Name

Hambleton Bakery

Legal name

Hambleton Bakery

Website

https://hambletonbakery.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Hambleton Bakery is a UK artisan bakery producing handmade breads, savouries, and cakes using traditional long-fermentation methods, operating 8 retail shops, 2 cafes, and a 150+ account wholesale business across the East Midlands.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Artisan bread production
• Sourdough bakery products
• Specialty pastry manufacturing
• Wholesale bakery supply
• Bakery cafe operations

Headquarters

HQ city

Oakham

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Shop Sales: Direct sales through 8 retail shops and 2 cafes selling artisan breads, savouries, cakes, and afternoon tea. Primary revenue stream with walk-in customers and cafe dining.
2. Online Orders with Click & Collect: Online ordering through Shopify platform with collection from any of 8 shops. Products made fresh to order with 2-3 day lead time.
3. Wholesale Distribution: Supply to 150+ independent retailers, restaurants, gastro pubs, cafes, and farm shops across the East Midlands region and beyond.
4. Cafe Dining: Hambleton Bakery Cafe in Exton offers breakfast, lunch, and afternoon tea service with seasonal menus featuring freshly prepared dishes using bakery products.
5. Afternoon Tea Service: Afternoon Tea for Two and Three options available for eat-in or take-away, with gift voucher options. Bookings required 48 hours in advance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Hambleton Bakery is an award-winning regional artisan bakery that produces and sells handmade bread, savouries, and cakes using traditional recipes, stoneground flour, and long sourdough fermentation with no additives or preservatives. The company distributes through 8 retail shops, 2 cafes, a Shopify-powered online store with click & collect, and a wholesale arm supplying 150+ restaurants, hotels, farm shops, and delis across the East Midlands.

Product overview

Hambleton Bakery is an award-winning regional bakery specializing in artisan bread and pastries, operating as a single-brand bakery with multiple retail shop locations. The product portfolio centers on four core categories: Artisan Breads (over 20 varieties including sourdoughs, 7 cereal breads, wholemeal, spelt, and specialty loaves), Savouries (pastries and filled breads including the award-winning Rutland Pippin, Italian Focaccia, and sausage rolls), Cakes (traditional pastries including scones, tarts, brownies, and seasonal treats), and Afternoon Tea service (dine-in, take-away, and gift vouchers featuring curated selections of sandwiches, savouries, scones, and cakes). The bakery emphasizes traditional bread-making methods using stoneground flour, long fermentation processes (up to 48 hours), and no additives or preservatives, sourcing 60% of ingredients locally within 50 miles. Additional products include Champagne, sparkling beverages, and juices available as add-ons with Afternoon Tea orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisan Breads Over 20 varieties of handmade artisan breads including White Sourdough, Dark Sourdough, Seeded Sourdough, Date & Walnut Sourdough, 7 Cereal loaves, wholemeal, spelt, rye, and specialty breads. Produced using stoneground flour, wild yeast sourdough cultures, and long fermentation processes with no additives or preservatives.
• Savouries Savoury pastries and filled breads including the award-winning Rutland Pippin (Cornish pasty-style with ham, sausage, stilton and apple), Italian Focaccia, Sausage Rolls, Cocktail Sausage Rolls, Cheese Straws with Lincolnshire Poacher cheese, and Vegetarian Mushroom Tart.
• Cakes Traditional cakes and pastries including Fruit Scones, Lemon Tart, Egg Custard Tart, Carrot Cake, Chocolate & Hazelnut Brownie, Raspberry & Coconut Tart, Eccles Cake, Iced Manchet, Triple Chocolate Cookie, Mini Bakewell Tarts, Cinnamon Bun, Chocolate Florentines, and Mixed Nut Biscotti.
• Afternoon Tea Curated afternoon tea service available at Exton Bakery Cafe featuring sandwiches, savouries, scones, cakes and tarts served with tea or coffee. Available for two or three people in eat-in, take-away, or gift voucher formats. Optional add-ons include Champagne (Rene Beaudouin Blanc de Blancs), Prosecco, Belvoir juices, and Tau Water. Booking required 48 hours in advance.
• Exton Bakery Cafe Dining In-store cafe at the Exton Bakery serving breakfast, lunch, and afternoon tea with seasonal menus featuring freshly prepared dishes using bakery products. Includes items such as Granola & Oats, Continental Breakfast, Sourdough Toasty, Hambleton Bakery Breakfast, Hot Filled Rolls, Meat & Cheese Platter, and Smoked Salmon Plate. Open 7 days a week.
• Wholesale Bakery Supply B2B distribution service supplying artisan breads, savouries, and cakes to 150+ wholesale accounts including independent retailers, farm shops, delis, restaurants, gastro pubs, hotels (e.g., Hambleton Hall, Hart's Nottingham, Ragdale Hall, The George Hotel, University Arms/Parkers Tavern), farm shops (Farndon Fields, Northfield Farm), and the Elite Athlete Centre & Hotel (Loughborough University). Coverage spans Leicestershire, Rutland, Lincolnshire, Nottinghamshire, Derbyshire, Northamptonshire, Cambridgeshire, and Peterborough.

Quantifiable outcome

• Bread lasts up to a week before signs of mould growth due to natural lactobacilli
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Hambleton HallcoreStrategic or Co-development PartnerHambleton Hall is a fine dining restaurant and hotel in Oakham, Rutland, founded by Tim Hart in 1980. It is the original founding partner of Hambleton Bakery - the bakery was formed as a partnership between Julian Carter and Tim Hart to make top quality bread for the existing restaurants. The partnership remains a core business relationship with reciprocal supply arrangements.
• Hart's NottinghamcoreStrategic or Co-development PartnerHart's Nottingham is a restaurant founded by Tim Hart in 1997, part of the same hospitality group as Hambleton Hall. The bakery supplies artisan bread and products to this restaurant as part of the ongoing partnership.
• Whatton FarmcoreOthersMax Chenery runs an arable farm 30+ miles from the bakery supplying Spelt and Rye flour, as well as all the cold pressed rapeseed oil used to line baking tins. The farm practices regenerative and conservation agriculture focusing on soil health.
• Windy Ridge FarmcoreOthersThe Machin family's farm supplies fresh free-range eggs to the bakery, located only 15 miles away. Approximately 140,000 eggs form a large part of cake production over the year. Hens are kept in moveable polytunnels and fed partially with waste bread from the bakery.
• Vine Farm DairycoreOthersThe Chandler Mann family-owned dairy in Great Dalby (13 miles from bakery) has been supplying milk for 4 generations. Delivers 1000 litres of milk monthly in reusable churns. The bakery provides waste bread which is mixed into animal feed - a closed loop arrangement.
• Long Clawson DairycoreOthersFarmers' cooperative making cheese since 1912, supplying Long Clawson Stilton and Rutland Red cheeses used in Rutland Pippins and Savoury Scones. All farmers within 30 miles of the dairy, supplying 300,000 litres of milk per day.
• Grasmere ButchercoreOthersAward-winning pork farm established in 1969 supplying all meat for Rutland Pippins and sausage rolls. Family-run business with Hampshire-cross pigs raised on the farm with complete farm-to-fork traceability.
• 200 Degrees CoffeeminorOthersCoffee supplier for the Exton Cafe and other shops, sourced from Nottingham-based specialty coffee roaster.
• Whissendine Mill & Maud Foster MillcoreOthersLocal mills supplying organic stoneground flour to the bakery for traditional bread production.
• Lincolnshire Poacher Cheese CompanycoreOthersLocal cheese supplier used in various bakery products alongside Long Clawson cheeses.
• WildfarmedcoreOthersSupplier of Wildfarmed grain - heritage wheat grown without chemical sprays or artificial fertilisers. Used in signature sourdoughs. Champions regenerative farming methods.
• Belvoir Fruit CominorOthersSupplier of Belvoir Elderflower Presse and other juices for the afternoon tea service and cafe.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Fabrique Bakery: Swedish-origin artisan bakery with shops concentrated in London, producing traditional sourdough and pastries. Comparable product mix and cafe-led format, but operates in a different geography (London vs East Midlands).
• Margot Bakery: Independent East London bakery specialising in naturally leavened breads and viennoiserie from a single production site. Comparable artisan methods and B2C retail focus, though smaller scale and single-site.

Direct peers

• The Bread Factory: London craft bakery combining artisan retail with large-scale wholesale to restaurants, hotels and supermarkets. Comparable product range (sourdough, viennoiserie, cakes) and B2B wholesale channel that competes for the same hospitality customers.
• Gail's Artisan Bakery: UK premium bakery-cafe chain offering artisan breads, pastries and savouries through a rapidly expanding shop network. Most directly comparable on product mix, premium positioning and shop-led retail model, though at materially larger scale and with external growth capital.
• E5 Bakehouse: East London bakery producing slow-fermented sourdough breads on stoneground flour with strong local sourcing credentials. Closely comparable on traditional artisan methods, sustainability ethos and cafe-retail hybrid model.
• Baker & Spice: London-based artisan bakery and cafe concept offering breads, savouries and cakes from a chef-led kitchen. Comparable on artisan positioning, in-store dining and premium pricing, though concentrated in central London.
• Hobbs House Bakery: Cotswolds-based family artisan bakery producing traditional sourdough and heritage-grain breads across multiple retail shops and a wholesale network. Closely comparable on traditional methods, regional provenance-led positioning and mixed retail/wholesale model.
• Bread Ahead: London-based artisan bakery and baking school with shops and wholesale supply, specialising in sourdough and viennoiserie. Comparable product portfolio and premium positioning; differs in central-London urban catchment and bakery-school revenue stream.

Broad incumbents

• Paul UK: French family bakery chain operating shops and cafes across the UK serving artisan breads, patisserie and savouries. Comparable product categories and cafe-bakery format, but a much larger international group with broader price-tier coverage.
• Le Pain Quotidien: International bakery-cafe chain with UK sites serving organic artisan breads, pastries and casual dining. Comparable cafe-bakery format and menu breadth, but a much larger multi-country operator with simpler bread range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hambletonbake
• Xx.com/HambletonBakery
• Facebookfacebook.com/hambletonbakery
• LinkedInlinkedin.com/company/hambleton-bakery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hambleton Bakery