Vendenheim, Strasbourg Sud La Vigie, Centre Alsace Kogenheim, Colmar Houssen, Mulhouse Île-Napoléon) and through its e-commerce storefront at forgiarini.fr. Core categories include ceramic tiles (carrelage), parquet and engineered wood flooring, laminate and vinyl flooring, complete bathroom solutions (vanities, faucets, showers, bathtubs, WCs), interior doors, exterior materials, ceramic tables, and installation/maintenance products (notably SOPRO); the assortment spans roughly 1,500+ exclusive references across entry-level to premium price points, with tile pricing ranging from approximately €15 to €155 per m².

The firm operates a hybrid B2C/B2B model: residential homeowners use physical showrooms with appointment-based consultation, while trade professionals (tilers, contractors, interior designers) source project materials through the same channels. Technology is limited to a standard e-commerce catalog, online payment processing for invoices and deposits, and warehouse pickup logistics; no proprietary software, API, or AI capability is disclosed. Marketing is multi-channel and content-led, with active accounts on Instagram, Facebook, TikTok, Pinterest, YouTube, and LinkedIn, an inspiration blog, email newsletters, and influencer collaborations under the #Forgiarini hashtag.

Revenue is generated almost entirely through one-time product sales (per square meter, per running meter, or per unit), supplemented by quote-based custom fitting services (agencement sur-mesure). The business is currently managed by the third generation of the founding family (Coralie, Fanny, Guillaume), remains entirely bootstrapped with no external funding rounds, M&A activity, or parent company involvement disclosed in the available data.

Name

Forgiarini

Legal name

Forgiarini SAS

Website

https://forgiarini.net

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

Forgiarini SAS is a family-owned French home improvement retailer (founded 1953) selling tiles, parquet, bathroom products, interior doors, and exterior materials through four showrooms across Alsace and an e-commerce platform, serving residential homeowners and trade professionals.

Ownership category

akta.pro rank

Product category

Home Improvement Materials Retail

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)

akta.pro secondary industries

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Trim, Baseboards, Crown Molding & Finish Carpentry (HSAPAFAD)

Keywords

• Floor tile retail
• Bathroom fixtures
• Wood flooring sales
• Interior doors supply
• Home renovation materials

Headquarters

HQ city

Kogenheim

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Tiles and Flooring: Sale of ceramic tiles, parquet flooring, laminate flooring, and vinyl flooring for residential and commercial interior and exterior applications. Products are sold per square meter (m²), per running meter (ML), or as unit items, with pricing ranging from entry-level to premium segments.
2. Product Sales - Bathroom Products: Sale of bathroom fixtures including vanity units, faucets/faucet fittings, shower enclosures, bathtubs, and WC products. Products include both stocked items and made-to-order pieces.
3. Product Sales - Interior Doors: Sale of interior doors with various finishes and hardware options, including door handles, locks, and accessories.
4. Product Sales - Exterior Materials: Sale of exterior construction materials including outdoor tiles, deck materials, and outdoor surfaces. Some products available by quote only (sur devis).
5. Installation and Maintenance Products: Sale of tile adhesives, grouts, sealants, primers, and maintenance/cleaning products for tile and flooring installation and care.
6. Custom Fitting Services: Custom interior fitting services (agencement sur-mesure) offered, allowing customers to order bespoke solutions for their renovation projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Forgiarini designs, manufactures and distributes an array of home decor and renovation products covering floor and wall tiles, parquet, laminate and vinyl flooring, bathroom furniture and fixtures, interior doors, ceramic tables, and exterior materials. Products are sold to homeowners and trade professionals through four retail showrooms in Alsace and an e-commerce platform, complemented by custom interior fitting services (agencement sur-mesure).

Product overview

Forgiarini is a French home improvement retailer specializing in building materials for interior and exterior spaces. The product portfolio is organized as a unified multi-category offering centered around surface materials (tiles, wood flooring, bathroom products) and doors. The core product categories include: Carrelage (tiles/wall and floor coverings in ceramic, stone, and marble effects), Parquet (wood and engineered flooring with associated underlays and skirting boards), Salle de bains (complete bathroom solutions including furniture, fixtures, showers, bathtubs, and WC), Sol stratifié (laminate flooring), Sol vinyle (vinyl flooring), Matériaux d'extérieur (exterior tiles and materials), Tables céramiques (ceramic tables), Portes intérieures (interior doors), and Décorations et accessoires (bathroom accessories). Installation and maintenance products are also offered through brands like SOPRO. Products are available both in showrooms and through the online e-shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Carrelage (Floor and Wall Tiles) Floor and wall tiles in multiple formats, effects (marble, wood, concrete, stone) and finishes, including subcategories for wall tiles, floor and wall tiles, shower floors, exterior tiles, and skirting boards. Sold per square meter (m²).
• Parquet (Wood Flooring) Wood flooring including solid parquet, engineered parquet (parquet contrecollé), wood veneer flooring, and accessories such as skirting boards and underlays, sold per square meter.
• Salle de bains (Bathroom Products) Complete bathroom solutions including vanity units (meuble de bains), faucets and fixtures (robinetterie), showers, bathtubs, and WC products, including stocked and made-to-order items.
• Sol stratifié (Laminate Flooring) Laminate flooring with various wood and stone effects, including planks, skirting boards, and underlays.
• Sol vinyle (Vinyl Flooring) Vinyl flooring solutions for residential and commercial spaces.
• Décorations et accessoires (Bathroom Decor and Accessories) Bathroom decorations and accessories including soap holders, toothbrush holders, broom holders, paper roll holders, towel racks and hooks, and mirrors.
• Produit de mise en œuvre et d'entretien (Installation and Maintenance Products) Installation and maintenance products including adhesives, grout, primer, silicone sealants, and cleaning products from brands such as SOPRO.
• Matériaux d'extérieur (Exterior Materials) Exterior materials including outdoor tiles in various formats (e.g. 120x120, 60x120, 60x60) with effects such as concrete, wood, oxidized, and stone finishes. Many items priced 'sur devis' (on quote).
• Tables céramiques (Ceramic Tables) Ceramic tables including dining tables, coffee tables, and side tables in various sizes and designs.
• Portes intérieures (Interior Doors) Interior doors with various finishes and styles including standard colors and wood effects such as oak, plus door handles and hardware.
• Agencement sur-mesure (Custom Fitting Services) Custom interior fitting services allowing customers to order bespoke solutions for their renovation projects.

Quantifiable outcome

• High customer satisfaction reflected in positive testimonials about product quality, service, and delivery reliability

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Kelly Cruz (KellyCZ67)minorGTM or Marketing PartnerInfluencer and professional tiler from Alsace featured as brand ambassador. Curates product selections and shares renovation content on social media, helping promote Forgiarini products to her followers. Content shared using hashtag #Forgiarini.
• MademoisellesophminorGTM or Marketing PartnerImage consultant, French model, and MOM of 3 featured as social media collaborator sharing interior content and experiences with Forgiarini products.
• Roland GarciaminorGTM or Marketing PartnerInterior decorator and stylist featured as social media collaborator sharing design projects and inspiration featuring Forgiarini products.
• Bienvenue.chez.vous.bartenheimminorGTM or Marketing PartnerInterior decoration and renovation business featured as social media collaborator showcasing projects completed with Forgiarini materials.

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Saint Maclou: French flooring specialist retailer (carpet, LVT, parquet, tiles) with showrooms and e-commerce. Comparable to Forgiarini on parquet, laminated, and vinyl flooring categories as well as showroom-led consultation.
• Espace Aubade: National bathroom and tiles showroom chain serving both homeowners and trade professionals across France. Most directly comparable on Forgiarini's tile + salle de bains categories with a similar expert-advisor showroom experience.
• Schmidt Group: French kitchen, bathroom, and home storage retailer with a franchise showroom network across France and Europe. Comparable custom-fit service model (agencement sur-mesure) and multi-category interior renovation offering.
• Grandbains: Specialist French bathroom retailer with showroom network and trade offering. Direct overlap with Forgiarini's salle de bains category, including vanity, sanitaryware, and faucets.
• Mobalpa: French kitchen, bathroom, and interior fittings showroom retailer with a focus on made-to-order solutions. Comparable on bathroom vanity, custom fitting, and showroom-led B2C and B2B sales motion.
• Lapeyre: French specialist retailer of home renovation materials including kitchens, bathrooms, interior doors, flooring, and windows. Multi-channel (showroom + e-commerce) model that closely mirrors Forgiarini's whole-home renovation proposition, particularly in bathroom vanity and door categories.

Broad incumbents

• Castorama: Major French big-box home improvement retailer (Kingfisher group) stocking tiles, parquet, bathroom, doors, and outdoor materials. Comparable assortment but bigger-format DIY store model and nationwide footprint.
• Leroy Merlin: Largest French home improvement retailer (Adeo group) carrying tiles, flooring, bathroom, doors, and exterior materials at scale. Comparable product breadth but much wider geographic footprint, larger store format, and online dominance.
• Brico Dépôt: French home improvement discount retailer focused on trade and DIY customers. Comparable on materials categories (tiles, flooring, bath, doors) but operates at lower price points with a no-frills discounter format.
• Saint-Gobain Distribution France (Point.P / Cedeo / La Plateforme du Bâtiment): Building materials distribution network serving trade professionals across France with tiles, plumbing, bathroom, and exterior materials. Comparable trade-pro focus and supply-chain scale, though broader portfolio and B2B-weighted model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@forgiarinisas7704
• Facebookfacebook.com/Forgiarini.SAS
• LinkedInfr.linkedin.com/company/forgiarini-sas
• Instagraminstagram.com/forgiarinisas
• Pinterestfr.pinterest.com/forgiarinisas
• TikToktiktok.com/@forgiarinisas

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forgiarini