Repeat group

What Repeat group does

Biggie Group (Repeat Group) is a privately-held French marketing agency collective operating from Neuilly-sur-Seine/Paris, founded in 2006. The group combines the core Biggie agency with four wholly-owned specialist subsidiaries — Beastly (influence and performance), Kazam (video production), Ohlala (PR and social media, with beauty-vertical depth), and Gamned (programmatic activation since 2009) — to deliver integrated branding-to-performance services. Through 10 international offices (Paris HQ, Marseille, Brussels, Geneva, Zurich, Bern, Prague, Milan, Dubai, Rio de Janeiro, São Paulo), the group serves 200+ enterprise clients across 150+ countries and manages €400M in annual media buying volume, with a stated channel mix of 40% offline / 60% digital.

The group's product surface spans five service modules (Média, Conseil, Contenu, Performance, Mesure), a proprietary SaaS tool called Oggie (organic presence optimization across search, social, video, marketplaces, forums, and reviews), and Formations by Biggie (Qualiopi-certified training). Technology differentiation rests on Oggie's content-gap detection and scoring, the CTV programmatic stack developed jointly with Gamned, and €400M media-buying scale that anchors vendor negotiations.

Revenue is generated through professional-services billing (media strategy and buying fees, consulting retainers, content creation, performance fees on a transaction basis), Oggie subscription recurring revenue, and Qualiopi-financed training fees. GTM is primarily consultative direct enterprise sales supported by thought-leadership content (white papers, case studies, the "Biggie Flash" newsletter), with a parallel self-service motion via oggie.ai and direct-to-consumer training delivery. Named enterprise clients span insurance (MACIF, Matmut), retail (Conforama, Delsey Paris, Atol), cosmetics (Caudalie, Topicrem), automotive (Heycar), food/retail-media (HappyVore), and other verticals.

Name

Repeat group

Legal name

Biggie Group

Website

https://repeat.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Biggie Group (Repeat Group) is a French-headquartered marketing agency collective with 10 international offices serving 200+ enterprise clients across 150+ countries, integrating media strategy, performance marketing, content, consulting, and measurement through its core agency and subsidiaries Beastly, Kazam, Ohlala, and Gamned, plus the Oggie SaaS tool and Qualiopi-certified training.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Media strategy services
• Performance marketing
• Content creation
• Digital advertising
• Marketing consulting

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Media Strategy & Buying: Custom media strategies combining precise targeting, optimized purchasing, and multichannel activation to maximize brand visibility. Revenue generated through media buying fees and potentially retainers for ongoing strategy management. The agency handles 400M€ annual media buying volume.
2. Strategic Consulting: Data-driven strategic guidance for autonomous growth, including investment planning, data structuring, and marketing transformation. Advisory fees charged for organizational optimization and effectiveness improvement.
3. Content Creation: Brand content creation including storytelling, influence marketing, PR, and special media operations to strengthen brand image and recognition.
4. Performance Marketing: Performance-oriented services including Search (SEA), Social Media Ads (SMA), SEO/GEO, Affiliation, Retail Media, Video/Creation, and performance-driven influence. Revenue based on performance metrics and campaign success.
5. Training Programs: Certifying training programs designed to strengthen team skills in digital marketing, media, and performance. Programs are customizable, delivered by expert trainers with 10-15 years of experience, and offer Qualiopi-recognized certifications. Revenue from training fees.
6. Oggie SaaS Tool: Organic presence optimization tool providing mapping, analysis, and actionable scoring. Tool offered as a self-service platform accessible at oggie.ai for organic marketing decision-making.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Repeat Group (operating as Biggie Group) is a private marketing agency collective that delivers integrated media strategy, strategic consulting, content creation, performance marketing, and measurement services for enterprise brands. The group operates a network of five complementary agencies (Biggie, Beastly, Kazam, Ohlala, Gamned) plus an organic presence optimization SaaS tool (Oggie) and certified training programs, handling approximately €400M in annual media buying volume across 10 international offices.

Product overview

Biggie Group is a network of five complementary marketing agencies offering integrated services from branding to performance. The group comprises the core Biggie agency (media strategy and 360° marketing activation), Beastly (influence and performance), Kazam (video production), Ohlala (PR and social media), and Gamned (programmatic activation). Supporting solutions include Oggie (organic presence optimization tool) and Formations by Biggie (certified training programs). Service modules cover Média, Conseil, Contenu, Performance, and Mesure.

Differentiator

Problem solved

Functional benefit

Brands

• Formations by Biggie: Certifying training programs in digital marketing, media and performance designed by Biggie experts
• Oggie

Products and services

• Biggie (Core Agency Service) Full-service marketing agency offering integrated media strategy, strategic consulting, content creation, performance marketing, and measurement solutions combining branding and performance for enterprise brands.
• Beastly Influence and performance marketing agency specializing in brand advocacy, influence marketing strategy, and digital performance campaigns. Sister agency within the Biggie Group.
• Kazam French creative agency specializing in video content conception, production, and distribution, from ideation and scriptwriting through delivery. Sister agency within the Biggie Group.
• Ohlala PR, influence, and social media agency with strong specialization in the beauty sector, supporting brand launches and positioning. Sister agency within the Biggie Group.
• Gamned

Quantifiable outcome

• MACIF tripled conversions and reduced CPL by 24% with retargeting and segmentation strategy
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• GamnedcoreStrategic or Co-development PartnerBiggie and Gamned collaborate on CTV (Connected TV) programmatic advertising solutions. Gamned, an expert in programmatic activation since 2009, provides transparent and performance-oriented digital advertising. Biggie leverages this partnership to offer comprehensive CTV capabilities to clients, co-producing white papers and thought leadership on programmatic TV advertising. Gamned is a sister agency within the Biggie Group ecosystem.
• BeastlycoreOthersInfluence and performance agency specializing in influence marketing, brand advocacy, and digital performance. Sister agency within Biggie Group providing specialized influence marketing capabilities as part of integrated service offerings.
• KazamcoreOthersFrench creative agency specializing in video content design, production, and distribution. Sister agency within Biggie Group providing video production capabilities to complement Biggie's broader marketing services.
• OhlalacoreOthersPR, influence, and social media agency with strong specialization in the beauty sector. Sister agency within Biggie Group contributing press relations, influence strategy, and beauty industry expertise to the group's integrated offerings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Publicis Groupe: Largest French-headquartered advertising and communications group with media, creative, and performance agencies (Saatchi & Saatchi, Leo Burnett, Starcom). Operates a multi-brand network that mirrors Biggie's sister-agency structure while serving overlapping enterprise clients across EMEA and globally.
• GroupM: WPP-owned media investment network (Wavemaker, Mindshare, MediaCom, Essence) handling global media buying at scale. Most comparable to Biggie's 400M€ media buying operation, but with WPP parent resources and global procurement contracts that set the competitive benchmark.
• IPG Mediabrands: Interpublic Group's media investment arm encompassing Initiative, UM, and Mediabrands Audience Platform. Operates with similar media buying scale and digital activation capabilities — including programmatic and CTV activation analogous to Biggie/Gamned offerings.
• Saatchi & Saatchi: Publicis-owned global full-service creative agency with operations across 70+ countries including France. Comparable to Biggie in offering integrated branding and performance across multiple European and LATAM markets with overlapping enterprise client rosters.
• BETC: Havas-owned Paris-based creative agency renowned for integrated campaigns for brands like Evian and Lacoste. Competes directly with Biggie's content and creative offering for French and pan-European brand assignments and represents the closest boutique creative peer in Paris.
• OMD Worldwide: Omnicom's largest media buying network with global billings exceeding $40B. Operates similar media planning, buying, and analytics services to Biggie/Gamned, including programmatic activation across CTV and digital channels for enterprise clients.
• Havas Group: French-founded full-service advertising group (now Vivendi-owned) operating across creative, media, and health communications with agencies like BETC and Havas Media. Competes directly with Biggie for French and pan-European brand mandates with similar integrated branding-plus-performance positioning.

Broad incumbents

• Omnicom Group: American global advertising holding group combining BBDO, DDB, TBWA, and media networks including OMD and PHD. Provides the broad-incumbent competitive backdrop that independent groups like Biggie position against in client pitches.
• WPP: British multinational advertising holding company combining global media networks (GroupM), creative agencies (Ogilvy, VMLY&R), and PR/branding operations. Competes broadly with Biggie across enterprise rosters but at vastly greater scale and reach.
• Dentsu: Japanese-headquartered global advertising group with creative (Dentsu Creative), media (Dentsu Media), and customer experience practices. Competes in EMEA media buying and integrated performance marketing with Biggie, particularly on multinational enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-repeat
• Instagraminstagram.com/biggieagency
• Xx.com/Repeat_group
• Facebookfacebook.com/grouperepeat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repeat group